Professional Documents
Culture Documents
Business Plan
Page 2 of 45
I.
Table of Contents
I.
II.
III.
IV.
V.
VI.
VII.
X.
Appendices ............................................................................................................................................. 42
Page 3 of 45
II.
Executive Summary
Event Bus was born in October 2014 with the purpose of realizing a flexible and various range of
transportation services to help the customers in easily reach their destination. Although the prototype has
to be realized yet, project and its specification are completed. The ownership of the company will be
divided as a partnership between three founders: Alessio, Christos Terzis and Jasenko onlagi.
The offered services are:
1. Event transportation services
2. Airport transportation services
3. Disco transportation services
4. Shopping Transportation services
5. Limo Transportation services
6. Sightseeing local tours services
Initially, the company will operate with six, eight passenger minivans, and rented bus and limos. The
companys goal is to provide affordable, reliable, and safe transportation to its customers, allowing them
to avoid the inconveniences that go along with driving and carpooling. So the main aspect of the
companys services is travelling safe. Some of the advantages in using the companys services are:
1. Convenience:
2. Comfort: any customer can find the service who fits him/her the best, so that each can enjoy the
trip;
3. Customization: the customers desire are important, so the company will organize an event if
many people want it;
The private transportation industry in Germany is very competitive and so the companies that enter the
business newly, try to stay competitive by offering low fares for person per kilometres. In this scenario,
Event Bus wants to beat the competitors offering affordable services with the will of becoming synonym
of trust, speed and faith: faith in a service, who puts the customer in first line, helping him/her to reach
the desired destination, also offering increased comfort, entertainment, and convenience to make the trip
an experience that customers will want to re-live. The company is able to form important partnerships
with customers and cater to their needs.
Page 4 of 45
Company Goals
The main goal is to offer services across the country and possibly even expanding to neighbouring
countries, being able to transport, as many customers as possible, to popular and predefined destinations
and on demand destinations per high customer requests.
At the beginning, the business of the company also relies on partnerships with charter companies for
renting buses and limousine and event organizers for making deals and getting discounts for the
customers.
Company Objectives
The objective is to become a profitable alternative to public transportation. In the first year, the plan is to
offer steady and regular transportations from Frankfurt to different event locations which will be held
nearby. To accomplish this, partnerships will be formed with multiple charter vehicles companies, from
which Event Bus will rent buses and limos for the transportation to and from events, as well as forming
possible partnerships with event organizers expos, outlet stores, concert organizers and similar.
For the second year, after establishing in the greater Frankfurt area, the plan is to offer transportation
services across Germany, expanding our event portfolio to offer a various catalogue and also to offer ondemand event organizations, which customers will be able to request. When budget allows it, the
company will start to work on its own bus fleet, so over time it will rely less on third party bus companies,
becoming more independent, as it will operate on bought vehicles.
Business Philosophy
Safety and satisfaction of the customers are the main factor of Event Bus philosophy. They must feel
safe while using any of the available services, also having no worries like if they will arrive on time at their
destination or not.
Page 5 of 45
The services will be marketed towards different target groups (depending on event type). For example, we
will offer events to outlet stores, targeted mostly toward families and females, while disco and concert
events will focus on the younger populations. The company offers services towards people who are more
willing to spend money on an experience (event), rather than material products.
The transportation industry in Germany is expecting yearly growths. Since the liberalization of the
intercity bus market and generally the regional transportation service market in January of 2013, there was
a rise of bus transportation companies and regional bus lines. In 2013, 8,2 Million customers were
travelling via bus in Germany, which amounted to 2,7 billion passenger kilometres. Event Bus wants to
take advantage of this new and growing industry by entering the market early, and try and establish itself
as one of the main competitors in the Rhine-Main area, while also planning to expand regionally.
Ownership
The ownership of the company will be divided as a partnership between the three founders. Alessio
Nazio will own 34% of the company, Christos Terzis 33%, and Jasenko onlagi 33%.
Page 6 of 45
Page 7 of 45
The distance between the two airports is around 113 Kms1 and a shuttle takes around an hour to reach
the destination. The price for the ticket per adult person will be 10 (ca 0.09 per person/km). The fee is
so high because the shuttles will leave also if they are not completely full (or, in the worst case, empty),
but it allows to be competitive with others.
Each of the four rented buses have 50 seats.
Page 8 of 45
market and the customers are less price sensitive, which will allow to charge premium prices for its
services. Since the company will rent limousine, Event Bus has decide to start a partnership with
Limousine Charter: the choice has been done considering that when someone rents a limousine, gives to
the user anything they need (driver too). So the company will get a percentage of the money spent from
the customer if he/she decided to have the transportation service with Event Bus. The contract with the
Limo company talks about a 5-10% of what the customer spends, since Event Bus does not have fixed
cost to deal with (just contacting the partner and booking the limo the customer asked for).
One Hour
Adults
20
13
Children
10
Page 9 of 45
V.
Marketing Plan
The marketing plan consists of research about the private transportation market in Germany and the
entry barriers that the company will probably face upon entering it. The description of the features and
benefits of transportation services are also compared to similar services and to the competitors.
A detailed description of our online presentation is also available which includes website and app
and how both of these will be used by customers.
Another research conducted was about potential competitors this includes information about
competitors for different products such as Sightseeing tours, Airport shuttle services, Limousine services
and Event Transportation.
Below there is the plan of advertising and the companys estimation of how much will be spent on it.
Other information includes a potential Location, Distribution Channels and a 12 Month Sales
Forecast.
Economics
The Private Transportation Market in Germany
The private or occasional transportation service in Germany was used by 74 million passengers in the last
two years. In 2014, there were a total of 482 private companies across Germany that have transported
passengers in the locally, and 16 private companies that operate in the intercity or long distance transport
market.
Page 10 of 45
The intercity or long distance passenger transport market has seen an increase of 13,9% in the first and
second quarters of 2014, compared to the previous year. The travelled distance has seen an increase of
21%.4
Since the liberalisation of the long distance transportation law in January 2013, the Bus transport market
has seen an increase of almost 180% compared to the previous year. In numbers, the total amount of
travelling passengers with Bus has increased from 3 million in 2012, to 8,2 million in 2013, which then
amounts to almost 2,7 billion travelled kilometres per passenger, compared to 1,2 billion in the previous
year.
Travel between cities has seen the biggest rise since the liberalisation. Out of the 8,2 million, 6,7 million
passengers have used alternative transport services (compared to railroads) to travel between cities in
Germany compared to 2,1 million in the previous year - an increase of 226%.5
destatis.de PersonenverkehrBusseBahnenVj2080310143224.pdf
destatis.de PD14_351_461.html
Page 11 of 45
http://de.wikipedia.org/wiki/Omnibus
Page 12 of 45
Reserving a bus seat, renting a limousine, or whatever a customer may need, will be made as easy
as possible through the online platform, simply signing up for an account, logging in, booking
the chosen service and paying instantly with an online bank account (or credit card).
Comfort
Nobody likes to sit in small spaces with lots of people while going for an eventually lengthy ride. The
vehicles will offer enough leg space and comfort so that the customers can arrive well rested at their
destination. Enough space to possibly bigger luggage is also guaranteed to every customer.
On board of buses and minivans, video entertainment is offered for longer trips (such as movies) and also
free wi-fi for all the passengers. Food and beverages can also be purchased.
Features
Benefits
No route planing
Customers
Event Transportation Services
Transportation to/from theatrical performances, concerts and sport events will focus on 18-50 years old
age group based in Rein-Main area. This group classifies this kind of events as an experience and they
Page 13 of 45
are happier to spend their money in it instead of spending them on material purchase. Another important
aspect is the love the customers have in their favorite sport team, band or singer. This subgroup will
spend a lot of money for reaching the event, also if they are far away from the location.
For concerts and sport events, the group is around 18-40 years old, no matter ethnicity, gender, sexual
orientation and so on: people just want to stay with people who have their same interest because we are
social animals and the social interaction is tied to happiness. Very important factor for concerts is that
for someone of the group, a band or singer can be a lifestyle, for example if they are musicians on their
own or if it is the way they make money (surely not as important as the band who is playing).
For Theatrical Performances, the group is around 30-50 years old, generally couple of people (married,
engaged, lovers), no matter ethnicity, gender, sexual orientation they belongs to. Another reason why
younger people wont go to theatre is because it is expensive.
Business men/women;
For the first group, there is no specific industry factor; generally the service is used from people who
belong to important medium/big companies and it is chosen because of its cost considerably less for
those who must attend several meetings throughout their visit, and the car is always available when
needed, while taxi must be called every time travel throughout the city and surrounding area is needed (it
Page 14 of 45
doesnt take long for those fares to add up, especially if your driver purposefully sits in traffic or takes the
long way round). Thus, it is more private, cleaner and more personalized than a taxi service.
For the other group, we are referring to people of any age who wants to celebrate an important aspect of
their life (birthday, wedding, holidays, and so on). This is just way for them to remember in a particular
way the celebration.
General Information
For the limos, it has been decide to have a partnership with Sandelmuehle Excellent VIP service7.
Between the other companies saw, this one has competitive prices and it is pretty known. Also the
various kind of cars in the catalogue allows the customer to choose properly the one who fits the best
his/her necessities. For the limos, it has been decide to have a partnership with Irro-Reisen coach charter
service8. This company operates around the whole Germany and with the closer countries with prices
who beats the competition, affording Event Bus to organize also international event trips.
Online Platform
The website and the app are the main ways of revenue of the company.
The website is simple and user-friendly. The company has used text, images and other tools for describing
its product, so that the customers can better imagine how each event is organized and will feel safe and
ready in purchasing.
The catalogue of the events gives an overview of all the different kind of services available from Event
Bus. Simply clicking on the images, the customers can open new web pages with all the details
(description, price, ).
7
8
Excellent-Limousinen - http://www.excellent-limousinen.de/
Irro-Reisen coach charter - https://www.coach-charter-germany.com/
Page 15 of 45
Figure1 - Website
Below there is the app description and its architecture. Its function is to offer to the users a portable,
useful and user-friendly way for booking the events they want to go to. The structure is divided in the
following way:
1. Main;
2. Log in;
3. Home;
4. Event Choice;
5. Available Booking;
6. Users Info.
Page 16 of 45
Main
It is the main frame who is responsible to log in the user, register him/her. One of the buttons is used for
logging in with the user provided data to the Event Bus platform, and the other button is for logging in
with a social media (For example Facebook).
Figure 2 Main
Log In
This is the frame after the user has logged in. The data is prepared for being displayed.
Figure 3 - Log in
Page 17 of 45
Home
This is the Home of all the app. There is the company description and the user can interact with
clicking on the right tab below it.
Figure 4 - Home
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Available Booking
This frame allows the users to see which events are available or they have been proposed
Page 19 of 45
Users info
The last frame is composed by the users profile. It displays his/her info and the buttons allow to:
Suggest an event: it opens the smartphones browser and a form who will contain the user
suggestion for a new event that is not in the Event Bus catalogue;
Share the booked event on social: the user can share, with a post, the purchased ticket and let
his/her friends know about it.
Page 20 of 45
Competition
Major competitors in sightseeing tours in Frankfurt:
Stadtrundfahrt CitySightseeing
Paulskirche
60311 Frankfurt
http://www.citysightseeing-frankfurt.com/
Excellent-Limousinen
An der Sandelmhle 35
60439 Frankfurt am Main
http://www.excellent-limousinen.de/index2.php
Sky Limousines
Ginnheimer Standweg 100
60431 Frankfurt
http://www.skylimousines.de/index.html
Mainhattan Limousines
Haigererstr. 12
65936 Frankfurt
http://www.mainhattan-limousines.com/
Bohr
Cargo City Sd
60549 Frankfurt/Main
http://www.bohr.de/busvermietung/bus-mieten
Touring Travel
Am Rmerhof 17
60486 Frankfurt
http://www.touring-travel.eu/home/
Page 21 of 45
Turtle Tours
Rotlintstrae 92
60389 Frankfurt
http://turtle-tours.de/busvermietung/index.html
FlixBus GmbH
Sandstrae 3
80335 Mnchen
https://www.flixbus.de/
DeinBus.de GmbH
Friedrichstr. 53
88045 Friedrichshafen
https://www.deinbus.de/
Taxi Frankfurt eG
Heidelberger Str. 25
60327 Frankfurt am Main
http://www.taxi-frankfurt.de/
BlaBlaCar
Comuto SA
84 av. de la Rpublique
75011 Paris
Frankreich
http://www.blablacar.de/
DB Bahn
Stephensonstrae 1
60326 Frankfurt am Main
http://www.bahn.de/p/view/index.shtml
Interline Frankfurt
Graf-Zeppelin-Str. 2
65824 Schwalbach
Page 22 of 45
Hertz
Terminal 1, 2
Frankfurt
Minicar
Sankt-Florian Str. 3
64521 Gro-Gerau
Airport Runner
Wackenborner Strae 13
67724 Hringen
Products
Price
Event Bus
EB Strength
EB Weakness
MeinFernbus
BlaBlaCar
Importance to
Customers
Variety of
services
Covering
different
sectors
Expensive, need
high equity
Intercity bus
Mobile
ridesharing
3 of 5
Middle price
class, main
emphasize on
high quality of
service
Not generating
to much losses
At the beginning
operate at a loss
5 cent per
kilometre
1 of 5
High quality
Comfort
Fairly expensive in
comparison with
other competitors
Relatively
good pricesetting
BlaBlaCar
checks
published
contents
1 of 5
Plurality
Selection of
the service
who fits the
best the choice
Understand which
service should be
removed/improved
85 longdistance bus
lines
You can
select the
driver on
the internet
platform
3 of 5
Cheap,
Flexible,
Personalization
Socket outlet
and reading
lamp
Quality
Selection
Service
Event,
airport, disco,
shopping,
limo and
Ridesharing
after come
to an
agreement
2 of 5
Page 23 of 45
sightseeing
transportation
Reliability
Stability
Expertise
with car
driver
Being in-time
is very
important
Dont have to
wait for a long
time
Personally
user profile
of car
driver
2 of 5
Continue to
work on new
performance
with less
environmental
wastage
Hold the
marketplace
Realizable?
Wireless LAN
connection
Expand in
Europe
3 of 5
Get
information
also on the
internet
Get
information
on mobile
app and
browser
4 of 5
Get
information
also on
mobile
app/website
Spread fast
over the
people
Company
Reputation
EB
Weakness
MeinFernbus
BlaBlaCar
Importance
to Customers
Fast to be
noted as new
company
Inexperience
Number one
in intercity
bus service
Biggest
provider in
ridesharing in
Europe
2 of 5
Germany and
neighbouring
countries
Europe
2 of 5
Commercial
via internet
Commercial
via internet
3 of 5
Event Bus
EB Strength
Cooperation
with different
events
Location
Frankfurt
Focusing on
one location
Customers
has to go to
various
locations
Appearance
Commercials
via app,
airports, web,
radio,
More way of
revenues
Advertisement
costs
Page 24 of 45
Sales
Method
Online
Platform
(Website,
app)
Advertising
Commercials
via app,
airports, web,
radio,
Image
Reliable, not
expensive and
personalized
transportation
service
Get
customers
over the
Internet
More way of
revenues
People
scared of
Internet
(privacy)
On internet or
by driver
Turn with
the car driver
2 of 5
Advertisement
costs
Slogan Fahr
grn for
good
environmental
balance
Much
advertising
over the
internet for
example on
youtube
4 of 5
No reputation
Without
difficulty
check-in, easy
and safe trip
and free
wireless LAN
beneficial
ride
compared to
taxi service
2 of 5
The company advantage, compared to the competitors, is the wide range of transportation services
offered at low prices and best comfort, and also the possibility of suggesting events who are still not been
organized. Since social connection is important, Event Bus allows users to get discounts for referrals to
their friends. There are also disadvantages. One of these is that at the beginning the profit will be
marginal, so it will take some time until this business will be lucrative. Therefore its a risk.
Niche
The companys market will focus on the greater Frankfurt area (Rhein Main Area) in the first years, where
it will try to establish its business while also planning expansion into other territories around Germany.
The focus will be on target groups from 18 years onward, trying to offer a wide portfolio, so that
different age groups and different target groups can be covered, based on their interests.
Strategy
Promotion
To promote the company, billboards and posters will be used around areas of Frankfurt which have high
human traffic such as Hauptbahnhof and the Frankfurt Airport. Also ads around the Frankfurt Messe are
inserted in the plan to target customers that like to visit events there. Other target areas would include the
Page 25 of 45
Radio Advertising in Frankfurt costs from 2 Euros per second, and upwards, depending on radio
station, day time, and target groups. The company will also use Crossvertise to advertise on selected radio
stations. The ad content would depend on the radio stations target age group.
The word of mouth advertising is used too, as in, already registered users of the company's website and
app will be able to invite their friends on social media. There will be an incentive for those active users,
such as discounts and coupons, for their desired events and services, if a certain amount of users they
invite also register at the website.
Repeat customers will also benefit from discounts and coupon codes independently from inviting other
users. There will also be discounts for repeat customers that book multiple seats (for friends, colleagues
etc.) per order.
Promotional Budget
The company start-up promotional budget (for the above mentioned advertising methods) will be around
3500 euros for the first month. We would pay 1626 Euros for 20 days of advertising on the
Hauptbahnhof, then 453 euros for 30 days of advertising on the Frankfurt Messe, 512,50 euros for
Airport advertising and the rest of the budget would be used for Radio ads and smaller poster ads around
the city.
Page 26 of 45
Ongoing budget would rise depending on the success of the company business, to expand the
advertising, such as having longer and more ads on the mentioned areas, having ads in other parts of the
city and also increasing radio time.
Proposed Location
Event Bus location is very important to customers because they need to have good access to available
services. The chosen location is elected to the applicable branch. The place of business is convenient. It is
central and easy to reach by public transport. Parking isnt offered a lot since of the provided services are
situated in the centre of Frankfurt. When customers enter in the companys place of business, they
receive an inviting and warming feeling with lounge. The place is consistent with the image of the
company because convenience and good service are very important for its policy and business.
The expectations of the customers are:
The main competition is located in Frankfurt central railway station and Frankfurt Airport where also the
most people operate. It is better, for the company, to be near the competition because it will be perceived
by customers. Thus, it increases the degree of brand awareness and will be easier to get involved in the
market. Hence Event Bus hopes to win customers from the competitors.
Distribution Channels
Initially the distribution channel will be E-commerce. Customers will have the ability to visit Event Bus
website or use its mobile app to book their ticket for the service they need. The booking process will be
very easy and customers will choose between the event transportation, airport transportation, disco
transportation, shopping transportation, limo transportation and sightseeing local tours - depending on
the destination, date and pick-up location. Customers will pay by credit card at the time of booking. The
payment will be accepted if the minimum number of participants has been reached. Once it is, an e-mail
will inform the user that the money has been taken from the given credit card. It is possible to ask, via email or form, to organize a concert or event trip that is not in the database and the company will try to
organize it if there are enough interested people. Cancellations must be made more than a week before
the time of reservation in order to refund the money.
For the mobile app, an account will be required. Users can register an account, or directly connect their
social media/E-Mail account (Facebook, Google+, etc.). Connected social media accounts will allow the
Page 27 of 45
users to invite social network friends to the app/service. For each invited friend that books a ticket, the
user will count towards a referral discount.
Sales Forecast
Event Bus has created a sales forecast spreadsheet using industry data (cost per km per passenger) and
attached potential sales (per seat), using an average estimation for sold seats, i.e. estimating that 50% of
the seating capacity will be filled for each transportation service.
The seating price is estimated based on the length of the route to and back from the destination point,
using Google Maps to get the distance the destinations, from the Airport to the City, from Hauptbahnhof
to certain Discos/Clubs in the Area, to Outlet Malls and to sport events. The prices range is between
0.04 and 0.09 per kilometer and the sale price per seat is calculated by distance and average price.
Seasonal estimations have been done for certain services, such as an increase in Sport Events
transportations when a new Sports Season begins, or in increasing in passenger seats when there are more
Concerts available.
Disco Service
Sale price @ seat
Cat 2 TOTAL
Shuttle airport
Sale price @ seat
Cat 3 TOTAL
Sightseeing Tour
Sale price @ seat
Cat 4 TOTAL
Sport event
Sale price @ seat
Cat 5 TOTAL
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Annual
Totals
48,00
48,00
48,00
48,00
70,00
70,00
48,00
48,00
48,00
120
70,00
48,00
15,00
15,00
15,00
15,00
15,00
15,00
15,00
15,00
15,00
15,00
15,00
15,00
664,00
720,00
720,00
720,00
720,00
1.050,00
1.050,00
720,00
720,00
720,00
1.800,00
1.050,00
720,00
9.960,00
88,00
88,00
88,00
100,00
110,00
110,00
88,00
88,00
88,00
90,00
88,00
88,00
1.114,00
3,78
3,78
3,78
3,78
3,78
3,78
3,78
3,78
3,78
3,78
3,78
3,78
332,64
332,64
332,64
378,00
415,80
415,80
332,64
332,64
332,64
340,20
332,64
332,64
4.210,92
9.600,00
9.600,00
9.600,00
9.600,00
9.700,00
9.700,00
9.600,00
9.600,00
9.600,00
10.000,00
9.600,00
9.600,00
115.800,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
96.000,00
96.000,00
96.000,00
96.000,00
97.000,00
97.000,00
96.000,00
96.000,00
96.000,00
100.000,00
96.000,00
96.000,00
1.158.000,00
840,00
840,00
840,00
840,00
900,00
900,00
840,00
840,00
840,00
1.000,00
840,00
840,00
10.360,00
12,00
12,00
12,00
12,00
12,00
12,00
12,00
12,00
12,00
12,00
12,00
12,00
10.080,00
10.080,00
10.080,00
10.080,00
10.800,00
10.800,00
10.080,00
10.080,00
10.080,00
12.000,00
10.080,00
10.080,00
124.320,00
100,00
100,00
100,00
100,00
100,00
100,00
200,00
200,00
250,00
300,00
250,00
250,00
2.000,00
27,00
27,00
27,00
27,00
27,00
27,00
27,00
27,00
27,00
27,00
27,00
27,00
2.700,00
2.700,00
2.700,00
2.700,00
2.700,00
2.700,00
5.400,00
5.400,00
6.750,00
8.100,00
6.750,00
6.750,00
54.000,00
Page 28 of 45
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
25,00
25,00
25,00
25,00
25,00
25,00
25,00
25,00
25,00
25,00
25,00
25,00
750,00
750,00
750,00
750,00
750,00
750,00
750,00
750,00
750,00
750,00
750,00
750,00
9.000,00
150,00
150,00
400,00
250,00
400,00
150,00
150,00
150,00
150,00
250,00
250,00
250,00
2.700,00
50,00
50,00
50,00
50,00
50,00
50,00
50,00
50,00
50,00
50,00
50,00
50,00
7.500,00
7.500,00
20.000,00
12.500,00
20.000,00
7.500,00
7.500,00
7.500,00
7.500,00
12.500,00
12.500,00
12.500,00
135.000,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
10,00
40,00
150,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
300,00
300,00
300,00
300,00
300,00
300,00
300,00
300,00
300,00
300,00
300,00
1.200,00
4.500,00
118.382,64
118.382,64
130.882,64
123.428,00
133.015,80
120.515,80
121.082,64
121.082,64
122.432,64
135.790,20
127.762,64
128.332,64
1.501.090,92
Concert (Berlin)
Sale price @ seat
Cat 7 TOTAL
Cat 7 TOTAL
Monthly totals:
All Categories
360,00
Page 29 of 45
Page 30 of 45
Type of building: It is a transportation building (to be more precise, it contains bus stations for
transportation people);
Access
It is important that the location is convenient to transportation because if someone needs information for
his/her request, it should be easy for him/her to achieve the service. So, it makes sense to have easy walk-in
access for customers, so they can access without problems.
Event Bus wants to have the location near the central railway station because many people operate there and
this can allow them to easily access to the services. Thus, the location has free parking on weekends and allows
family dropping off customers to get in and out of there quick and simple.
The business hours will be from Monday to Sunday from 7.00 to 20.00 (expect for the call center).
Occupation expenses
Legal Environment
The market is regulated by German transportation laws of passengers.
To be able to operate on the company vehicles, the employees must have a specific license. To drive the
limousine or minivan with up to 8 passengers, a driver must have a Fahrerlaubnis zur
Fahrgastbefrderung (short FzF).
Omnibus drivers must have a D1 license to transport 8 to 16 passengers, while anything above 16
passengers requires a DE license. These licenses are regulated by EU law and need to be renewed each 5
years.
Page 31 of 45
Personnel
Initially, the main parts of the business will be operated by the three founders, Alessio Nazio, Christos
Terzis and Jasenko Donlagic. Jasenko will be responsible for the Finances and human resources. Alessio
will be responsible for our web presentation (web site, app, maintenance) and also advertising, while
Christos will be responsible for Logistics and Event Planning.
As the company and so its budget - grows and expands, Event Bus will obviously employ additional
staff to manage web presentation, advertising, logistics and other departments mentioned before.
The company will employ drivers for the Minivans and also drivers for Buses. Depending on the demand
of the services, more drivers will be employed to cover multiple areas, preferably, employing skilled
drivers that own multiple licenses for vehicle operations, so that there is the possibility to cover many
kind of vehicles (best way for organizing the staff).
http://de.wikipedia.org/wiki/Personenbef%C3%B6rderungsgesetz_(Deutschland)
Page 32 of 45
Drivers will be paid from 11,45 per hour and upwards depending on skill level, previous experiences and
licensed owned. The minimum wage per hour as of right now in Hessen is 11,45, but it will increase
during the year. From 01.10.2015, the minimum wage will be 12 per hour.10
For our limousine service, there is no staff, since the partnership with a limousine charter service who
provides itself the staff in the limousine.
Inventory
The inventory is basically the number of seats that can offered per transportation service and price per
inventory would be the price per kilometer per passenger, which will range between 0.04-0.09 per
person/km (depending on the number of participants, toll roads...).
Event Bus will rent four buses from a bus rental company, which will be operational for Airport Shuttle
Services with 50 seats per bus. Cost per passenger/seat: 0.09 per kilometer.
It will own three minivans for Disco transport, with each having 8 seats. The price per km per person is
0.09. The minivans will be purchased and property of the company.
Another three minivans with a capacity of 8 seats will be available for shopping events.
The partnership with Limousine Charter allows to have a variable amount of limos available, which will
depend on the demand of Limousine services.
Four buses will be rented for the local sightseeing tour service. These buses are double decker type (2
floors buses) so each tour will be able to take 60-70 passengers.
10
http://suedhessen.verdi.de/unsere-themen/tarifpolitik/lho-privates-omnibusgewerbe/
Page 33 of 45
Suppliers
The key suppliers are:
Excellent-VIP-Service by Excellent-Limousinen:
o
Email: info@excellent-limousinen.de
Inventory furnished:
1. Undefined number of limousine, since the Event Bus redirects customers to it
(partnership)
Condition terms:
1.
2. Pricing: The pre-arranged price is valid for package arrangements for the
duration of the rent. Regular prices are applied for each additional time that may
be exceeded. The kilometer will be calculated based on a planned route for the
departure and arrival from Sandelmhle 35 Street. 50% of the price is due upon
contract agreement, as long as there is no other agreed payment method. 100%
of the price is due as soon as we receive the receipts and before the limousine is
actually rented.
3. Cancellations: cancellations have to be done in written form. All cancellations
up to 30 days prior departure are free of charge. 50% if the trip is cancelled less
than 29 days prior to departure, 70% if the trip is cancelled less than 19 days
prior to departure and 100% if the trip is cancelled less than 14 days prior to
departure
Email: info@coach-charter-germany.com
Inventory furnished:
1. Number 4 of Setra S431DT for local sightseeing tour
2. Number 4 of O404 for airport transportation service
3. Number 4 of MAN Lions Coach and ask for more if there are a lot of requested
events (checking availability weekly for organizing the trip correctly)
Page 34 of 45
1. The price quoted must be credited to one of the accounts of Irro-Reisen no later
than 21 days prior to departure;
2. cancellation fees: no charge up to 21 days prior to departure, 50% up to 7 workdays
prior to departure, 75 % (minimum 200.00) if trip is cancelled less than 4 work
days prior to departure, 100 % if trip is cancelled 12 hours or less prior to departure
of the bus;
3. If a given coach is unavailable, Irro- Reisen reserves the right to provide another
coach in its stead, or to order a coach from another company, respectively.
For Excellent-VIP-Service, there is no need to have more supplier since is a company specialized into
limousine transportation service and, thanks to its various car catalogue, Event Bus can redirect the
customers to the choice who fits their desires the best. If the partner will increase the costs of the renting
limos, Event Bus could possibly ask for some modification for the next partnership contract and, in case,
look for cheaper and better competitors than Excellent-VIP-Service.
The same can be said for Irro-Reisen coach charter service.
Page 35 of 45
Page 36 of 45
11
https://www.verdi.de/
Page 37 of 45
STARTUP EXPENSES
CAPITAL EQUIPMENT LIST
AMOUNT
Furniture
2.500,00
Equipment
2.500,00
Machinery
2.500,00
Other
1.000,00
Total
8.500,00
AMOUNT
Rental
2.000,00
Utility deposits
250,00
0,00
Prepaid insurance
1.000,00
Pre-opening salaries
9.500,00
Other
1.000,00
Total
13.750,00
OPENING INVENTORY
AMOUNT
6 Minivans
13.000,00
Total
13.000,00
Page 38 of 45
AMOUNT
Advertising
3.500,00
Signage
250,00
Printing
250,00
1.500,00
Other/additional categories
500,00
Total
6.000,00
5.000,00
Working Capital
50.000,00
SOURCES OF CAPITAL
OWNERS' INVESTMENT (NAME & OWNERSHIP %)
AMOUNT
20.000,00
17.500,00
17.500,00
Total
55.000,00
SUMMARY STATEMENT
SOURCE OF CAPITAL
TOTALS
55.000,00
Page 39 of 45
Total
55.000,00
STARTUP EXPENSES
TOTALS
Capital equipment
8.500,00
Location/administration expenses
13.750,00
Opening inventory
13.000,00
Advertising/promotional expenses
6.000,00
Total
41.250,00
Page 40 of 45
mar.1
5
Apr15
May15
Jun15
Jul15
Aug15
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
YEARLY
Revenue
(Sales)
720
720
720
1.050
1.050
720
720
720
1.800
1.050
720
10.710
333
333
333
378
416
416
333
333
333
340
333
333
4.214
96.000
96.000
96.000
96.000
97.000
97.000
96.000
96.000
96.000
100.000
96.000
96.000
1.158.000
10.080
10.080
10.080
10.080
10.800
10.800
10.080
10.080
10.080
12.000
10.080
10.080
124.320
2.700
2.700
2.700
2.700
2.700
2.700
5.400
5.400
6.750
8.100
6.750
6.750
55.350
750
750
750
750
750
750
750
750
750
750
750
750
9.000
7.500
7.500
20.000
12.500
20.000
7.500
7.500
7.500
7.500
12.500
12.500
12.500
135.000
300
300
300
300
300
300
300
300
300
300
300
1.200
4.500
118.383
118.383
130.883
123.428
133.016
120.516
121.083
121.083
122.433
135.790
127.763
128.333
1.501.094
9.500
9.500
9.500
9.500
9.500
9.500
9.500
9.500
9.500
9.500
9.500
9.500
114.000
120.000
120.000
120.000
120.000
120.000
120.000
120.000
120.000
120.000
120.000
120.000
120.000
1.440.000
Supplies (office
and operating)
8.500
8.500
Advertising
6.000
3.500
3.500
3.500
3.500
3.500
3.500
3.500
3.500
3.500
3.500
3.500
44.500
Rent
2.000
2.000
2.000
2.000
2.000
2.000
2.000
2.000
2.000
2.000
2.000
2.000
24.000
250
250
250
250
250
250
250
250
250
250
250
250
3.000
1.000
1.000
13.000
13.000
1.000
1.000
Total
Expenses
161.250
135.250
135.250
135.250
135.250
135.250
135.250
135.250
135.250
135.250
135.250
135.250
1.649.000
Net Profit
-42.867
-16.867
-4.367
-11.822
-2.954
-15.454
-14.167
-14.167
-12.817
540
-7.487
-6.917
-149.346
Shopping Tour
720
Disco
Shuttle Airport
Sightseeing
Tour
Sport Events
Job Fair
transport
Concert (Berlin)
Limo Service
(5-10%)
Total Revenue
(Sales)
Expenses
Salary
expenses
Outside
services
Utilities
Insurance
Purchase of 6
Minivans
Other expenses
Page 41 of 45
Break-Even Analysis
The Break-Even Analysis is based on the Profit and Loss Projection. There will be no Break-Even point
if the company is going to rent the buses during the first 12 months. It has been supposed that if the
company decides to purchase 4 buses for the Shuttle Service, there would be a Break-Even point. One of
the chart is showcasing this with the assumption that the purchase of the buses is done in September and
the Break-Even point is reached in December.
profit
cost
feb-16
gen-16
dic-15
nov-15
ott-15
set-15
ago-15
lug-15
giu-15
mag-15
apr-15
mar-15
Linear (profit)
profit
cost
Linear (profit)
feb-16
gen-16
dic-15
nov-15
ott-15
set-15
ago-15
lug-15
giu-15
mag-15
apr-15
mar-15
Page 42 of 45
X.
Appendices
Page 43 of 45
Page 44 of 45
Appendix C: Vehicles
Page 45 of 45