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Its a good
move, but not enough.
Paritosh Joshi, chief executive of STAR CJ Network India Pvt.
Ltd, said theres been a mushrooming of channels in the Hindi
news genre. To a large extent, the mushrooming is unsavoury.
Globally, OfCom (Federal Office of Communication) has a fit and
proper test where individual shareholders are scrutinized. Here
what the ministry is saying is far easier in terms of restrictions.
Joshi said these norms will also affect existing channels because
their tenure is temporary and licences will need to be renewed.
According to the broadcasting ministry, 745 channels were given
permission till the end of August this year.
The size of the television industry was estimated to be Rs29,700
crore in 2010 and is expected to reach Rs34,100 crore by 2011,
according to the Ficci-KPMG Indian Media and Entertainment
Industry Report 2011 published earlier this year. That will
increase to Rs63,000 crore by 2015, the report said.
The broadcasting companies will also pay Rs15 lakh a channel per
year if they downlink a channel in India that has been uplinked
from overseas. For downlinking a channel uplinked from India,
the fees is lower at Rs5 lakh a channel per year.
The ministry of information and broadcasting has two sets of
policy guidelines. One for channels uplinked from overseas and
distributed here for public viewing; this is the policy for
downlinking of television channels notified in November 2005.
am required to abide by the Programme Code and Advertising Code prescribed
under the cable Television Network (Regulation) Act, 1995 and the Rules passed
thereunder. WHEREAS I have read the abovementioned Programme Code and