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Consumer reaction to new package

design:
Analysis:
This research was conducted to examine how consumer react to new packaging of a product and
how the consumer expectation regarding to quality associated with the packaging. The success of
product depends upon the packing of the product because packaging attract the consumer
attention towards the product. The appearance of a product plays a vital role to make a purchase
decision. When a consumer attitude divert towards the shape of product colour scheme use in
packaging, these all aspects paly important role in evaluating the expected quality of a product.

Methodology:
Total 461 surveys was conducted, they develop an alternative packaging for existing product to
figure out the reaction of consumers. Package manufactures develop an alternative package for
three different products which includes 1 Italian tomato sauce; 2 diced tomatoes; and 3 crushed
tomatoes. The subject includes couples who participate in mother day out program, university
professors, graduated students. The subjects were given a sample product to use. And they have
to fill out the survey by pre and post behavior in a survey, they also have to share their
experience regarding to product as well as their expectation towards that product. Out of 461
only 231 surveys was usable. The survey questionnaire was design to measure the purchase
intention of a product as well as the desire quality of a product that is needed by a customer, 5
points Likert scale was use in a questionnaire from strongly disagree to strongly agree. In this
research there was 42 percent male whereas 58 percent females subjects. And the age group is 31
to 40.
According to surveys that was conducted the consumers needs more direct level of new package
design of a product which develop the favorable perception towards the product. The purchase
intention of a customers are directly influenced by the consumers expectation towards the
quality of a product. The other closely related issue with the package is how consumers evaluate
the artwork design that is made on the package of a product. But this study didnt focus on the
artwork design of product which can grab the attention of a consumers towards the product.
The finding of this research shows that consumers evaluate the new package of a product in two
different ways, firstly how it is easy to use a product, especially for food items such as cooking
oil tetra pack milk to avoid the wastage of food and the second is the ease of handling the
product. These two dimension together develop the purchase intention as well as the positive
image of a product. If consumers didnt find the ease of use packaging of a product they didnt
feel comfortable and their interest to purchase that product will eventually decrease.

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