University of Alabama, Marrakech & Casablanca & Madrid, February 27 - March 05, 2016

Sat, Feb 27, 2016

arrive Marrakech

day 1

arrive Marrakech

own arrangements

1:15 PM - 1:30 PM

meet ISP Program Manager at the airport

transfer to hotel, check-in

2:30 PM - 4:00 PM

welcome lunch & orientation talk by faculty members and ISP

Program Manager

4:15 PM - 4:20 PM

meet in hotel lobby

4:30 PM - 7:00 PM

cultural event: guided tour of Marrakech

discover the highlights of historical Marrakech and admire its
spectacular sites and palaces such as the Bahia Palace and the bustling
and colorful souks in the Medina

7:00 PM - 9:00 PM

dinner & Moroccan Show at a local restaurant

enjoy a night of traditional Moroccan dining and entertainment in
Marrakech, including Berber singers and belly dancers

Sun, Feb 28, 2016

2x bus transfer
hotel
restaurant/conference
room
dress code: casual

welcome to Morocco!

2x bus/walk

2x bus
transfer/restaurant

day 2

6:30 AM - 8:00 AM

breakfast

hotel

8:00 AM - 8:05 AM

meet in hotel lobby

bring gear (e.g. alternative shoes, shirt, swimsuit, towel, sunscreen) for
afternoon

dress code: casual

8:30 AM - 12:30
PM

visit: combining the exotic with the unique: exploring Morocco's

booming film industry
Cutting Loose Productions
James Cutting, Owner
embark on a journey around Marrakech in 4x4 vehicles with a
renowned film producer that will enable you to get a deep insight into
the booming film industry, and visit the remote filming locations of
titles such as Mission Impossible: Ghost Protocol, Babel, Kingdom of
Heaven, Troy, and many more...
discussion, tour of props warehouse, tour of film locations

12x 4x4 vehicles

12:30 PM - 1:30
PM

group lunch at Beldi Coutry Club

enjoy local delicacies in this oasis of peace surrounded by olive trees,
rose gardens, and with a beautiful view of the Atlas mountains

Beldi country club

1:30 PM - 3:30 PM

cultural event: take your pick from Beldi's fun activities

depart on a quad bike adventure through the surrounding areas, learn
the basics of equestrian horse riding or choose to dip in the pool and
play some petanque in Beldi's peaceful resort

4:00 PM - 4:30 PM

transfer back to the hotel or Medina

4:30 PM - 8:00 PM

recommendation for late afternoon: Marrakech Medina

your experience of Marrakech would be incomplete without getting
lost in the heart of its Medina, where locals lure you into their souks to
sell leather goods, textiles, spices and much more; taste some of the
local market food, and take a taxi home once you find your way out!

University of Alabama, Marrakech & Casablanca & Madrid, February 27 - March 05, 2016
1/5

bus transfer

2/2/2016

Mon, Feb 29, 2016

doing well by doing good

day 3

6:30 AM - 8:00 AM

breakfast

hotel

8:00 AM - 9:00 AM

check-out, store luggage at hotel

spouses must check-out at 12:00pm the latest, and have a free day to
relax at the hotel or explore Marrakech on their own

9:00 AM - 9:05 AM

meet in hotel lobby, depart for ABURY

dress code: smart

casual

9:45 AM - 12:00
PM

consulting project: market entry strategy in the US for Abury

ABURY
Andrea Kolb, Founder & CEO
student presentations, management discussion

4x minibus full day

12:00 PM - 1:00
PM

buffet lunch at riad Anayela

ISP direct arrangement

Anayela restaurant

2:30 PM - 4:30 PM

volunteering experience: the role of social enterprise in Marrakech

and surrounding areas
ABURY
Andrea Kolb, Founder & CEO
visit a small village outside of Marrakech where we meet the women
who weave carpets for Abury
discussion, volunteering

6:00 PM - 6:30 PM

return to hotel, pick up spouses and luggage

6:30 PM - 10:00
PM

transfer to Casablanca (duration approx. 3.5 hours)

10:00 PM - 10:30
PM

arrive at hotel, check-in

University of Alabama, Marrakech & Casablanca & Madrid, February 27 - March 05, 2016
2/5

2x bus transfer

2/2/2016

Tue, Mar 01, 2016

industries in the spotlight

6:30 AM - 9:00 AM

breakfast

9:00 AM - 9:05 AM

meet in hotel lobby

day 4
hotel
dress code: business
casual

10:00 AM - 12:00
PM

visit: Moroccan economy on the move - the role of a major city port
Marsa Maroc
Rachid Hadi, Executive Board Member, General Manager Casablanca
Port Terminals
management presentation, discussion, tour of the port

12:00 PM - 1:00
PM

group lunch at Marsa Maroc

2x bus full day

restaurant

2:00 PM - 4:00 PM

visit: Morocco's thriving industries: automotive industry at a glance

Toyota Morocco
Adil Bennani, Country Manager
management presentation, discussion

4:00 PM - 5:00 PM

return to hotel

5:00 PM - 8:00 PM

recommendation: Old Medina

for traditional Moroccan goods, the best place to go is the walled Old
Medina, where market stalls sell a range of handicrafts, pottery and
leather goods, including popular souvenirs like tagines, hookahs and
jewelry

5:00 PM - 8:00 PM

recommendation: Morocco Mall

looking for a western shopping experience? go to the largest shopping
center in all of Africa, with more than 600 shops including high-street
chain stalls, exclusive designer boutiques, international fast food chains
and much more

University of Alabama, Marrakech & Casablanca & Madrid, February 27 - March 05, 2016
3/5

2/2/2016

Wed, Mar 02, 2016

transfer to Madrid

6:30 AM - 7:45 AM

breakfast

7:45 AM - 8:30 AM

check-out, load luggage on the bus

8:30 AM - 9:30 AM

transfer to the airport

11:50 AM - 2:35
PM

day 5
hotel
dress code: casual
2x bus transfer

flight to Madrid (approx. 1hr 40 min)

3:00 PM - 6:00 PM

cultural event: guided tour of Madrid

this tour will take you to some of the most spectacular locations of the
city. Madrid offers travelers a unique modern infrastructure with a
historic feel and a wide variety of landmarks and sites known as some
of the world's best tourist attractions. The most notable landmarks
include the Royal Palace of Madrid, home to the Spanish Royal Family,
Buen Retiro Park, Villahermosa Palace and much more

6:00 PM - 6:30 PM

transfer to the hotel, check-in

evening

free to relax
OR

doing business in Spain

hotel
dress code: business
formal

meet in hotel lobby

9:30 AM - 12:00
PM

visit: from a model country to deep crisis - how bad is still the pain in
Spain?
BBVA
Cristina Casado, Senior Manager - Engineering
Ricardo Moreno, Head of Software Development and Tech Operations
management presentation, discussion

12:30 PM - 1:30
PM

group lunch

2:30 PM - 4:00 PM

sts pay individually

day 6

breakfast
8:40 AM - 8:45 AM

2x bus/walk

2x bus transfer

optional cultural event: Spanish cooking class

taste, discover, share, and find out more about the essence of Spanish
cuisine, work in teams and have fun tasting your colleagues' attempts

Thu, Mar 03, 2016

air

2x bus full day

restaurant

visit: a prescription for success: strategies for building a world-wide

presence
Genomica (biotech)
Ms. Rosario Cospedal, General Manager
management presentation, discussion
rest of the day at leisure
recommended activity: enjoy snacks at the San Miguel food market

University of Alabama, Marrakech & Casablanca & Madrid, February 27 - March 05, 2016
4/5

2/2/2016

Fri, Mar 04, 2016

strategies for future

day 7

breakfast
9:25 AM - 9:30 AM

10:15 AM - 12:00
PM

hotel
dress code: business
casual

meet in hotel lobby

visit: innovation as the cornerstone of business and sustainability
Deimos Space
Miguel Bell Mora , General Director
management presentation, discussion, tour of facilities

restaurant

group lunch

3:00 PM - 4:30 PM

evening

case study: the (r)evolution of marketing

Grey Group
Mr. Javier Suso, CEO
management presentation, case study, discussion

conference room

meet in hotel lobby

dress code: smart

casual

farewell dinner with traditional flamenco show

enjoy a drink and a meal and see an intimate, traditional flamenco
show. Flamenco in Madrid is amongst the best in all of Spain
return to hotel

Sat, Mar 05, 2016

bus half day

2x bus
transfer/restaurant
2x bus transfer

depart for USA or Barcelona

breakfast, check-out

day 8
hotel

transfer to the airport

2x bus transfer

depart for USA

own arrangements

University of Alabama, Marrakech & Casablanca & Madrid, February 27 - March 05, 2016
5/5

2/2/2016