Professional Documents
Culture Documents
4 Oct 6
I. The Setting:
* Sunrise is a Japanese multinational corporation which produced bicycles and exported Europe
and North America. However, the rising value of Yen hurts its price competitiveness. Local
manufactures increased their market shares. Sunrise is considering that production in the United
States and France should be an alternative strategy.
Class Notes: SUNRISE wants to move part of plant into free trade areas in order to get low tariff
and keep the core value in Japan.
Now NAFTA is a "free trade area" and European Union is a "custom union."
Question:
1. What is the difference between free trade area and customs union? Which one is preferable to
Sunrise?
2. Tariffs for components? Can Sunrise take advantage of NAFTA and EU as regional markets?
3. Safety of the bicycles (product recall or product ban??)
1. Difference between custom union and free trade agreement.
(1) GATT Art. XXIV 8(a)-- Custom Union:
* Restrictions should be eliminated;
* For nonmembers, same duties and same regulations. (Surrender sovereignty to trade with
nonmembers.)
* Move freely in the EU.
(2) GATT Art. XXIV 8(b)-- Free Trade Agreement:
* NO same tariff included; NO common border;
* can each have its own duty to nonmember country;
* Trades among the members may be duty free;
* CANNOT move freely inside the countries of the area.
THUS, an important question needs to be answered: what goods is originated in the area??
[rules of origin are different in each FTA countries.]
2. NAFTA Rules of Origin (Preferential Trade) [vs. "MFN standard:" Last Substantial
Transformation]
** For non-special goods
(i) Tariff-shift Rule: section 401 (b): non-originating materials must undergo an applicable
change. (like flour to bread)
(ii) Value-Content Rule: transaction-value method and net-cost method.
Problem 6.4: EU is more transparent because of the same standard. FTA rules of origins
have more barriers.
does not imply authorization. Lanham Act has a counter provision addressing this issue.
Thus, the application of Custom's affiliate exception was precluded by Lanham Act.
** The Lanham Act bars the importation of physically different foreign goods bearing a
trademark identical to a valid U.S. trademark, regardless of the trademark's genuine
character abroad or affiliation between the producing firms.
4. Quality King Distributors, Inc. v. L'anza Research International, Inc. (page 833)
* L'anza sells hair products and copyrighted the labels that are affixed to those products.
* Once it arranged the sale of three shipments to a distributor in Malta with the price 35% to
40% lower than it charged to domestic distributors.
* Later, it found the goods were sold in California by unauthorized retailers who purchased from
Quality King, who bought all shipments from Malta distributors, imported them, and resold
them to domestic retailers.
** Issue: whether the right granted by section 602 [the copyright owner has the right to prohibit
the unauthorized importation of copies] is limited by section 109 "first sale doctrine."
* The court said yes. After the first sale of a copyrighted item lawfully made under this title,
any subsequent purchaser is obviously an owner of that item. Such an owner is entitled
without the authority of the copyright owner to sell that item.
** The limited right under section 602 does not encompass resales by lawful owners.
5. Parallel Importation of Trademarked Goods (page 836)
** Parallel Importation: the importation of genuine goods by someone other than the designated
exclusive importer.
** Factors considered in determining whether the parallel importation was illegal. (page 837
middle)+ function of trademarks and anticompetitive effects of barring parallel importation.
** Parallel importation is allowed where the foreign and domestic trademarks are owned by
parent -subsidiary company. Personal use is also allowed.