CASE STUDY: KAPLAN UNIVERSITY

Kaplan University boosts students

time spent in studies by 17% with
Badgevilles Reputation Mechanics
Thanks to championed expertise and reputation, Kaplan University
School of Information Technology students challenged themselves
with the hardest coursework and achieved better grades.

Business Challenge
To Promote Individual Learning, Peer Review, and Student Engagement
Kaplan University, a different school of thought for higher education, provides a practical,
student-centered education that prepares them for careers in the fastest-growing industries.
Kaplan University serves over 49,000 online and campus-based students.
As Kaplan University students have many real-world obligations, simply providing course
materials and instruction is not always enough to guarantee involved learning. The University
realized that student engagement was essential for a successful experience, and viewed the
behavioral psychology principles utilized in gamification as an opportunity to enhance their

BUSINESS CHALLENGE
To Promote Individual Learning,
Peer Review, and Faculty
Involvement
BUSINESS SOLUTION
Gamified School of IT
by Kaplan University
KEY MECHANICS
Missions, Leaderboards,
Activity Streams,
Achievements

curriculum and encourage more frequent and higher quality participation.

Furthermore, Kaplan University School of Information Technology saw the opportunity to augment
traditional learning experiences with leading innovation. Gamification was a way for students
to receive immediate recognition, visualize their achievements, and become more emotionally

BUSINESS RESULTS
17% increase in time spent
in class. 85% selected harder
assignments. 9% received
higher grades.

involved in their academic progress - creating a stronger student experience.

Keeping students
engaged is critical to
a successful learning
experience, and we
found that the behaviors
gamification promotes
could easily enhance
our curriculum by
encouraging more
quality participation.

DR. DAVID DeHAVEN

Dean of the School of
Information Technology,
Kaplan University

Copyright 2013 Badgeville

www.badgeville.com

CASE STUDY
PRODUCT
OVERVIEW
KAPLAN
UNIVERSITY
CASE STUDY
: SAMSUNG
CUSTOMER USE CASES

Business Solution
Kaplan University School of Information Technology
Kaplan

University

leveraged

The

Behavior

Platform

by

Badgeville to power a gamification program to influence key

learning behaviors. Game Mechanics kept students coming
back,

Reputation

Mechanics

motivated

individuals

Kaplan Universitys School of Information

Technology identified & rewarded key
behaviors that would drive engagement in
key learning objectives.

to

complete more challenging content, while Social Mechanics

GREATER KNOWLEDGE SHARING

Post to discussion board.

promoted peer and faculty interaction.

Students earned Points and Badges for excellent coursework
and contributions to the online community. Missions guided
them to more opportunities to apply and extend their learning.
Rules-based

badges

outlined

behaviors

required

HIGH QUALITY WORK

Receive a faculty commendation,
Take challenging content.

for

academic success, and were designed to reflect the typical

behaviors of past successful students. Manual badges,
assigned by faculty and peers, commend students for

GOOD STUDY HABITS

Complete challenging content,
Attend seminar

more qualitative behaviors, and foster a greater sense

of community.

Key Engagement Metrics & Lift:

BUSINESS RESULTS:
Kaplans innovated education
platform transformed learning
into a fun and meaningful
student experience, with lift
in the following areas:

www.badgeville.com

17%
Time Spent
in Class

85%

9%

Selected Harder
Assignments

Higher
Grades

Kaplan Universitys School of Information Technology has

taken students learning experience to the next level, boosting
motivation, participation, engagement and academic success.

To learn more about how Badgeville can help you

build your Engagement Layer, contact sales@badgeville.com