Professional Documents
Culture Documents
2016 Elections
January 2016 findings
BACKGROUND
Why monitor media coverage of elections?
The goal of ACMEs project is to contribute to accurate, fair, impartial and
balanced coverage of the 2016 elections. ACMEs specific objectives are:
To monitor, document and share trends in media coverage of the 2016
general elections.
To monitor media compliance with election reporting guidelines and
regulations.
To influence journalists, editors and media owners to provide information
that is more accurate, impartial and fair.
To empower civil society and the public to demand adherence to
professional standards in media coverage of elections.
Methodology
Scope of study:
A purposive sample of print and electronic media.
January 2015 coverage of presidential and parliamentary elections by
newspaper, television and radio.
Media content types: news, current affairs, and commentary.
Data collection method:
Story/article is the unit of analysis.
Content analysis.
Key informant interviews.
Sampling (1)
9 newspapers
5 televisions channels
33 radio stations
Choice constitutes a purposive sample designed to capture all facets of
the election coverage to which the electorate is exposed.
Sampling (2)
PRINT PUBLICATIONS (9)
TELEVISION (5)
Sampling (3)
RADIO (33)
CUMULATIVE RESULTS
Monitor
20.8
New Vision
19.9
Red Pepper
12.8
Bukedde
10.5
The Observer
3.4
Etop
3.0
The Independent
Orumuri
1.7
Rupiny
1.7
25.0
39.0
23.3
23.3
24.1
25.9
35.3
26.2
17.5
23.3
33.9
6.8
41.7
8.3
1.7
16.4
25.2
17.2
10.7
September
6.9
October
24.9
24.5
26.5
24.2
24.4
29.1
26.2
12.2
10.3
15.8
6.4
15.1
17.0
22.1
20.1
32.9
14.6
11.6
13.2
13.6
November
22.2
31.0
December
January
10.0
NTV Uganda
25.4
NBS
18.1
Bukedde
14.1
UBC
WBS
12.4
38.6
42.0
45.1
26.4
24.4
WBS
35.5
25.9
UBC
28.4
21.6
36.4
33.5
Bukedde
November
NBS
December
January
40.1
31.6
NTV Uganda
New Vision
23.4
Monitor
16.5
Red Pepper
15.1
Bukedde
11.0
The Observer
4.6
The Independent
2.2
Etop
Rupiny
1.1
Orumuri
1.0
30.8
15.0
18.8
27.5
20.0
12.8
26.6
28.1
31.1
57.3
39.8
18.5
17.9
21.1
26.2
17.1
35.0
22.8
45.6
25.2
7.1
15.7
3.6
5.6
September
4.8
13.2
16.4
8.3
October
25.6
34.8
19.4
18.9
10.8
19.2
8.8
10.5
8.5
15.1
22.5
13.5
4.2
November
December
January
28.8
NBS
30.2
NTV Uganda
16.2
UBC
12.4
Bukedde
WBS
8.5
33.2
21.9
17.4
33.7
37.7
24.8
44.4
44.9
49.1
26.2
53.0
25.2
20.5
41.6
26.5
WBS
Bukedde
UBC
November
December
NBS
January
NTV Uganda
Monitor
24.3
Red Pepper
18.1
New Vision
12.5
Bukedde
10.7
The Observer
3.2
Etop
2.7
The Independent
Orumuri
Rupiny
1.7
1.4
NTV Uganda
23.0
Bukedde
18.4
WBS
UBC
16.4
NBS
16.4
Monitor
21.5
New Vision
19.8
Red Pepper
11.4
The Independent
The Observer
8.4
Bukedde
8.3
Etop
Orumuri
Rupiny
1.8
1.3
0.9
NTV Uganda
22.0
NBS
17.6
WBS
16.0
Bukedde
UBC
13.8
Museveni
22.5
Mbabazi
16.4
Besigye
Mabirizi
4.6
Biraro
4.6
Kyalya
4.5
Baryamureeba
4.2
Bwanika
3.6
23.5
40.8
43.0
7.6
66.7
9.0
63.9
77.1
5.9
35.3
33.9
10.8
11.2
0.5
0.5
0.8
10.7
5.7
1.8
1.0
13.7
24.8
17.3
1.1
1.1
13.3
1.8
1.2
13.4
14.1
7.4
10.7
8.3
0.8
8.3
16.3
2.1
1.7
2.1
2.1
20.2
0.9
14.6
27.0
0.5
1.1
1.4
14.6
0.8
0.8
64.7
2.1
42.3
10.9
1.3
9.6
28.9
2.1
2.1
10.4
0.4
15.5
Museveni
Kyalya
Mabirizi
Bwanika
Besigye
Biraro
Baryamureeba
Mbabazi
Museveni
18.4
Mbabazi
14.8
Besigye
6.6
Baryamureeba
Biraro
4.6
Bwanika
4.5
Kyalya
Mabirizi
3.4
2.5
51.9
0.4
2.6
20.3
3.1
2.8
4.2
16.6
0.9
5.8
2.7
2.9
21.3
81.1
3.3
7.5
14.4
24.4
12.4
NBS
Mabirizi
6.1
8.8
2.8
Bukedde
Kyalya
0.6
3.5
Museveni
Bwanika
1.2
25.2
53.2
4.9
NTV Uganda
2.2
1.9
5.2
0.6
2.3
6.2
UBC
Besigye
Biraro
7.8
Baryamureeba
2.7
Mbabazi
2.7
16.7
WBS
Museveni
Besigye
24.4
Mbabazi
24.4
3.5
Biraro
Kyalya
3.1
Baryamureeba
2.6
Mabirizi
2.4
Bwanika
2.3
44.2
39.7
39.0
28.0
25.7
21.1
22.5
19.8
16.4
November
December
Besigye
Mbabazi
January
Museveni
3.4
3.0
2.9
2.6
2.3
2.5
2.1
1.6
1.5
0.3
November
December
Mabirizi
Baryamureeba
Bwanika
January
Biraro
Kyalya
32.8
24.2
19.1
20.2
18.9
November
December
Besigye
Mbabazi
18.4
14.8
January
Museveni
6.6
4.6
4.3
3.7
3.5
3.3
3.5
4.5
3.4
1.8
2.5
1.3
0.5
0.4
November
December
Mabirizi
Biraro
Kyalya
January
Bwanika
Baryamureeba
39.3
28.2
27.5
24.4
24.4
20.8
17.4
November
December
Besigye
Mbabazi
January
Museveni
3.5
3.1
2.6
2.4
2.3
3.0
1.7
1.7
1.7
1.3
0.7
0.5
0.1
November
December
Mabirizi
Biraro
Bwanika
January
Kyalya
Baryamureeba
Kampala
26.5
Central
15.4
Eastern
7.6
South-Western
Northern
6.7
North-Western/West Nile
6.6
Western
KFM
7.2
Sun
6.5
Baba FM
6.4
Voice of Africa FM
5.8
Radio Sapientia
5.2
Simba
Kagadi Broadcasting Services
Capital Radio
5.1
4.8
Kampala
25.9
Central
20.4
Eastern
9.5
South-Western
8.3
North-Western/West Nile
6.0
Northern
Western
3.2
Baba FM
10.0
KFM
6.4
6.1
Simba
5.9
Voice of Africa FM
5.8
Sun
Central Broadcasting Service
5.3
Radio Sapientia
5.3
Radio Amani
UBC Blue Channel
5.1
5.0
Type of election
In January, the presidential election was the most covered by
newspaper, TV and radio. The parliamentary polls received the
least coverage.
For instance, an analysis of New Vision, Daily Monitor, The
Observer and Red Pepper shows that the parliamentary elections
made the lead headline on front page only twice for all four
publications combined.
Overall trend: Since September, the general media trend shows
the presidential election getting more coverage.
100%
90%
11.4
15.5
17.3
5.2
80%
21.3
12.7
70%
Both
60%
Parliamentary
50%
40%
71.3
79.3
Presidential
66.0
30%
20%
10%
0%
Newspaper
TV
Radio
7.7
10.8
16.0
11.7
25.0
5.3
28.6
78.6
26.7
21.8
35.7
81.5
4.2
4.2
8.3
12.7
75.0
91.7
78.7
59.6
73.3
65.5
Both
Parliamentary
Presidential
39.3
16.7
22.7
12.9
9.8
0.8
9.4
15.3
16.8
5.9
3.2
8.4
Both
Parliamentary
89.5
68.9
Bukedde
78.8
77.6
NBS
NTV Uganda
UBC
80.0
WBS
Presidential
Museveni
27.8
Mbabazi
20.8
Besigye
Biraro
4.7
Baryamureeba
4.7
Bwanika
4.2
Kyalya
3.8
Mabirizi
3.8
25.0
25.0
25.4
25.0
4.2
4.2
5.6
8.3
8.3
16.7
25.0
5.6
5.6
8.3
25.7
10.0
2.1
2.1
2.1
2.9
2.9
2.9
10.0
19.1
15.2
10.0
18.2
Etop
Monitor
New Vision
31.4
42.6
28.6
Red Pepper
Bwanika
Biraro
Baryamureeba
Mbabazi
10.0
Orumuri
Kyalya
Besigye
2.9
10.0
Museveni
Mabirizi
2.9
10.0
28.2
16.7
2.1
2.1
10.0
3.0
25.0
Bukedde
3.0
3.0
3.0
3.0
8.3
27.7
51.5
8.3
21.1
30.0
The Observer
Museveni
Mbabazi
20.8
Besigye
Biraro
Baryamureeba
Bwanika
Kyalya
Mabirizi
Besigye
6.1
Baryamureeba
Kyalya
3.7
0.7
0.7
0.7
0.7
0.7
Mbabazi
20.8
Besigye
4.7
4.7
4.2
3.8
3.8
Museveni
39.6
36.1
Museveni
40.2
Mbabazi
32.9
Besigye
26.8
Museveni
Other
0.0
Mabirizi
3.1
Mabirizi
0.0
Biraro
3.1
Bwanika
0.0
Bwanika
2.7
Baryamureeba
0.0
Museveni
21.8
Mbabazi
20.3
Besigye
4.9
Baryamureeba
Mabirizi
4.3
Biraro
4.1
Kyalya
Bwanika
3.7
3.4
40.7
32.5
28.4
3.1
3.1
3.7
6.3
6.3
4.2
7.4
7.4
6.3
22.4
15.7
18.9
34.8
Museveni
51.3
0.7
1.2
4.9
3.7
17.3
26.3
1.2
8.6
2.5
3.7
1.3
20.4
22.2
26.7
Panorama
Mugshot
Closeup
9.4
5.8
5.3
7.4
19.9
18.9
Wideshot
Fullshot
Kyalya
Mabirizi
Bwanika
Besigye
Biraro
Baryamureeba
Mbabazi
Politics
11.2
Economy
TV (%) n=1,114
28.0
Politics
11.4
Economy
40.4
Politics
12.8
Security
Infrastructure
8.6
Security
9.3
Economy
8.0
Security
8.1
Health
8.7
Infrastructure
7.9
Health
7.9
Infrastructure
8.4
Human rights
5.8
Education
7.4
Education
7.9
Health
5.8
Agriculture
6.9
Agriculture
Education
5.7
Human rights
4.8
6.0
Energy
5.0
Agriculture
4.7
Corruption
2.2
3.9
Natural resources
3.7
Human rights
Corruption
3.5
Natural resources
3.1
Natural resources
2.0
Energy
3.1
Land
3.1
Energy
1.8
Land
3.0
Corruption
2.8
Land
1.5
Other
0.8
Other
1.0
Foreign affairs
1.1
Foreign affairs
0.8
Foreign affairs
0.6
Other
1.1
11.4
Economy
9.3
Education
31.5
Politics
Economy
Health
10.0
Infrastructure
8.6
Security
8.1
Health
7.9
Education
7.4
Agriculture
6.9
Infrastructure
Security
8.3
Security
7.4
Education
7.4
Agriculture
7.0
6.7
Agriculture
5.4
Corruption
4.0
Human rights
Energy
3.3
Natural
2.6
Land
2.25
Other
1.85
Foreign affairs
0.9
11.2
10.4
8.4
7.6
30.5
Politics
Economy
Infrastructure
Health
8.7
Human rights
4.5
Corruption
4.4
Energy
3.0
Land
2.3
Natural resources
2.3
other
0.9
Foreign affairs
0.4
Human rights
4.8
Natural resources
3.7
Corruption
3.5
Energy
3.1
Land
3.0
Other
0.8
Foreign affairs
0.8
Politics
10.9
Economy
Politics
11.4
Infrastructure
Infrastructure
10
Economy
10.2
Education
8.9
Health
10.2
8.2
Security
Security
JANUARY(%) n=1,114
8.7
Security
9.3
Health
8.7
Infrastructure
8.4
7.9
7.3
Education
7.2
Education
Health
6.8
Agriculture
6.5
Agriculture
6.0
Energy
5.0
4.7
4.4
Natural resources
2.4
Human rights
3.7
Energy
2.4
Natural resources
3.1
Human rights
Energy
4.6
Human rights
11.4
Economy
Agriculture
Corruption
28.0
Politics
Natural resources
1.9
Corruption
2.4
Land
3.1
Land
1.5
Other
2.1
Corruption
2.8
Land
2.1
Other
1.0
Foreign affairs
0.6
Other
Foreign affairs
1
0.7
Foreign affairs
0.4
Politics
Economy
8.1
Infrastructure
8.0
Security
7.2
Education
7.2
Corruption
5.5
Health
5.5
Agriculture
5.4
Human rights
5.0
Energy
1.8
Other
1.7
Natural
1.1
Land
0.9
Foreign affairs
0.9
JANUARY(%) n=1,319
Politics
40.4
Politics
12.8
Economy
7.9
Security
Security
7.8
Economy
8.0
Education
7.1
Infrastructure
7.9
Health
6.7
Human rights
5.8
Infrastructure
6.1
Health
5.8
Human rights
5.7
Education
5.7
Agriculture
5.0
Agriculture
3.9
Corruption
2.9
Corruption
2.2
Energy
1.7
Natural resources
2.0
Land
1.7
Energy
1.8
Natural resources
1.5
Land
1.5
Other
0.7
Foreign affairs
1.1
Foreign affairs
0.5
Other
1.1
Tone of coverage
The general media tone has been neutral since September.
General trend: Other than radio, newspaper and TV registered
a drop in number of stories with neutral tone between
December and January.
The positive tone on an upward trend, while negative tone
on a downward trend for all three media types.
100%
15.1
9.9
90%
80%
70%
60%
63.3
64.1
71.3
50%
Neutral
Positive
40%
30%
20%
Negative
21.6
26.9
10%
18.8
0%
Newspaper
TV
Radio
16.8
2.5
12.9
27.3
29.1
39.2
80.5
57.4
93.3
71.0
100.0
90.0
59.1
60.1
Neutral
58.2
13.0
25.8
16.1
10.8
Negative
Positive
6.7
10.0
13.6
12.3
67.3
63.0
14.7
50.4
2.6
76.9
9.8
69.6
Negative
Neutral
Positive
29.0
Bukedde
24.7
NBS
34.9
20.5
NTV Uganda
UBC
20.7
WBS
10.5
9.8
55.3
63.4
18.0
8.3
12.8
69.4
56.4
5.7
62.9
61.1
64.4
66.1
17.2
Negative
Neutral
Positive
34.2
14.4
26.8
17.5
22.2
30.8
31.4
21.6
5.7
51.4
3.1
12.6
2.7
11.1
46.9
62.2
62.2
61.4
51.9
7.7
4.5
46.2
66.4
Negative
Neutral
42.9
22.0
50.0
25.2
35.1
37.0
Positive
46.2
29.1
70.7
6.3
9.0
11.5
81.6
80.4
74.6
82.2
78.1
8.2
82.5
73.6
Negative
Neutral
Positive
17.8
15.8
19.6
16.4
17.8
15.6
17.5
18.2
66.7
70
63.3
60
50
58
58.2
56.4
40
30
20
30.4
28.2
21.4
20.5
10
13.6
17.7
21.6
15.6
15.1
December
January
13.2
September
October
Positive
November
Neutral
Negative
60
69.9
64.1
62.1
50
40
30
26.9
27.9
20.1
20
10
10
9.0
10.0
0
November
December
Positive
Neutral
January
Negative
71.3
63.5
60
32
24.3
12.2
8
November
9.9
December
Positive
Neutral
18.8
Negative
January
Reporting approach
Conventional reporting approach dominant for all three
media in January.
General trend: The findings show an upward trend in
conventional reporting for newspaper, TV and radio between
December and January.
10.3
10.1
2.9
0.3
5.7
8.1
Enterprise
Investigative
87.7
91.1
71.5
Newspaper
Interpretive
Conventional
TV
Radio
9.4
8.3
8.3
16.4
9.6
1.9
1.9
1.9
8.0
4.0
14.8
16.4
28.0
6.2
13.3
26.1
44.4
13.3
21.7
13.4
11.1
94.3
75.2
73.9
69.4
53.7
11.1
Enterprise
73.3
30.4
60.0
Investigative
Interpretive
33.3
Conventional
21.7
6.9
0.8
0.8
8.4
5.3
3.2
5.3
7.5
13.8
Enterprise
Investigative
99.1
91.5
91.6
86.3
Conventional
62.5
Bukedde
NBS
Interpretive
NTV Uganda
UBC
WBS
70.2
69.8
71.5
61.5
21.4
12.3
11.9 14.7
4.8
3.1
September
October
Conventional
9.6
8.9
11.3
6.1
November
Interpretive
8.5
10.4
December
Investigative
Enterprise
8.1
10.1
January
10.3
84.9
76.6
8.5
4.1
2.4
November
9.0
6.4
8.0
4.8
December
Conventional
Interpretive
January
Investigative
Enterprise
2.0
5.5
12.3
5.5
8.9
November
3.8
5.4
2.9
2.3
December
Conventional
Enterprise
January
Interpretive
Investigative
5.7
0.3
70%
63.1
71.8
77.6
60%
50%
Personality
40%
30%
20%
Issues
36.9
28.2
22.4
10%
0%
Newspaper
TV
Radio
40.9
41.2
60.0
66.7
58.2
54.4
86.2
100.0
100.0
Issues
58.8
40.0
13.8
33.3
41.8
45.6
59.1
Personality
82.4
73.0
66.2
64.6
66.7
Issues
Personality
17.6
Bukedde
27.0
NBS
33.8
NTV Uganda
35.4
UBC
33.3
WBS
60.5
39.5
57.2
59.7
42.8
40.3
66.5
33.5
63.1
36.9
30.0
20.0
10.0
0.0
September
October
November
Issues
Personality
December
January
71.8
69.8
67.8
30.2
32.2
November
December
60.0
50.0
40.0
30.0
28.2
20.0
10.0
0.0
Personality
Issues
January
77.6
80
70
69.6
61.7
60
50
40
38.3
30.4
30
22.4
20
10
0
November
December
Personality
Issues
January
80%
54.9
50.3
41.0
70%
60%
Yes
50%
No
40%
30%
45.1
49.7
59.0
20%
10%
0%
Newspaper
TV
Radio
38.2
42.3
54.7
83.7
57.1
85.1
Yes
77.8
No
100
81.8
61.8
57.7
45.3
16.3
42.9
14.9
22.2
38.0
61.8
53.8
47.5
52.3
Yes
No
62.0
38.2
Bukedde
NBS
46.2
NTV Uganda
52.5
UBC
47.7
WBS
67.7
60
62.8
70.6
54.9
65.6
50
40
32.3
29.4
September
October
30
34.4
37.2
45.1
November
December
January
20
10
0
No
Yes
67.6
59.8
50
40.2
40
30
50.3
49.7
32.4
20
10
0
November
December
No
Yes
January
61
59.0
47.6
39
41.0
November
December
January
52.4
50
40
30
20
10
0
No
Yes
Interrogation of claims
Generally, the media did not interrogate claims and promises
by presidential candidates in January.
For instance, an analysis of New Vision, Daily Monitor, The
Observer and Red Pepper shows that only New Vision carried
front page lead stories on campaign promises (of
Museveni/NRM) in January. The other three publications did not.
Overall trend: Except for newspaper, the media registered a
notable increase in the number of stories that interrogated
claims and promises of presidential candidates between
December and January.
34.9
23.8
29.2
Yes
64.1
Newspaper
76.2
TV
70.8
Radio
No
34.5
33.3
10.0
16.7
25.3
55.6
58.6
100
67.3
65.5
66.7
83.3
74.7
41.4
90.0
Yes
44.4
No
14.5
35.0
44.9
Yes
94.1
75.8
65.0
55.1
Bukedde
NBS
NTV Uganda
No
85.5
UBC
WBS
61.8
61.9
63.4
65.1
62.2
50.0
40.0
38.1
36.6
30.0
37.8
38.2
34.9
20.0
10.0
0.0
September
October
November
No
Yes
December
January
76.2
81.5
70.8
23.8
29.2
18.5
November
December
No
Yes
January
76.2
70
70.8
29.2
30
November
23.8
December
No
Yes
January
Sourcing (Number)
Most election stories by the media were single-sourced in
January.
Overall trend: The media has been largely relying on singlesourced stories since September.
Except newspapers that have been registering a decline in
single-sourced stories since November, the media recorded
a rise in number of single-sourced stories between
December and January.
5.3
7
9.7
18.9
2.1
5.2
14.3
19.3
56.6
Newspaper
Single source
78.4
68.8
TV
Double sources
Radio
Triple sources
Multiple sources
59.3
57.4
54.7
22.2
15.2
15.6
12.3
18.5
Single source
19.3
14.4
12.1
9.8
7.4
October
16.4
16.5
12.8
7.8
September
56.6
November
Double sources
December
Triple sources
Multiple sources
9.7
January
63.3
58.8
23.6
23.2
7.4
10.0
5.7
November
Single source
18.9
December
Double sources
7.0
8.0
Triple sources
January
Multiple sources
5.3
78.4
77.4
14.8
14.3
4.7
5.4
2.8
November
Single source
14.3
2.4
December
Two sources
Three sources
5.2
January
Multiple sources
2.1
Sourcing (Type)
Male sources dominant in election stories by newspaper,
TV and radio in January.
Overall trend: Dominance of male sources across all three
media since September.
Rise in number of male sources for all three media between
December and January.
100%
90%
80%
70%
60%
85.3
88.5
87.8
50%
Female
40%
30%
20%
10%
Male
14.7
11.5
12.2
0%
Newspaper
TV
Radio
64.1
84.3
87.4
86.8
86.1
64.5
85.8
91.7
90.2
Male
Female
35.9
15.7
12.6
13.2
13.9
14.2
35.5
8.3
9.8
80.0
95.2
88.0
89.9
93.8
Male
Female
20.0
4.8
Bukedde
NBS
12.0
NTV Uganda
10.1
UBC
6.2
WBS
84.3
15.7
September
82.2
17.8
October
82.7
84.1
15.9
November
Male
Female
17.4
December
85.3
14.7
January
88.5
87.4
84.0
12.6
16.0
November
December
Female
11.5
Male
January
87.8
88.6
86.7
11.4
13.3
12.2
November
December
January
Female
Male
Presidential candidate
16.8
Ordinary person
Presidential candidate
10.7
Ordinary person
Parliamentary candidate
Parliamentary candidate
11.7
Parliamentary candidate
7.7
Party official
Party official
11.3
Party official
7.6
NGO/CSO official
Candidates agent
6.9
5.7
Candidates agent
5.6
Candidates agent
Expert
4.2
NGO/CSO official
Police Representative
3.9
Expert
NGO/CSO official
3.1
4.2
Ordinary person
Electoral Commission
4.1
Police Representative
3.0
Police Representative
2.7
Executive
Anonymous
2.8
Religious leader
2.6
Executive
2.1
Executive
1.9
2.0
Election observer
1.1
1.4
Judicial Official
0.7
Electoral Commission
Religious leader
Business person
31.8
Presidential candidate
Expert
Religious leader
Election observer
Judicial Official
Army
Judicial Officer
1.1
Army
0.4
Election observer
0.9
Anonymous
0.4
Other
Army
0.6
Donor
0.3
Anonymous
Donor
0.1
Business person
0.3
Donor
Business person
12.9
12.2
8.8
7.9
6.7
5.1
4.6
2.9
1.9
1.8
1.5
0.7
0.4
0.3
0.2
0.2
0.1