FAR WEST LABORATORY FOR

EDUCATIONAL AND RESEARCH

DEVELOPMENT
REQUEST FOR PROPOSAL FROM
THE EVALUATORS, LLC
JEANNE SEARFOORCE, PRESIDENT AND CEO

JEANNE SEARFOORCE, PRESIDENT AND CEO

INTRODUCTION

Far West Laboratory for Educational and Research Development (FWL) has issued a
request for proposal for evaluating its Determining Instructional Purposes (DIP) training
program. This is a response from The Evaluators, LLC to this request for proposal
(RFP). The goal of this request for proposal is to determine the marketability of the
Determining Instructional Purposes (DIP) training program.

OVERVIEW OF DETERMINING INSTRUCTIONAL PURPOSES (DIP)

DIP consists of one coordinators package and three training units: setting goals,
analyzing problems and deriving objectives. Within each unit, there are four to six
modules with instructional objectives within each module. Training time in Units 1 and 3
range from 10-15 hours while training time in Unit 2 is longer and ranges from 12-18
hours. Workshops may be concentrated or span over several days or weeks.
There are several configurations whereby a school district can purchase the program.
Modules can be purchased individually or together based on the requirements of a
particular school district. The trainings can be self-guided or offered in a workshop
setting facilitated by a coordinator. It is recommended that a coordinator facilitate the
meetings by presenting the material and functioning as a subject matter expert. This
individual can be a district employee who has successfully completed trainings and
thoroughly comprehends the units. All training materials are available in hardcopy.

EVALUATION METHOD

The Evaluators, LLC has decided to evaluate the success of DIP using three
quantifiable measures. By using three measures, we can determine marketing
channels, school administrator goals, and recommend product improvements.
First, we will contain our efforts to K-12 academic institutions. We will also limit our
research to the major metropolitan regions on the east coast. Due to the dense
population and variety of academic settings, we can gain a considerable amount of

JEANNE SEARFOORCE, PRESIDENT AND CEO

perspective about national initiatives by examining this a sample academic institution

population. The regions we will assess include: Wilmington Delaware, Philadelphia
Pennsylvania, and Princeton New Jersey. Each of these regions has varying
demographics.
Marketing Channels: Within these three major regions, we will initially take a survey of
500 school districts within 20 miles of the epicenter of each of these metropolises.
These school districts include traditional public schools, private and parochial schools,
charter schools and cyber schools.
School Administrator Goals: Next, we will send a separate survey to each school
administrator and professional development coordinator in each of the 500 school
districts to determine their specific needs within the DIP training program. After
inquiring about their needs for in-house professional development, we will create a list
of school districts who show initial interest in DIP.
Upon analyzing the results of the survey, we will offer one Coordinator handbook and 10
Unit 1 trials (with two modules) to 50 districts to those who show interest in DIP. We
conservatively anticipate 10% interest in DIP. These materials will be sent free of
charge for further assessment. After the staff complete the units, we will compare the
reviews about the units and goals of the administrators.
Recommend Product Improvements: Based on the responses we receive, we will
determine the best markets for DIP. We can also determine other marketing strategies
such as offering individual modules and volume discounts. We will also discuss using
Internet technology to further reduce future costs and to improve program quality.
Finally, the reviews and comments will show the true marketability of DIP and if the
modules achieve all of the Districts goals as well as those of the faculty and staff. In
order for FWL to have successful market penetration with DIP, these elements should
be full explored.

BIDDER QUALIFICATIONS

The Evaluators, LLC (TE) is a consulting firm specializing in venture capital projects, ebusiness and start-up business ventures. Based in southern New Jersey, The
Evaluators, LLC clients are primarily in the Wilmington Delaware, Philadelphia
JEANNE SEARFOORCE, PRESIDENT AND CEO

Pennsylvania and Princeton New Jersey region. With over 15 years of experience, we
have consulted with multiple multi-million dollar enterprises who were named on the
Forbes Innovative Growth Companies List as well as Fast Companys Most Innovative
Companies List. Our passion lies in giving honest, objective, cost-effective
recommendations to companies, regardless of size or budget. We believe that even the
smallest firms should have access to the best information. Small companies become
large successful firms with the right strategy and information. Limitless Ideas. Innovative
Results. We are The Evaluators, LLC.

TASKS

During our task execution, we will complete three broad based tasks: contact school
administrators, send module samples for review, make changes and improvements
based on product assessment to prepare DIP for market launch.

TASK SCHEDULE

Task

Timeline

Notes/Company

1. Gather list of schools

districts in the four
major metropolitan
areas.

One Week

Acquire from State

Department of Education
(TE)

2. Send survey to each

building administrator
and professional
development
coordinator. Surveys
will be completed
electronically.

One Week

Use SurveyMonkey.com

3. Assess feedback from

completed forms.

One week

(TE)

Data analysis
(TE)

JEANNE SEARFOORCE, PRESIDENT AND CEO

4. Send packages to
administrators/district
s with interest in DIP
or professional
development training.

One week

Collate packages, prepare

for mailing
(TE)

5. Send two DIP

modules free of
charge.

One week

Mail 1 coordinator
handbook and 5 Unit 1
packages (TE)

6. Attend training

Two days

Two Junior Partners

Attend

7. Send survey asking

for feedback about
DIP.

One week

Use SurveyMonkey.com
(TE)

8. Make changes based

on feedback.

Three weeks

Internal Modifications

9. Prepare DIP for

market launch

Four weeks

The Innovators LLC, and

FWL coordinated effort

10. Fulfill DIP requests

Two Weeks

Executed by FWL

11. Final evaluation and

review

Half Day

TE

(FWL)

PERSONNEL

Our staff is highly skilled and knowledgeable. We hire individuals who thrive in a fast
paced environment and who are able to learn about the different aspects of our firm
easily. There will be four junior partners who will be assigned to your project. Each
junior partner will work in various capacities of your project to ensure excellent quality
control and fact checking. Each junior partners rate is $400 per day. One senior
partner will be assigned to the project to review the results with the junior team after
they have completed their analysis. The senior partner rate is $1,200 per day.

JEANNE SEARFOORCE, PRESIDENT AND CEO

OPERATIONS

Task Execution

Time/Staffing/Rate

Financial Investment

1. Acquire from State

Department of
Education (TI)

One week/ 2 staff members

($800/day)

$4,000

One week/2 staff member

($800/day)

$2,000

3. Data analysis
(TI)

One week/ 2 staff members

($800/day)

$8,000

4. Collate packages,
prepare for mailing
(TI)

One week/3 staff members

($1200)

$6,000

5. Mail 1 coordinator
handbook and 5 Unit
1 packages (TI)

One week/4 staff members

($1600/day) * product
($94/school * 50/districts)

$12,700

6. Junior Partners Attend

Training

Two Days/2 staff members

($800/day)

$800

7. Analyze
SurveyMonkey.com
(TI)

Two Days/1 staff member

($400/day)

$800

8. Internal Modifications
(FWL)

Three weeks

$0
(Internal FWL Cost)

9. The Innovators LLC,

and FWL coordinated
effort

One week/2 staff members

($800/day)

$8,000

10. Fulfill DIP requests

Two Weeks

$0
(Internal FWL Cost)

11. Final evaluation and

review

One day/4 staff members

($1600/day) + 1 senior staff
member ($1,200/day)

$2,800

2. Use
SurveyMonkey.com
(Survey Creation) (TI)

JEANNE SEARFOORCE, PRESIDENT AND CEO

12. Paper, mailings

Totals

On Going

$2,500

12 Weeks

$47,600

PAYMENT DATE

We believe that an organization needs to maintain a healthy amount of capital to

continue operating and to meet their prior obligations while they examine new business
ventures. The payment schedule will be as follows:
$10,000 retainer for services
$10,000 after first month of services provided
$10,000 after second month of services provided
$10,000 after third month of services provided
$9,600 after fourth month of services provided

TOTAL BUDGET

We believe at The Evaluators, LLC that our services are efficient and our resources are
used with maximum. We were able to arrive at our projected costs under budget. Our
total costs were $49,600 and bid below the $50,000 budget allotted by FWL.

CONCLUSION

Thank you for accepting our Request for Proposal. DIP can be a successful enterprise
with the right people evaluating your training program. At The Evaluators, LLC, we are
the right people. Please accept our Request for Proposal. Our expertise and
knowledge will make your company a success.
Limitless Ideas. Innovative Results. We are The Evaluators, LLC.

JEANNE SEARFOORCE, PRESIDENT AND CEO