GREGG LOVEALL

gregg.loveall@gmail.com (614) 376-0876

Columbus, Ohio

STRATEGY CONSULTANT & SOLUTION DESIGN EXECUTIVE

Strategy and business solution specialist with 15+ years of proven consulting, research, and marketing experience for a number of
global 1000 companies. Accomplished Executive in running market research, market and brand building consultancy initiatives,
and
developing
innovative
solutions
using
consumer,
social,
and
market
tracking
data.
Entrepreneurial, results-driven project manager with strong leadership and hands-on involvement in solving marketing and operational issues. Highly creative and proactive business growth strategist with a passion for building solutions to effectively handle
issues and provide tactical planning to enhance business performance.

AREAS OF EXPERTISE
Business Development Relationship Management Consumer & Market Analysis Brand Management Budgeting/P&L
Project Management Client Support Strategic Planning Operational Planning Staff Management Customer Retention Social Media Solutions Consumer Analytic Social-Demographic & Geo-Economic Profiling - Market & Consumer Research Bilingual (English and Mandarin)

PROFESSIONAL EXPERIENCE
WILDFIRE Singapore/China

2013 to Present

Social media start-up in its accelerator stage holding and analyzing social media data across 14,000 platforms within the Asia-Pacific
Region.

DIRECTOR, INSIGHTS & RESEARCH

Turning data assets into new revenue streams that complement the companies technology platform.

Created pioneering, innovative, and iterative means to test products & concepts that would be highly accepted by the market
place.

Deep analysis to target the right consumers on the right platform with the right message in time to be effective.

ACXIOM Little Rock, AR

2009 to 2012

Global leader in data management, digital marketing services, consumer segmentation and profiling, and providing clients the means to
directly communicate with customers and potential customers.

DIRECTOR, CONSULTING PRACTICE

Assemble consulting practice and pinpoint long-term strategic initiatives to significantly grow business in Greater China.

Building analytic and consulting team to bring value-added services to clients.

Finalizing major strategic alliance allowing Acxiom to turn China customer information into business intelligence.

GREGG LOVEALL (CONT.)

gregg.loveall@gmail.com (614) 376-0876

IPSOS Paris, France

2006 to 2009

Worlds largest consumer customized research company providing research, advice, and insight on market segmentation, advertising and
communications, new product development, and brand performance.

GENERAL MANAGER
Maximized client satisfaction by offering value-added insights and actionable recommendations for project work, executing workshops/strategic planning sessions to develop clients business, and providing brand management services. Served as GM of the
Strategic Services teams to drive new client revenues, overseeing all major client accounts. Assisted in bringing leadership and
stability to Shanghai office and to organically grow revenue by establishing new long-term customers.

Core account work and new business initiatives included: HSBC, Bank of America, Merchants Bank, Avon, Wyeth, Bayer,
Carrefour, Treasury Holdings, the Bailian Group (one of Chinas largest retailers), Pernod Ricard, Mars, Perfetti Van Melle,
and Vivendi-Universal (Blizzard Entertainment).

Exhibited proven ability to inspire clients with sound research approach, knowledge on handling projects, and
demonstration of value-added work.

WANJI GROUP Shenzhen, China

2003 to 2006

One of Chinas largest health supplements companies with 100+ product skus competing across a wide number of categories with annual communications budget of $250M+.

DIRECTOR STRATEGIC PLANNING & ADVERTISING

Managed product and category segmentation, corporate and product planning, companies product line-ups and marketing, tracking of health supplement product sales, and analyzing what consumers are buying and why. Collaborated on planning of new
products and line extensions to suit consumer needs. Planned overall strategies for current and future company role in health products segment.

Served as main liaison with advertising, PR, and research companies, working with some of Chinas biggest ad agencies including JWT and Dentsu, and with TNS for media tracking and consumer audits.

GRT MARKET RESEARCH & CONSULTANCY Shanghai, China

1994 to 2003

One of Chinas few fully licensed joint-venture companies conducting market research activities on a national level; equity partners with
the Peoples Daily newspaper and Statistics Bureau.

MANAGING DIRECTOR
Provided actionable recommendations and identified effective solutions to marketing challenges.

Established company from scratch and built it to respected agency with 40+ staff, handling numerous multinational and large
local enterprises research activities.

Created innovative research means to resolve marketing issues for a number of multinational clients
Established teenager peer group leader panels for various phases of re-launching products to the youth.
Instituted means to effectively research the rural consumer.

(Continued)

GREGG LOVEALL (CONT.)

gregg.loveall@gmail.com (614) 376-0876

PRIOR EXPERIENCE
YOUNG & RUBICAM ADVERTISING New York, NY
GENERAL MANAGER
Laid groundwork in establishing numerous brands in China for multinational companies including VW, Becks Beer, Smith Kline,
J&J, SC Johnson, DuPont, Colgate, KFC, Holiday Inn, and Xerox.

EDUCATION AND TRAINING

Y&R Graduate School of Advertising - Top 25 of its global performers - NY
Master of Arts in Chinese Studies FuJen University Taiwan
Bachelor of Arts in Linguistics Southern Illinois University Carbondale, IL