INDUSTRIAL MARKETING ON TEXTILE INDUSTRIES

Textile Industry in India:

Textile Industry in India is the second largest employment generator after agric
ulture. It holds significant status in India as it provides one of the most fund
amental necessities of the people. Textile industry was one of the earliest indu
stries to come into existence in India and it accounts for more than 30% of the
total exports. In fact Indian textile industry is the second largest in the worl
d, second only to China.
Textile Industry is unique in the terms that it is an independent industry, from
the basic requirement of raw materials to the final products, with huge valuead
dition at every stage of processing. Textile industry in India has vast potentia
l for creation of employment opportunities in the agricultural, industrial, orga
nised and decentralised sectors & rural and urban areas, particularly for women
and the disadvantaged. Indian textile industry is constituted of the following s
egments: Readymade Garments, Cotton Textiles including Handlooms, Man-made Texti
les, Silk Textiles, Woollen Textiles, Handicrafts, Coir, and Jute.
Till the year 1985, development of textile sector in India took place in terms o
f general policies. In 1985, for the first time the importance of textile sector
was recognized and a separate policy statement was announced with regard to dev
elopment of textile sector. In the year 2000, National Textile Policy was announ
ced. Its main objective was: to provide cloth of acceptable quality at reasonabl
e prices for the vast majority of the population of the country, to increasingly
contribute to the provision of sustainable employment and the economic growth o
f the nation; and to compete with confidence for an increasing share of the glob
al market. The policy also aimed at achieving the target of textile and apparel
exports of US $ 50 billion by 2010 of which the

share of garments will be US $ 25 billion.

Strengths of Indian textile Industry:
India has rich resources of raw materials of textile industry. It is one of the
largest producers of cotton in the world and is also rich in resources of fibres
like polyester, silk, viscose etc.

India is rich in highly trained manpower. The country has a huge advantage due t
o lower wage rates. Because of low labor rates the manufacturing cost in textile
automatically comes down to very reasonable rates.

India is highly competitive in spinning sector and has presence in almost all pr
ocesses of the value chain.

Indian garment industry is very diverse in size, manufacturing facility, type of

apparel produced, quantity and quality of output, cost, requirement for fabric
etc. It comprises suppliers of ready-made garments for both, domestic or export
markets.
Weaknesses of Indian textile Industry:
Indian textile industry is highly fragmented in industry structure, and is led b
y small scale companies. The reservation of production for very small companies
that was imposed with the intention to help out small scale companies across the
country, led substantial fragmentation that distorted the competitiveness of in
dustry. Smaller companies do not have the fiscal resources to enhance technology
or invest in the high-end engineering of processes. Hence they lose in producti
vity.

Indian labour laws are relatively unfavorable to the trades and there is an urge
nt need for labour reforms in India.

India seriously lacks in trade pact memberships, which leads to restricted acces
s to the other major markets.
Outlook for Indian textile Industry:
The outlook for textile industry in India is very optimistic. It is expected tha
t Indian textile industry would continue to grow at an impressive rate. Textile
industry is being modernized by an exclusive scheme, which has set aside $5bn fo
r investment in improvisation of machinery. India can also grab opportunities in
the export market. The textile industry is anticipated to generate 12mn new job
s in various sectors.
India Textile Industry:
Until the economic liberalization of Indian economy, the India Textile Industry
was predominantly unorganized industry. The opening up of Indian economy post 19
90s led to a stupendous growth of this industry India Textile Industry is one of
the largest textile industries in the world. Today, Indian economy is largely d
ependent on textile manufacturing and exports. India earns around 27% of the for
eign exchange from exports of textiles. Further, India Textile Industry contribu
tes about 14% of the total industrial production of India. Furthermore, its cont
ribution to the gross domestic product of India is around 3% and the numbers are
steadily increasing. India Textile Industry involves around 35 million workers
directly and it accounts for 21% of the total employment generated in the econom
y. Strengths of Indian Textile Industry are as follows -

-fiber raw material manufacturing capacity

tent Flexible textile manufacturing systems Weaknesses of Indian Textile Industr
y are as follows
Increased global competition in the post 2005 trade regime under WTO

Imports of cheap textiles from other Asian neighbors Use of outdated manufacturi
ng technology Poor supply chain management Huge unorganized and decentralized se
ctor High production cost with respect to other Asian competitors
The Ministry of Textiles under the Government of India has taken some significan
t steps to arrest these problems. It has framed "The National Textile Policy 200
0" to address the aforesaid issues. This policy aims at negating these problems
and increasing the foreign exchange earnings to the tune of US$ 50 billion by th
e year 2010. It includes rational road-maps for the development and promotion of
all the sectors involved directly or indirectly with the textile industry of In
dia. Further, the policy also envisages to bring the unorganized decentralized t
extile sector (which accounts for 76% of textile production) at par with the org
anized mill sector. Furthermore, the policy also aims at introducing modern and
efficient manufacturing machineries and techniques in the Indian textile sector.

Overview: Madhur Threads India private Ltd Madhur Threads India Pvt. Limited is
one of the most widely recognized names in thread market for manufacturing of pr
emium quality threads. We are the second largest manufacturer of Trilobal, Rayon
and Metallic Embroidery Thread, in India, which are especially designed for all
Multi head Embroidery machines. Our threads are environment friendly, colour fa
st with almost zero breakage at high speed even up to 800 - 1000 spm, knot free
and digitally colour matched. With years of experience, we have developed expert
ise in manufacturing threads for all purpose and specialize in embroidery thread
s. Madhur Threads India Pvt. Limited is creating high quality using the most inn
ovative techniques and modern technology in order to deliver best product in ver
y competitive price. We boasts of products of superior quality, widest range of
colors, wide range of products for almost every use and highly customized produc
ts. Our USP is offering the best product at competitive price through well estab
lished distribution network throughout the country. Our exclusive client list in
cludes reouted garment export houses and buying houses in India and abroad. Our
Premium quality products are backed by our timely delivery and prompt services.
These special qualities have grown our loyal clientele in India and various othe
r countries. Committed to achieve 100% customer satisfaction, we take extreme ca
re to ensure consistent and timely delivery of our products at most reasonable p
rices.

Our Values:
Result oriented products and performance based on: Ambition Trust Accountability
Goals for long term value creation and customer delight: Madhur Threads will str
ive to deliver the best quality product performance. Madhur Threads will never s
acrifice long-term quality performance for short-term payoffs and will never use
long-term focus as an excuse for shortterm product quality performance. Our Aim
: We aim to accurately meet the needs of our markets across the world through th
e development and introduction of existing and new products. These products are
developed to meet, and exceed our customer's expectations in the areas of qualit
y and performance. Quality Policy: Madhur Threads ensures in-house production, s
tringent quality control, and superior finishes, routine checks on cost and inno
vative products. We work hard to achieve maximum customers satisfaction with our
manufacturing practices and we strive for excellence in the products and the ser
vices offered by us. Our qualitative products are provided to our esteemed custo
mers at competitive prices to pose an example for the future. We are constantly
looking for new ways to improve our products and services. The efficient synthes
is of best quality customized products is the

core of our success. We have over the last few years initiated several significa
nt growth initiatives and established a solid platform for growth in an attracti
ve industry segment. Distribution Network: Through strategic alliances and well
established channel network, Madhur Threads has built an excellent marketing net
work across the country. With a network of Zonal offices backed by several stock
points located close to our major thread consuming centres, we provide easy acc
ess and deliver superior service to our customers.
SUPPLIERS:
Industrial threads are used by the various manufacturing industries like shoe (y
ash shoe company), bags & purse (m&O), sports goods, upholstery, garment jeans m
anufacturers etc. Madhur threads are supply their goods to above manufactures.
Madhur Threads has following products :
Madhur Threads offer an ample array of industrial threads that mainly include tr
ilobal, viscose, metallic, poly core spun, bobbin threads and knitting zari. Our
industrial threads are used by the various manufacturing industries like shoe,
bags & purse, sports goods, upholstery, garment jeans manufacturers etc. All our
products are made up of best quality raw materials and are highly valued in qua
lity cautious market. We at Madhur Threads follow strict quality controls due to
which we have

managed to retain our leadership in this field. Our brand MAYUR and LANCER a
re very popular in the garment industry. Our products are manufactured keeping i
n par with the international quality norms. Our products have earned us a long l
ist of prestigious clients situated in India as well as other foreign countries.
Features of Madhur threads :
Madhur threads Scores on quality, price, range and availability. All threads are
Eco friendly and free from AZO dyes and carcinogens. OEKO TEX 100 Class I certi
fied. Excellent results on Tajima, Barudan, ZSK, Schiffli and Multi-head machine
s.

Completely knotless threads with superior tenacity and lustre. Accurate length a
nd minimum shrinkage No Breakage at high speed Accurate colour matching and Colo
ur Fastness of ISO 105 standard. Wide colour range Moisture Retention less than
0.5%. Well established distribution network. We can produce threads as per custo
mer s specifications.
1. MAYUR TRILOBAL THREAD:
Madhur Threads offer MAYUR trilobal embroidery dyed thread for Multi Head Embroi
dery Machines, It is made of and twisted from Low Shrinkage Type 100% polyster t
rilobal filament yarn. MAYUR trilobal embroidery thread, is constructed with spe
cial continious filament which eliminates looping, puckering and virtually all t
hread breaks. Suitable for almost any application, Our MAYUR Trilobal thread is
extremely durable and smooth running. Our Vibrant colors which are silky

and luxurious as well as resistant to chlorine bleach, make Mayur Trilobal, the
ideal thread for embroidery.
Features :
Superior strength for fewer threads breaks and reduced down time. Low elongation
eliminates looping and puckering for hours of worryfree embroidery.

Colourfast to chlorine bleach and soda; ideal for embroidery on items which are
subject to harsh industrial laundering at 800C

Available in over 1000 spectacular shades. Highly lusterous, gives effect of a s

ilk thread. Economically priced to fit even the most conservative budget. 120D i
s readily available. Suitable for all imported and Indian multihead embroidery m
achines. Accurate colour matching. Eco friendly, free from carcinogens and AZO d
yes. OEKO TEX100 Class I certified. Mainly used in woven garment, leather and de
nim garments decorative stitch for leather products and knitted products.

We can give trilobal thread in 80D, 100D, 150D, 300D, 600D and single/two or thr
ee ply also, as per customer specifications.

Packaging:
800Mts
(22Grams)
TUBE,
2000
Mts
and
5000Mts(YCONE).
2. MAYUR VISCOSE FILAMENT THREAD:
We offer a variety of viscose embroidery thread that is available in various var
itey in terms of deniers colour and lustor .Unlike lower quality viscose

threads, MAYUR VISCOSE THREADS retains its strength and luster, even after washi
ng.Our high quality threads are widely used across various industries for multi
head embroidery work.
Features :
100 D is readily available in 600 shades. These are dyed under HP/HT hence ensur
es 100% colour matching Colour fastness ISO 105 standard and 4-5 for rubbing fas
tness (dry and wet).

Highly lusterous thread. Our threads are OEKO TEX 100 Class I certified, eco fri
endly, free from AZO dyes and carcinogens.

We can also provide 120, 150, 300, 450 Denier as per customer specifications.

Packaging: Finish product in 900mts tube and 5000mts V cone.

3. METALLIC THREADS:
Madhur Threads offers various thread counts and types in metallic. MAYUR metalli
cs are available in a wide variety of Gold, Silvers and precious metals, dazzling
Jewel and iridescent tones, multicolours and soft, subtle elegant shades in thre
e different ranges to cater to your embroidery, weaving and knitting requirement
s MAMILON: It covers all smooth and highly lusterous metallics. METALLIC: It cove
rs all requirement of embroidery with subtle metallic shine. Mamilon and Metalli
c yarn highly fulfil your embroidery needs

LUREX: It covers the need of metallic yarn in weaving and comes in an array of c
olours. Features :
These are highly lusterous threads. Base filament nylon 120d Mayur metallic. Hig
hly Lubricated hence give a smooth running on all multi head embroidery or stitc
hing machine thus providing less breakage and high productivity.

Unique Metallic coating to protect lustre during sewing Colour fastness 600C (De
tergent wash). Ready stock of more than 70 colours is available. Any other colou
r can be developed as per specification

It can be developed in Rayon/Polyester from 80-600 deniers as per specifications

.

Like all other Madhur Threads, MAYUR METALLIC THREADS can be used for embroidery
and decorative stitching on anything from lingerie and sports fashion through t
o jeans, coats, shoes and home wares.

Eco friendly, free from AZO dyes and carcinogens. Packaging: 2000 mts Y cone
4. POLYESTER SEWING THREAD / BOBBIN THREAD:
AS a manufacturer of high quality embroidery threads, MADHUR THREADS is also inv
olved in the development of top grade bobbin threads. MADHUR bobbin threads are
a guarantee for perfect stiching. All harmonize with our complete range of top t
hreads and of course have the same high quality, which means outstanding perform
ance and hence

contributing our bit to your high prodcuctivity. We offer a wider range of colou
rs in polyster bobbin threads that is very durable and available in a variety of
colours.
Features :
Our sewing threads are made of super high tenacity fibres. Available in all coun
t and TKT. Our threads have auto coner. These are spliced / electronically clear
ed at Auto Coner Auto spliced & TFO.

Being TFO and auto spliced it gives smoothness, evenness and knot less threads.

Colour range: ready stock of 1000 + colours. Customised colours can also be prod
uced within short notice. Elongation depending on count, from 10% to 15% Colour
fastness at 80 0C is guaranteed. Special lubricant is applied through P.A. Winde
r which ensures better and smooth sew ability.

Eco friendly, OEKO TEX 100 Class I certified. Packaging: 180MTS 300MTS 800MTS, 1
000MTS, TUBE 5000MTS and 10000MTS in cone.
5. POLYESTER CORE SPUN:
AS a manufacturer of high quality embroidery threads, MADHUR THREADS is also inv
olved in the development of top grade bobbin threads. MADHUR bobbin threads are
a guarantee for perfect stiching. All harmonize with our complete range of top t
hreads and of course have the

same high quality, which means outstanding performance and hence contributing ou
r bit to your high prodcuctivity. We offer a wider range of colours in polyster
bobbin threads that is very durable and available in a variety of colours.
Features :
Lancer core spun is highly lubricated with special lubricants to provide excelle
nt sewing performance.

TEX No 75,50,36,25 is readily available. High tenacity, low shrinkage, non-stati

c, low heat build up. Very high resistance to heat due to heat cover. It is OEKO
TEX 100 Class I certified Ideal for all types of sewing machines. Very good lus
tre due to the Special Polishing Treatment. LANCER core spun is mainly used in J
eans, Trousers, Lingerie, Jackets & Coats, slacks, Leather garments, leather goo
ds etc.

We can also produce as per customer s specifications Packaging: 2000 Mts. Cone.
6. KNITTING ZARI:
Madhur Threads offers knitting zari, which is made of polyester single metallise
d monofilaments, supported with two ends of 15d, 20d or 40d polyamide nylon mono
filament. A gaumet of more then 20 colours available,
High strength Graceful, lusterous sheen. Super soft Very smooth to be used for c
ircular knitting

Mayur knitting Zari is recommended for Nylon stockings, panty hose, fine gauge a
nd bathing suit fabrics

Packaging: cones of 500 gms. Net weight.

Recommendation: