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Index
Introduction
Project at a glance
Profile of promoters
Justification of location
Product details
Raw materials and its sources
Details of suppliers
Manufacturing process
Staff and labour
Administration
Financial details
Break even point
Fixed assets
Cost of production and details of sales
Profitability and ratio analysis
Market analysis
Competitors
Risk factors
Future prospects
Bibliography
Introduction
For the success in anything it is necessary to have the knowledge of
your subject and it is good to develop it by the practically.
To develop the skill of an entrepreneur, a subject called
ENTREPRENEURESHIP has been introduced in T.Y.B.B.A.S syllabus.
Management and development of small scale industries is introduced in this
subject. In this subject each student can get practical knowledge as an
entrepreneur y preparing the product project report.
The presented product which is KESHAN HAIR OIL is also an
ayurvedic product. The ingredients used in this oil are ayurvedic and having
various benifites with assurance of obvious in quality and growth of hair.
Project at glance
1) Name of the firm
2) Name of the product
3) Registered office
4) Location of factory
5) Type of firm
6) Name o the promoters
7) Products
8) Size of unit
9) Size of building
10)Size of land
11)Ssi reg. no
12)Subsidiary register no
13)Cost of project
14)Sources of finance
15)Roi
16)Coc
: D J Enterprise
: KESHAN HAIR OIL
: GIDC Estate,
Metoda
Rajkot
: D J Firm
GIDC Estate,
Plot no 9556,
Metoda,
Taluka lodhika,
Dist- Rajkot
GUJARAT
: partnership
: miss Dhara d. vora
: miss Jalpa h. sheth
: Hair oil
: small scale unit
: 75250 sq ft
: 1610 sq ft
: applied for
: applied for
: 1,23,58,000
: 70% owned
: 30% borrowed
: 13%
: 6.9%
Profile of promoters
Here is two partners for the business. Their bio-data are as below.
PARTNERS-1
NAME
AGE
: 20 YEARS
ADDRESS
: SHREE
Kalawad raod,
Near sankalp hotel,
Rajkot
EDUCATIONAL
QUALIFICATION
: B.B.A.(with marketing)
EXPERIENCE
: Fresher
RESPONSIBILITU
FINANCIAL
CONTRIBUTION
:60%
PARTNER-2
NAME
AGE
: 25 Years
ADDRESS
: GAYATRI
Near P.D. malaviya collage,
Ram nagar,
Rajkot.
EDUCATIONA
QUALIFICATION
: M.B.A.(with H.R.M.)
EXPERIENCE
: 3 years
RESPONSIBLITITY
FIANANCIAL
CONTRIUTION
: 40%
Justification of location
Location of the unit means to locate your industry at particular place.
When a new industry is going to establish or when a unit is expanding its
business, the decision to be taken is of the location of the plant. Success or
failure of the company depends upon this important factor.
There are various factors attecting while deciding about the perfect
location such as;
-
LAND
LABOUR SUPPLY
POWER SUPPLY
TRANSPORTATION FACILITY
OTHER FACTORS
And the D.J. enterprise has concentrate upon this factor line,
they try to locate at industrial area where it is easily available D.J. Enterprise
get it easily and cheaper rate ecause GEB provided them power with this
facility.
TRANSPORTATION FACILITY:If the cost of production is increase than profit may decrease because
of more expense in production. And if it is not done at a time than it creates
problems for the firm D.J. Enterprise is situated at high ways and as it is in
industrial estate, it gets all the necessary facility at low cost.
OTHER FACTOR:There are many other factors such as, telecom facility, nearness of
market, government facilities etc. D.J. Enterprise has try its best to prove for
the perfect location.
LOCATION:-
D.J. ENTERPRISE
GIDC ESTATE,
PLOT NO 9556
METODA
RAJKOT.
Product details
Here the presented product I,e. KESHAN HAIR OIL is an
ayurvedic products with quality.
It is now not unknown that ayurvedic products are gaining much &
much popularity due to wide of its products development and wide selling of
it. Now a days almost each and every people become health conscious and
most of the ladies like look beautiful and wide range of beauty matters are
available in ayarvedic and hair, it is only thing which contributes major
changes in the looks of a person people are becoming more and more
conscious about hair
KEAHAN An ayurvedic hair oil involved various ayurvedic
ingredients with various merits and assurance of obvious change in quality
and growth of hair. It may together constitute the higher demand of product.
Benefits and main ingredients of itIt includes ayurvedic ingredients like, amala, bawcha, brahmi, hirda,
baheda, jatamansi and their benefits are as follows:
AMALA
BAWCHI
:- Eradicates dandruff
BRAHMI
:- Brain vitalizer
HIRDA
:- Hair nutrient
BAHEDA
:- Hair tonic
JATAMANSI
COCONUT OIL
AMALA
BAWCHI
BRAHMI
HIRDA
BAHEDA
JATAMANSI
SOURCES OF RAW MATERIAL
- RASASRAM PHARMACY
BEHIND, BHUVNESHWAR PITH,
OPP, POST OFFICE,
GONDAL-360311
Details of suppliers
1.
2.
3.
Manufacturing process
For the quantity of 100ml
Contains are,
Extracts of amala
Bawchi
Brahmi
Hirda
Bajeda
Jatamansi
5gm
5gm
5gm
5gm
5gm
5gm
100%
ProcessStep-1 mixture of various ingredientsThis is the first step, in this step all ingredient like amala, bawchi,
brahmi, hirda, baheda and jatamansi are mixed together and kept in cloth
bag tightly tied. This cloth bag must be very thin.
Step-2 Heating
Now, after the mix up the cloth bag is immersed in the oil. All the
ingredients are tied down properly till they get properly mixed in the oil,
then heat is given. Entire mixture is heated until all the ingredients mixed in
oil.
Step-3 purification
After the mixture gets heated and mixed properly the final product is
obtained by purifying it with help of specific machinery and which is
specifically prepared for purification only,
A label of our firm describe who made it, where it was made, when it
was made, what it contains, how it is to be used and how to use it safely.
Level
Top
Middle
Lower
Designation
Production manager
Finance manager
Sales manager
Designer
Machine operator
Supervisor
Skilled labour
Unskilled labour
Clerk
Peon
Waterman
Add-20% benefit
No.
Particular
1
Administrative & supervisory salary
2
Technical skilled & unskilled labour
No of
employ
1
1
1
1
4
1
15
9
2
2
1
38
Monthly
Yearly
8,000
8,000
8,000
6,000
20,000
6,000
60,000
18,000
8,000
3,000
1,500
1,46,500
29,300
96,000
96,000
96,000
72,000
2,40,000
72,000
7,20,000
2,16,000
96,000
36,000
18,000
17,58,000
3,51,600
Monthly
51,000
1,24,800
Yearly
6,12,000
14,97,600
Administration
Procedure
Preparation of project
Selection of site
Registration of SSI
Availability of finance
Selection of machine
Procurement of machine
Recruitment
Days
30 days
15 days
20 days
15 days
15 days
15 days
08 days
Financial details
A)
B)
C)
D)
E)
A)
COST SHEET
OPERATING STATEMENT
TRADING ACCOUNT
PROFIT & LOSS ACCOUNT
BALANCE SHEET
COST SHEERT
Project cost sheet of kasham hair oil partners firm for the year 20072008
Particulars
Amt. Rs.
Amt. Rs.
Amt.(P.Unit.)
37,90,800
37,90,800
16,63,596
54,54,396
16.20
7.11
23.31
19,23,100
73,77,496
8.22
31.53
9,36,000
7,27,596
14,97,600
50,000
2,31,000
1,44,500
5,19,036
6,12,000
45,000
30,000
24,000
84,000
72,000
misc. expenses
dep. On computer
dep. On furniture
(c) administrative cost
+ op. stock of finished goods
- cl. Stock of finished
goods
cost of production of goods
sold(D)
advertising & distributions
expenses
commission to salesman
dep. On delivery van
cost of sales
(E) sale of finished goods
net profit
36,000
45,000
60,000
15,22,036
6.50
88,99,532
38.03
88,99,532
38.03
3,06,600
92,06,132
99,00,000
6,93,868
1.31
39.34
42.31
2.97
1,20,000
63,600
1,23,000
B. Operating statement
Projected operating statement of Kesham Hair Oil for the year 2007-08
Particulars
Rs.
Rs.
Sales
- cost of operation
raw materials
direct wages skilled
unskilled
direct expenses
utilities
+ opening stock of raw materials
opening stock of finished goods
- closing stock of raw materials
closing stock of finished goods
Total cost of operation (b)
Gross profit (a-b)
indirect expenses
total factory cost
total office & administration cost
total selling & distribution cost
preliminary expenses
EBIT = GP Total indirect exp
- interest on borrowed loan
EBT
- TAX @ 35%
EAT (NET PROFIT)
99,00,000
37.90.800
7.20.000
2.16.000
9.36.000
7.27.596
-
19.23.100
15.22.036
3.06.600
80.000
54.54.396
54.54.396
44.45.604
38.31.736
6.13.868
3.33.666
2.80.202
98.070
1.82.132
TRADING ACCOUNT
Project trading account of kesham hair oils partners for the year 2007-08
Particulars
Rs.
Particulars
Rs.
To , opening stock
To, labour expense
To, raw-material
expenses
To, utilities
To, gross profit
9,36,000
37,90,800
7,27,596
44,45,604
99,00,000
By, sales
99,00,000
99,00,000
44.45.604
80.000
244.230
3.33.666
4.80.500
8.000
1.20.000
1.23.000
8.16.608
44.45.604
44.45.604
BALANCE SHEET
Projected balance sheet of hair oil partners for the year 2007-08
Liabilities
Rs.
Assets
Rs.
Capital
Ms. Dhara 41.75.371
Ms. Jalpa 27.83.581
69.58.952
Add profit
Ms. Dhara 4.89.965
Ms. Jalpa - 3.26.643
8.16.608
bank loan 26.95.920
- instalment 7.41.480
MARKET ANALYSIS
Now a days ayurvedic products are more and more produced and sale
in the market. People keep faith on ayurvedic products.
Now in the market there are many ayurvedic hair oil are available
such as Keshposha, Shyamla, Pavitra, Mahabhringraj, Sesa etc.
Market analysis means, if you produce a product and put into market
for sale that types of features or adding innovative features in your product,
so that consumer market can be attracted.
Before, few years ago there was not famous market for ayurvedic hair
oil but now people become heath conscious and thats why market of such
hair oil is increases.
Before, 5yrs. Only 15% to 20% people were using ayurvedic products
namely hair oils, but at present 40% to 45% people are using it and in
coming 5 yrs it will definitely increase up to 80% to 85% approximately. So
we can say that demanol for hair oil will increases day by day.
COMPETITORS
Generally, hair oil is the consumer goods and used it regularly. So its
availability is very cheap and normal. But it if we look at its main
competitors then it is,
Shlimala
Keshposa
Sesa
Mahabhringraj
Pavitra etc.
RISK FACTORS
- As is newly established, there could be harassment by other
unit.
- The unit must be prepared for the high level competitions.
- The unit must be prepared for the price decreasing
- The unit should concentrate on the consumer demand and price
factors.
- The unit can complete easily with small unit but also should
ready for the competition with big unit like Dabur,
Mahabhringraj hair oil, Sesa, Pavitra etc.
FUTURE PROSPECTS
Ayurvedic product either in form of medicines or in form of lotion &
oils today it is achieved much popularity. More & more people are getting
known with the benefite of ayurvedic such items is to increase day to day.
Thus, the production in anticipation of demand is facilitated.
As far as Kesham Hair oil is concerned its demand is just whooping
every day in lot. As it has advantages again as compared to other hair oil it is
outstanding as it has is a great future.
BIBLIOGRAPHY
Production and operating management.
- Chunawala & Patel
Financial Management
- kings
Web site
- www.mahabhringrajharioil.com
Other related refrence books.