Question 1

In what order do managers typically perform the managerial functions?

You did not answer the question.
Correct answer:
c) planning, organising, leading, controlling
Feedback:
According to Henry Fayol and other prominent writers in management, the most imp
ortant functions of managers are carried out in the order of planning, organisin
g, leading and controlling.
Page reference: 7
Question 2
Who of the following is the industrial philanthropist?
You did not answer the question.
Correct answer:
b) Seebohm Rowntree
Feedback:
Seebohm Rowntree was an industrial philanthropist in York in the late 18th and e
arly 19th century where he used the profits from his chocolate factory to suppor
t social welfare programmes for his workers and citizens of the city.
Page reference: 6
Question 3
Which one of the following is not one of Drucker's five guiding principles of ma
nagement?
You did not answer the question.
Correct answer:
c) To operate the organisation's status system.
Feedback:
Peter Drucker's five principles relate to the contribution people can make to an
organisation's aims; dealing with strengths and weaknesses; and building a posi
tive culture through integration; ensuring people know what needs to be accompli
shed and helping people grow through training and development. Status is not one
of the key principles.
Page reference: 6
Question 4
What are the three interpersonal roles of managers?
You did not answer the question.

Correct answer:
a) Figurehead, leader and liaison
Feedback:
Interpersonal roles reflect the need to communicate with stakeholders and act as
a point of reference for those seeking guidance and leadership from the organis
ation. Thus, figurehead, leader and liaison cover the key interpersonal roles.
Page reference: 12-13
Question 5
At what level of an organisation does a corporate manager operate?
You did not answer the question.
Correct answer:
d) Top level
Feedback:
Corporate managers devise strategic direction and operate at the apex of the org
anisation.
Page reference: 17-18
Question 6
What is the guiding principle behind New Public Management?
You did not answer the question.
Correct answer:
b) Introducing private sector business principles into the public sector
Feedback:
New Public Management seeks to introduce private sector business methods into th
e public sector.
Page reference: 19-20
Question 7
Which one is not a recognised key skill of management?
You did not answer the question.
Correct answer:
d) Writing skills
Feedback:
Writing skills are important but not necessarily one of the most important attri
butes that managers require to operate effectively. Effective management is more
likely to require good human, conceptual and technical skills.
Page reference: 21-22

Question 8
Which of these is not part of the recognised challenges for modern managers?
You did not answer the question.
Correct answer:
a) Micro-managing the workforce
Feedback:
Modern managers often rely on workers to take initiative, self-manage and make d
ecisions. Consequently, micro-management is not one of the challenges modern man
agers should face.
Page reference: 24-26
Question 9
Who of these is the entrepreneur?
You did not answer the question.
Correct answer:
b) James Dyson
Feedback:
Barack Obama is US President, Damien Hirst is an artist and Mo Farah is an athle
te. James Dyson is an entrepreneur famous for his innovative vacuum cleaners.
Page reference: 22
Question 10
What is a social enterprise concerned with?
You did not answer the question.
Correct answer:
d) Running a business to create social benefits
Feedback:
Social enterprises differ from private, commercial enterprises because the aim i
s to maximise social value rather than make a profit.
Page reference: 22
Page reference: 56
Page reference: 56
Page reference: 56
Chapter 4: Multiple choice questions
Results
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Question 1
To what does authority refer?
You did not answer the question.
Correct answer:
b) The power to command and direct
Feedback:
Authority is underpinned by the right to command and direct subordinates.
Page reference: 114
Question 2
What one of these is not a recognised type of authority?
You did not answer the question.
Correct answer:
d) Supplier
Feedback:
Suppliers do not have formal authority in an organisation.
Page reference: 115
Question 3
From what does a chain of command extend?
You did not answer the question.
Correct answer:
b) Top to bottom
Feedback:
Chain of command is traditionally top to bottom.
Page reference: 116
Question 4
What is the optimal span of control?
You did not answer the question.
Correct answer:
d) None of the above
Feedback:
There is no generally recognised optimum.
Page reference: 118

Question 5
Enhancement of job satisfaction and productivity are key characteristics of whic
h theoretical perspective of work design?
You did not answer the question.
Correct answer:
d) Socio-technical systems
Feedback:
Socio-technical systems emphasise worker welfare in the form of job enrichment a
nd motivation.
Page reference: 130
Question 6
What one of the following is not a characteristic of the job characteristics mod
el?
You did not answer the question.
Correct answer:
c) Reward
Feedback:
Rewards do not feature as part of the job characteristics model.
Page reference: 130
Question 7
As what is ensuring that one individual does not carry the burden of a whole wor
k task referred to?
You did not answer the question.
Correct answer:
a) Work specialisation
Feedback:
Work specialisation is designed to ensure that work is demarcated in proportion
to workers' ability to carry it out.
Page reference: 131-132
Question 8
What is a Gantt chart a type of?
You did not answer the question.
Correct answer:
b) Work schedule design

Feedback:
A Gantt chart graphically represents a work schedule timeframe.
Page reference: 133
Question 9
How do you call a system that allows workers to work part of the week from home?
You did not answer the question.
Correct answer:
d) Telecommuting
Feedback:
Working part of the week from home is termed 'telecommuting'.
Page reference: 135
Question 10
What work arrangement is referred to as Flexitime?
You did not answer the question.
Correct answer:
d) They choose the start and finish time within set parameters.
Feedback:
Flexitime offers flexibility in the start and finish time for workers in agreeme
nt with management.
Page reference: 134
Chapter 5: Multiple choice questions
Results
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Question 1
According to the Five Factor model, 'extraversion' as a personality type is char
acterised by what type of people?
You did not answer the question.
Correct answer:
d) Assertive and sociable
Feedback:
'Extraversion' is characterised by out-going, sociable and assertive people.
Page reference: 154
Question 2
What does situational theory of leadership emphasise?

You did not answer the question.

Correct answer:
b) Events
Feedback:
The situation plays a role in bringing forward leadership qualities as a consequ
ence of events.
Page reference: 155
Question 3
What do you call a style of leadership that takes account of others' views, opin
ions and ideas?
You did not answer the question.
Correct answer:
c) Democratic
Feedback:
Democratic approaches rely on taking on board other people's opinions and views.
Page reference: 158
Question 4
How can you describe the thinking and outlook of transformational leaders?
You did not answer the question.
Correct answer:
a) Strategic
Feedback:
Leaders who contribute to radically altering the environment are strategic in th
inking.
Page reference: 159
Question 5
According to Lewin, Lippet and White's 1939 experiment, which form of leadership
produced the most work from participants?
You did not answer the question.
Correct answer:
c) Authoritarian
Feedback:
According to the outcome of the experiments, the authoritarian approach delivere
d best results in terms of productivity.

Page reference: 161

Question 6
What are the two main dimensions of the Ohio Studies into leadership?
You did not answer the question.
Correct answer:
d) Initiating structure and considerations
Feedback:
The initiating structure is central to the Ohio Studies and the considerations t
hat follow.
Page reference: 164
Question 7
Who of the following is a leading writer on contingency theory of leadership?
You did not answer the question.
Correct answer:
d) Fred Fiedler
Feedback:
Fred Fiedler was one of the leading writers in contingency theory.
Page reference: 165
Question 8
Which one of the following political leaders could not be termed a 'transformati
onal' leader?
You did not answer the question.
Correct answer:
d) Bill Clinton
Feedback:
Bill Clinton was colourful President of the USA but not transformational in his
effect.
Page reference: 168
Question 9
What are the key characteristics of transactional leaders?
You did not answer the question.
Correct answer:
a) Guiding, mentoring and motivating

Feedback:
Transactional leaders are characterised by their skills in guiding, mentoring an
d motivating.
Page reference: 168
Question 10
What is the term for power derived from status or position in an organisation?
You did not answer the question.
Correct answer:
d) Legitimate
Feedback:
Legitimate power is associated with status or position in an organisation.
Page reference: 170
Chapter 6: Multiple choice questions
Results
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Your percentage score is 0%.
Question 1
When a manager monitors the work performance of workers in his department to det
ermine if the quality of their work is 'up to standard', this manager is engagin
g in which function?
You did not answer the question.
Correct answer:
b) Controlling
Feedback:
Monitoring of workers' performance is a form of control.
Page reference: 187
Question 2
What do you call the understanding of a dominant culture before choosing a suita
ble control system?
You did not answer the question.
Correct answer:
c) Clan control
Feedback:
Clan control is a feature of understanding the formation and processes of a domi
nant culture.
Page reference: 188

Question 3
What is the first step in a control process?
You did not answer the question.
Correct answer:
d) Set standards
Feedback:
Setting standards is always the first step in a control process so that actual p
erformance can be measured against those set standards.
Page reference: 189
Question 4
What is the weakest form of control?
You did not answer the question.
Correct answer:
c) Post-control
Feedback:
Post-control is a case of 'shutting the barn door after the horse has bolted'. I
t is reactive and ineffective.
Page reference: 189
Question 5
Improving quality through small, incremental improvements is a characteristic of
what type of quality management system?
You did not answer the question.
Correct answer:
d) Kaizen
Feedback:
Kaizen is an incremental approach to improving quality.
Page reference: 194
Question 6
Where was Total Quality Management first developed?
You did not answer the question.
Correct answer:
c) Japan
Feedback:

TQM is a Japanese innovation.

Page reference: 194
Question 7
Which of the following are key components of a Total Quality Management system?
You did not answer the question.
Correct answer:
d) Involves everyone, continual improvement, use of data and knowledge
Feedback:
The key features of TQM are full employee engagement and participation, continua
l improvement and extensive use of knowledge, information and data.
Page reference: 195-196
Question 8
What is premise control based on?
You did not answer the question.
Correct answer:
d) Assumptions
Feedback:
In the context of control, 'premise' refers to assumptions.
Page reference: 206-207
Question 9
What is the term for the monitoring of events both internal and external to the
organisation that affects strategy?
You did not answer the question.
Correct answer:
b) Strategic surveillance
Feedback:
Strategic surveillance is the process of monitoring the environment - both inter
nal and external.
Page reference: 207
Question 10
What are the main characteristics of an effective control system?
You did not answer the question.
Correct answer:
a) Flexibility, accuracy, timeliness and objectivity

Feedback:
Control systems need flexibility to adapt to change, have to be accurate for eff
ectiveness, be operational over a defined timeframe, and deliver objective outco
mes.
Page reference: 209
Chapter 7: Multiple choice questions
Results
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Question 1
What are characteristics of a programmed decision?
You did not answer the question.
Correct answer:
d) Routine and non-complex
Feedback:
Programmed decisions are ones that crop up regularly and there is a well- known
means of dealing with them. They are routine in nature and usually relatively si
mplistic.
Page reference: 226
Question 2
Of what is an investment decision an example?
You did not answer the question.
Correct answer:
d) Non-programmed decision
Feedback:
Investments are risk bearing and, therefore, are a non-programmed decision.
Page reference: 227
Question 3
What is not an assumption underpinning the rational decision making model?
You did not answer the question.
Correct answer:
a) Incomplete information
Feedback:
The rational decision making model assumes complete information is available.
Page reference: 228

Question 4
Simon (1960) is associated with what type of decision making model?
You did not answer the question.
Correct answer:
d) Administrative
Feedback:
The approach developed by Simon has an emphasis on administrative processes.
Page reference: 232
Question 5
What is the term for decisions limited by human capacity to absorb and analyse i
nformation?
You did not answer the question.
Correct answer:
c) Bounded rationality
Feedback:
The limited capacity of humans to absorb and analyse information is termed 'boun
ded rationality'.
Page reference: 232
Question 6
What is the term for a sub-optimal but acceptable outcome of negotiations betwee
n parties?
You did not answer the question.
Correct answer:
b) Satisficing
Feedback:
Outcomes that are acceptable but not optimal are termed 'satisficing'.
Page reference: 233
Question 7
What is intuitive decision making based on?
You did not answer the question.
Correct answer:
c) Instinct
Feedback:

Intuition is closely linked to instinct.

Page reference: 234-235
Question 8
Which of these does not form part of the key streams identified by March (1988)
in decision making in highly ambiguous environments?
You did not answer the question.
Correct answer:
a) Expectations
Feedback:
March makes no mention of expectations in his decision making model.
Page reference: 241
Question 9
What assumption is the garbage can model of decision making based on?
You did not answer the question.
Correct answer:
c) Limited knowledge and uncertainty
Feedback:
The 'garbage can' model tries to reflect the unpredictability and uncertainty th
at characterises the environment around which decisions have to be made.
Page reference: 241
Question 10
What is the term for the 'rule of thumb' type of bias in decision making?
You did not answer the question.
Correct answer:
d) Heuristics
Feedback:
'Rule of thumb' approaches are termed 'heuristics'.
Page reference: 244
What tasks does Human resource management involve?
You did not answer the question.
Correct answer:
d) All of the above
Feedback:

HRM involves attracting, recruiting and retaining employees.

Page reference: 265
Question 2
What does Unitarism as a human resource management approach assume?
You did not answer the question.
Correct answer:
c) People in the organisation share the same aims and objectives.
Feedback:
Unitarism refers to 'unity of purpose' and, therefore, requires that people shar
e the same aims and objectives.
Page reference: 270
Question 3
To what does diversity in the workplace refer to?
You did not answer the question.
Correct answer:
d) The range of personal characteristics of employees in an organisation.
Feedback:
Diversity covers a wide range of characteristics ranging from age, gender, relig
ious beliefs, ethnicity etc.
Page reference: 274
Question 4
Which of these is not part of human resource policy?
You did not answer the question.
Correct answer:
d) Suppliers choice
Feedback:
Human resources do not have responsibility for choosing suppliers.
Page reference: 278
Question 5
What is a PDP?
You did not answer the question.
Correct answer:
a) Personal Development Plan

Feedback:
PDP is a Personal Development Plan.
Page reference: 108
Question 6
Which of the following is not included in a job design?
You did not answer the question.
Correct answer:
d) The payment rates for the tasks carried out
Feedback:
Job design does not include information on payment.
Page reference: 282-283
Question 7
Where can formal employee training and education take place?
You did not answer the question.
Correct answer:
d) All of the above
Feedback:
Formal employee training can take place in numerous settings including colleges,
training centres or even in the workplace itself.
Page reference: 284
Question 8
What is the purpose of employee relations?
You did not answer the question.
Correct answer:
d) All of the above
Feedback:
Employee relations cover a wide range of issues including workers' rights, and r
esolving conflicts to effect a harmonious working environment.
Page reference: 285
Question 9
What is OD?
You did not answer the question.
Correct answer:

b) Organisational development
Feedback:
OD stands for organisational development.
Page reference: 285
Question 10
What is the personnel department in an organisation concerned with?
You did not answer the question.
Correct answer:
d) Staff administration
Feedback:
Unlike HRM, the personnel department are only concerned with the administration
aspect of human resources.
Page reference: 265
Chapter 9: Multiple choice questions
Results
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Your percentage score is 0%.
Question 1
What are workers primarily motivated by according to the instrumental approach?
You did not answer the question.
Correct answer:
d) Economic reward
Feedback:
The instrumental approach assumes that workers are not motivated by anything oth
er than economic reward for their efforts.
Page reference: 299
Question 2
Which of the following motivators is the most basic need in Maslow's hierarchy?
You did not answer the question.
Correct answer:
c) Physiological
Feedback:
The basic needs for survival are termed 'physiological' and include air, water,
and food.
Page reference: 300

Question 3
Which one of the following is a feature of McGregor's Theory X?
You did not answer the question.
Correct answer:
d) Workers like to be directed.
Feedback:
Under Theory X workers shy away from responsibility, preferring instead to be di
rected.
Page reference: 302
Question 4
Hygiene factors are associated with which writer?
You did not answer the question.
Correct answer:
a) Frederick Hertzberg
Feedback:
Frederick Hertzberg first coined the term 'hygiene' factors in the context of mo
tivation in the workplace. Not to be confused with the state of cleanliness in t
he working environment.
Page reference: 302
Question 5
Of what is individual freedom to schedule work an example?
You did not answer the question.
Correct answer:
b) Job enrichment
Feedback:
The principle behind 'job enrichment' is that it offers workers the opportunity
to improve the satisfaction they derive from work and the working environment. I
ndividual freedom to schedule work is a means of achieving this.
Page reference: 304-305
Question 6
What theory is built around the principle that 'people make choices regarding ho
w to behave based on values and beliefs'?
You did not answer the question.
Correct answer:
a) Expectancy

Feedback:
Choice based on values and beliefs is termed 'expectancy' theory.
Page reference: 306
Question 7
Of what is worker autonomy in decision making an example?
You did not answer the question.
Correct answer:
c) Worker empowerment
Feedback:
Autonomy in decision making is an example of worker empowerment.
Page reference: 311
Question 8
To what does emotional intelligence refer?
You did not answer the question.
Correct answer:
d) How people view and understand themselves and others.
Feedback:
Emotional intelligence is how people view and understand themselves and others a
nd moderate their behaviour accordingly.
Page reference: 316
Question 9
How does lateral communication in an organisation occur?
You did not answer the question.
Correct answer:
d) Information passes between different departments and functions.
Feedback:
Lateral communication passes between different departments and functions within
the organisation.
Page reference: 317
Question 10
What is the richest form of information?
You did not answer the question.
Correct answer:

b) Face-to-face
Feedback:
Face-to-face is the richest form of information as it facilitates interpretation
of body language, voice tone, expression and allows conflicts to be resolved qu
icker.
Page reference: 317
What is the term for the set of behaviours and tasks that a member of the group
is expected to perform because he or she is a member of the group?
You did not answer the question.
Correct answer:
a) Group roles
Feedback:
Expected behavioural roles are termed 'group roles'.
Page reference: 339-340
Question 3
Which one of the following is not a characteristic of a team?
You did not answer the question.
Correct answer:
a) Minimal and formal knowledge sharing
Feedback:
Knowledge sharing is an integral part of teamwork.
Page reference: 340
Question 4
What is the term Tuckman uses for reaching consensus as a group?
You did not answer the question.
Correct answer:
d) Norming
Feedback:
Reaching the stage of consensus is termed 'norming'.
Page reference: 339
Question 5
According to Belbin (1981) an extroverted and enthusiastic person fits with what
role?

You did not answer the question.

Correct answer:
c) Resource investigator
Feedback:
Extroverted and sociable people make good resource investigators according to Be
lbin.
Page reference: 340
Question 6
What are group norms?
You did not answer the question.
Correct answer:
a) Modes of behaviour that are acceptable to and shared by group members
Feedback:
Group norms can only emerge if they are behaviours, values and beliefs that are
accepted and shared by all group members.
Page reference: 341
Question 7
What is T-group training?
You did not answer the question.
Correct answer:
d) Team building activities involving learning
Feedback:
A T-group training programme refers to team building activities involving learni
ng.
Page reference: 352
Question 8
What is the purpose of a 'quality circle'?
You did not answer the question.
Correct answer:
a) Bring together managers and workers to find improvements.
Feedback:
A 'quality circle' is mostly geared towards finding improvements.
Page reference: 353
Question 9

What is characteristic for the location of a virtual team?

You did not answer the question.
Correct answer:
d) remotely
Feedback:
A virtual team is characterised by the dislocation of workers from a centre of h
eadquarters or centre of operations. The workers never meet each other and commu
nicate via electronic media such as video conferencing.
Page reference: 356
Question 10
Which of these is not an advantage of a virtual team?
You did not answer the question.
Correct answer:
c) Conflict can be resolved easily using face-to-face meetings.
Feedback:
Face-to-face meetings are not a feature of virtual teams where workers operate r
emotely from each other.
Page reference: 356
Chapter 11: Multiple choice questions
Results
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Question 1
What is the term for organisational development through a formally designed orga
nisational structure?
You did not answer the question.
Correct answer:
b) Mechanistic
Feedback:
Formal structures are termed 'mechanistic'.
Page reference: 374
Question 2
How can organisational structures that are characterised by democratic and inclu
sive styles of management be described?
You did not answer the question.

Correct answer:
c) Flat
Feedback:
Democratic structures tend to be flat as they accommodate more people in the dec
ision making process.
Page reference: 382
Question 3
Functional structures help to create ...
You did not answer the question.
Correct answer:
b) specialisation
Feedback:
Functional structures help to create specialisation of work tasks.
Page reference: 382
Question 4
Which writer is most associated with bureaucratic structures?
You did not answer the question.
Correct answer:
b) Max Weber
Feedback:
Max Weber is known for his work on bureaucracies.
Page reference: 384
Question 5
What is not an advantage of a hierarchical structure?
You did not answer the question.
Correct answer:
b) Quick response to change
Feedback:
Hierarchical structures are not designed to deal with change quickly or effectiv
ely.
Page reference: 385
Question 6
Specialisation is a feature of which organisational structure?

You did not answer the question.

Correct answer:
d) Functional
Feedback:
Specialisation emerges from functional structures where workers can excel at a p
articular task within the functional area.
Page reference: 388
Question 7
What is the term for an autonomous business entity within an overall corporate e
nterprise which is set apart from other areas of the business?
You did not answer the question.
Correct answer:
d) Strategic business unit
Feedback:
An entity with autonomy of decision making set apart from the rest of the busine
ss is a Strategic Business Unit.
Page reference: 389
Question 8
What is a virtual organisation?
You did not answer the question.
Correct answer:
a) An organisation that uses information and communications technologies (ICT's)
to coordinate activities without physical boundaries between different function
s
Feedback:
A virtual organisation uses a range of ICT's to coordinate activities between wo
rkers who are dislocated from each other.
Page reference: 394
Question 9
What is a strategic alliance?
You did not answer the question.
Correct answer:
b) Formal agreement committing two or more firms to exchange resources to produc
e products or services
Feedback:

A strategic alliance has to be underpinned by a formal agreement that determines

what resources are to be exchanged and shared, when and how and for what purpos
e. There is usually a timeframe associated with the lifetime of the alliance dep
ending on the strategic aim and how long it will take to achieve it.
Page reference: 396
Question 10
What is not a purpose of an organisational structure?
You did not answer the question.
Correct answer:
d) To limit workers' rights
Feedback:
The limiting of workers' rights is not a feature of why organisational structure
s are designed and implemented.
Page reference: 373
Question 2
What is not one of the layers of cultural influence?
You did not answer the question.
Correct answer:
d) Company
Feedback:
'Company' is not one of the recognised layers of cultural influence.
Page reference: 412
Question 3
Which of the following is not part of Schein's model of the formation of culture
?
You did not answer the question.
Correct answer:
b) Pre-conceptions
Feedback:
Pre-conceptions do not feature as part of Schein's model.
Page reference: 413
Question 4
What is a paradigm?
You did not answer the question.

Correct answer:
d) An example serving as a model
Feedback:
A paradigm is an example that serves as a model.
Page reference: 414
Question 5
Which element of the cultural web forms regalia?
You did not answer the question.
Correct answer:
a) Symbols
Feedback:
Regalia are a set of symbolic accessories that signify rank, status or function.
They are symbols that represent these factors.
Page reference: 415
Question 6
What type of organisational culture is most likely to deliver stability and effi
ciency?
You did not answer the question.
Correct answer:
b) Role culture
Feedback:
. A role culture is linked to stability and efficiency.
Page reference: 421
Question 7
Power distance in national cultures is a characteristic of a model by which writ
er?
You did not answer the question.
Correct answer:
a) Geert Hofstede
Feedback:
Dutch academic Geert Hofstede is associated with research into power distance in
national cultures.
Page reference: 423
Question 8

What is the term for an organisation that adapts to changes in the environment b
y quickly responding to shifts in supply and demand conditions?
You did not answer the question.
Correct answer:
d) Agile organisation
Feedback:
Adapting quickly to changes in the environment is one of the characteristics of
the agile organisation.
Page reference: 432-433
Question 9
What is not a component of an agile organisation?
You did not answer the question.
Correct answer:
d) Project-based culture
Feedback:
Project-based culture is not a feature of the key components that comprise an ag
ile organisation.
Page reference: 433
Question 10
Workers' acceptance of change is characteristic of what type of culture?
You did not answer the question.
Correct answer:
b) Collaborative culture
Feedback:
A collaborative culture is one that is more accepting of change.
Page reference: 434
Chapter 13: Multiple choice questions
Results
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Question 1
By which principle is utilitarianism defined?
You did not answer the question.
Correct answer:
c) The best outcome for the majority of people

Feedback:
Utilitarianism refers to the best outcome for the majority of people.
Page reference: 454
Question 2
Who was a major protagonist of utilitarianism?
You did not answer the question.
Correct answer:
a) John Stuart Mill
Feedback:
John Stuart Mill was one of the leading philosophical writers in the 18th centur
y who advocated utilitarianism.
Page reference: 454
Question 3
Individualism as a guiding moral philosophy was advocated by which economist?
You did not answer the question.
Correct answer:
c) Milton Friedman
Feedback:
The Chicago School economist Milton Friedman advocated individualism.
Page reference: 455
Question 4
Which is not a characteristic of corporate social responsibility?
You did not answer the question.
Correct answer:
d) Price-fixing
Feedback:
Price-fixing is not considered part of corporate social responsibility.
Page reference: 456
Question 5
What is a normative perspective?
You did not answer the question.
Correct answer:

c) The way things should be.

Feedback:
Normative perspectives refer to the way things should be, an ideal standard or m
odel.
Page reference: 461
Question 6
Which of these factors is not one of the competing responsibilities that influen
ce corporate social responsibility?
You did not answer the question.
Correct answer:
d) Technical
Feedback:
Technical factors are not one of the recognised factors that influence CSR, they
are mostly ethical, legal, economic and discretionary factors.
Page reference: 462
Question 7
What is a whistleblower?
You did not answer the question.
Correct answer:
a) Someone who reports illegal or unethical acts
Feedback:
Whistleblowers report and help publicise illegal or unethical acts usually carri
ed out by people within organisations.
Page reference: 462
Question 8
What is the term for a process that enables an organisation to assess and demons
trate its social, economic, and environmental benefits and limitation?
You did not answer the question.
Correct answer:
c) Social audit
Feedback:
A social audit is a means by which account of the social, economic or environmen
tal benefits and limitations can be measured and recorded by organisations.
Page reference: 464
Question 9

What is the overriding philosophy underpinning the strategic direction of an org

anisation?
You did not answer the question.
Correct answer:
b) Mission statement
Feedback:
The mission statement of an organisation sets out why it is in business, the rea
sons behind its strategic aims and what it stands for.
Page reference: 467
Question 10
What is not a characteristic of a corporate social responsibility framework?
You did not answer the question.
Correct answer:
a) Retaining the status quo
Feedback:
A CSR framework needs to be flexible to deal with change and the questioning of
the status quo.
Page reference: 471
Chapter 14: Multiple choice questions
Results
You have answered 0 out of 10 questions correctly.
Your percentage score is 0%.
Question 1
What is the term for the action in which managers at an organisation analyse the
current situation of their organisation and then develop plans to accomplish it
s mission and achieve its goals?
You did not answer the question.
Correct answer:
b) Strategy formulation
Feedback:
Strategy formulation consists of vision, mission, internal and external analysis
as a mean of helping develop plans to achieve long-term goals.
Page reference: 490
Question 2
In the 'five forces model', what is the type of competitive activity that exists
between organisations?
You did not answer the question.

Correct answer:
d) The level of rivalry
Feedback:
Rivalry refers to the level of competition between organisations in the same ind
ustry.
Page reference: 495
Question 3
Profitability stemming from how well a firm positions itself in the market is a
key feature of which writer's view on strategy?
You did not answer the question.
Correct answer:
c) Michael Porter
Feedback:
Michael Porter is a leading advocate of the Positioning School of strategy that
links the firm's position in the market to performance.
Page reference: 499
Question 4
What does PEST stand for?
You did not answer the question.
Correct answer:
d) Political, economic, social, technological
Feedback:
A PEST analysis is an external analysis model covering political, economic, soci
al and technological factors.
Page reference: 494
Question 5
Which one is not an element in the primary activities of a value chain?
You did not answer the question.
Correct answer:
a) Procurement
Feedback:
Procurement is part of the support activities of a value chain, not a primary ac
tivity.
Page reference: 499

Question 6
What is the term used in Ansoff's matrix for increasing market share with existi
ng products in existing markets?
You did not answer the question.
Correct answer:
b) Market penetration
Feedback:
Market penetration is a growth strategy based on existing products in existing m
arkets.
Page reference: 504
Question 7
Vertical integration forwards is when a firm mergers or acquires another
You did not answer the question.
Correct answer:
b) Towards the consumer
Feedback:
Vertical integration means a merger or acquisition of two firms along the supply
chain. Forward refers to integration closer to the consumer.
Page reference: 505
Question 8
When does an acquisition take place?
You did not answer the question.
Correct answer:
d) Two unequal partners become one after a buyout.
Feedback:
An acquisition is the joining together of unequal partners by the process of one
organisation buying another.
Page reference: 506
Question 9
Of what is advertising a form?
You did not answer the question.
Correct answer:
b) Differentiation
Feedback:

Advertising, marketing and promotion of products and services are important form
s of differentiation.
Page reference: 509
Question 10
What is the term for the extent to which competition in one country is influence
d by competition in other countries?
You did not answer the question.
Correct answer:
d) Globalisation
Feedback:
The extent of competition in one country being influenced by competition in othe
rs is called globalisation.
Page reference: 511
Chapter 15: Multiple choice questions
Results
You have answered 0 out of 10 questions correctly.
Your percentage score is 0%.
Question 1
What do companies that focus on filling a gap in the market engage in?
You did not answer the question.
Correct answer:
c) Niche marketing
Feedback:
Niche marketing is designed to focus on a well identified gap in the market.
Page reference: 531
Question 2
What is not part of a marketing plan?
You did not answer the question.
Correct answer:
c) Government support
Feedback:
Government support is not a factor that is part of a marketing plan.
Page reference: 532
Question 3
What is the term for a market that is defined by specific characteristics?

You did not answer the question.

Correct answer:
d) Market segment
Feedback:
A market segment has well defined characteristics.
Page reference: 533
Question 4
Which of the following does not form the basis of a performance indicator for a
marketing plan?
You did not answer the question.
Correct answer:
a) Competitor reaction
Feedback:
Although of interest, the reaction of competitors is not usually used as a forma
l indicator of the marketing plan performance.
Page reference: 536
Question 5
What is the term for the development and design of value adding products and/or
services to meet the demand characteristics of individual customers?
You did not answer the question.
Correct answer:
b) Personalisation
Feedback:
Meeting specified demand characteristics at the individual level is called perso
nalisation in the context of marketing.
Page reference: 537
Question 6
What do the four 'P's' of marketing relate to?
You did not answer the question.
Correct answer:
a) Product, price, place and promotion
Feedback:
The four 'P's' refer to product, price, place and promotion.
Page reference: 536

Question 7
The brand of BP is an example of what type of brand name?
You did not answer the question.
Correct answer:
d) Descriptive
Feedback:
BP stands for British Petroleum and is therefore a descriptive type of brand nam
e.
Page reference: 542
Question 8
Consumer values based on personality types are a form of what type of brand valu
e?
You did not answer the question.
Correct answer:
c) Expressive
Feedback:
Personality based brand values are termed expressive values.
Page reference: 542
Question 9
What is the term for gaining consumers' express agreement to receive marketing m
aterial?
You did not answer the question.
Correct answer:
b) Permission marketing
Feedback:
Permission marketing is when consumers agree to receive a certain amount and typ
e of marketing material.
Page reference: 545
Question 10
What does CRM stand for?
You did not answer the question.
Correct answer:
c) Customer Relationship Management

Feedback:
Customer Relationship Management.
Page reference: 549
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