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Britannicas Reference Galaxy 2016

By Sam Vaknin
Author of "Malignant Self-love: Narcissism Revisited"
Overview
The Encyclopedia Britannica has long been much more than a venerable print reference
work. Almost two decades ago, it pioneered a freemium website (some content free, other
content behind a pay wall). This has now flourished into a comprehensive walled garden of
knowledge. Additionally, the Britannica publishes books and DVDs about specific topics and
issues (the venerable flagship print encyclopedia had been discontinued in 2012.) These are
the best primers and introductions available to a host of fields and areas, from history to
science. Add to these the Britannica newly-minted apps and you realize that the Britannica,
more than ever, is now everywhere!
Britannica Online
The Britannicas rich online content adds context and dollops of information to the already
unsurpassed DVD (see below). It has been completely re-designed and is now Google-like in
its simplicity, clutter-free and user-friendly as never before. Alas, buyers of any of the
Britannicas physical products no longer enjoy 30-180 days of free access to this cornucopian
resource.

Admittedly, at 70-120 USD annually the Britannica Online is not cheap and thus more suited
to institutions, universities, schools, and libraries than to individuals. It already sports an
academic edition as well as editions geared at business, government, schools and libraries,
which include special features such as Image Quest (downloadable, annotated videos) and
STEM resources, including Pathways: Science. Journalists are granted free access. Still, the
Britannica would do well to consider an affordable, more limited consumer version.
The Britannica has new Publishing Partner Program. It is an outreach program for
contributors and institutions looking for greater visibility... (I)ndependent writers and
members of a college, think tank, museum, academy, academic consortium, or graduate
school are encouraged to contribute to Britannica in their areas of expertise, join
Britannicas stellar roster of contributors (which includes more than 110 Nobel Prize
recipients and scores of Pulitzer Prize winners), and by doing so reach a large global
audience. Likewise, companies and institutions with special assets such as videos,
photographs, and primary documents, and which are looking for ways to expand their
outreach, are encouraged to contribute as well. All articles and assets shared through this
partnership will remain open to and freely accessible by the public.
The home page now far less cluttered than last years - includes Britannica Stories, which
change frequently are related to the news; Spotlight stories and a Demystified item; a
selection of videos from the Britannicas impressive, vetted collection; Explore
Encyclopaedia Britannica: randomly rotated in-depth articles; quizzes, lists, quotes and
trivia; photo galleries; trending articles; and featured blogs. The menu bar is comprised of a
search box, stories, quizzes, image galleries, and lists. Scroll to the very bottom to find a link
to the newest and updated articles. Thats it: a combination of Google-like simplicity and
social media verve immersed in the unparalleled deep learning that the Britannica reifies ever
since 1768.
The search results are straightforward and every article page contains relevant images and
videos as well a list of related topics, people, places, quotations, websites, bibliography, and
contributors pulled from both the corpus itself and the Books of the Year. Theres even a
Wikipedia-like article history, which reflects its editing process. The Article Tool Bar
allows the user to print the article, share it on Facebook, Twitter, Pinterest, or Google Plus
(and also the old-fashioned way, via e-mail), cite it (using a variety of styles), or contribute to
it. Unlike Wikipedia, though in a nod to crowdsourcing, users comments, corrections, and
suggestions, are vetted and reviewed for relevance and accuracy by the Britannicas dedicated
team of editors. Any word in any of the articles can be double-clicked for its definition in the
resident Merriam-Webster Dictionaries. Subscribers to the Academic and Library edition gain
access to a plethora of carefully chosen links to reviewed outside content and magazine
articles.
But, in an age of mobile, wireless smartphones, tablets, and ultrabooks, the Britannica Online
is also a stand-alone product: it provides the entire content of the DVD and much, much more
besides. The Britannica offers access to its complete content via a range of apps for iPhones,
iPads, and Android smartphones. Theres also a Britannica app for kids. The apps are
available via Apples iTunes and Googles Play Store. Alas, gone is the plug-in/app for
Microsofts Word which offered unfettered and free-to-cheap access to the Concise
Britannica, or to its full text and multimedia, depending on the version.

There is a variety of delightful apps for kids (US Presidents; Snakes; Knights and Castles;
Aztec Empire; Ancient Rome; Rainforests; Solar System; Ancient Egypt; Volcanoes; and
Dinosaurs.). There are also browser widgets which facilitate the surfing of the Britannica
Online and fully benefit from its visual content. Although Britannica Online sports a
Facebook, Twitter, and YouTube presence there does not seem to be coherent strategies in
place either for content management, or for marketing via social networks. Britannicas
presence on YouTube, especially, seems to be an erratic afterthought.
The widgets as well as the main website are available in several languages, including
Japanese, Russian, Korean, and Spanish. I tested the site on 8 mobile phones (older versions
of SonyEricsson and Nokia, iPhone 3 and 6s, and Siemens, Samsung Note 3, Samsung
Galaxy 4 and Samsung Note 4), several tablets (including iPad Air and Windows 8.1 device),
and laptops and it worked well as far as text is concerned. Graphics and videos were another
matter, but this is a problem common to all websites: from YouTube to the CNN.
Britannica Online is an entire ecosystem. It provides a gamut of educational resources:
learning materials (lists, quizzes, image galleries, study guides, interactive lessons, online
activities, printable worksheets, and other exercises); A portal dedicated to kids and parents
(in English and in Portuguese for the Brazilian market); an Advocacy for Animals
integrated blog; Arabic-English, Spanish-English, and English-English (Nglish) online
dictionaries and learning resources; a My Workspace feature that serves as a kind of
dedicated cloud storage for Britannica content, including images and videos; Teacher
Handbooks; Educational Web sites; Britannica training documents for teachers, students,
parents, and administrators; and a monthly newsletter, featuring new and updated content.
The Britannica even organizes Professional Development workshop for educators. There is a
delightful, colourful, and multimedia-rich Britannica Online for Kids and a hugely helpful
SmartMath portal.
In total, the Britannica Online comprises more than 1 million pages. The paid content is
augmented by loads of free features. The aforementioned Spotlights provide hand-picked
multimedia-enhanced tours of broad subjects; newsletters provide a panoply of themespecific information; RSS feeds allow the user to explore places, people, and topics.
Encyclopedia Britannica 2016 Ultimate Edition
My first pleasant surprise was the lightning speed at which this mammoth software installed
on a 7 year old laptop. The user is prompted to choose from 3 encyclopaedias (Britannica,
Student, and Elementary). Many articles in the Britannica Ultimate 2016 edition have been
revamped to incorporate up to the minute developments. From Europes refugee crisis to ISIL
(in the Book of the Year 2014), the Britannica is now fully up to date. This has not been the
case in previous editions and it is a welcome development if the Britannica is to compete with
online reference works such as Wikipedia. The DVD is a loss-leader, but a great promotional
vehicle for the lucrative online edition, so hopefully it wont go the way of the print edition,
which was terminated in 2012. It is now produced and sold in India by the Britannica
Southeast Asia (www.britannicaindia.com)
Compared to its predecessor, the Encyclopedia Britannica 2016 Ultimate Edition (formerly
"Student and Home Edition") contains 15% more text and 15% fewer images and videos. It
incorporates the entire content of the venerable Encyclopaedia Britannica print set (88,000
articles) plus another 60,000 articles in the Student and Elementary editions.

The 2016 DVD builds on the success of its completely revamped previous editions in 200610. The rate of innovation in the last eight versions had been impressive and welcome. It
continues apace in this rendition with Britannica Biographies (Great Minds, 600+ Heroes and
Villains, and Leaders), Classical Music (500 audio files arranged by composer), and a great
Workspace for Project Management (a kind of friendly digital den).
The Britannica 2016 comes bundled with an atlas (close to 2500 maps linked to specific
articles and 287 World Data Profiles of individual countries and territories, their economies
and other national statistics); the Merriam-Webster Collegiate and Student Dictionaries and
Thesaurus, augmented by a Spanish-English translation dictionary; classic articles from
previous editions; twenty yearbooks (19,000 articles in total); Interactive Timelines with
4000+ indexed timeline entries; a Research Organizer; and a Knowledge Navigator (called
The Brain or BrainStormer). All told, it offers a directory of more than 166,000 reviewed and
vetted links to online content and pointers to thousands of videos and magazines online.
In its new form the Britannica is user-friendly, with an A to Z Quick Search feature. The
Britannica's newest interface is even more intuitive and uncluttered than previously and is
great fun to use. It offers morsels of knowledge, some of it date-specific, appetizingly
presented through a ticker-tape of visuals that leisurely scrolls across the bottom of the screen
plus highly edifying interactive tours of articles and attendant media.
When you enter even the first few letters of a term in the search box, it offers various options
and is persistent: no need to click on the toolbar's "search" button every time you want to find
something in this vast storehouse of knowledge. Moreover, the user can save search results
onto handy, printable "Virtual Notecards". Whole articles replete with videos and images can be copied onto the seemingly inexhaustible Workspace.
The new Britannica's display is tab-based, avoiding the erstwhile confusing proliferation of
windows with every move. Most importantly, articles appear in full, not in sections. This
major improvement facilitates the finding of relevant keywords in and the printing of entire
texts. These are only a few of the numerous alterations and enhancements.
Perhaps the most refreshing change is the Britannica's Update Center. Dozens of monthly
updates and new, timely articles are made available online (no registration required now!). A
special button alerts the user when an entry in the base product has been updated.
Regrettably, the updates are not incorporated into the vast encyclopedia and its search
interface: they are out there on a website. Moreover, the product does not alert its user to the
existence of completely new articles, only to updated ones. It takes a manual scan of the
monthly lists to reveal newly added content.
Speaking of updates, one must not forget to dwell on the Britannica's unequalled yearbooks.
Each annual volume contains the year in events, scientific developments, and everything you
wanted to know about the latest in any and every conceivable field of human endeavour, or
Nature. About 15,000 articles culled from the last 20 editions buttress and update the
Encyclopedia's anyhow impressive offerings. In the 2016 edition, the content of the
yearbooks is more neatly and intuitively arranged than before, both chronologically and
thematically.

The Britannica provides considerably more text than any other extant traditional
encyclopedia, print or digital (close to 70 million words). While it has noticeably enhanced its
non-textual content over the years (the 1994-7 editions had nothing or very little but words,
words, and more words), it has now reverted to its roots and scaled back on images and
videos in favour of augmented text offerings. It still boasts in excess of 19,000 images and
illustrations (depending on the version) and 900 video and audio clips. This is not to mention
the Britannica Classics: articles from Britannica's most famous contributors: from Sigmund
Freud and Albert Einstein to Harry Houdini and from Marie Curie to Orville Wright.
The Britannica fully supports serious research. It is a sober assemblage of first-rate essays, up
to date bibliographies, and relevant multimedia. It constitutes a desktop university library:
thorough, well-researched, comprehensive, trustworthy.
The Britannica's 88-148,000 articles (depending on the version) are long and thorough,
supported by impressive bibliographies, and written by the best scholars in their respective
fields, including 110 Nobel laureates. The company's Editorial Board of Advisors reads like
the who's who of the global intellectual and scientific community.
The Britannica is an embarrassment of riches. Users often find the wealth and breadth of
information daunting and data mining is fast becoming an art form. This is why the
Britannica incorporated the Personal Brain to cope with this predicament. But an informal
poll I conducted online shows that few know how to deploy it effectively.
The Britannica also sports Student and Elementary versions of its venerable flagship product,
replete with 60,000 articles, a Homework Helpdesk, "how to" documents, and hundreds of
interactive games, activities, and math and science tutorials as well as social science
walkthroughs. Still, the Britannica is far better geared to tackle the information needs of
adults and, even more so, professionals. It provides unequalled coverage of its topics.
Ironically, this is precisely why the market positioning of the Britannica's Elementary and
Student Encyclopedias is problematic: compared to Wikipedia, the Britannica's brand is
distinctly adult and scholarly. The vacuum left by Encartas (lamented) discontinuance,
though, should make it easier to market the Student and Elementary versions (which are an
integral part of the Ultimate Edition and not sold separately).
Still, the 2016 editions of both the Student and Elementary Encyclopaedias improve on the
past in terms of both coverage and facilities: the Homework Helpdesk is a collection of
useful homework resources including a video subject browse; online learning games and
activities; online subject spotlights; and how-to documents on topics such as writing a book
review. There are also Learning Games and Activities: hundreds of fun and interactive
games and activities to help students with subjects like Math, Science, and Social Studies.
Both versions are updated monthly with new online-only articles. There is a Workspace for
managing projects and many timelines and tutorials regarding people, events, and places in
history.
The current edition is fully integrated with the Internet. Apart from articles about new topics
and personalities in the news, it offers additional and timely content and revisions on a
dedicated Web site. The digital product includes a staggering number of links (166,808!) to
third party content and articles on the Web. The GeoAnalyzer, which compares national
statistical data and generates charts and graphs, is now Web-based and greatly enhanced.

The Britannica would do well to offer a browser add-on search bar and to integrate with
desktop search tools from Google, Microsoft, Yahoo, and others. Currently it offers search
results through Google but this requires the user to install add-ons or plug-ins and to go
through a convoluted rite of passage. A seamless experience is in the cards. Users must and
will be able to ferret content from all over - their desktop, their encyclopedias, and the Web using a single, intuitive interface.
Some major and minor gripes:
I couldnt find a way to install all three encyclopaedias at the same time. Households with
adults and children may need different versions of the Britannica installed on the same
computer.
The Britannica DVD cannot be downloaded as a DRM-protected ISO or EXE file from the
Internet. In an age of widespread broadband this is a curious omission of a powerful, allpervasive distribution channel. The Britannica DVD now available only in India - could
also be distributed through marketing affiliates in the dozens of developing countries where
postal services are dysfunctional or non-existent.
The atlas, dictionary, and thesaurus incorporated in the Britannica are still surprisingly
outdated. Why not use a more current - and dynamically updated offerings (perhaps team
up with Google)? What about dictionaries for specialty terms (medical or computer
glossaries, for instance)?
Despite considerable improvements over the previous editions, the Britannica still consumes
(not to say hogs) computer resource far in excess of the official specifications. This makes it
less suitable for installation on older PCs and on netbooks. If you own a machine with
anything earlier than Pentium 4, less than 1 Gb RAM, and fewer than 10 Gb of really free
space, the Britannica would be clunky at best. It is not available for Windows XP and earlier
operating systems.
But that's it. Don't think twice. Run to the closest retail outlet (or surf to the Britannica's Web
site) and purchase the 2014 edition now. It offers excellent value for money. For less than the
price of an antivirus software and for a fraction of the cost of Windows 7, you will
significantly enhance your access to the sum total of human knowledge and wisdom.
With the demise of Microsoft's Encarta (it has been discontinued) and the tribulations of
Wikipedia (its rules have been revamped to resemble a traditional encyclopedia, alienating its
contributors in the process), the Encyclopedia Britannica 2016 (established in 1768) may
have already won the battle of reference.
Britannica Guides and CD-ROMs
Britannica guides come in two forms: books and CD-ROMs. By now, the range of titles and
issues tackled is staggering: from climate change to Renaissance artists. I have written
extensively and have read widely on many of the topics, but have yet to find more balanced
and roundly-informed offerings than The Britannicas. A typical print guide sports 400+
pages, densely packed with state-of-the-art data and research, the Britannica team having
covered every conceivable aspect, bringing to the fore the most current knowledge; the most
recent studies; the most erudite interlocutors; and the hardest of facts.

Take, as an example, the Britannica Guide to Climate Change, a typical product: it starts with
an edifying vade mecum: an introduction by the eminent scientist, Robert M. May. While
clearly on the side of environmentalists, he is no starry-eyed tree hugger but a hard-nosed
scientist, worried sick about our abuse of our only planet, Earth. This is followed by concise
but comprehensive chapters dedicated to climate, climate change, and weather forecasting;
the changing planet (land, hydrosphere, atmosphere, and the decline in biodiversity); and an
overview of ideas and arguments about the environment, replete with a synoptic sweep of
history and prominent thinkers. Finally, the book charts our (relative) progress and what more
needs to be done, including an overview of all available alternative energy technologies. The
book is refreshing in its objectivity and candor. It refrains from taking sides or from
preaching. This does not mean that it is a soulless inventory of data: on the contrary, it is yet
another passionate plea to save our planet and our future. But it addresses our brains rather
than our hearts and this makes for a welcome departure from contemporary practices.
The CD-ROMs are actually compilations of topic-specific content both text and visuals
from the Encyclopedia Britannica. The Encyclopedia is sprawling and, despite its exhaustive
internal hyperlinks, the chances of missing out on relevant content are high and the effort
required in tracking down all the branches of its tree of knowledge is considerable.
Britannicas CD-ROMs come to the rescue. Consider, for example, the Discovering
Dinosaurs and Other Prehistoric Life disc: it aggregates hundreds of articles about
dinosaurs, ancient plants, ancient marine life, ancient amphibians, reptiles, and birds, ancient
mammals, fossils, paleontology, geologic time, and pertinent biographies. The disc contains
hundreds of videos, animations, and images as well as homework tools and research
organizers. The CD-ROM constitutes an ideal and guided - tour of the treasure trove that is
the Encyclopedia Britannica. It is easy to install and comes with a 30-day free trial of the
Britannica Online.
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Author Bio
Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant Self-love: Narcissism
Revisited and After the Rain - How the West Lost the East, as well as many other books and
ebooks about topics in psychology, relationships, philosophy, economics, international
affairs, and award-winning short fiction.
He is the Editor-in-Chief of Global Politician and served as a columnist for Central Europe
Review, PopMatters, eBookWeb , and Bellaonline, and as a United Press International (UPI)
Senior Business Correspondent. He was the editor of mental health and Central East Europe
categories in The Open Directory and Suite101.
Visit Sam's Web site at http://www.narcissistic-abuse.com

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