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Korea Advanced Institute of Science and Technology

Department of Business and Technology Management


Course Syllabus, Spring 2016
Course Information
Course Title:
Course Number:
Prerequisites:
Class Time:
Classroom:

Information Technology Management


MSB337
MSB 237 Introduction to MIS
Monday and Wednesday, 13:00 14:30
Building E11, Room 206

Instructor Information
Name:
Office:
Phone:
E-mail:
Office Hours:
TAs:

Chul Ho Lee, Ph.D.


To be informed in class
To be informed in class
irontigerlee@gmail.com
Monday and Wednesday, 10:00 11:00
To be informed in class

Course Objectives
Information Technology (IT) management is a dynamic discipline. Recently, the IT-initiated
innovations including big data, IoT, and FinTech have dramatically changed business
phenomena and created new business opportunities. To reap the benefits of the innovations,
the understanding of the phenomena and business strategy is a must. For each topic, the
course first provides students with the necessary background to understand the innovations.
Second we will discuss how business responds and adapts to the trends through the change of
its business processes. The topics we will cover include FinTech, big data, mobile and social
commerce, and web 2.0. Students are REQUIRED to actively participate in the discussion.
The course provides exposure to:
Provide a conceptual framework for how the innovations work, how business reacts
to the innovations how to design the market to attract customers , and possible
outcomes;
Facilitate students understanding of the vital role played by IT-initiated innovations
in supporting and facilitating diverse aspects of business activities;

Expected Course Outcomes


At the successful completion of this course students will be able to:
Identify IT-initiated innovations, including FinTech, big data, mobile and social
commerce, and web 2.0, etc;
Discuss and explain the uniqueness of the innovations;
Discuss and explain what new phenomena have been driven from the innovations
Discuss and explain how management adapt to the new changes and how to handle
the resulting problems.
Understand different views toward IT-based innovations and have thoughtful
opinions on economic and psychological challenges.

Course Materials

Recommended Textbook
Turban, E., Volonino, L, Wood, G. 2015 Information Technology for Management:
Advancing Sustainable, Profitable Business Growth 10th Ed., John Wiley & Sons, Inc.
Optional Books
King B. 2014 Breaking Banks: The Innovators, Rogues, and Strategists Rebooting
Banking 1st Ed., John Wiley & Sons, Inc., Hoboken, NJ
Chapman, C.N., Feit, E.M. 2015, R for Marketing Research and Analytics (Use R!),
1st Ed. Springer

Articles and Cases for Discussion


FinTech and Internet of Things:
[Article 1] Santos, J.F.P., Williamson, P.J. 2015 The New Mission for Multinationals
MIT Sloan Management Review 56(4) p 44-54
[Case Study 1] Parker, S., Mark, K. 2012 Deviums Dash: Crowdfunding a Venture
on Kickstarter Harvard Business Publishing #W12288-PDF-ENG
IT Strategy:
[Article 2] Porter, M.E. 1996 What Is Strategy? Harvard Business Review 74(6) p6178
[Article 3] Porter, M.E. 2001 Strategy and the Internet Harvard Business Review
79(3) p62-78
[Case Study 2] Shah, M., Kulkarni, A., 2015 Sensegiz: Funding A Start-up Harvard
Business Publishing #W15461-PDF-ENG
Cloud Computing:
[Article 4] Carr, N. G. 2005 The End of Corporate Computing MIT Sloan
Management Review 46(3) p67-73
[Case Study 3] Iyer, B., Noyes, E. 2012 Appirio: New Venture on a Cloud Harvard
Business Publishing #BAB694-PDF-ENG
Big Data Analysis:
[Article 5] McAfee, A. and Brynjolfsson, E. 2012 Big Data: The Management
Revolution Harvard Business Review 90(10) p59-68.
[Case Study 4] Higgins, R.F., O'Donnell, P., Bhatt M. 2012 Kyruus: Big Data's
Search for the Killer App Harvard Business Publishing #813060-PDF-ENG
Security:
[Article 6] Anderson, R., Moore, T. 2006 The Economics of Information Security
Science 314(5799) p610-613.
[Case Study 5] Seijts, J., Bigus, P. 2012 Sony PlayStation: Security Breach Harvard
Business Publishing #W12309-PDF-ENG

Mobile and Social Commerce:


[Case Study 6] Ofek, El, Wagonfeld, A.B. 2012 Sephora Direct: Investing in Social
Media, Video, and Mobile Harvard Business Publishing #511137-PDF-ENG
[Case Study 7] Piskorski, M.J., Eisenmann, T.R., Chen, D., Feinstein, B. Smith, A.
2014 Facebook Harvard Business Publishing #808128-PDF-ENG
Web 2.0 and Social Media:
[Article 7] McAfee, A. P. 2006 Enterprise 2.0: The Dawn of Emergent Collaboration
MIT Sloan Management Review 47(3) p21-28
[Case Study 8] Steenburgh, T., Avery, J. 2011 UNME JEANS: Branding in Web 2.0
Harvard Business Publishing 509035-PDF-ENG
[Case Study 9] Deighton, J., Kornfeld, L. 2013 Amazon, Apple, Facebook, and
Google Harvard Business Publishing # 513060-PDF-ENG
Enterprise Systems:
[Article 8] Davenport, T.H. 1998 Putting the Enterprise into the Enterprise System
Harvard Business Review 76(4) p121-131
[Case Study 10] Jeffery, M., Fisher, D., Granot, M., Kadyan, A., Pho, A., Vasquez, C.
2010 Harvard Business Publishing #KEL471-PDF-ENG
Platform Business:
[Article 9] Gupta, S. 2013 For Mobile Devices, Think Apps, Not Ads Harvard
Business Review 91(3) p70-75.
[Case Study 11] MacCormack, A., Dunn, B., Kemerer, C.F. 2013 Research In
Motion: The Mobile OS Platform War Harvard Business Review # 613001-PDF-ENG

Grading Policy
3 Assignments
2 Group Projects
Midterm Exam
Final Exam
Attendance/Participation
Total

15%
20%
25%
25%
15%
100%

Course Requirements
1. Attendance/Participation: All students are expected to attend each class. Please
bring your own hardcopy of course documents which will be distributed via email or
formal class website. If you have any urgent need to miss a class, you are still
responsible for the materials covered and expected to complete required work.
Attendance will be taken on a regular basis and will be counted as part of your
participation score. Class missing will bring about 1% loss of final grade. The student
who will miss the class should inform me prior to the class via email or phone call.

2. Assignments: There will be THREE assignments in this class. Students will be


required to write a brief 2 page report about the given topics, unless otherwise noted.
Each assignment is worth 5% to the final grade. Assignments are to be submitted on
the due date. Late submission will not accepted for any reason.
3. Group Projects: There will be TWO group assignments in this semester. The first
one is for the discussion of case studies a group should take two cases for the
groups discussion and summary submission. The second one is that a group should
present the topic given to the group. The specific topic will be informed in class. The
number of group members will be restricted to 3 students (i.e., should be less than or
equal to three students in a group).
4. Examinations: There will be TWO (MIDTERM and FINAL) exams in this semester.
Each exam will be worth 25% of the course grade. The exam is likely to have 5 to 7
short essay questions. The exams would cover all the materials presented in class.
Make-up exam will require documentation of illness or other unavoidable emergency,
in which case please contact me as early as possible email
(irontigerlee@gmail.com) preferred. Please note the make-up exam will only be
given during day time. Students are expected to keep track of their own exam scores
and class standing.
5. Discussions: Students are required to read the recent articles about IS and discuss the
major points of the articles. Students participations are strongly recommended.
6. Academic Honesty: All work submitted for academic evaluation must be the
students own. Certainly, the activities of other scholars will influence all students.
However, the direct and unattributed use of anothers efforts is prohibited as is the
use of any work untruthfully submitted as ones own. The penalty for violation of
this policy will be a zero for that assignment if it is a first offense. Subsequent
violation will result in an F for the course.

Tentative Course Schedule


Week

Date

Topic

Reading

Mar. 2

Class Introduction

Mar. 7
Mar. 9

Opening the new world:


Understanding the emerging trends (e.g., FinTech)

OB 1, AR1, CS1

Mar. 14
Mar. 16

A look toward the future of IT:


Reconsidering strategy in dynamic environment
IT and Management Opportunities and Challenges

TX #1
AR2, AR3, CS2

Mar. 21
Mar. 23

Information Management and IT Architecture:


IT Architectures and Cloud Computing
Virtualization and Virtual Machines

TX #2
AR4, CS3

Mar. 28
Mar. 30

Beyond Data Mining: Business Analytics:


Understanding Business Analytics
Applications of Business Analytics

TX #3, OB 2
AR5

Apr. 4
Apr. 6

Beyond Data Mining: Big Data Analysis:


Data Visualization/Recovery, Business Dashboards
Business Strategy in Big Data Era

TX #11, OB 2
CS4

Apr. 11
Apr. 13

Summary of First Half Class


The Election of National Assemblymen (No Class)

Apr. 20

Midterm Exam

Apr. 25
Apr. 27

Cyber Security, and Business Continuity:


Understanding the basics of Network/ Security
Economic issues of Security Management

TX #5
AR6, CS5

10

May 2
May 4

Digital, Mobile and Social Commerce:


E-Business Models and Strategies
Mobile Technologies and Commerce

TX #7
CS6, CS7

11

May 9
May 11

Web 2.0 and Social Media:


Web 2.0, and 3.0, and Social Media
Virtual Communities and SNS

TX #8
AR7, CS8, CS9

12

May 16
May 18

Enterprise Systems and Applications:


ERP, SCM, and CRM systems

TX #10
AR8, CS10

13

May 23
May 25

Platform Business:
OS Platform Wars
Two-sided Market

AR9, CS11

14

May30/Jun.1

Group Presentations

15

Jun. 6
Jun. 8

Memorial Day (No Class)


Summary of Second Half Class

16

Jun. 15

Final Exam

This schedule is subject to change if necessary. (TX: Textbook, OB: Optional Book, AR: Articles, CS: Case Study)

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