The No.

1 and Most Influential Digital Media in Indonesia

Detikcoms Transformation

2015
2011
1998

Founded

Joined
Transmedia Group

MOVE ONTO THE

NEXT LEVEL

The No.1 Digital Media In Indonesia

Read by 70 Million+ UV monthly in Indonesia
40 Million+ UV

30 Million+ UV

2,5 Million+ UV

38%
24%
Female

24%

12%

12%
9%
5%

76%
Male
18-24 Age

Data by Google Analytics, May 2015.

25-34 Age

35-44 Age

45-54 Age

55-64 Age

65+

70 million Detikcom Readers

70% access detikcom

directly by typing

81% of them are

www.detik.com in the

returning visitor

address bar

Read

4 pages in average

within one session

Data by Google Analytics, May 2015.

Spend at least 2

minutes

to read a single page of article

Spend at least 8

minutes

to read news, sport, lifestyle on

detikcom properties

The Most Influential Digital Media in Indonesia

Detikcom has the ability to convey social and political
awareness, revealing previously unfolded phenomenon, for
the people, government and the rest of the globe to discover

#SaveSiJambulKuning (the yellow headed parrot), the

#hashtag has gained an impactful publicity, whereas it gained
over 100.000 read for each of the 171 articles prepared by the
editorial. Nowadays, the conservatives put strict policies and
regulations to save the species.
Other cases :
#NoDrivingUnder17

#JORR

#Carrefour

which can be found on Detikcom archive

The No.1 and Most Influential Digital Media In Indonesia

The No.1 and Most Influential in Indonesia

Detikcom Marketing Solution

DMS detikcom Marketing Solution

=
QUALITY

AUDIENCE

CONTENT

Marketing Funnel
Brand Launch

Awareness

At the top of the funnel, the marketing goal is to

launch your brand and achieve exposure among
as many people as possible within your target
audience, through impactful, creative
executions.

Education & Brand Sustenance

Engagement

Conversion

Following the brand launch the next step will be

to educate audiences on your products &
services through engaging content/channels.
You will also need to sustain brand awareness
by encouraging visits/revisits to your
article, website and landing pages.

Conversion
Enabling you to drive conversions and
generate action through intelligent
audience/customer segmentation &
exclusion, and rule-based, dynamic
retargeting.

1st Phase
Awareness

Engagement

Conversion

Skinner
Billboard
Premium Billboard
Billboard Mobile
Bottom Slider
Promobox
Over The Page
Site Take Over
Advertorial

Preview - Skinner

Preview Billboard Banner

Preview Billboard Banner Mobile

Preview Over The Page

Preview Site Take Over

Preview Bottom Slider

Preview Promo Box

Preview Advertorial

2nd Phase
Awareness

Engagement

Conversion

CPC Banner
CPC Native

Preview CPC Banner

Leaderboard

Rectangle

Preview CPC Banner

Banner
Mobile

Skyscraper

Preview CPC Desktop Native

Newsfeed

Detail Page
Desktop Native

Preview CPC Mobile Native

Newsfeed

Detail Page
Mobile Native

3rd Phase
Awareness

Engagement

Conversion

CPI Banner
CPL Banner

Preview CPA (CPL CPC Conversion)

Lead readers to install

aplication on

DMS detikcom Marketing Solution

Pricing Model

Ad Type

Audience Targeting (Data)

Objective

Awareness

Display

Premium
(CPD) &
Sponsorship

Video
CPC
Rich Media

Engagement
CPM

Native

Conversion

CPI*
Mobile

*available soon

Content

DMS detikcom Marketing Solution

Audience Targeting (Data)

Device / System

Behavioral*
Use consumer web
behaviors and
browser (interest)

Country / City

Demographic*

Segment your
audience based on
country and cit.

Target with basic

information like
age, gender

Segment your
audience based on
desktop, mobile or
tablet, OS, browser
also ip address.

Topic*

Channel

Mobile Device

Take contextual
targeting further with
keywords and topics.

Segment your
audience based on
channel within
Detikcom network.

Segment your
audience based on
mobile carrier, device
format and vendor.

*available soon

thank you

for more information :

hugo@detik.com
+62823 0823 7078