Professional Documents
Culture Documents
Euromonitor International
January 2016
Euromonitor International
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Table 19
Table 20
Table 21
Table 22
Table 23
Table 24
Table 25
Table 26
Table 27
Table 28
Table 29
Table 30
Table 31
Table 32
Table 33
Table 34
Table 35
Table 36
Table 37
Definitions................................................................................................................................... 22
Sources ...................................................................................................................................... 23
Summary 2
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II
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expected to further increase sophistication of Filipinos, which will hasten the growth of local and
foreign retail brands already present.
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experience notable growth, as these are the categories that most Filipinos will continue to
spend money on.
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Outlook
Over the forecast period, competition between local and foreign brands will tighten, as many
foreign brands will enter the Philippines retail scene due to the booming economy. Most of
these retailers are expected to enter the competition by collaborating with local distributors as
a way to ease their entry, while several will prefer to manage their enterprises on their own to
have total control of the business. Foreign brands operating under other categories such as
health and beauty will also experience an increase in numbers due to Filipinos growing
interest in health, nutrition and wellness and beauty.
In order to keep up with the competition, local brands, especially those that are independently
managed, will continue to offer new and exciting items and develop dynamic marketing
strategies to protect their share of the market and gain a new following.
OPERATING ENVIRONMENT
Informal Retailing
While the data about informal retailing remains underdeveloped, it continues to increase, as
there is no existing regulation that restricts people from engaging in it. Informal grocery
retailing in the form of sari-sari stores is one that is easy to set up, and therefore, anyone with
even the smallest amount of capital can start one in the comfort of their own home. Despite
the growing economy, many Filipinos still live on a day-to-day basis due to low incomes. They
prefer to buy daily necessities from sari-sari stores that are located within their neighbourhood
because going to the grocery store would require them to spend on transportation. Moreover,
sari-sari stores allow purchases on credit.
Informal non-grocery retailers also exist in the form of media products stores and electronics
and appliance retailers. These stores are often located in nearby public markets or community
shopping centres often sell new and second-hand gadgets. In addition, they also sell mobile
phones and tablet accessories, and provide repair services at a cheaper cost compared to
major stores and repair centres located in major shopping centres or establishments. Many
Filipinos, especially those from the low-income segment, continued to patronise them as they
continued to provide products and services that they can afford.
There are also a number of people engaged in selling pirated CDs and DVDs at very
affordable prices, which also target low-income consumers who cannot afford to visit cinemas
or buy original CDs and DVDs. However, they are slowly decreasing in number as many
people are gaining access to the internet via computer shops or their own portable internet
devices that allow them to download or stream films, television series and music. The
governments anti-piracy campaign also helped to discourage people to enter this kind of
business.
The Bureau of Internal Revenue (BIR) continued implementing Regional Memorandum
Circular No. 7 (RMC-07) which they released last February of 2014. The memorandum
ordered all marginal income earners (MIE) including sari-sari stores, carinderia owners and
tricycle drivers to pay income tax from a portion of their income to improve the overall tax
collection in the country. This move was considered by small business owners as worrisome
because it reduces the meagre income that they earn, which they need to support the
business and the needs of their families.
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Opening Hours
Retailers in the Philippines generally follow standard opening hours. However, minimal
variations can be seen depending on the location of the retail store. Stores located in
shopping centres follow their operating hours, which tend to be 10.00-21.00hrs. Operating
hours are extended until 22.00hrs during Fridays, Saturdays and during mall-wide sales,
accommodate the expected large number of consumers who will visit the shopping centre.
On the other hand, stores that operate outside of shopping centres usually open at 8.00 or
9.00hrs and close at 20.00 or 21.00hrs.
Meanwhile, sari-sari stores, which are situated within the vicinity of the owners home, have
longer operating hours. They usually open between 6.00-8.00hrs and close between 21.0024.00hrs.
Retailers open even on non-working holidays except those with particular religious
importance. Being a predominantly Catholic country, the Philippines observes holidays such
as Holy Week, where retailers generally close towards the latter half of the week. On other
holidays like Christmas for example, retailers usually open but with shorter operating hours to
allow their employees to celebrate the occasion with their families.
24-hour opening remains limited mostly to convenience stores, with some
chemists/pharmacies and drugstores/parapharmacies choosing to venture into this as well.
Mercury Drug, which is the leading drugstore in the Philippines, opened some of its branches
on a 24-hour basis. It is likely that these operating conditions will only be accommodated by
these retail channels over the forecast period.
Summary 1
Channel
Supermarket
s
No
08.00-21.00
hrs
08.00-22.00
hrs
08.00-22.00
hrs
08.00-21.00
hrs
Hypermarket
No
08.00-21.00
hrs
08.00-22.00
hrs
08.00-22.00
hrs
08.00-21.00
hrs
Convenience
Stores
Yes
01:00-24.00
hrs
01:00-24.00
hrs
01:00-24.00
hrs
01:00-24.00
hrs
Source:
Sunday
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endeavours are made possible as most municipalities in the country welcome the idea of
building shopping centres and other business establishments as it translates to more
opportunities and income for their locality. Furthermore, the presence of shopping centres in
an area hastens the pace of urbanisation that most municipalities want to attain. Retail spaces
are also not difficult to attain since there remains to a vast land reserve, especially in the
provinces.
Shopping centres, which are usually standalone, serve as a one-stop shop offering all the
items and services that consumers need, which makes them the primary destination for
shopping. Hypermarkets also attracts a number of consumers due to its extensive product
offering which covers grocery and non-grocery items.
While retailers catering to various income levels can be found in shopping centres such SM
and Robinsons, luxury retailers are usually found in shopping centres within business districts
in large cities like Metro Manila. Some shopping centres that house luxury retailers include
Shangri-La Mall in Mandaluyong City, Greenbelt in Makati City and Bonifacio Global City in
Taguig.
Seasonality
Christmas
Date: 25 December.
Shopping season: September-December.
Primary products bought: Fresh food for family meals, Christmas-themed apparel and
homeware, and individual gifts for all ages (with an emphasis on toys, games and apparel for
children).
Retailer strategy: Christmas season in the Philippines starts in September and ends in
January. The months prior to the occasion is brimming with mall-wide sales, which attract
many consumers because most of the retail stores offer discounts of up to 50%. The frequent
use of sales that usually last for three days became more widespread over the review period.
Consumers of all ages are targeted; however, children are often the focus when shopping, as
they are the ones who are given the most gifts during this occasion.
Back to School
Date: First or second week of June.
Shopping season: Mid-April to mid-June.
Primary products bought: School supplies and personal accessories and apparel for children
and young adults.
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Retailer strategy: Most retailers usually offer sales or discounts as early as mid-April to midJune on items such as school supplies, apparel, bags and shoes. Some shopping centres
implement mall-wide sales during this period to increase footfall and encourage consumers to
buy other items beyond school supplies.
MARKET DATA
Table 1
PHP bn
2010
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2011
2012
2013
2014
2015
Store-based Retailing
Non-Store Retailing
Retailing
Source:
Passport
2,421.0
55.0
2,475.9
2,528.8
58.8
2,587.6
2,704.5
64.1
2,768.6
2,858.3
67.9
2,926.2
3,002.4
72.1
3,074.5
3,182.7
76.4
3,259.1
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2
Store-based Retailing
Non-Store Retailing
Retailing
Source:
2014/15
2010-15 CAGR
2010/15 Total
6.0
5.9
6.0
5.6
6.8
5.7
31.5
39.0
31.6
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 3
PHP bn
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retailing
Store-based Retailing
Source:
Note:
2010
2011
2012
2013
2014
2015
1,489.6
787.9
143.4
2,421.0
1,556.2
818.8
153.8
2,528.8
1,665.8
870.0
168.7
2,704.5
1,754.0
922.2
182.0
5.8
2,858.3
1,841.4
968.5
192.4
6.3
3,002.4
1,962.7
1,015.1
204.9
6.9
3,182.7
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
Table 4
'000 outlets
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retailing
Store-based Retailing
Source:
Note:
Table 5
2010
2011
2012
2013
2014
2015
772.8
115.9
0.4
889.1
780.7
116.8
0.4
897.9
788.6
117.3
0.4
906.3
796.3
117.9
0.4
0.1
914.7
803.3
118.8
0.5
0.1
922.5
809.8
119.8
0.5
0.1
930.2
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
Euromonitor International
2010-15 CAGR
2010/15 Total
Passport
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retailing
Store-based Retailing
Source:
Note:
6.6
4.8
6.5
9.0
6.0
5.7
5.2
7.4
5.6
31.8
28.8
42.9
31.5
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
Table 6
% unit growth
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retailing
Store-based Retailing
Source:
Note:
2014/15
2010-15 CAGR
2010/15 Total
0.8
0.9
3.6
0.0
0.8
0.9
0.7
6.5
0.9
4.8
3.4
36.8
4.6
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
Table 7
PHP bn
Direct Selling
Homeshopping
Internet Retailing
Vending
Internet Pure Play
Retailers
Mobile Internet Retailing
Non-Store Retailing
Source:
Note 1:
Note 2:
2010
2011
2012
2013
2014
2015
47.1
0.2
7.5
0.2
6.0
50.4
0.2
8.1
0.1
6.2
53.8
0.2
10.0
0.1
9.3
55.9
0.2
11.8
0.1
11.1
57.9
0.2
13.9
0.1
13.4
60.4
0.2
15.7
0.1
15.3
55.0
0.0
58.8
0.1
64.1
0.2
67.9
0.4
72.1
0.6
76.4
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Mobile internet retailing and internet pure play retailers not included in non-store retailing total to avoid
double counting as these categories are already accounted for within internet retailing.
Table 8
Direct Selling
Homeshopping
Internet Retailing
Vending
Euromonitor International
2014/15
2010-15 CAGR
2010/15 Total
4.3
7.3
12.9
-3.9
5.1
-2.4
16.0
-13.1
28.2
-11.5
110.2
-50.5
Passport
20.5
6.8
154.3
39.0
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Mobile internet retailing and internet pure play retailers not included in non-store retailing total to avoid
double counting as these categories are already accounted for within internet retailing.
Table 9
14.1
50.5
5.9
2010
2011
2012
2013
2014
2015
787.9
115.9
12.9
818.8
116.8
13.0
870.0
117.3
13.2
922.2
117.9
13.3
968.5
118.8
13.4
1,015.1
119.8
13.6
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 10
PHP bn
2010
2011
2012
2013
2014
2015
89.2
92.0
101.1
106.0
112.2
117.5
131.3
137.7
146.0
156.5
159.5
169.4
160.8
167.6
177.2
188.7
198.2
209.1
158.7
164.4
175.1
185.9
198.1
206.4
102.7
106.8
112.6
119.6
126.5
132.3
145.3
150.4
157.9
165.5
173.9
180.4
787.9
818.8
870.0
922.2
968.5
1,015.1
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 11
'000 outlets
Euromonitor International
2010
2011
2012
2013
2014
2015
28.9
28.9
28.9
29.2
29.6
30.0
2.1
2.1
2.1
2.1
2.1
2.1
10.8
11.6
12.2
12.7
13.3
13.9
9.5
9.5
9.5
9.5
9.5
9.6
10
Specialist Retailers
Leisure and Personal
Goods Specialist
Retailers
Other Non-Grocery
Specialists
Non-Grocery Specialists
Source:
Passport
7.3
7.3
7.4
7.5
7.6
7.7
57.4
57.5
57.2
56.9
56.7
56.6
115.9
116.8
117.3
117.9
118.8
119.8
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 12
2014/15
2010-15 CAGR
2010/15 Total
4.7
5.7
31.8
6.2
5.2
29.0
5.5
4.2
4.6
5.4
5.4
5.2
30.0
30.1
28.8
3.7
4.8
4.4
5.2
24.2
28.8
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 13
% unit growth
Table 14
2014/15
2010-15 CAGR
2010/15 Total
1.5
0.8
4.1
0.1
0.3
1.4
4.4
0.3
1.3
5.1
0.2
1.1
28.3
0.9
5.5
-0.2
0.9
-0.3
0.7
-1.5
3.4
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
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2011
2012
2013
2014
2015
6.7
3.0
1.5
6.9
3.0
2.0
7.0
3.0
2.5
7.3
3.0
2.7
7.5
3.0
2.7
11
Passport
Table 15
1.6
1.1
0.3
0.6
0.5
0.4
0.5
1.9
1.1
0.4
0.6
0.6
0.4
0.5
2.0
1.1
0.5
0.6
0.6
0.4
0.4
2.3
1.4
0.6
0.6
0.6
0.4
0.4
2.3
1.4
0.7
0.7
0.6
0.5
0.4
0.4
0.1
0.3
0.3
0.1
0.2
0.2
0.1
0.2
0.2
0.3
0.2
81.3
100.0
0.4
0.2
0.3
0.3
0.1
0.2
0.2
0.1
0.2
0.2
80.5
100.0
0.4
0.2
0.3
0.3
0.2
0.2
0.2
0.1
0.2
0.2
79.5
100.0
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
78.1
100.0
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
77.5
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 16
SM Retail Inc
Puregold Price Club Inc
Mercury Drug Corp
JG Summit Holdings Inc
SM Retail Inc
Rustan Group of Cos
SM Retail Inc
SM Retail Inc
Seven & I Holdings Co Ltd
Mercury Drug Corp
Avon Products Inc
Hutchison Whampoa Ltd
SM Retail Inc
SM Retail Inc
Gaisano Grand Group of Cos
Ace Hardware Corp
Puregold Price Club Inc
Metro Retail Stores Group
New City Commercial Corp
Gaisano Capital Group
2012
2013
2014
2015
2.5
1.7
2.3
1.6
1.6
1.0
1.0
0.7
0.4
0.7
0.6
0.6
0.5
0.4
0.5
0.4
0.3
2.5
2.1
2.3
1.6
1.6
1.0
1.0
0.7
0.5
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.4
2.5
2.3
2.3
1.8
1.7
1.2
1.0
0.8
0.6
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.4
2.5
2.3
2.3
1.9
1.9
1.2
1.0
0.9
0.7
0.7
0.7
0.6
0.5
0.5
0.4
0.4
0.4
0.3
0.2
0.3
82.7
100.0
0.3
0.2
0.3
81.8
100.0
0.3
0.3
0.3
80.7
100.0
0.3
0.3
0.3
80.1
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
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12
Passport
Table 17
2011
2012
2013
2014
2015
6.8
3.1
1.5
1.7
1.2
0.3
0.6
0.4
0.5
7.1
3.1
2.1
2.0
1.2
0.4
0.6
0.4
0.5
7.2
3.1
2.5
2.1
1.1
0.5
0.6
0.4
0.4
7.5
3.1
2.7
2.3
1.4
0.6
0.6
0.4
0.4
7.7
3.1
2.8
2.4
1.5
0.7
0.6
0.5
0.4
0.4
0.1
0.3
0.3
0.1
0.2
0.2
0.1
0.2
0.2
0.2
0.3
0.2
81.4
100.0
0.4
0.2
0.3
0.3
0.1
0.2
0.2
0.1
0.2
0.2
0.2
80.5
100.0
0.4
0.2
0.3
0.3
0.2
0.2
0.2
0.1
0.2
0.2
0.2
79.5
100.0
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
78.1
100.0
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
77.4
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Euromonitor International
SM Retail Inc
Puregold Price Club Inc
Mercury Drug Corp
JG Summit Holdings Inc
SM Retail Inc
Rustan Group of Cos
SM Retail Inc
SM Retail Inc
Seven & I Holdings Co Ltd
Mercury Drug Corp
Hutchison Whampoa Ltd
SM Retail Inc
SM Retail Inc
Gaisano Grand Group of Cos
Ace Hardware Corp
Puregold Price Club Inc
Metro Retail Stores Group
New City Commercial Corp
Gaisano Capital Group
Abenson Inc
2012
2013
2014
2015
2.6
1.8
2.3
1.6
1.6
1.0
1.0
0.7
0.4
0.7
0.6
0.5
0.5
0.5
0.4
0.3
2.6
2.2
2.4
1.6
1.6
1.0
1.0
0.7
0.5
0.7
0.6
0.5
0.5
0.4
0.4
0.4
2.5
2.3
2.4
1.9
1.7
1.2
1.1
0.8
0.6
0.7
0.6
0.5
0.5
0.4
0.4
0.4
2.6
2.4
2.4
2.0
1.9
1.3
1.0
0.9
0.7
0.7
0.6
0.5
0.5
0.4
0.4
0.4
0.3
0.2
0.3
0.3
82.6
0.3
0.2
0.3
0.3
81.7
0.3
0.3
0.3
0.3
80.6
0.3
0.3
0.3
0.3
80.0
13
Passport
Total
Source:
100.0
100.0
sites/outlets
Brand (GBO)
Generics Pharmacy
7-Eleven (Seven & I
Holdings Co Ltd)
Hapinoy
Mercury Self-Serve
Ministop (AEON Group)
Watson's (Hutchison
Whampoa Ltd)
South Star Drug (JG
Summit Holdings Inc)
Goldilocks
Monterey Meatshop
(San Miguel Corp)
Mercury Drug
Bench
Puregold
Robinsons (JG
Summit Holdings Inc)
Rose Pharmacy
National Book Store
Penshoppe
Save More Supermarket
Handyman Do It Best
(JG Summit Holdings
Inc)
Abenson (Abenson Inc)
LCC
Others
Total
Table 19
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 18
Source:
100.0
Company (NBO)
2012
2013
2014
2015
Generics Pharmacy
Franchising Corp
Philippine Seven Corp
1,455
1,665
1,880
2,000
829
1,009
1,282
1,562
Microventures Inc
Mercury Drug Corp
Robinsons Retail Group
Watson's Personal Care
Store Philippines Inc
Robinsons Retail Group
780
612
336
315
887
640
386
358
990
665
450
402
997
680
520
430
218
239
320
360
282
243
290
268
300
275
315
285
236
220
131
148
250
245
205
171
265
252
235
205
280
265
251
233
182
150
155
82
95
192
155
157
93
100
203
160
124
113
108
219
167
139
123
113
85
53
85
60
87
68
89
74
899,645
906,252
907,199
914,654
914,139
922,523
921,058
930,160
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
2011
2012
2013
2014
2015
27.9
5.1
2.0
1.7
1.7
1.1
1.0
0.8
27.4
2.5
5.1
2.0
1.7
1.7
1.0
1.0
0.8
27.4
3.1
5.3
2.0
1.7
1.7
1.1
1.0
0.9
27.7
5.0
5.5
2.0
1.8
1.7
1.1
1.1
0.9
28.1
7.0
5.6
2.0
1.8
1.7
1.1
1.1
1.0
Euromonitor International
14
Passport
Amway Corp
Forever Living Products
International LLC
Amazon.com Inc
Ayala Corp
Splash Corp
eBay Inc
Homeshopping Network Inc
Others
Total
Source:
Note:
Table 20
0.8
0.7
0.8
0.6
0.7
0.6
0.7
0.5
0.7
0.5
0.5
0.3
0.1
0.2
0.2
55.9
100.0
0.4
0.3
0.5
0.2
0.2
53.8
100.0
0.4
0.3
0.6
0.2
0.2
52.8
100.0
0.4
0.3
0.3
0.2
0.2
50.7
100.0
0.4
0.4
0.3
0.2
0.2
48.1
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
2012
2013
2014
2015
Avon
3rd Party Merchants
Mary Kay
Natasha
Tupperware
Nutrimetics
Nu Skin
Herbalife
USANA
Ever Bilena
Zalora
lazada
Amway
Forever Living
27.4
2.0
1.7
1.7
1.6
1.7
1.0
1.0
0.8
1.3
1.2
0.8
0.6
27.4
0.1
2.0
1.7
1.7
1.7
1.7
1.1
1.0
0.9
1.7
1.3
0.7
0.6
27.7
2.6
2.0
1.8
1.8
1.7
1.7
1.1
1.1
0.9
1.1
1.3
0.7
0.5
28.1
5.4
2.0
1.8
1.8
1.8
1.7
1.1
1.1
1.0
0.8
0.7
0.7
0.5
0.3
0.5
0.2
0.2
0.2
0.2
55.6
100.0
0.3
0.6
0.2
0.2
0.2
0.2
54.7
100.0
0.3
0.3
0.2
0.2
0.2
0.2
52.7
100.0
0.4
0.3
0.2
0.2
0.2
0.1
50.1
100.0
myRegalo
Splash
3rd Party Merchants
eBay
Shop TV
Amazon
Others
Total
Source:
Note:
Table 21
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Euromonitor International
2011
2012
2013
2014
2015
9.5
3.1
1.7
0.8
1.2
9.5
3.5
1.8
1.5
1.2
9.6
3.7
1.8
1.6
1.3
9.6
3.8
1.9
1.7
1.4
9.6
3.9
2.0
1.7
1.4
15
Passport
Abenson Inc
Rose Pharmacy Inc
National Book Store Inc
Automatic Appliances Inc
Golden ABC Inc
Fast Retailing Co Ltd
Semicon Inc
Suyen Corp
Generics Pharmacy
Franchising Corp
HBC Inc
Western Marketing Corp
True Value Hardware Corp
Toys "R" Us Inc
adidas Group
Nike Inc
South Star Drug Inc
Others
Total
Source:
0.9
0.6
0.6
0.6
0.5
0.4
0.2
0.2
1.0
0.6
0.6
0.6
0.5
0.0
0.4
0.3
0.2
1.0
0.6
0.6
0.6
0.5
0.2
0.4
0.3
0.2
1.0
0.6
0.6
0.6
0.4
0.3
0.4
0.3
0.3
0.9
0.7
0.6
0.5
0.5
0.4
0.4
0.4
0.3
0.2
0.2
0.1
0.1
0.1
0.1
0.6
78.4
100.0
0.2
0.2
0.1
0.1
0.1
0.1
77.6
100.0
0.2
0.2
0.1
0.1
0.1
0.1
76.8
100.0
0.2
0.1
0.2
0.1
0.1
0.1
76.1
100.0
0.2
0.2
0.2
0.2
0.2
0.2
75.9
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 22
2012
2013
2014
2015
7.3
2.2
1.8
1.5
1.4
1.2
1.0
0.7
0.6
0.6
0.6
0.4
0.0
0.4
0.3
0.3
0.3
0.3
0.2
7.4
2.2
1.8
1.6
1.5
1.3
1.0
0.7
0.6
0.6
0.6
0.4
0.2
0.4
0.3
0.3
0.3
0.3
0.2
7.4
2.2
1.9
1.6
1.5
1.4
1.0
0.7
0.6
0.6
0.6
0.5
0.3
0.4
0.3
0.3
0.3
0.3
0.3
7.4
2.2
2.0
1.6
1.5
1.4
0.9
0.7
0.7
0.6
0.6
0.6
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.2
78.9
100.0
0.2
78.1
100.0
0.2
77.5
100.0
0.2
77.4
100.0
2014
2015
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 23
sites/outlets
Brand (GBO)
Euromonitor International
Company (NBO)
2012
2013
16
Generics Pharmacy
Mercury Self-Serve
Watson's (Hutchison
Whampoa Ltd)
South Star Drug (JG
Summit Holdings Inc)
Mercury Drug
Bench
Rose Pharmacy
HBC
National Book Store
Penshoppe
Rusty Lopez
Handyman Do It Best
(JG Summit Holdings
Inc)
Abenson (Abenson Inc)
Oxygen
SM Appliance (SM
Retail Inc)
Ace Hardware (Ace
Hardware Corp)
Robinsons (JG
Summit Holdings Inc)
Expressions
Sportshouse
SM Homeworld (SM
Retail Inc)
Others
Total
Source:
Table 24
Passport
Generics Pharmacy
Franchising Corp
Mercury Drug Corp
Watson's Personal Care
Store Philippines Inc
Robinsons Retail Group
1,455
1,665
1,880
2,000
612
315
640
358
665
402
680
430
218
239
320
360
236
220
182
188
150
155
113
250
245
192
188
155
157
110
265
252
203
188
160
124
107
280
265
219
180
167
139
118
95
100
108
113
85
65
63
85
65
67
87
78
71
89
85
73
Ace Hardware
Philippines Inc
Robinsons Retail Group
53
60
64
65
40
42
52
62
Expressions Stationery
Shop Inc
Sportshouse
International Leisure Inc
Homeworld Shopping Corp
45
45
49
54
40
46
50
53
47
50
51
51
112,878
117,255
113,181
117,940
113,606
118,782
114,342
119,825
Others
Total
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Euromonitor International
Company (NBO)
2012
2013
2014
2015
131.4
138.4
148.8
155.6
135.7
99.1
140.4
112.2
148.1
119.6
154.6
121.5
77.7
62.4
81.2
69.8
84.4
78.4
86.3
83.8
57.7
40.7
64.3
46.6
69.4
52.6
73.0
56.0
45.6
40.7
45.6
43.3
46.7
45.9
47.8
47.2
26.0
26.6
32.3
36.3
17
Table 25
Passport
26.6
3.3
28.2
6.6
30.0
17.6
31.7
29.7
26.5
28.3
28.9
28.9
30.4
21.5
30.8
23.0
25.3
24.2
28.4
25.6
20.2
20.3
22.0
24.3
20.2
17.4
21.3
18.0
22.5
19.3
24.3
20.5
11.8
12.4
15.3
18.2
16.3
12,253.3
13,164.7
17.8
12,337.4
13,312.5
17.8
12,395.2
13,444.4
17.8
12,481.2
13,592.7
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
PHP bn
Store-based Retailing
Non-Store Retailing
Retailing
Source:
Note:
Table 26
2015
2016
2017
2018
2019
2020
3,182.7
76.4
3,259.1
3,321.9
78.9
3,400.8
3,460.3
81.7
3,542.0
3,603.7
84.3
3,688.0
3,752.5
87.1
3,839.7
3,908.3
89.9
3,998.2
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Store-based Retailing
Non-Store Retailing
Retailing
Source:
Note:
Table 27
2015/2016
2015-20 CAGR
2015/20 TOTAL
4.4
3.3
4.3
4.2
3.3
4.2
22.8
17.7
22.7
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
PHP bn
Grocery Retailers
Non-Grocery Specialists
Euromonitor International
2015
2016
2017
2018
2019
2020
1,962.7
1,015.1
2,063.3
1,041.6
2,160.6
1,070.0
2,260.4
1,099.6
2,362.4
1,131.1
2,468.6
1,164.3
18
Mixed Retailers
Luxury Retailing
Store-based Retailing
Source:
Note 1:
Note 2:
Note 3:
Passport
204.9
6.9
3,182.7
217.0
3,321.9
229.6
3,460.3
243.7
3,603.7
259.0
3,752.5
275.5
3,908.3
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
No forecast data available for luxury retailing.
Table 28
'000 outlets
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retailing
Store-based Retailing
Source:
Note 1:
Note 2:
2015
2016
2017
2018
2019
2020
809.8
119.8
0.5
0.1
930.2
816.0
121.4
0.5
937.9
821.7
123.5
0.5
945.8
827.1
125.1
0.5
952.8
832.0
127.4
0.6
960.0
836.5
129.9
0.6
967.0
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
No forecast data available for luxury retailing.
Table 29
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retailing
Store-based Retailing
Source:
Note 1:
Note 2:
Note 3:
2015/2016
2015-20 CAGR
2015/20 TOTAL
5.1
2.6
5.9
4.4
4.7
2.8
6.1
4.2
25.8
14.7
34.5
22.8
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
No forecast data available for luxury retailing.
Table 30
% unit growth
Grocery Retailers
Non-Grocery Specialists
Mixed Retailers
Luxury Retailing
Store-based Retailing
Euromonitor International
2015/16
2015-20 CAGR
2015/20 Total
0.8
1.3
3.1
0.8
0.7
1.6
3.3
0.8
3.3
8.4
17.5
4.0
19
Source:
Note 1:
Note 2:
Table 31
Passport
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
No forecast data available for luxury retailing.
PHP bn
Direct Selling
Homeshopping
Internet Retailing
Vending
Internet Pure Play
Retailers
Mobile Internet Retailing
Non-Store Retailing
Source:
Note 1:
Note 2:
Note 3:
Note 4:
Table 32
2015
2016
2017
2018
2019
2020
60.4
0.2
15.7
0.1
15.3
61.6
0.2
17.0
0.1
-
63.1
0.2
18.4
0.1
-
64.5
0.2
19.6
0.1
-
65.9
0.2
20.9
0.1
-
67.5
0.2
22.1
0.1
-
0.6
76.4
0.9
78.9
1.1
81.7
1.4
84.3
1.7
87.1
2.0
89.9
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Mobile internet retailing and internet pure play retailers not included in non-store retailing total to avoid
double counting as these categories are already accounted for within internet retailing.
No forecast data available for internet pure play retailers.
Direct Selling
Homeshopping
Internet Retailing
Vending
Internet Pure Play Retailers
Mobile Internet Retailing
Non-Store Retailing
Source:
Note 1:
Note 2:
Note 3:
Note 4:
Table 33
2015/2016
2015-20 CAGR
2015/20 TOTAL
2.0
4.8
8.4
-6.0
35.5
3.3
2.3
3.7
7.1
-4.0
25.9
3.3
11.8
19.8
40.7
-18.4
216.7
17.7
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Mobile internet retailing and internet pure play retailers not included in non-store retailing total to avoid
double counting as these categories are already accounted for within internet retailing.
No forecast data available for internet pure play retailers.
Euromonitor International
2015
2016
2017
2018
2019
2020
1,015.1
119.8
1,041.6
121.4
1,070.0
123.5
1,099.6
125.1
1,131.1
127.4
1,164.3
129.9
20
Selling Space mn sq m
Source:
Note:
Passport
13.6
13.8
13.9
14.2
14.4
14.6
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Forecast value data in constant terms.
Table 34
PHP bn
2015
2016
2017
2018
2019
2020
117.5
120.8
124.7
128.9
133.8
139.2
169.4
175.3
180.9
186.2
191.0
195.2
209.1
215.4
221.4
226.8
232.0
236.9
206.4
210.9
216.3
222.4
229.4
237.0
132.3
135.5
139.0
142.9
147.0
151.5
180.4
183.7
187.7
192.4
198.0
204.5
1,015.1
1,041.6
1,070.0
1,099.6
1,131.1
1,164.3
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Table 35
'000 outlets
Table 36
2015
2016
2017
2018
2019
2020
30.0
30.6
31.1
31.8
32.5
33.2
2.1
2.1
2.1
2.1
2.1
2.1
13.9
14.5
15.2
16.0
16.8
17.6
9.6
9.6
9.6
9.7
9.8
9.9
7.7
7.8
7.9
8.1
8.2
8.4
56.6
56.9
57.5
57.5
58.1
58.7
119.8
121.4
123.5
125.1
127.4
129.9
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Euromonitor International
21
Passport
2015/2016
2015-20 CAGR
2015/20 TOTAL
2.8
3.4
18.4
3.5
2.9
15.2
3.0
2.2
2.4
2.5
2.8
2.7
13.3
14.8
14.5
1.8
2.6
2.5
2.8
13.4
14.7
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast value data in constant terms.
Table 37
% unit growth
2015/16
2015-20 CAGR
2015/20 Total
1.7
2.0
10.6
0.1
0.2
1.2
4.6
0.5
1.4
4.9
0.6
1.7
27.0
3.3
8.7
0.5
1.3
0.8
1.6
3.8
8.4
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
DEFINITIONS
This report analyses the market for retailing in Philippines. For the purposes of the study, the
market has been defined as follows:
Store-based retailing
Grocery retailers
Modern grocery retailers
Convenience stores
Discounters
Forecourt retailers: chained forecourt retailers; independent forecourt retailers
Hypermarkets
Supermarkets
Traditional grocery retailers
Independent small grocers
Food/drink/tobacco specialists
Other grocery retailers
Euromonitor International
22
Non-grocery retailers
Apparel specialist retailers
Electronics and appliance specialist retailers
Health and beauty specialist retailers
Chemists/pharmacies
Drugstores/parapharmacies
Beauty specialist retailers
Other healthcare specialist retailers
Home and garden specialist retailers
Furniture and homewares stores
Home improvement and gardening stores
Leisure and personal goods specialist retailers
Jewellery and watch specialist retailers
Media products stores
Pet shops and superstores
Sports goods stores
Stationers/office supply stores
Traditional toys and games stores
Other leisure and personal goods specialist retailers
Mixed retailers
Department stores
Variety stores
Mass merchandisers
Warehouse clubs
Other non-grocery retailers
Non-store retailing
Vending
Homeshopping
Internet retailing
Direct selling
Explanations of words and/or terminology used in this report are as follows:
Sari-sari store: A traditional convenience store commonly found in residential areas. This type
of retail outlet is more prevalent in provinces; however, they are also visible in metropolitan
cities, particularly in middle-income neighbourhoods.
Carinderia: Is a food stall that serves home-cooked Filipino meals, offering a variety of viands,
rice and beverages to its customers.
Barangay: Is the native term for village or district.
Other terminology:
GBO refers to global brand owner, which is the ultimate owner of a brand.
NBO refers to national brand owner, which is the company licensed to distribute a brand on
behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate
company. Share tables at both GBO and at NBO level are provided in the report. Reference
to shares in the report analysis is at NBO level.
SOURCES
Sources used during research include the following:
Euromonitor International
Passport
23
Summary 2
Research Sources
Official Sources
Passport
Trade Associations
Trade Press
ABS-CBN News
Business Insight Malaya
Business World Online
Manila Bulletin
Manila Times
Philippine Business
Sun Star Cebu Network Online
The Philippine Daily Inquirer
Source:
Euromonitor International
Euromonitor International
24