Sahara’s Chief Guardian's Classes

Sahara’s Chief Guardian's classes for teaching of life's philosophy, the psychological aspect, that
is the emotional aspect of life, in other words the realities of life are generally 10 hour sessions
and he must have addressed thousands of such classes. He strongly believes that the chief of any
organisation should primarily be a teacher, a guide and a guardian.

Shanti, Sukh : Santushti

Through this book it is absolutely convincing that the most dominating need of every human is
strong security feeling of life, health, material, respect and love and then more material, more
respect and more love. 24 hours - 365 days all your actions, reactions, planning and all
expressions revolve around the above needs and continuous achievement of all these depends on
you, and you need not depend on others. 

Maan-Samman, Atmasamman 
Emotions are of two kinds - love and respect. Love is an inferior emotion which has been given
by God to fulfill your reasonable, unreasonable needs. But in human society since we have the
thinking power, respect for others and sense of self-respect are the most superior emotions.

"Saharasri" - Subrata Roy Sahara

The Man And His Vision
He has talked about problems and proposed the solutions on 5 social issues namely Population,
Education, Political (Election) system, Media & Religion, besides interacting on various aspects
of life and professional life. According to him if these five issues are taken care of properly, our
beloved country shall be the best in the world.

Introduction

Sahara India Pariwar is committed to make determined efforts to help India emerge as a
developed nation. It has always acted as a catalyst in the developmental projects of the country.
The amount spent for various Social, Developmental, Cultural & Sports Programmes by Sahara
India Pariwar by June, 2006 is Rs. 655 crore (USD 152 million) approx.
Rapidly changing scenario in social development demands that organisations also gradually
change their strategies and modus operandi to be in the mainstream of the process. This holds
true from local to global level. As more and more learning provides insight into the causes of
success and failure of any intervention strategy, it requires that future course of action be fine -
tuned for effective and efficient working. When this is seen and analysed with respect to us it
becomes much more demanding because we, as a socially responsible and sensitive corporate
house, are positioned in a state which requires serious, committed and collaborative efforts of
several actors working for social development. This becomes important not only nationally but
also globally in terms of progress made in social development as a great part of the onus lies on
us to keep pace with this rapidly changing scenario. It is the need of the hour to regularly re-
assess our position and accordingly refine our strategy in tune with the global developments that
are taking place among the development and corporate organisations alike.

It is with this in mind that Sahara Welfare Foundation was registered under section 25 of the
Company Act, 1956 (Act 1 of 1956) on May 08, 1995 with Ministry of Law, Justice and
Company Affairs.

Sahara’s Mission

Sahara aim to initiate and facilitate such processes and initiatives where socially and
economically marginalised and deprived people and communities irrespective of age, caste,
class, gender or race are able to participate actively in the process of their development so that
they are able to lead a life of dignity and respect.

Sahara’s Target 

Although target group and area is specific to each of the interventions that are being made by us
and may vary from project to project as per the need and requirement, but our overall target
group is as under:

 Residents of urban slum areas with focus on BPL Group

 Senior Citizens and Orphans
 Challenged people
 Children in the age group of 5 – 14 years and Dropouts
 Adults in the age group of 15 – 35 years
 Citizens aged more than 18 years in cities of Lucknow and Gorakhpur
 Family members of Kargil Martyrs’
 Places of public utility and public convenience
 Areas and places affected by natural calamities
 Selected places in cities where interventions such as plantations, construction of
basic amenities are needed
 Traffic junctions and road crossings
 Parks and other interaction centres of community
Corporate Social Responsibility

Health and Nutrition Programme – Jan Swasthya Project

A healthy society is one of the main pre-requisites for a developed nation. For a nation like India
which is on its way ahead to move from a developing nation to a developed one, health forms a
major area of focus in the whole development scenario. In the health sector too, it is the
accessibility to health services in general and primary health services in particular that is an area
of concern for one and all. Further, there is also an urgent need to give a fillip to preventive
health care initiatives at the community level. It is with this concern that Jan Swasthya
Project was formulated since inception of Sahara Welfare Foundation.
Objectives

 Ease access to health care services in general and primary health care services in
particular so that people are able to lead a healthy and productive life.
 Promote and facilitate community level preventive health care initiatives.
 Make efforts for availability of trained human resources at the community level.

Strategy

 Providing basic medical health care services to children, adolescent girls, women and
senior citizens.
 Providing basic health services on a regular basis through permanent and mobile health
units based on assessed needs of community.
 Raising awareness among people so that they gradually realise the importance of health
and sanitation and start taking initiatives at the local level.
 Developing and strengthening organic linkages with other organisations and ensuring
active participation in national level campaigns and programmes initiated by government.
 Providing medical services during incidents of emergency, epidemics and natural
disasters and calamities.

Activities

 Medical check-up
 Diagnosis
 Free distribution of medicines
 Organising camps focusing on Pulse Polio, Family Planning, Immunisation, identification
of eye related ailments and facilitating operation of cataract and screening for
tuberculosis and leprosy, adolescent health and family welfare counselling
 Providing referral services to patients
 Providing training on preventive and primary health care aspects to community health
workers
 Developing and disseminating information dissemination and awareness generation
material on health education
  Initiating dialogue with related government officials and other organisations and
developing and strengthening linkages with them
 Taking up policy advocacy measures at district and state levels

Achievements

 Programme has gradually expanded since 1997 to cover a population of 0.14 million in
97 slums of Lucknow and Gorakhpur.
 Able to develop a team of experienced, dedicated and committed medical experts,
community level workers, paramedical persons and pharmacists.
 4 Permanent Health Centres and 5 Mobile Health Units are under operation. A
homeopathic centre has also been set-up in Lucknow in 2001.
 Our project intervention in the area of Primary Health extended to rural areas of
Gorakhpur district, covering 60 villages - inhabited by about 2,00,000 persons - of five
development blocks where primary medical services are being provided through Mobile
Health Units.
 PDuring the financial year 2005 – 2006 medical services were provided to more than
2,00,000 persons in both rural and urban areas. Of these, more than 50 per cent belonged
to urban areas of Gorakhpur and Lucknow and, about 93,000 to rural areas of Gorakhpur.
 Two workshops, one each in Lucknow and Gorakhpur were organised on ‘Health Issues
among Adolescent Girls and Women’ in which 258 females participated.
 Developing and disseminating information dissemination and awareness generation
material on health education
 Convergence was also furthered with National Filaria Programme on Filaria Day -
November 11 in both urban and rural areas in Gorakhpur. As a result more than 4000
persons and children underwent medical check - up and were provided with medicine
tablets.
 Cataract operation camp was organised for rural inhabitants for Gorakhpur district from
which 14 persons were benefited

Corporate Social Responsibility

Literacy Programme – Sakshar Bharat Pariyojana

The importance of education in development of any nation need not be emphasised. The
Constitution of India stated that “The State shall endeavour to provide, within a period of ten
years from the commencement of this Constitution, for free and compulsory education for all
children until they complete the age of fourteen years” and the nation initiated making efforts
for the same. But as time has shown that the goal set by the Constituent Assembly still remains
to be achieved. To give a fillip to the process, 93rd amendment to the Constitution has made
education as a fundamental right. Despite several strides being made for education, much still
remains to be achieved. This situation becomes all the more complex when see with respect to
urban slums which are devoid of such facilities on one hand and the economic status of the
population residing further hampers their accessibility to educational facilities. It is with this in
view that Sakshar Bharat Pariyojana was initiated with its focus on urban slums. Gradually it
has expanded and widened providing educational facilities through non formal education
centres to about 1200 students each year.

Strategy

 Making them aware of their personal, family, economic, social, ethical

and political duties, responsibilities and rights and helping them develop
such capacities and capabilities which would help them make effective
contribution towards development of their own personality as well as
development of the nation.
 Assisting in achievement of minimum levels of learning through
preparatory course, bridge course and alternative education in Hindi,
English and Sanskrit languages, drawing and art, arithmetic and
environment.
 Increasing Functional Knowledge i.e. making them aware of aspects that
affect their day to day lives and preparing them for enhancing their
vocational skills
 Making efforts for mainstreaming children in formal education system
 Laying special emphasis on adolescent girls
 A mix of oral, visual and practical methods are used based on the
assessment and need of target group
 Developing organic linkages with government programmes and other
organisations active in the area of education

Activities

 Setting-up Non Formal Education Centres.

 Development of curriculum and books.
 Organising teachers training programme.
 Sensitising and Motivating Parents.
 Making efforts for minimising drop out rates of students..
 Providing assistance to enter formal education system.
 Providing functional education through these centres.
 Categorisation of students based on their assessment.
 Health check – up of students.
 Regular psychological assessment of students.
 Organising different types of competitions and functions.
 Granting scholarships to meritorious students.
 Parents – teacher meetings

Achievements
  Expansion from 03 centres in Lucknow to 20 in Lucknow and 8 in
Gorakhpur.
 Each year on an average 1200 students are receiving education every
year of which about 30 – 35 per cent are being mainstreamed in formal
education system • Attendance on an average has been more than 85
percent
 We have been quite successful in curtailing the drop-out rate. Only 47
students have not been able to continue their education.
 Three centres are being managed by the ex-students from the
community.
 Accordingly the number of persons enrolled at these centres increased to
1102 of which 77 per cent were children aged up to 14 years and 23 per
cent were females more than 14 years of age.
 Of the total number of students receiving education, 751 were registered
this year of which 66 per cent were in Lucknow and 34 per cent in
Gorakhpur.
 Ratio of girls aged up to 14 years in the registrations that were done this
year was 36 per cent in Lucknow and 71 per cent in Gorakhpur. Women
with more than 14 years of age accounted for 37 per cent of the
registrations that were done this year.
 Of the new centres that were opened up in Lucknow, three centres
namely Kamta, Atrauli and Chhuiyapur were totally girl child and
women focused.
 A two day workshop on Role of Adolescent Girls in Enhancing Quality
of Life was organised in Lucknow. Issues on topics related to health
issues among adolescent girls, gender sensitisation and role of
vocational skills in improving the quality of life were dealt with.
 With the aim of further developing capacities and capabilities of the
teachers and project team members, a one - day training programme was
also organised in December 2006. The workshop focused on
strengthening project management systems and issues related to
developing awareness among women and children with respect to
education

Corporate Social Responsibility

Vocational Training

The Dakar Framework Goals as set out in the World Education Conference in Dakar in 2000
chose six main goals as a follow-up to the Education for all 2000 assessment. These, among
others, aim at improving all aspects of the quality of education and ensuring excellence of all so
that recognized and measurable learning outcomes are achieved by all, especially in literacy,
numeracy and essential life skills. We at Sahara Welfare Foundation are of the firm belief that
education and skill development should take place in a manner which, contributes to
enhancement of their functional knowledge i.e. knowledge which they can use in their daily
lives.
We view this intervention as the one which not only helps in confidence building of the person
but also enhances skills. The person is able to use the skill for betterment in her/ his life and
gradually feels confident enough. We see this as an initiative which contributes to overall
personality development of the person. It is through this that the existing livelihood portfolio of
the family is diversified and in turn reduces the vulnerability of the family thereby equipping it
deal with shocks and stresses. It is with this in view that vocational training programme has been
initiated. Objectives

In vocational training programme we, at the Foundation, focus on enhancing skills in a manner
which:

 Contributes to the diversity of income portfolio of the targeted families

 Helps in rehabilitation process of the challenged and women thereby providing them
enough confidence so that they gradually start getting integrated in the mainstream of the
society
 Enhances confidence of the members of the target group in general and women in
particular thereby alleviating their status and enhancing their say in the family

Strategy

 Focus of this intervention is on adult females, adolescent girls and challenged.

 Developing linkages with financial institutions, other production houses and other
programmes that are being implemented by the government.
 Developing trained human resources at the community level.
 Developing linkages with other programmes that are being implemented by the
Foundation
 Providing inputs and enhancing skills that help achieve self reliance of the target group
and they are able to provide more effective services to their customers
 To cope up with seasonal variations in demand each of the participants are trained in at
least two vocations

Activities

 Providing required functional literacy on aspects related to developing vocational skills

 Making them aware on issues related to market – its development and scenario; costing,
inventory management, raw material procurement and maintenance, alternative uses of
left over raw material and by products, working in teams, behaviour, analysing market
demand and supply, quality control and management, interaction with customers and
alike
 Capacity building by conducting training programmes on following vocations:
o Computers
 o Hindi and English typing
o Stitching
o Embroidery especially chikan embroidery
o Mehndi and Rangoli
o Making bags of hand made and used paper
o Darning
o Repairing, alteration and alternative uses of old clothes
o Quilting 
 In addition to above, inputs are also provided for maintenance of machines and
equipments.
 Providing platform for interaction with representatives of financial institutions,
production houses, government officials, other interested institutions and individuals .
 Efforts are also made to facilitate placement of trainees in suitable organisations.
 Weekly inputs are provided to the trainees for up-gradation of their skills and knowledge.
 Trainees are evaluated on a monthly basis and special attention and inputs are provided to
those who need it Achievements.

Achievements

 Teachers of our NFE Centres have been trained in making bags of hand made and used
paper, mehndi rangoli and embroidery so as to enable them to function as resource
persons at the community level.
 Five trainees have set – up their own ventures in the form of production houses and
training centres
 Increasing co – operation of parents and trainees are coming in from even far off places
in Lucknow city. Moreover the effectiveness of this initiative can be gauged from the fact
that there is 90 per cent attendance on an average.

Persons trained during 2005 - 06

Number of batches
Sl. Vocation Challenged
during 2005 – 06 Female
Male Female
1 Computers 02 75 21 04
2 Hindi Typing 2 41 3 2
3 English Typing 2 44 5 -
4 Stitching 2 134 - 4
5 Embroidery 3 101 - -
6 Mehndi 2 102 - -
7 Bag making 2 43 - -
8 Quilting 2 54 - -
Corporate Social Responsibility

Civic Development

Objectives

 Make efforts for developing people friendly ambience and environment in general and
tourist places in particular.
 Ensuring availability of basic civic amenities in adoption homes, slums, densely
populated areas
 Beautification of neglected parks, road crossings and traffic junctions in selected cities,
construction and renovation of places of community interaction.
 Promoting our philosophy of contented co-existence.

Efforts Made

 Bharat Maa Naman Sthal – promoting our belief of contended co-existence and our
religion - Nationalism.
 Equipping parks with basic amenities such as drinking water, lighting, fountains, pathway
and taking up beautification and plantation efforts
 Renovation and beautification of important traffic junctions in Lucknow, Hardoi,
Muzaffarpur and Gorakhpur
 Equipping slums and orphanage homes with basic amenities such as toilets and drinking
water
 Plantation activities
 Rehabilitation of earthquake affected village Bhimasar Chakasar in Gujarat and
equipping it with;

o Primary School
o Community Centre
o Post Office and Bank
o Panchayat Ghar
o Underground Sump
o Pump House and Overhead Tank
o Street Lights
o All weather roads
o Water Supply System
o Sewerage System 
 Renovation of Baikunth Dham at Lucknow and Gorakhpur.
 Construction of Pandit Ram Prasad Bismil Memorial – one of the front runners of Indian
Freedom Struggle – at District Jail Gorakhpur
 Foundation stone of Baikunth Dham at Ayodhya - the well known religious city in the
state of Uttar Pradesh was laid on May 14, 2005. Baikunth Dham at Ayodhya is spread
over 12,000 square metre in which construction and plantation will be taken up.
  On August 15, 2005 Rajendra Park at Muzaffarpur, Bihar was handed over after
beautification and construction of Bharat Maa Naman Sthal within the premises of the
park. The park sprawls over an area of 5,500 square metre in which 18 feet high statue of
Bharat Maa has been installed.
 On the same day i.e. August 15, 2005 at Muzaffarpur, foundation stone laying ceremony
of foundation stone of Shaheed Khudiram Bose Memorial - one of the most prominent
freedom fighters - was laid. It is being planned to develop the memorial as a token of
paying homage to the freedom fighter.
 Survey work for developing Baikunth Dham at the holy city of Allahabad was initiated
this year.

Forth Coming Projects

 Baikunth Dham, Ayodhya

 Airport Beautification, Lucknow
 Bharat Maa Naman Sthal, Mount Abu

Corporate Social Responsibility

Disaster Management

Among the top ten countries in terms of average annual loss of life due to natural disasters, all
except Australia are developing countries. India, amongst those nations is most vulnerable to
natural hazards. Out of 35 states/ union territories in the country, 24 are prone to disasters.
Estimates reveal that 57 per cent of the country is prone to earthquakes, 8 per cent prone to
cyclones and 5 per cent vulnerable to floods. Of the total area prone to earthquakes, about 12 per
cent is prone to severe earthquake and 18 per cent susceptible to the intensity of earthquake that
occurred in Latur.
Sahara Welfare Foundation has, since its inception, been active in the area of extending relief
services during natural disasters. Be it super cyclone of Orissa, drought in Rajasthan, floods in
the state of Uttar Pradesh and Bihar or earthquake in Gujarat SWF has been there very much in
tune with the principles and values that we cherish.

Objective

• To provide quality assistance to the affected in collaboration and association with other
agencies in all possible ways to alleviate human suffering arising out of natural calamity and
make efforts for restoring their normal life so that those affected are able to lead a life with
dignity

Sahara’s Approach Plan

Our approach plan is divided into following fours stages:

I. Pre-disaster includes making the community aware on issues related to community
preparedness such as monitoring and setting-up of control rooms, warnings, identification of
space for setting up of relief camps, creating food bank at the local level to be used in times of
disaster, identification of essential items and commodities needed during times of natural
disasters, identification of medical service providers, veterinary care and animal sheds, storage of
drinking water, transport, co-ordination with local administration, alternative communication
system
II. During Disaster encompassing immediate evacuation, clearing of debris, setting-up of
temporary shelters and hospital, distribution of food packets, clothes and cattle fodder, providing
basic medical help, making arrangements for providing critical care needed to the affected,
schools for children, storage and distribution of relief material received during disasters by the
community, extending psychological aid, ensuring sanitation and hygiene and other taking up
any other relief activity based on the needs of the community.
III. Post Disaster includes handling of relief measures, medical help, protection against
epidemics, distribution of items of household usage, making the community prepare for
relocation and rehabilitation if needed, restoration of livelihood measures of the community etc.
IV. Reconstruction Stage focusing upon gradual closure of relief camps, restoration of
infrastructure, implementation of rehabilitation programmes and feedback for future
interventions.

Sahara’s Relief Operations

Since 1997, SWF has been actively involved in extending relief operations in several natural
hazards. These include:

1997 Cold Wave in Uttar Pradesh

1998 Flood disasters in eastern Uttar Pradesh
1999 Super Cyclone in Orissa
2001 Flood disaster in eastern Uttar Pradesh
  Earthquake in Bhuj, Gujarat
2002 Flood disaster in Bihar
2003 Drought in Rajasthan
  Floods in eastern Uttar Pradesh
  Floods in the state of Orissa
2003 Cold Wave in Uttar Pradesh
2004 Floods in Bihar
  Floods in Assam
  Cold wave in central and eastern Uttar Pradesh
2005 Floods in Madhya Pradesh
  Cold Wave in Uttar Pradesh

Since initiation, relief services have been provided to about 1 million persons in the form of
food, temporary shelters, blankets etc. Focus during our intervention is on saving lives of the
affected, minimising losses, providing special assistance to senior citizens, physically
challenged, socially and economically weaker sections of the affected community.

Our relief material takes care of the essential items needed by the survivors. Diversity of the
population i.e. children, adults, women and the old, durability of food items, calorific value
needed during such times of distress, ease of cooking are some of the factors that are considered
in deciding upon the composition of the relief material.

Although the exact composition of relief packet varies with the nature of the disaster, yet
normally the ingredients are pulses (kidney beans), gram, wheat, gud, spices, baked gram (for
children), cooking oil, biscuits, salt, candle, match box, beaten rice and cotton. Plastic sheets,
bleaching powder and disinfectants have also been included in the relief as per the requirement.

Extending medical services and emotional back-up to the survivors has been one of the main
constituent of relief operations. All the three modes of transport viz. road, rail and air are used
depending upon the accessibility of the affected place and the urgency of the situation.
In addition to providing relief services, we have adequately displayed our long-term association
and commitment. In Gujarat earthquake, for example, it has been a three year long association.

Sahara India Pariwar adopted Bhimasar-Chakasar village in Taluka Anjar, District Kutch for
relocation and rehabilitation. Our long-term association has resulted in construction of 839
houses for the villagers and equipping the village several basic amenities such as sump and water
tank, sanitation facilities, panchayat ghar, bus stop, post office cum bank, play ground, primary
and secondary school and street lights. Infrastructure facilities such as all weather roads,
electricity have also been provided for in the village. To generate a sense of nationalism and
solidarity Bharat Maa Naman Sthal has also been constructed in the village. In all the
construction that has taken place, earthquake resistant measures have been incorporated. Further,
the design and the structure confirms to standards as specified by the ISO.

Corporate Social Responsibility

Monthly financial assistance to the families of the Martyrs of the Mumbai Nov'08 terror
attack
Sahara India Pariwar, which has committed to extend a helping hand and provide financial
assistance to the families of the brave NSG and Police Personnel who, in a display of unmatched
valor, grit & courage, sacrificed their lives to subdue the nefarious terrorist attack in Mumbai,
today handed over the first monthly cheque to the family members of the martyrs. Sahara India
Pariwar, after the November 26 th, 2008 Mumbai attacks, as an expression of its emotional
empathy & solidarity, on November 29 th, 2009, had vowed to pay per month an amount
equivalent to five times the gross salaries of the personnelwho sacrificed their lives, for the next
10 years, to their respective families. If their children do not attain adulthood after 10 years, then
the support shall continue until they reach 21 years of age.
As the tragedy had occurred in November 2008, the first cheque carries the promised amount of
past 6 months (from December, 2009 till May, 2009). The cheques were handed over by Mrs.
Kumkum Roy Choudhary, Assistant Director Worker, Sahara India Pariwar to the family
members of the personnel who embraced martyrdom. From next month onwards, this assistance
will be provided on a monthly basis and the cheques, will be directly delivered by Sahara to the
affected families, at their homes.

After the Mumbai tragedy, Sahara has collected the information and approached the affected
families of these brave personnel to provide moral support and solace to them. Sahara, in
coordination with the affected families, has completed all the modalities to extend this support.

Mr. Subrata Roy Sahara , Managing Worker & Chairman, Sahara India Pariwar, in his letter to
the families has said, “We salute the valour and courage of the martyrs who attained immortality
through their supreme sacrifice of life in upholding our esteem and strengthening the edifice of
our indivisible national unity. As a debt of gratitude, it places upon us a moral obligation to re-
assert our commitments in extending a helping hand to the families of martyrs in their physical
absence. ”

Corporate Social Responsibility

Tribute to Kargil War Martyrs

As a token of our commitment and homage to our national heroes, Sahara India Pariwar, after the
Kargil War came forward to fulfil its responsibility towards the nation and emotionally adopted
275 families of Kargil War Martyrs. Under the scheme, financial assistance is provided to the
families of martyrs keeping in mind their necessities and requirements details of which are as
under:

    Cadre
           
    NCO JCO CO SCO
1 Family Assistance (on annual basis)        
.
  Dependent wife 24,000 42,000 60,000 90,000
  Dependent mother/father/brother/sister 12,000 18,000 24,000 36,000
           
2 Educational Assistance (on annual basis)        
.
  Till Matriculation 3,000 4,500 6,000 6,000
  Standard XI+ 4,800 4,800 6.000 6.000
           
3 Celebrations and Mourning        
.
  For family Members 7500 10,000 15,000 20,000
  For Martyr 1,000 1,250 1,500 1,500
           
4 Purchase of House hold articles (on annual basis)         
.
  Wife 2,000 3,000 4,000 5,000
  Per Child 750 1,000 1,500 2,000
  Parents 1,000 2,000 3,500 5,000
  Dependent Brother/Sister 750 1,000 1,500 2,000
           
5 Medical Facilities (on annual basis) 1,000 2,000 3,000 4,000
.
           
6 Assistance for Marriage        
  Per Daughter 80,000 1 lac 1.25 lac 1.5 lac
  Per Son 40,000 50,000 60,000 75,000

Corporate Social Responsibility

Behaviour Change Communication Centre

Development of each child is specific and unique and differences among them are of little
significance. Yet in some children, deviation is more than normal and they are classified as
exceptional children and need special attention.
Criteria of classification vary among experts but common agreement on providing active co-
operation not only of parents but also of siblings, family members and community. The United
Nations has appropriately emphasised the need for providing special attention to these children
falling in the range of 3 – 14 years as most of the abilities develop in this age.
It is with this in view that Sahara Sankalp Behaviour Change Communication Centre was
established in Lucknow in 2003. In 2006 these services were also extended to Gorakhpur where
a similar Centre has been set-up.

Objectives

 Assisting children to overcome their intellectual, social and emotional imbalances

 Assisting children to optimise their developmental abilities like collecting information
through various modalities, language acquisition, thinking, imagination and memorising.
 Sensitising masses in general about emotional and behavioural consequences of changes
that are taking place within the family and society

Strategy

 Developing and strengthening functional and organic linkages with schools, other
educational institutions, media and other related and concerned organisations.
  Sensitising and generating awareness among teachers and parents on issues related to
emotional behavioural problems and issues that adversely affect child’s academic
pursuits.
 Taking up information dissemination, awareness generation and, sensitisation measures
at the community level.
 Strategically we focus on the following behavioural difficulties among school going
children:

o Learning Disability
o Anti social behaviours
o Adjustment reactions
o Bedwetting
o Temper tantrums

Activities

 Developing information dissemination and awareness generation material in the form of

handbooks, reference books, resource books, pamphlets and in audio – visual form for
parents, teachers and professionals
 Screening and identification of problem children through organising camps in schools,
information received from trained teachers and parents
 Conducting counselling sessions after identification of problem and its causes followed
by development of case history, intervention schedule and its planning and management
 Inputs are provided through guidance/ counselling/ behaviour therapy/ psycho therapy/
parent counselling/ home visits as per the requirement of specific case
 Orientation, sensitisation and training programme for teachers and parents for making
them aware of issues related to emotional behavioural problems among children and
seeking their support during intervention
 Providing medical support through homeopathy as and when needed

Achievements

 A well experienced team and a well equipped centre in place

 Several psychological tests and counselling services offered
 07 awareness camps were organised in different schools of Lucknow
 A total of 989 persons were provided different levels of clinical services
 A total of 13 orientation and sensitisation programmes were organised for teachers,
parents and students
 Students of 03 educational institutions were offered group counselling sessions to resolve
their pre occupations and conflicts
 Cases are being referred from other institutions

Future Plans
  Our range of stakeholders has gradually expanded from school going children to include
parents, teachers and their peers
 We have been receiving referrals from other institutions
 It has been planned to initiate training and orientation programmes at various levels –
from community to organisations working for child development

Corporate Social Responsibility

Rehabilitation Centre for Challenged People

Disabled persons constitute about 2 per cent of total population in our country. On the other hand
WHO estimates that about 4.9 per cent Indians suffer from one or the other kind of disability.
The aim of this intervention is to provide assistance to this section of the population so that it
starts contributing and feels confident enough to be independent. We see disability as a state
which needs early identification and proper intervention. It needs to be checked at an early stage
and requisite intervention needs to be made. It with the above in view that Sahara Sankalp
Rehabilitation Centre for Challenged People was initiated in Lucknow December 2000.
Gradually our efforts in this direction have expanded and of late, a similar Centre has been
opened up in Gorakhpur.

Objectives

 To provide assistance in the rehabilitation process of challenged persons so that they are
able to make efforts for their self reliance
 To generate awareness among the masses and sensitise the society on aspects related to
disability and their outlook and perception towards these differently abled persons.
 To promote and facilitate community support for recognising abilities and extending
requisite support to challenged persons and take such measures which help in their
mainstreaming in the society

Strategy

 Raising awareness and sensitisation of the masses in general and the near and dears,
family and community members, schools, parents and other    family members of
challenged persons
 Supporting the process of realisation of entitlements of challenged persons
 Developing and strengthening functional and organic linkages with government, media,
academia and other related institutions
 Developing follow – up strategies for each of the cases in association with their family
members and community members
 Taking up capacity building measures at the individual, family and community level
 Our intervention for rehabilitation focuses on the following disabilities:
o Mental Retardation
o Loco Motor Disability
o Speech Disorder and Hearing Impairment
o Mental Illness

Activities

 Oral and Physical Examination

 Psychological Assessment
 Pure Tone and Impedance Audiometry
 Speech Assessment and Therapy
 Physiotherapy
 Case History, Planning and Management of persons with mental retardation
 Guidance, counselling and psychotherapy
 Repairing and assembling of Aids and Appliances
 Providing Aids and Appliances
 Conducting sensitisation and training workshops on aspects related to usage of aids and
appliances, providing support in the process of rehabilitation,    manners in which support
can be provided by the community, school teachers and family members to the
challenged
 Identification and screening camps at the community level

Achievements (annual for 2005 – 2006)

 Diverse services pertaining to hearing assessment, site of lesion diagnostic, hearing aid
selection, impedance assessment, speech assessment and therapy, intelligence testing,
psychotherapy, behaviour modification, psycho educational counselling, physiotherapy
services, referrals, providing aids    and appliances in cases of emergency and on a
returnable basis being offered
 More than 580 cases registered in March 2006\
 Aids and appliances being distributed to 89 persons the year 2005 - 2006
 06 camps in slums of Lucknow organised in which check – up of 390 persons carried out.
A total of 159 persons were identified suffering from    disability.
 03 counselling and training workshops for parents and community workers in which 75
persons participated

Future Plans

 Organising sensitisation, orientation camps and seminars in rural areas for parents
 Organising workshops, seminars, conferences for rehabilitation professionals
 Strengthening linkages with other institutions
 Taking measures for self capacity development

 Sports 
 Sahara India Pariwar & the World of Sports 
Sports represent the most healthy, energetic and spirited facet of the society. Sahara India
Pariwar is strongly committed to the cause of sports and today we are one of the largest
supporters of sports in India. We are actively associated with different sports and sponsor
many national and international sporting events, not to mention national teams. We have
been organising quite a number of significant sporting events at the national and
international levels. Our love for sports is further manifested by the magnitude in which
we organise our in-house national level sports meet every year in our headquarters. 

Sponsorship 
In the sporting circle, we are most popularly known for our sponsorship of the Indian
Cricket Team. Thanks to the popularity of Cricket in India, where Cricket is not just a
game. The emotion attached to the game is phenomenal and our decision to be the
sponsors of the game has also something to do with emotion.

Another popular game that needs a lot of support to revive the Indian dominion is
Hockey, India’s national game. With the sponsorship of the Indian Hockey team, we have
been making positive efforts to uplift the game and provide the proper support the game
needs. Special publicity campaigns and rigorous coaching camps are some of the
activities we have initiated in this regard.

Our support to sports goes beyond Cricket and Hockey. We have taken over Calcutta
Football League for 5 years starting this season. We are equally supportive to individual
games and sponsor/support many players from different disciplines of sport. Our concern
for indigenous games and the urge to develop them made us reached out to Manipur
Horse Riding and Polo Association and played our role in establishing a Pony Research
Centre.

 Sahara took upon itself to officially support the very promising Olympic sports,
namely, archery, wrestling, boxing and shooting. Sahara has adopted 14 leading
boxers and 17 leading wrestlers for a term of 4 years; additionally 10 archers and 15
shooters have also been adopted. Together more than 50 brightest medal prospects
are now receiving Sahara's support including better infrastructure in order to
enable them to achieve sporting glories for the country in the upcoming
international events like the Asian Games, the Commonwealth Games and the
Olympic games.

 Sahara is also the title sponsor of National Championships of boxing, wrestling,

archery and shooting.

 In recognition of the heartening prospects & the potential inherent in the development of
wrestling and boxing after the Indian triumphs in the two disciplines at the Beijing
Olympics 2008, Sahara India Pariwar announced, as an expression of its emotional
commitment to the development of sports in the country, to support & adopt 30 leading
boxers & wrestlers for a term of four years, so that, free from the worries for basic
necessities, they can single mindedly pursue their quest for sporting excellence in the
 upcoming Asiad, the Commonwealth Games in New Delhi in 2010 and the Olympics in
2012.

 To propel India as a nation of great sporting triumphs, Sahara India Pariwar, in

partnership with the Indian Boxing Federation and Wrestling Federation of India will
provide state-of-the-art infrastructure and equipments, plus other incentives to 17
wrestlers and 13 boxers with a view to help them realize their true potential and bring
sporting laurels to the country in the forthcoming Asian Games, Commonwealth Games
and Olympics. Sahara India Pariwar will also be the title sponsor for the Senior National
Boxing Championship and the National Wrestling Championship for the next four years.

 Furthermore, Sahara India Pariwar will also extend its support to the Bhiwani Boxing
Club-where it will build new infrastructure to create internationally benchmarked boxing
rings and state-of-the-art boxing arena and other related services – and Guru Hanuman
Akhara, New Delhi – where the infrastructure will be upgraded to meet international
norms.

 Major Events associated with Sahara India Pariwar

Some of the International events:

1. Sahara BCCI Corporate Trophy (Inaugurated in 2009)
2. Aamby Valley Asian Masters Golf Tournament 2006
3. Rajasthan Cricket Association XI Vs England XI (Jaipur, 2006)
4. Sahara Millennium Cup Football Tournament (Kolkata, 2000)
5. Sahara Cup Cricket (Toronto, Canada 1996, 1997, 1998)
6. Sahara Asian Sub-Junior Chess (Mumbai, 1997)
7. Asia Cup Tennis (Delhi, 1997)
8. World Junior Power Lifting (Delhi, 1995)
9. Sahara India Gold Cup Indira Gandhi Hockey (Delhi, 1995)
10. Tata Open Tennis Tournament (2001)

Some of the National events:

1. Sahara Jaipur Polo Season 2005

3. Aamby Valley PGAI Championship 2005

4. Air Sahara Achievers Cup 2004
5. Sahara Buchi Babu Cricket Tournament, an annual Cricket tournament held in
Chennai.
6. Sahara City Homes Sheesh Mahal Cricket Tournament, an annual Cricket tournament
in Lucknow www.saharasheeshmahalcricket.com
7. All-Rajasthan Coirs Sahara Cup Cricket Tournament (Jaipur, 2002)
8. Sahara Uttar Pradesh Sports (Lucknow, 1999)

Recruitment/Association of talented young sports persons in various fields 

Sahara India Pariwar has always encouraged sportspersons through rewards, incentives
and by associating them with the company. Some of the noted sportspersons who have
been employed / associated with Sahara India Pariwar are:

Mr. Kapil Dev (Cricket)

Mr. Saurav Ganguly (Cricket)
Mr. Rahul Dravid (Cricket)
Mr. Virender Sehwag (Cricket)
Mr. Mohd. Kaif (Cricket)
Mr. Zaheer Khan (Cricket)
Mr. Harbhajan Singh (Cricket)
Mr. Yuvraj Singh (Cricket)
Mr. Leander Peas (Tennis)
Ms Sania Mirza (Tennis)
Mr. Rajyavardhan Rathore (Shooting)
Mr. Abhinav Bindra (Shooting)
Ms. Anjali Bhagwat (Shooting)
Ms. Jyotirmay Sikdar (Athletics)
Ms. Bula Chowdhary (Swimming)
Mr. Gagan Ajit Singh (Hockey)

Sahara Sports Academy

Sahara India Pariwar is planning to set-up a world-class sports academy in Aamby Valley
City at Lonavala, Mumbai. This one-of-its kind sports academy will be set-up on a huge
area and will comprise a new-age indoor stadium and sports hostel. The international
standard indoor stadium will have a seating capacity of 15,000 to 20,000 and will be
equipped for both day and day-night matches with floodlights of 1800 lumen capacity
and giant electronic score boards and facilities to hold international tournaments of any
level along with a hi-tech media centre for TV and Print media. 

Facilities for various sports include one synthetic turf for Hockey, four synthetic courts
for Tennis, 2-3 indoor pitches for cricket, one back glass wall court for Squash, one Table
Tennis court and two courts each for Basket Ball and Volley Ball. The Academy will also
have medical facilities of international standards with features like physio-room, sports
therapy and medicinal wing for minor injuries. 

Sahara Sports Academy will have a panel of council directors comprising Mr. Leander
Paes, Mr. Sourav Ganguly, Mr. Kapil Dev, Mr. Edwin Moses, Ms Nadia Comaneci, Ms
Nawal El Moutawakel, Mr. Daley Thompson, Mr. Michael Johnson and Mr. Boris
Becker.

The academy aims to give a platform to the upcoming sports persons from various sports,
under the expert guidance of eminent sports personalities. State-of-the-art equipment
shall be put to optimum use for the benefit of players. Coaches from foreign countries
will be invited time and again to provide the players with relevant guidance.
 An annual talent search campaign will be organised to recognise upcoming talented
sports persons at a young age, provide them world-class training and give them a
platform for various national/international events. A 50-bed sports hostel with leisure and
recreational facilities is also planned for the selected sports persons.

Recognition
Our long association with sports has taught us the necessity to keep our sportspersons
motivated and recognise their achievements to put them in high spirits. As the sponsor of
Indian Cricket Team, we considered it to be our social responsibility to advocate the due
respect for Indian Cricket Team when the whole nation was enraged due to the initial
performance of our team in the World Cup 2002. We appealed to the nation to keep their
faith in our team through a nationwide advertisement in all leading dailies. The team got
the nation’s support and went on to win one match after another and found a place in the
final match. We were so pleased with our team’s performance we had to present a deluxe
suite apartment to each member of the team.

Here are some of the many motivational exercises and moves to recognise the
achievements of our sportspersons.

 Felicitation of the winners of Commonwealth Games 2002

Sahara India Pariwar’s council director Ms. Aishwarya Rai felicitated the winners of the
Commonwealth Games 2002 for their outstanding performances in a glittering ceremony
in Delhi. Each medal winner was rewarded with a gold medallion with chain, practice kit
and cash reward ranging from Rs. 7,500 to Rs. 30,000 per month, for a period of one
year, amounting to a total reward of Rs. 1.54 crore. The scholarships provided have
facilitated sportspersons like Ms. Anju George, Ms. Anjali Bhagwat and Mr. Abhinav
Bindra amongst others to excel in their respective fields.

Felicitation of Mohd. Kaif for his wonderful performance in Natwest Series 2002
Sahara India Pariwar felicitated Mohd. Kaif for his outstanding performance in the
Natwest Series 2002, which helped India lift the trophy. Mohd. Kaif who hails from Uttar
Pradesh was awarded with a luxury Maruti Esteem Car in a glittering ceremony.

 Appreciation for the Indian ‘World Cup 2003’ Cricket Team

Sahara India Pariwar rewarded the Indian Cricket Team with a 7-star deluxe suite
apartment each to all the team members at the Aamby Valley City for their outstanding
performance in the World Cup 2003.

 Felicitation of Indian Hockey Team on winning the Asia Cup 2003

Sahara India Pariwar felicitated the entire Indian Hockey Team, including both the
players and the officials, on winning the Asia Cup for the first time. Each member was
awarded a cash reward of Rs. 1,51,000 in a glittering ceremony.

 Appreciation for the Indian Cricket Team on winning the T20 World Cup Trophy
Sahara India Pariwar, the main sponsor of the Indian Cricket Team congratulated the
victorious boys of the first T20 World Cup team in their own inimitable style of true
patriotism. Each of the 15 players is to be gifted a home in the mammoth home grown
infrastructure project of Sahara – Sahara City Homes. The team members are free to
choose the location of their homes from across 217 cities in India. The worth of each
house is around Rs. 25 lacs. 

An emotional affair
Felicitating and rewarding sportspersons is almost a regular affair with Sahara India
Pariwar. Our involvement is not just limited to winning times alone. Since our
association with sports is on a very emotional level, we sometimes go out of our way to
do more than what is required of us like compensating Rs. 5 lakhs to Mr. Jugraj Singh
after he met with a major accident.