Faculty In charge:

Prof.Gaurav Gupta
Dr. Priti Verma

MESSAGE OF THE DEAN FOR SPOKESMAN

Creative writing is the essence to effective written communication. Not only does
it not help put across the message effectively, but ensures that innovation is driven
home. Spokesman is the right medium for the students to highlight their
innovative talent. Today, effective Marketing requires creativity in every facet of
its application and what better way than creative writing.
Creativity has ensured that the focus has shifted from hard work in an organization
to smart work. This technique focuses on crucial issues, which lead to higher
productivity and effective output rather than diverting the attention of the manager
to too many things, thereby dissipating effort and resources. Smart work also
implies creatively delegating routine work to different process groups, then binding
everyone together as part of an effective team.
Smart work doesnt imply credit work but ensures that whilst productive work
for the institution is taking place, ones own work also becomes evident loud and
clear by effective achievement of strategic goals. This requires creativity.
In a train journey to Ahmedabad in Jan 2015, I met a reputed Organization
Behaviour specialist who taught me an important lesson. Everything in life comes
at an opportunity cost. Time available to everyone is only twenty four hours a day
and 365 days a year. When you utilize a particular period of time for undertaking a
given activity, then you are removing that time from some other activity that you
could have done at that period of time.

It therefore implies that there is an opportunity cost involved in putting ones

efforts in one direction. It also implies that this opportunity cost needs to be
analysed, so as to ensure that one puts efforts for creative activities to achieve
maximum gain. This is Smart work, if the job can be done by someone else, then it
must be delegated to that person and own efforts as leaders need to be focused
towards creative issues. Achieving this ability in the students is where the creative
writing club of SBS can play a major role.
God bless and happy reading.

Message

I would like to congratulate the team of Creative Writing Club for imbibing writing
skills in our budding managers. I personally feel that reading and writing are the
two virtues that mankind has been gifted by god. But unfortunately because of the
advent of mobile phones, computers and other gadgets these abilities have taken
back seat.
The first edition of spokesman had made me realize about the hidden talent of
writing in the students. I am sure that the subsequent edition of Spokesman will
provide

platform

to

many

to

showcase

their

talent.

Congratulations once again and wish you all the best in your creative endeavours.
Regards,
Dr. Hari Shankar Shyam
HOD Marketing
SBS

The last walk together

Winds were blowing,
Her beautiful face was glowing
Like always I stare at her with love
And ask her may I take a walk with you
She immediately said no, I insist
May I take a last walk with u please.
After that I will never bother you
She nodded her head in ok.
Everything was so silent for me at that time.
I am able to see her face and hear her voice only.
Actually I was lost in her eyes,
She doesn't even know about that.
After some time I offered her some chocolates which I kept for her.
I already knew that she will not accept it...still I offered.
She didn't take it...but it doesn't matter she is taking my precious moments with her.
And I told her that she is taking the reason of my smile.
And she is the reason for my smile.
At that day the road seems so small and we reached our destination.
She said bye by shaking hands.
I don't want to leave her hand but slowly she slides her hand and it feels like thousands
of needles are pressing against my heart.
I can't express my pain in words what I felt at that time.
It feels like something priceless, precious and most important person of my life is going
away from me..
I never thought that breathing will become so difficult for me ...I breathe heavily.
She went away .I saw her going away from me .I got freeze. My hands and legs were
shaking with fear.
Fear of losing her.
She was vanished and I started to go back to my place.
Now we were standing from where we started, like a stranger. I am hoping that
tomorrow everything will going to be fine.
But the sad truth is tomorrow never comes.
I love her then, now and I will love her forever.
Still I am going to say that love is painful but it is beautiful.

BY: Rahul Kumar

BBA SEC C
2ndsem

3 HOURS
I saw my shadow that tag along but apart from me.
Very known, but still corner of dark secret.
familiar to pain , and trying to hide..
Smile is just for bloody nature bond
Trying to be alive with this deadly .crowd.
Throngs stretch my feeling.
Now walk with absence of soul.
Sometimes , I nod in deep silence & calm and ask motionless
I !still alive? oh!
Or remain quiet ?
Had enough ! tired of stampede
Growing of droplet grain, want to ebb this trauma.
But its a freezy frame.

By:Javed Iqbal

Cant Fight Anymore

Several times you wake up at night for no reasons, you feel incomplete.
You feel like its over, you can't fight anymore, you feel the pain, you feel
like giving up. You find no reasons to keep struggling, You can't stand
alone anymore. It's over, that's something you say to yourself. Yes, this
happens to many of us, some of us fight these thoughts, some of us stop
caring, become careless, and some of us give up their precious lives. These
thoughts are barriers between you and your goal. Every successful person
who started from the bottom faced difficulties, every successful person
faced these barriers, they faced tough times. They were not Donald Trump,
for whom having a million dollar lawn was a very tough time. Giving up
your life is not a solution, everybody will die, and if you die so early who
will take care of your old parents, family, or you may lose a lot of
opportunities you are going to get in future. Maybe you are going to get a
wealthy life, or you are going to be very popular or you are just going to
get what you want, who knows. Not every day is a bad day, not every night
is a good night, keep fighting. Then, there are people among us who chose
the 'drug way' or the peaceful way of living life, well that's really easiest
way of living, but how about becoming impotent, brainless, useless moron
for this planet whose life doesn't really matter to many. You were born on
this planet, you will die on this planet, do something productive or at least
do a job and take care of yourself and your well wishers. The negative way
will only destroy you, you must have seen how these people turn out to be,
how dangerous they are for the society. And once you see how they are
treated in rehabilitation centre, you won't ever like to be there. It is just an
easy way to make you and your parents die the painful way or maybe lose
every one. You should always fight the thoughts that try to stop you. Say to
yourself you can! They are your enemies pretending to be your friends,
fight with them, destroy them so you can construct a better life.

BY: AmanTomar
(BBA-SECA )

Hear me
Hear me, hear me, and hear me
Hear me, for I speak, speak from the heart
The heart says, sayings rarely spoken
Hear me, hear me and hear me

The heart is troubled, troubles known to man

But, what troubles the heart if it already has O2?
Is it ungrateful?
For what is worse trouble than that?

Hear me, hear me, and hear me

Love troubles the heart, the heart has spoken
The mind has listened, to the sayings of the heart
Life is beautiful, share your love.
BY: MatungwaKabyemela.

Net Neutrality
* Net neutrality refers to uninhibited access to any content that is available on the
internet. Internet has grown due to the idea of openness. It allows people to connect
and exchange information freely, provided the information or service is not illegal. Much
of this is because of the idea of net neutrality. In other words, it means internet service
providers should enable access to all content and applications regardless of the source,
and without favouring or blocking particular products or websites. It is seen as an
important component of an open Internet, where policies such as equal treatment of
data and open web standards allow those on the Internet to easily communicate and
conduct business without interference from a third party.The term Net Neutrality has
been in vogue due to the current controversies that surround the term. Airtel, BSNL,
MTNL and other telecom service providers that provide us with connectivity for internet
have been making money through internet connections, calls and SMSs. However, with
deeper penetration of the internet, people began to use whatsapp, viber and other
applications to send messages. Alternatively, people began to use viber, skype, facetime
even to make calls, reaping into profits made by the companies. Subsequently, Airtel
and other telcos were at a loss of profits and they began to introduce plans which
would help increase their profits. A case in point is Airtel Bharti that has started a
platform called the Airtel Zero scheme. Airtel Zero allows customers to access certain
websites without paying data charges as long as the providers of those services pay
Airtel for the same. As a consequence, now the customer who uses Airtel Bharti as an
internet provider can access all those sites which have entered into a partnership with
Airtel Zero for free. The amount charged while browsing the website would be moved
from the user to the particular website. For example, if limeroad signs this deal with
Airtel, then users internet will not be charged for any data spent while browsing its
websites. The money would be taken from limeroad. While there are different views on
whether this stands in conflict with the concept of net neutrality, various websites like
savetheinternet and AIB say this will violate principles of ensuring equal access to
internet to users. Their main argument is that it will hamper start-ups and companies
which dont have a brand name to be able to grow into bigger firms. The other
argument lies in the Airtel Zero platform influencing the consumers choices by enticing
them with a website that is free, over others which are not. Airtel has heavily defended
their stance saying that their aim is only to encourage more people to use the internet
by providing free websites. They also say that they will continue to provide all websites
on their connections, without blocking any content at all with the same speed for all
websites. The Telecom Regulation Authority of India, TRAI had sought the opinions of
internet users in the matter of net neutrality. The problem in all this is a lack of
legislation. At present, the country does not have any law or act in the matter to use as
a reference, to legislate the issue.
BY:Abhishek Agrawal

Deepest Ocean Of Love :

I first saw her, when I was alone and sad,
Her sight killed me, I was just mad
She pierced me with her beauty very badly
From then, I had a world to live which I never had
At least she meets me in my dreams, I'm so glad
She disturbs my every move, which I cannot add
I gave up everything, I was lost and became a Sindbad
Every moment with her, I noted it in my notepad
Which was more brutal than the war at Stalingrad
I cannot be where she is, it makes me crazy
I became lonely and very lazy
She is more beautiful than a Paris Daisy
When I see her I feel hazy
I don't know but I don't feel easy
To look at her glowing heavenly eyes
They melt me to water from ice
I cannot live when she cries
My soul, it jumps off a cliff and away it flies
I make her attempts successful whenever she tries
But I want to live with her, let's make this clear
I can only live by staring at my dear
Since I cannot leave my love and sit with a glass of beer
I will face death, but I will not fear
I cannot see her, leave a drop of tear
I forget myself when she is near
Her lovely voice is the only thing I hear
I've reached the ocean of love, its right here!
By:Karthik Vaddadi,B.Com

The Assistant
It was the summer of 90's when Monu Hansraj was roaming in the garden when he
received a trump call , for which he had been waiting for 5 hours . It was from his uncle.
He received it and asked his uncle what's the matter about, his uncle told him that he
needed a favour from him as he would be a little late from his foreign tour so he should
go and gather some information from his next case . Monu easily agreed to it as he
himself had interest in detective work.
It was the week end , college was off so Monu went to the Kapoor villa , to gather
information about the case. Little did he knew what was lying ahead .
He knocked at the door of Kapoor villa. A men opened the door .Monu said "Good
morning sir ." The man didn't say anything but left the door open and called the maid .
The maid came and said "Good morning ."Monu also said "Goodmorning "
Maid - "Whom do you want to meet ,sir ?"
Monu- " I am the assistant detective of Mr. Vijaysekharam , he has sent me to
investigate on the murder case . Mr. Karan Kapoor has appointed us on the case . "
Maid - "Okay come in ."
While walking inside the house Monu asked who was the man who opened the door.
Maid replied " He is the owner of the house Mr. Kundan Kapoor ."
Monu entered the drawing room ,a beautiful lady was standing in front of him. She
asked the maid "Who is this young gentle man ." At the same moment Karan entered
the room and said " You must be Monu ." Monu nodded to him . Karan then said "
Bhabhi , he works for Vijaysekharam . He is here to gather information on the case till
Sekharam sir comes back and Monu she is Mrs. Shalni Kapoor ,my brother's wife ."
Shalni came forward and welcomed Monu then she asked him "Monu we have suffered
through a lot because of this case and I want to request you just this one thing that
please find the murderer you know. Ram was more than a servant to us." Monu replied "
I will try my best mam ."
Then he had a cross checking with everyone from the family .Monu - " Tell me about
Ram , anything which can help in the case ?"
Maid - "He was very quiet a day before the murder like something had happened to him
."
Monu - "Any family problems."
Karan - "He didn't have a family ."
Monu - " He was a good servant ?"
Shalni - "Oh, yes absolutely a loyal one, too."
Monu - "So his body was found lying dead on the stairs ."
Shalni - "Yes , at first we thought he slipped but then police found that he has been
attacked by something heavy on head before slipping through the stairs . Some money
was also missing so we are sure it must be a thief ."
Monu - " Do you think someone from the house can be involved ?"
Kundan - " Are you mad ?"
Monu - "Sorry ."

After completing as much investigation as he could he went back to his home . He

lives with his little brother . His brother's name is Hans. Monu and Hans being free
started discussing the case Hans asked "who can be the murderer according to you ?"
Monu - "Shalni doesn't fit the bill , Karan is very less on probability , maid or thief can be
the possible killer but there is some tension I have saw on Kundans face when I
investigated further. I got to know recently ,before the murder he shouted too loud in
the office on Ram , but then Sekharam sir always used to say think unexpected . Did
you get anything from the newspapers related to the case ?"
Hans -" Nothing much , just one ignorable thing ."
Monu -" What ?"
Hans -" Two days before the murder Kundan Kapoor survived a big accident . Can I
sleep now ?"
Monu -" okay."
Hans was asleep when Monu woke him up , he asked to him for a quick chat , at first he
wasn't ready to wake up but then he did .
Monu -"Now listen carefully I have gone through all the newspaper clippings about the
accident and I have came to the conclusion from the distance and speed of the truck
that it was supposed to kill someone ."
Hans -"Aren't we on the Ram murder case ?"
Monu -"yes but I don't know why I feel that this accident has some connection to the
murder ."
Hans -" You have to just gather information on the case , you don't need to solve it .
You are an assistant to Vijaysekharam uncle , you are not a detective ."
Monu -"Well I am trying to be one ."
Monu then went to meet the person who was in the truck through which that accident
had happened. From jail he got to know that he is out on bail , so he went to his home.
There he met a person whose name was Nikhil . He was the brother of Akhil , the person
involved in the accident , at first he was not ready to say anything but when he said he
solved a lot of puzzle for Monu .
Monu directly went to Kapoor villa , he called the whole family and then he brought the
truth in front of them . Monu said " So from a long time we were waiting for the truth to
come and it is uncovered now."
Karan - " You got the thief ."
Monu - " We don't need to because no thief was involved . It is not possible because if it
would have been a thief he must have stolen something or would have broken a
window to enter but nothing sort of that happened. As I investigated , I got to know
that the person who did all this by mistake left a hair on Ram's body , a very long one .
Shalni - " It must be a female thief ."
Monu - " It wasn't a thief but someone within the house ."
Kundan - " You think it was our maid ?"
Monu - " No , I think it was your wife
Shalni - " What are you saying ?"
Monu - " Yes you made a master plan to kill Mr. Kundan but you failed and Ram must
have found about it and that's why you did this cold blooded murder ."
Shalni - " Do you have any proof ."

Monu - " Don't worry about that. I have enough proof to prove that you were behind
the accident of Mr. Kundan and enough proof to set a connection between this murder
and that accident ."
Shalni starts crying and shouts " Yes , I was behind that accident because Kundan was
having an affair and when I was trying to kill him again Ram saw me and that's why I
killed him."
Kundan gets into a shock .
Monu starts walking out when Karan says " Thanks Monu but that was very fast for an
amateur ."
Monureplies " That means I have lot to do and that was just the start beginning ."
THE END

BY: Ajay Dedha