Industry and Society- Corporate Social Responsibility

By:
Shashank 07436
Kr. Rajeev Ranjan 07438
 Corporate Philanthropy and Sustainability

What is sustainable ?
Organization, Country and World

Corporate and Society

Corporate can not succeed in a society that is failing”

 Sustainable Development

Major areas of concern

1. Environmental degradation
Consumption at a rate higher than the nature can replenish
Leading to Pollution, carbon emission, global warming

2. Social exclusion
Growth with distributive justice

Indian Scenario
Areas of concern for the society
1. Poverty
Reduction is slow, relative deprivation widening
2. Unemployment
Rising, Job less growth, farmers suicide

Limitations of market in ensuring growth with equity

Who will do it ?

Constitutional provision
Can Business afford to remain a mute spectator ?
Some Definition

Corporate governance should be recognized as set of standards, which

aims to improve a company’s image, efficiency, effectiveness and social
responsibility- Nigel Kendall

“….operating in a manner that meets or exceeds the ethical, legal,

commercial and public expectations that society has of business….”-
Business for social responsibility.

CSR is a new terminology, but its hardly a new concept. As in third century
BC, Kautilya’s has dealt with the management of people and power
commerce and taxations, standardization of weights and measures, and
more peace.
Responsibility of Corporate towards the Society

Objectives of Business
“To make profit”
Classical- Milton Friedman

Giving back to the Society

individual, groups, organizations

Need a re-look in developing democracy

Responsibility of Corporate towards the Society

Paradigm shift for making the development sustainable

•Planet and People to be included with Profit
•3 Ps Triple Bottom Line(TBL) approach

Responsibility of the business towards the society is getting redefined

CSR is emerging as a
Long-term empowerment based imperative, rather than as a short term
charity
1.Capacity building
2.Quality health and education
3.Mindset
 CSR making meaningful differences

 Trauma Centers for relief of the accident victims

• Life line Foundation and Axis Bank [CSR interventions]
 Welfare of Children-Nutrition, health, education
• Askhay Patra Foundation and IT majors [Serving Mid day meal]
 Sanitation
• Biocon foundation sanitary latrine
 Literay Mission @NIT Hamirpur
 CSR Spectrum
Poor CSR
•No employment
•No concern for indirect effect
(land, water, air)
•Destruction of agricultural land
•Not willing to listen to other
stakeholders
•Appropriate of land not being
compensated
•Non compliance of rule of land
Good CSR
•Taking care of workers
•Low dependence on non
renewable resources
•High awareness about
CSR initiatives
•Land compensation
•Increased monitoring
system
•Environment responsibility
 CSR Future
• Strength of Corporate
– Ability to manage resources (finance, material, men)
more efficiently on a long term basis
• Can be availed for optimizing use of public resources
• For bridging gaps on “Last mile connectivity” basis
– Need for Synergy of action
• Corporate, Government and Civil Society
• Strategy to be based on
– Encouraging and Facilitating
– For change in mindset
– Working together by joining hands