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Analysis
Indonesia, Malaysia, Philippines, Thailand and Vietnam
Demographic information:
Average age:
Total population: 28.2 years
Male: 27.7 years
Female: 28.7 years (2011 est.)
GDP(2012) : $880 billion USD (GDP growth 6.2% ), per capita $US 3,420
Indonesia is in fact the fourth largest country on earth (behind just China, India,
and the US)
Demographic information:
Average age:
Total population: 26.8 years
Male: 26.7 years
Female: 27 years (2011 est.)
GDP(2012) : $304 billion USD (GDP growth 5.6% ), per capita $US 9,800
Sales of smart phones in the region rose 78 percent year-on-year in ASEAN region,
according to new figures from GfK
Demographic information:
Average age:
Total population: 22.9 years
Male: 22.4 years
Female: 23.4 years (2011 est.)
GDP(2012) :$250 billion USD (GDP growth 6.5% ), per capita $2,470
Smartphone penetration in the country at the end of March 2012 was pegged
at 29 percent, less than half the penetration rate in Indonesia.
Demographic information:
Average age:
Total population: 34.2 years
Male: 33.3 years
Female: 35.2 years (2011 est.)
GDP(2012) :$366 billion USD (GDP growth 6.4% ), per capita $5,210
60% of Thais would be happy to do all their Internet surfing on a mobile
device.
(Advanced Info Service AIS 37.1 million; DTAC (Telenor) 26.6 million ; and True Move
21.5 million)
Demographic information:
Average age:
Total population: 27.8 years.
Males: 26.8 years.
Females: 28.9 years.(2011 est)
GDP(2012) :$142 billion USD (GDP growth 5.0% ), per capita $1,410
77 percent of consumers expect to conduct mobile commerce in the next 12
months a 36 percent increase from today.
Challenges:
Entrepreneurial, strategic thinker, product launches, go-tomarket, software development, business development, and
marketing.
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