A STUDY ON CUSTOMER PREFERENCE ON ORGANIZED AND UNORGANIZED TEXTILE SHOWROOMS IN

TIRUNELVELI.

Name

: .......................................................

Occupation

: ............................................

1) What type of Retail Textile Showrooms do you prefer in present?

a) Organized Textile Showrooms,
b) Unorganized Textile Showrooms,

c) Both.

2) If chosen Organized Textile Showrooms what reasons,

a) Price,
b) Quality of cloth,
d) Designs,
e) Others_________________.

c) Branded,

3) How long did you prefer Organized Textile Showrooms?

a) Below 1 year ,
b) 1 to 2 years,
d) 3 to 4 years,
e) Above 5 years.

c) 2 to 3 years,

4) If Organized Textile Showrooms , Will you continue prefer Organized Textile Showroom in future?
a) Yes,
b) No.
5) If suppose, To give the same facilities of Organized Textile to provided by Unorganized Textile Showrooms, now
Will you go for Unorganized Textile Showroom?
a) Yes,
b) No.
6) How many times you go for purchase in Organized Textile Showroom?
a) Weekly once,
b) Monthly once,
d) Two times in a year,

e) Festival time only.

7) Why do you prefer Unorganized Textile Showrooms?

a) Discount,
b) Installment,
d) Quality of cloth,
8) If installment chosen what types of installment,
a) Daily,

c) Once in a year,

c) Trust,

e) others___________________.

b) Weekly,

9) How long are you used to buy in Unorganized Textile Showrooms?

a) Below 1 year,
b) 1 to 2 years ,
d) 3 to 4 years,
e) Above 5 years.

c) Monthly.

c) 2 to 3 years,

10) Will you prefer Unorganized Textile Showrooms in future?

a) Yes,
b) No.
11) If suppose, to provide the installment payment of Unorganized Textile Showrooms to provided by Organized Textile
Showrooms, now will you go for Organized Textile Showrooms?
a) Yes,
b) No.
12) How many times you go for purchase in Unorganized Textile Showrooms?
a) Weekly once,
b) Monthly once,
d)two times in a year,

e) festival time only.

c) Once in a year,

13) Which Textile Showrooms do you find more comfortable for shopping?
a) Organized Textile Showrooms,
b) Unorganized Textile showrooms,

c) Both.

14) Do you find any difference in prices between the products of Organized and Unorganized Textile Showrooms?
a) Yes,
b) No.
15) Do the facilities provided which Textile Showrooms attract you?
a) Organized Textile Showrooms,
b) Unorganized Textile Showrooms,

c) Both.

What do you perceived with Organized and Unorganized Textile Showrooms?

16) Are you satisfied with the Organized Textile Showrooms?

Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied

Neutral

Dissatisfied

Highly dissatisfied

Quality of cloth
More colors
Brand
Price
Discounts
Variety of designs
Customer Service
17) Are you satisfied with the Unorganized Textile Showrooms?

Highly satisfied

Satisfied

Quality of cloth
More colors
Brand
Price
Discounts
Variety of designs
Customer Service

18) What types of improvement require by Unorganized Textile Showroom compared than Organized Textile Showroom, Please
give your suggestion