Marty Orgel

37 Angela Avenue
San Anselmo, CA 94960
morgel@hotmail.com
415 485-4434
Summary
Editorial Strategist specializing in creating and running corporate and nonprofit editorial
communications plans. And online news reporter
Editorial Strategist and Reporter
Editorial Strategist
July 2012 Present
Write and manage blogs, for profit and non-profit internal and external communications,
marketing plans, photography, social media and web content. Donor relations. Media buys. Align
IT and communication teams to brand strategies; Media train senior executives and thought
leaders. Drive editorial calendars. Creative, off-beat with a sense of humor and perhaps just a
little bit quirky. Clients include Abbott, Alliant International University Office of the President,
Bayer, Congregation Kol Shofar Synagogue, Fleishman-Hillard Public Relations, Ross and Visa.
Reporter
March 2006 Present
MarketWatch.com, Ziff-Davis, ClickZ.com, Wired.com, PCMag.com and TriplePundit.com,
Online news organizations have changed the face of journalism. Credentialed journalist. I cover
personal finance, CRM, social media, SEO, and corporate social responsibility in deadline driven
environments.
Kaiser Permanente
May 2011 October 2011
Editorial Strategist, Oakland, CA
Kaiser Permanente is a leading not-for-profit health-care provider. I worked in the National Brand
Strategy Corporate Public Relations department (BSCPR), providing content strategy to promote
Kaisers customer-facing HealthWorks program. Delivered tactical collateral. Drove social media
health care projects. Wrote byline health articles and television commercials.
Abbott Diabetes Care
September 2008 April 2011
Web Content Project Manager, Alameda, CA
Abbott Diabetes Care designs, develops and manufactures leading-edge glucose monitoring
systems and test strips for the home and hospital. Worked effectively in an FDA-regulated
healthcare environment. Developed and executed internal communications plans. Drove
corporate photography and videos.
Net Impact
February 2007 June 2008
Senior Communications Manager, San Francisco, CA
NetImpact.org is a San Francisco-based global, non profit, dedicated to helping MBA students
and young professionals develop CSR, sustainable and green design practices. Managed web
content. Drove editorial style.
KRON, KPIX, KGO, KCBS, CNET, KTVU
June 1998 Dec 2007
Reporter, Writer, Producer
San Francisco, Oakland
Led news coverage on a daily basis. Excellent writing skills. Interviewed top newsmakers.
Managed newsroom in crisis communications during controlled chaos. Led and nurtured highly
creative teams. Syndicated personal finance report on the CBS Radio Network called Keep the
Change teaching people how to save money.

Skills
Affiniscape, Constant Contact, Facebook, Final Cut, Google Analytics, HTML, IBM Websphere,
LinkedIn, Mac and PC, Media buys, Omniture SiteCatalyst, Photoshop, SEO, Symon Digital
Signage, Twitter, WordPress, YouTube, WordPress
Awards
George Foster Peabody Award
Associated Press Award Best newscast
Kodak Medallion of Honor B&W photography
Best in Class, Sante Fe, NM photography exhibition
Numerous Edward R. Murrow awards for breaking stories
Abbott Diabetes Care awards for communications and connecting to the customer
Education
Northwestern University, Medill School of Journalism, MSJ
Case Western Reserve University, English and Speech Communications, BA
Lancaster University, England, Junior Year Abroad
Stanford University, Mass Media Institute