Brand Activation Manager

Brand Activation Manager

Nestle
September 2009 Present (6 years 9
months)Tanzania-Dar es salaam
Job Description:
1. Sampling and Promotions
-Hiring, Training and Supervision of Promoters across the brands as per brief from -Business
Development Manager (BDM) & Channel Category Sales Developer (CCSD).
-Ensure good quality people and work on the ground.
-Processing payments for promotions as per requirements and output.
-Implement cost effective measures for sampling and promotions.
-Control sampling support materials.
-Manage effectively promotions budgets.
2. Road Shows, Rig Management
-Hire a RIG Team, Train, Manage and make route plans in line with Sales & CCSD activity
plans.
-Ensure effective execution to yield
-Set up, run and manage an efficient Sampling Unit.
-Ensure effective implementation of Brand related activities.
-Effective and on-time implementation of Brand activities.
-Co-ordination with Agencies / Third Parties.
-Budget Control

Brand Activation Manager

Hilal Foods (Pvt) Ltd.

2014 Present (2 years)Karachi
Job Description:

Leads Brand development and execution of annual marketing activation plans that drives
achievement of business objectives

Lead tracking of business on a monthly basis to assess progress vs. plan and recommend
adjustments as appropriate

Develop and apply in-depth understanding of consumer insights to advance the business
Have the ownership & input into customizing activation campaigns and initiatives to
relevant markets with the objective of driving consumer excitement and motivating
purchase

Lead cross-functional teams in order to execute brand initiatives leading multiple projects
and teams to achieve results

Manage budget and monitor spend against planned objectives

Responsible for identifying, planning and execution of activations, brand events and
sponsorships meeting all KPIs

Identifying and enlisting third party contractors for implementation of marketing

activities by efficient management of Supplier Network

Brand Activation Manager

Ryponse Private Limited

February 2015 December 2015 (11
months)Karachi , Pakistan
Job Description
Planning and creating Marketing campaigns and coming up with the Big Idea backed up by
research and consumer insights
Preparing Execution Plan and Operational plan with deployment and itinerary planning
Ensuring execution as per the agreed parameter
Working closely with the client servicing department to make the project more practicable
Recruitment, train, supervise the activation crew
POS material development and vendor management
Analyze and respond to all client queries
Consolidate and conclude the operational reports where each report consists: monitoring,
tracking, sales, stock and inventory

KEY ACCOUNT MANAGER(BCM)

Key Account Manager

Walnut Media
March 2015 September 2015 (7 months)Karachi

Client communication, strategies, agreeing timescales and budgets

. Reporting and leading the executions through monitoring and chasing work progress
. The work offered high level of responsibility and Tight client deadlines require an
ability to work under pressure.

Key Account Manager - South Region

Trillium Information Security Systems

August 2015 Present (10 months)Karachi
Responsible to manage 4 Brands of the company
(TRISECT, TRISOL, TRIAM & TISP) and increase their
growth in SME Market by each quarter.
Managing key accounts, designing new campaigns, designing attractive product offerings/
terms & conditions and managing full sales cycle.
Building relationships with new clients, lead generation and successful conversion into
potential sales opportunities.

 Manage coordination with technical teams and marketing team to ensure optimum service
delivery.
Conduct meetings with potential clients, presenting company overview and portfolio to them.
Manage and promote Conferences, Seminars, workshops and other events arranged the
company to make them successful.

Key Account Manager

Nestle S.A.
April 2014 April 2016 (2 years 1 month)Karachi

Ensure monthly achievement of sales (value and

volume) targets for local key accounts (Rs. 200
million), CSD (Rs. 8 million) and USC (Rs. 15 million) with respect to category, brand
and sku
Manage day to day negotiations with the customers on bulk deals, displays and
promotions
Define and execute strategies and plans for the customer (s) in line with business
requirements at zone level.
Timely execution of distributor/customer/shopper promotions and activations.
Obtaining in store space allocation at best possible rate, as part of trade activities
implementation.
Maximize accessibility, visibility and availability of all Nestle products across the
channel
Collaborate with field sales, channel development and supply chain to drive customer
related initiatives.

Media Buying Manager

Manager Media Buying, Distribution, & Planning

Cablecast (Pvt.) Ltd.

December 2009 Present (6 years 6 months)Pakistan

Media planning / proposal for cable advertising.

Release order made the vendor to ensure the frequency
of the campaign.
Making costing & allocating the budget for the campaign.
Distribution of campaign all over Pakistan.
Transmission certificate or transmission report from cable operator to provide the onairing detail to directors and client servicing manager.
Alignment with client (sales team & brand team) and vendors for client servicing.
Post campaign presentation and reporting to the client & directors
This reporting/presentation includes all the facts and figures of the airing campaign
Route planning for the outdoor officer (ground verification of campaign within different
cities/territories of Pakistan).
Maintain payment vouchers

Petty cash
Sale invoices
Bank reconciliation

Manager Media Buying & Operations

Mediapulse (Pvt.) Ltd.

September 2014 Present (1 year 9 months)DHA,
Phase 2, Karachi, Pakistan.

Manage a portfolio of key agency accounts

by responding to all their communications needs coordinating with relevant
internal/external function.

Evaluate approved campaigns on the basis of CPRP, REACH, OTS and GRP's etc.

Prepare reports for all clients i-e Clutter Report, Positioning Report, Post Buy, Mid
Break.

CPRP base buying of media as per client target audience.

Having good relationship network in Media.

Taking care of CAT priority placement, Value Additions, Positioning.

Content Integration on all channels on the basis of ROI.

Study existing media plans and suggest improvement on the basis of highly rated
software/slots.

Conduct Internal session on budget allocation

Manager Media Buying

Tmedia
December 2009 Present (6 years 6 months)
o Strategizing Media Plan for valued clients of Tmedia.
o Preparing Media Plan.
o Media Buying with Publications.
o Evaluating Annual Saving for the valued clients.
o Exploring New Opportunities for the client
o Client Servicing.
o Handling day to day matters with client and media

Acquisition of outdoor media agency :

Acquisitions Analyst Job Description(OMA)

Acquisitions analysts typically work for corporations or other organizations looking to expand. They explore
the potential benefits and costs of combining another business's or organization's liabilities and assets with
their own. Acquisitions analysts need to demonstrate excellent research skills, business knowledge and
valuation strategies. These professionals are often employed through consulting companies and contractors
who work with the U.S. government, as well as financial institutions, technology firms and manufacturing
companies. Acquisitions analysts could also be responsible for acquiring new customers or clients.
An acquisitions analyst might work as part of an acquisitions team, often as the team leader. They could also
be involved in mergers, requiring significant research into another company's financial, management,
employee and client records.

Acquisition Specialist Job Description(OMA)

Acquisition specialists work in a range of industries, overseeing efforts by a company to acquire
goods, property, services and even employees. An acquisition specialists responsibilities vary,
depending on the industry and area of responsibility. However, all acquisition specialists must
have strong analytical and research skills, be impeccable communicators, and be able to identify
and resolve problems.

Primary Responsibilities
Regardless of the industry where they work, acquisition specialists develop and review
acquisition strategies. They may also participate in the actual procurement process. For example,
a property acquisition specialist tasked with finding property for the company to buy may reach
out to the owner on behalf of the company. An acquisition specialist who works with a
companys human resources department may identify and meet with candidates for open
positions and recommend which candidates to hire. Acquisition specialists also review results of
procurement efforts and course-correct when necessary.

Secondary Responsibilities
A large part of an acquisition specialists job involves administrative tasks. For example, she may
need to manage a vendor database, create and process purchase orders, draft acquisition-related
documents, and create a companys acquisition guidelines and tactics. Talent acquisition
specialists, for example, may create and post job listings on online job boards. To identify where
needs exist, acquisition specialists also work closely with other departments and parts of
companies. Acquisition specialists may also function as supervisors, especially those who
oversee staff or train new employees.

Own Profile :
Brand Activation Manager

Hiring, Training and Supervision of Promoters across the brands as per brief from
-Business Development Manager (BDM) & Channel Category Sales Developer (CCSD).
-Ensure good quality people and work on the ground.
Ensure effective execution to yield
-Set up, run and manage an efficient Sampling Unit.
-Ensure effective implementation of Brand related activities
Leads Brand development and execution of annual marketing activation plans that drives
achievement of business objectives
Lead tracking of business on a monthly basis to assess progress vs. plan and recommend
adjustments as appropriate
Develop and apply in-depth understanding of consumer insights to advance the business
Analyze and respond to all client queries.
Consolidate and conclude the operational reports where each report consists: monitoring,
tracking, sales, stock and inventory

Key Account Manager

Reporting and leading the executions through monitoring and chasing work progress
. The work offered high level of responsibility and Tight client deadlines require an
ability to work under pressure
Managing key accounts, designing new campaigns, designing attractive product
offerings/ terms & conditions and managing full sales cycle.
Building relationships with new clients, lead generation and successful conversion into
potential sales opportunities.
-Manage day to day negotiations with the customers on bulk deals, displays and
promotions
-Define and execute strategies and plans for the customer (s) in line with business

requirements at zone level.

-Timely execution of distributor/customer/shopper promotions and activations

Media Buying Manager

Release order made the vendor to ensure the frequency of the campaign.
Making costing & allocating the budget for the campaign.
Distribution of campaign all over Pakistan.

Study existing media plans and suggest improvement on the basis of highly rated
software/slots.

Conduct Internal session on budget allocation

Strategizing Media Plan for valued clients of Tmedia.

Media Buying with Publications.

Evaluating Annual Saving for the valued clients

Acquisition of outdoor media agency

Gather and organize information to plan advertising campaigns
Plan the advertising, including which media to advertise in, such as radio, television,
print, online, and billboards
An acquisitions might work as part of an acquisitions team, often as the team leader.
Could also be involved in mergers, requiring significant research into another company's
financial, management, employee and client records
Develop and review acquisition strategies.
Participate in the actual procurement process