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Based on our
research, over 50% of
manufacturing
companies are using
some form of hosted
application, and
another 35% are
considering it.
IDC Manufacturing
Insights certainly sees
less of an appetite
among CIOs for
replatforming and for
major ERP upgrades,
even where
applications may be
close to the end of
their anticipated
useful life.
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Software as a service
Cloud computing
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The delivery of either hosted or SaaS applications may use the cloud,
but they are not, in and of themselves, the cloud. It is also important to
point out that as-a-service offerings exist in two distinct forms: single
tenant and multitenant. In a single-tenant approach, what we refer to as
"hosted," the software vendor maintains an independent version of its
application for each manufacturing client. In a multitenant approach,
multiple clients can be hosted on a single instance of the application
and on a single logical database. Early hosting was single-tenant
because it appeared to be easier for the hosting company to manage;
however, it is error-prone when applying fixes and upgrades to tens
(or worse, hundreds) of independent hosted versions of the software.
Multitenant is an emerging best practice for SaaS that reduces
operational and upgrade costs and enables the application provider to
better scale to demand without interruptions to service levels. These
translate to potential savings that can be passed to the customer. The
multitenant approach must be designed from the ground up to provide,
among other things, appropriate levels of security and data protection.
In a traditional, "on-premise" software implementation, the software
vendor sells a packaged license that the manufacturer installs and
maintains on servers within an owned datacenter. The manufacturing
company is responsible for paying the initial license fee, some level of
installation/integration cost, and an annual maintenance fee. Within the
owned datacenter, there are the regular cycles of buy and replace for
hardware, along with the software infrastructure (e.g., DBMS and OS)
and personnel costs. There may be variations of this basic model in
which the software vendor (or third-party service provider) runs/hosts
the application on its own servers within its datacenter and provides
access via a secure subscription process.
In a SaaS deployment, the application is built from the ground up to be
hosted and, furthermore, to allow a single instance of the database and
software to be used by all manufacturers using the software. Whether
hosted, or pure SaaS, the nature of the subscription pricing can vary. In
some instances, it is based on the size of the user company (typically
revenue based); in other cases, it may be based on the number of users
or on transaction volumes. In either case, SaaS would be viewed as a
primarily variable-cost approach, whereas traditional installations are
more fixed cost. This becomes an important distinction as we note in
detail later in this paper.
There is little question that SaaS is well established as a way to deliver
business applications. Based on our research, over 50% of
manufacturing companies are using hosted applications, and another
35% are considering it. The most popular application areas for SaaS are
transportation related (TMS, GTM), where the "network effect" (i.e.,
carrier pooling, regulatory impact) can leverage both shared knowledge
and existing connectivity, with CRM, ecommerce, and business
intelligence/analytics next. Enterprise-level applications delivered as a
service are most appealing to small and midsize manufacturing
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Although the cost of an ERP implementation is not, and should not be,
the sole consideration, it is often the starting consideration and the
place where a conversation can come to a quick end. Table 2
summarizes many of the costs associated with an ERP implementation,
the periodicity of the costs, and some examples of magnitude.
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TABLE 2
TCO Comparison Between Software-as-a-Service ERP and On-Premise ERP
SaaS ERP
On-Premise ERP
One-time
None
$$$ variable
Periodic
None
$$ variable
Subscription fee
Annual/recurring
Charged by user,
volume/usage or company
size
None
Annual/recurring
Support costs
Annual/recurring
Hardware costs
Periodic
Minimal (browser)
Extensive
IT infrastructure costs
Recurring
Minimal (Internet
connection)
Extensive
IT personnel/support costs
Recurring
Minimal
Extensive
One-time
$$ variable
$$$ variable
One-time
$$ variable
$$$ variable
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Indeed, based on IDC spending data, we see opportunities for ERP via
SaaS across a broad range of company size and IT sophistication. At
the low end of company size (below $100 million), where businesses
are often living without capabilities such as disaster recovery or
adequate security measures, ERP delivery via SaaS can offer a reduced
TCO versus on-premise ERP and valuable additional capabilities.
Midmarket companies ($100999 million), while likely to have more
extensive internal IT resources, may still be living without some of the
capabilities that larger companies have, and given their business
complexities, they are ideal candidates for ERP via SaaS. At the high
end of the market, large companies ($1 billion and up) may not lack
for IT capabilities, but given the size and breadth of their IT
infrastructure, they will see significant reductions in TCO. We
illustrate this situation in Figure 1, although certainly there may be
outliers (i.e., small companies with comprehensive IT capabilities or
large companies with more limited IT capabilities). The compelling
value proposition for ERP via SaaS is that regardless of where
companies may sit relative to the cost and capability axes, a SaaS ERP
deployment can put a company on the path to the top right corner.
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FIGURE 1
IT Cost/Capability by Company Size
Large
Enterprise
2.1%
IT Cost
(% Rev)
MediumSized
Enterprise
2.8%
3.5%
Small
Enterprise
Comprehensive
Limited
IT Capability
Source: IDC Manufacturing Insights, 2010
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It is also important to point out that sometimes the underlying ROI for
an ERP implementation can be unclear. The business rationale of
moving to a newer, on-premise ERP implementation can be difficult to
justify versus the existing state (i.e., doing nothing). In such cases, a
SaaS alternative can be appealing as a way to "kick the tires" on new
functionality and modernized capabilities.
FUTURE OUTLOOK
Clearly SaaS applications are maturing. Companies that either are
using or plan to use SaaS applications in the next year have grown
considerably over the past few years, suggesting that the barriers to
adoption either real or perceived are being overcome. At IDC
Manufacturing Insights, we see a bright future for SaaS across a broad
range of application areas and for companies ranging from small to
large. We see both SaaS offerings from an increasing number of small
and medium-sized software vendors and hosted options from the wellknown, large industry players.
But not all SaaS vendors are created equal. We talked earlier in this
paper about the difference between single-tenant and multitenant
implementations of SaaS and how the latter are able to more easily scale
to demand without interruptions in service. As SaaS grows in popularity,
and postrecession demand stabilizes, the ability to scale seamlessly is a
critical consideration. Even considering the scale economies, a poor
implementation of SaaS will deliver neither the expected savings nor the
required capabilities. The other point to consider is one of risk in
terms of both disaster recovery and security breaches. There are
immature SaaS vendors in the marketplace, and thus, particularly when
one considers an enterprise application such as ERP, the level of security
and maintenance of business continuity should not be compromised.
There is no doubt that manufacturing companies are much more open
now to considering SaaS as a delivery option, and technology buyers
view it as an increasingly competitive and viable option. Table 3
illustrates the changing perceptions.
TABLE 3
Technology Buyers Consider SaaS Alternative
SaaS as an Option
On Premise Only
2010
75%
25%
2008
45%
55%
2006
15%
85%
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The numbers are not suggesting that in 2010, for example, we expect
75% of applications to be hosted; rather, they suggest that in 2010,
we expect SaaS to be considered as a viable alternative in 75% of
the evaluations. TCO is driving many of these perceptions. As we
have outlined, in the right circumstances, SaaS can drive significant
savings.
SaaS is not without its problems, however. Limited functionality and
security concerns linger, and while these concerns are more perception
than reality, it is important when considering ERP from a SaaS vendor
that appropriate due diligence be applied to ensure the functionality
meets critical business needs. But then, this is really no different from
the evaluation done on an on-premise application, at least not with
regard to functional requirements. With regard to security concerns,
one can make the argument that there are bigger internal threats than
external threats. Small and medium-sized companies cannot afford a
full-time security officer. Overworked employees, a lack of
appropriate diligence, or poor internal security policies can expose
internal applications. Leading SaaS vendors with clear and
documented practices focus significant effort on maintaining high
levels of security; indeed, their very livelihoods depend on a stellar
reputation. But, beware, not all SaaS vendors are as thorough.
Pay close attention and make sure the SaaS vendor has the
infrastructure and business practices in place to ensure that your
business systems are in reliable hands.
Perhaps the more problematic view of SaaS is its role in perpetuating
"shadow IT." SaaS has proven popular in large companies,
particularly, when functions or business units have trouble getting
systems approved through traditional IT channels. Implementing
software in this "go around" way can result in fragmented systems and
inconsistent business processes. This kind of "shadow IT" is less likely
in the case of enterprise applications such ERP, but it is something to
watch out for regardless.
ESSENTIAL GUIDANCE
Application delivery via SaaS is maturing rapidly and is now a wellestablished alternative to delivering business applications and IT tools.
Beyond early-adoption categories such as transportation, global trade,
and CRM, manufacturing companies are increasingly willing to
consider enterprise-level applications such as ERP. Implementation
costs and timescales may be improved and ease of use facilitated.
Based on our conversations with CIOs and technology buyers,
economic results are positive. While we caution users to look broadly
at benefits, the pure cost associated with SaaS is generally very
positive, and most companies report either meeting or even exceeding
expected savings. SaaS is particularly compelling where:
2010 IDC Manufacturing Insights
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