APRIL 13, 2016

ACCRA, GHANA

Introduction

Why this Project

Dos and Donts

Sample Messages

Proposed Celebrities

Partners

Conclusion

This project is part of the

Musicians Union of Ghana
(MUSIGA) contribution to a
peaceful and credible
Presidential and Parliamentary
Election 2016. The project
involves the underlisted:
Peace Walks and Fora in all 10
regions
Social media activations
Release of Peace song
compilation of 15 songs and an
All Star Peace song
3 concerts in Techiman, Tamale
and Accra

The Project runs from April

2016 to January 2017

The rationale is to
foster national peace
building using music
and our celebrities and
their huge fan bases
and ability to impact
their fans to drive the
message for peaceful
elections.
using their star power,
the celebrities will
influence their fans
positively to ensure
peaceful elections in
2016.

Why this project?

Project Outline

Budget

A peaceful, credible and

violence free elections in 2016
Enhanced voter education and
voter turn out for 2016
elections
The Project seeks to focus the
view of the electorate on
elections as peaceful processes
for national development
To inform and educate voters
on the proper way to vote and
encourage them to vote.

Be patriotic
Be mindful of your utterances
Be assertive
Be enthusiastic about peace and credible
elections

Avoid partisan bias

Avoid party colors in your outfits for the
various programmes
Avoid condemning personalities and rather
attack behaviours
Avoid running down political parties

Ghana is the only country we

have, lets keep it safe
Elections is part of democracy
but it doesnt have to be
violent
Ghana is a bastion of
democracy, lets maintain that
status
Ghana first, partisan politics
second
United we stand, divided we
fall

Do not lose your family and

loved ones to electoral
violence
Dont be someones pawn,
your life is all you have
Life is sacred, dont destroy it
Lets campaign devoid of
insults and violence, lets win
clean
Credible elections is what we
need, not rigged elections

National Celebrities
Shatta Wale, Samini, Bisa K Dei, Sarkodie, Celestine
Donkor, Becca, Efya, Sarkodie

Regional Celebrities
Each region to select maximum of five celebrities
with online following eg Facebook, Twitter,
Instagram etc and huge following to drive messages
on the ground

National, Regional
and District Security
Task Forces

Electoral Commission

Media

Political Parties

N.C.C.E

Traditional leaders

Religious leaders

NGOs

Youth Leaders

Opinion Leaders

The celebrities featuring in this campaign

should not be ambassadors for any political
party or have endorsed any party or political
personality. It is essential that the Union is
perceived as non-partisan and an ally to all in
our pursuit of a peaceful and credible
elections.