Vision

We are pro-active and people-oriented company committed to provide the benefits of Life Insurance to the public in
general and to the working class in particular, and to pursue profit with honor under the highest ethical standard.

Mission

To ensure that our policyholders get the best insurance plans as well as excellent personalized service at all times;

To faithfully adhere to the values of discipline, integrity, fairness, teamwork and humility in the management of our
affairs;

To constantly exert our efforts through study and research to meet the challenges of the times;

To provide our employees and agency force the opportunity and training for self-improvement and career growth as
well as fair compensation systems;

To give our shareholders a fair return of their investments.

The Philippine Prudential Life Insurance Company, Inc. was founded and organized on
February 18, 1963 by Don DANIEL L. MERCADO, SR. with principal offices then at Escolta,
Manila. Its Incorporators, and the first set of Board Members were drawn from different
sectors of society. They were Justice Roman Ozaeta, Engr. Daniel L. Mercado, Sr., Hon.
Constancio E. Castañeda, Ms. Teodora U. de Mesa, Hon. Brigido R. Valencia, Mr. Sergio
Corpus, Mr. Sixto L. Orosa, Jr., Mr. Ignacio Jao-Tayag, Don Andres Pascual, Justice Pompeyo
Diaz, Mr. Eugenio Unson and Mr. Aniceto M. Guevarra. The company was formed primarily to
meet the growing life insurance requirements of the Filipinos and to help channel dormant
private capital into the bloodstream of the country's infant industries. Philippine Prudential
Life then exerted all efforts to gain and maintain through maximum efficiency-SOLIDITY,
PERMANENCE AND RELIABILITY-all of which it enjoys today.

Philippine Prudential Life Insurance is little known to have pioneered in the issuance of
Mortgage Redemption Insurance (MRI) contracts, designed primarily for groups of borrowers.
This was later on modified to suit the needs of bank borrowers as well as of other financing
institutions through what we now call Credit Life Insurance (CLI) policies.

Philippine Prudential Life Insurance has grown in name and in stature over the years,
moderately but surely. It is solid, permanent and reliable. From Metro Manila, agency offices
have been organized in the provinces and in key cities.

As part of its pledge to serve its growing clientele more efficiently and speedily, its has
purchased a computer system which was installed and made operational since October
1982, thus joining a small and elite number of insurance companies which have gone to
early computerization at that time.

THE PHILIPPINE PRUDENTIAL LIFE has been an acknowledged pioneer in organizing groups of
life insurance companies as a pool to handle a program of protection for some of its clients.
Among them is the Mortgage Security Insurance (MSI) of Philippine National Bank Provident
Fund in 1965. Also, in 1990 in order to address the lack of organized protection program for
private security guards, PPLIC once more organized a group of 14 companies and offered the
Philippine National Police (PNP) the life and accident insurance program for the "Blue
Guards" that remains to this day.
True to its expertise in group insurance and in view of its continuing belief in collaboration
instead of competition, the PPLIC once more organized and led 16 life insurance companies
to provide the government-mandated life and accident insurance program to our Filipino
Overseas Contract Workers (OCW) in 1991. Among the latest was the pioneering group plan
covering all Land Bank of the Philippines borrowers again leading 15 other participating life
insurance companies. These large group contracts has PPLIC as the Lead Company and have
become shining proofs of how far cooperative efforts can succeed even in a highly
competitive milieu. All these are in addition to its various plans designed to suit individual
insureds.

The PPLIC has come this far, and as it has pledged in the past, it will continue to serve the
best interest of the insuring public

PRODUCTS & SERVICES – Philippine Prudential Life Insurance Company Incorporated wishes
to provide insurance policies for the future of the Filipino people in time of need.

 Individual Plans
1 WHOLE LIFE
Provides for the payment of the Face Amount upon the death of the insured,
anytime it may occur. Protection for as long as the insured lives, regardless of the
condition of his health. When the insured reaches his anniversary nearest age 100,
the policy matures as an endowment for its face value. It offers the lowest premium
outlay among the permanent plans. It accumulates a reserve, which gradually
reaches a substantial level and eventually equals the face of the policy. It offers the
optimum combination of PROTECTION and INVESTMENT. Very flexible because it was
designated originally to preserve the policyholder's equity in the policy reserve; the
surrender provisions may be used to adapt to changing circumstances and needs of
the insured. Being flexible, it may be converted to any of the other permanent plans.
Its Non-Forfeiture Provisions with guaranteed benefits therein are available where the
policy has been enforced for three years. Recommended for those whose needs are
for FAMILY protection; for young men and women especially the ones with small
income; also for business protection, or for those desirous of setting up a "Clean-Up
Fund".
2 OLD AGE ENDOWMENT
3 REGULAR ENDOWMENT
4 LIMITED PAYMENT LIFE
5 10 YEAR TERM LIFE INSURANCE
 Group Plan
1 PHILIPPINE NATIONAL POLICE-SECURITY AGENCIES AND GUARDS SUPERVISION
DIVISION (PNP-SAGSD)
2 MORTGAGE REDEMPTION INSURANCE (MRI)
3 GROUP LIFE, ACCIDENT, BURIAL BENEFIT PLAN (LABB)
4 HOSPITAL CONFINEMENT DAILY BENEFIT (HCDB)
5 GROUP ACCIDENTAL DEATH & DISMEMBERMENT (GADD)
6 CREDIT LIFE INSURANCE (CLI)
7 GROUP ANNUAL RENEWABLE TERM PLAN FOR OVERSEAS FILIPINO CONTRACT
WORKER (OFCW-OSL)
 Optional Coverage
1 QUARANTINE INDEMNITY
2 PASSENGER AVIATION INDEMNITY PASSENGER AVIATION INDEMNITY
3 ACCIDENT INDEMNITY (AI)
 Direct Marketing Plans
1 Money Guarantee Plus Plan
2 Prime Life 40 Plus Plan
3 Double Security Plus
4 Health Support