Juice in Denmark

JUICE IN DENMARK
Euromonitor International
February 2016
JUICE IN DENMARK
Passport
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 2
Category Data .............................................................................................................................. 3
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Table 15
Table 16
Table 17
Off-trade Sales of Juice by Category: Volume 2010-2015 ........................... 3

Off-trade Sales of Juice by Category: Value 2010-2015 .............................. 3
Off-trade Sales of Juice by Category: % Volume Growth 2010-2015 ........... 4
Off-trade Sales of Juice by Category: % Value Growth 2010-2015 .............. 4
Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015 .............. 4
Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): %
Volume 2010-2015 ....................................................................................... 5
Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume
2010-2015 .................................................................................................... 5
Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs
Ambient: % Volume 2010-2015 ................................................................... 5
Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient:
% Volume 2010-2015................................................................................... 5
NBO Company Shares of Off-trade Juice: % Volume 2011-2015 ................ 6
LBN Brand Shares of Off-trade Juice: % Volume 2012-2015....................... 6
NBO Company Shares of Off-trade Juice: % Value 2011-2015 ................... 7
LBN Brand Shares of Off-trade Juice: % Value 2012-2015.......................... 8
Forecast Off-trade Sales of Juice by Category: Volume 2015-2020 ............ 9
Forecast Off-trade Sales of Juice by Category: Value 2015-2020 ............... 9
Forecast Off-trade Sales of Juice by Category: % Volume Growth
2015-2020 .................................................................................................. 10
Forecast Off-trade Sales of Juice by Category: % Value Growth 20152020 ........................................................................................................... 10
JUICE IN DENMARK
JUICE IN DENMARK
HEADLINES
Juice registers current retail value growth of 5% to reach DKK2.0 billion and retail volume
growth of 1% to reach 111 million litres in 2015
Nectars boosts sales of juice in Denmark in 2015
Rynkeby Foods remains the clear leader with 40% of retail volume sales
Juice is expected to register a retail value CAGR of 9% (constant 2015 prices) over the
forecast period to reach DKK3.0 billion and a retail volume CAGR of 4% to reach 134 million
litres in 2020
TRENDS
Unfrozen nectars was the fastest-growing category in juice, with a 100% retail volume
increase in 2015. The category grew from low base of under 1 million litres in 2013 to 7 million
litres in 2015. The category was boosted by the escalating popularity of drinking aloe vera
nectars and launches by Rynkeby Foods. Hansen & Co launched Aloe Vera Njie, which is a
Swedish brand owned by Njie Group. Aloe Vera Njie is a superfruit nectar, rich in nutrients,
with superior antioxidant quality and potential health benefits. Rynkeby Foods launched a
product extension to its Rynkeby brand in unfrozen nectars. Rynkeby was the leading brand
in juice in 2015, and has a long-standing presence in reconstituted 100% juice category.
Total volume sales of juice declined at the start of the review period, as a consequence of the
high sugar content of the drink, which encouraged more consumers to switch to other types of
soft drinks or tap water. However there was no drop in 2013 and 2015, which could have
been a consequence of the removal of the sugar tax. The tax was reduced by 50% during
summer 2013 and abolished on 1 January 2014. The boost came from unfrozen juice drinks
and unfrozen nectars, since 100% juice was not negatively affected as the tax did not apply to
such products. Apart from that the appearance of aloe vera drinks in unfrozen nectars
contributed to further growth of the category.
Retail unit prices of juice increased in 2014 and 2015, despite the removal of the sugar tax,
after a decline in 2013. Unit prices were boosted by unfrozen nectars, thanks to aloe vera
drinks. The unit price of aloe vera drinks is high for example, 1 litre of Aloe Vera Njie cost
almost DKK40. The product comes in 50cl PET bottles the brand owners focus on quality
and image combined with the small pack size result in a high unit price.
The most popular juice flavours are orange and apple, however the popularity of these
claimed over the last decade due to the advance of more speciality and exotic flavours, such
as grapefruit and mixed fruits. There were many variants available in 2015 combinations of
various types of fruit offered in small quantities.
Packaged juice faced growing competition from freshly squeezed juice, smoothies and bottled
water in foodservice, particularly cafs and full-service restaurants. Hotels tend to offer the
option of freshly squeezed juice, mainly orange juice, which clearly boosts sales of fruit at the
expense of sales of juice products in Denmark.
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JUICE IN DENMARK
COMPETITIVE LANDSCAPE
Danish player Rynkeby Foods remained the clear leader with 40% of retail value sales in
2015. The company is present in 100% juice and in the fastest-growing category unfrozen
nectars. The company sells the brands God Morgon and Rynkeby (both owned by Arla Foods
Amba at a global level), and Tropicana (PepsiCo Inc).
Hansen & Co A/S registered the strongest retail volume growth of 151% in 2015. The
companys share increased by one percentage point due to surging sales of the Aloe Vera
Njie brand in nectars, which is a Swedish aloe vera drink. The drink, which was launched in
2014, boosted volume sales of nectars from a low base in Denmark.
Juice is dominated by regional and local players, mainly due to the prominent position of
Rynkeby Foods. Coop Danmark A/S ranked second with 11% of retail volume sales in 2015.
Rynkeby Foods is not only a leading player in juice but also is an active innovator, which was
reflected in several new product launches. In June 2015, the company launched Rynkeby
Naturig Tranebr nectars (a new addition to the Naturig range) and Rynkeby Sport Concentrated Beetroot (beetroot juice flavoured with lime, passion fruit, lemon juice and
vitamin C, which claims to reduce fatigue and exhaustion).
Hansen & Co was another active player in terms of product launches. The company launched
Firefly, which is an old favourite relaunched in 400ml PET and 330ml glass bottles. Firefly
does not contain any artificial flavours, but is packed with fruit of the highest quality and
seasoned with natural ingredients. The company launched Cocomax, which is 100% coconut
water, Bornholms Mosteri (which is produced by socially marginalised people who get an
opportunity for a new life in an inclusive workplace where production is adapted for
employees' needs for quiet time and gentleness), and Njie Aloe Vera nectar.
PROSPECTS
Unfrozen nectars will be the fastest-growing category in juice, helping juice as a whole record
positive growth over the forecast period in Denmark. The brand Njie Aloe Vera is expected to
see further growth over the forecast period, which might be accompanied by other aloe vera
nectars at the beginning of the forecast period. Aloe vera drinks sales are driven by the
products healthy image, due to its high content of nutrients, superior antioxidant quality and
potential health benefits.
Juice is expected to register a retail volume CAGR of 4% over the forecast period, fuelled by
surging sales of nectars. Unfrozen nectars is expected to register a retail volume CAGR of
33% over the forecast period, with growth from a low base. The trend towards consuming
high-sugar-content products less often is set to continue over the forecast period.
A threat to the category will be products relatively high sugar content, which will be reflected
in flat retail volume growth in 100% juice as a result of its high sugar content. Another threat
to growth would be the reintroduction of sugar tax, although this is unlikely in the foreseeable
future. Discussions about the acidic content of juice, which can corrode teeth, in social media
could be another threat to growth.
It is expected that even more high quality juice products with a focus on health will be
introduced. These products will be usually packed in PET bottles, which will reflect the juices
higher quality. PET bottles are transparent, and contents can be easily seen and scrutinised.
Consumers will continue to indulge themselves with freshly-squeezed juice and smoothies,
which fit better with the healthy lifestyle and on-the-go consumption trends.
Juice is expected to go through significant transformations which will take a long time but
change the face of the product category significantly. It is expected that even more brands will
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JUICE IN DENMARK
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be launched in PET bottles, which make the product more visible and premium positioned.
The focus on high quality and low sugar content will remain important, as competition from
freshly-squeezed juice from fresh fruit will intensify.
Growth opportunities lie in nectars, where aloe vera drinks are launched usually. However,
the appearance of aloe vera-based drinks in other categories with the right marketing and
image would boost sales of 100% juice or juice drinks. Coconut water has yet to make a
major breakthrough in juice but this remains a possibility, despite the focus on aloe vera
drinks.
Aloe vera drinks are expected to remain popular and be the key drivers of juice. Flavour
extensions are usually launched temporarily to keep certain brands active and catch the
attention of even more consumers. If a certain flavour is successful it is expected to remain
available for longer.
CATEGORY DATA
Table 1
Off-trade Sales of Juice by Category: Volume 2010-2015
million litres
100% Juice
- Frozen 100% Juice
- Not from Concentrate
100% Juice
- Reconstituted 100%
Juice
Juice Drinks (up to 24%
Juice)
- Frozen Juice Drinks
- Unfrozen Juice Drinks
Nectars (25-99% Juice)
- Frozen Nectars
- Unfrozen Nectars
Juice
Source:
2010
2011
2012
2013
2014
2015
108.9
7.7
103.1
7.4
100.6
7.8
100.3
8.2
94.7
9.1
91.9
9.8
101.2
95.8
92.8
92.1
85.6
82.2
10.3
10.2
10.6
11.1
11.6
12.0
10.3
0.8
0.8
120.0
10.2
0.7
0.7
114.1
10.6
0.8
0.8
112.0
11.1
0.8
0.8
112.2
11.6
3.6
3.6
109.9
12.0
7.2
7.2
111.1
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2
Off-trade Sales of Juice by Category: Value 2010-2015
DKK million
100% Juice
- Frozen 100% Juice
- Not from Concentrate
100% Juice
- Reconstituted 100%
Juice
Juice)
- Frozen Nectars
2010
2011
2012
2013
2014
2015
1,572.1
250.6
1,588.0
238.4
1,558.1
255.6
1,546.4
266.1
1,475.0
294.3
1,438.6
314.2
1,321.5
1,349.6
1,302.5
1,280.4
1,180.7
1,124.4
268.0
263.8
271.8
283.5
296.0
308.0
268.0
16.1
-
263.8
14.4
-
271.8
20.0
-
283.5
20.2
-
296.0
102.2
-
308.0
216.5
-
JUICE IN DENMARK
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- Unfrozen Nectars
Juice
Source:
16.1
1,856.1
14.4
1,866.1
20.0
1,849.9
20.2
1,850.2
102.2
1,873.2
216.5
1,963.2
Table 3
Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
% volume growth
100% Juice
- Frozen 100% Juice
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
Juice Drinks (up to 24% Juice)
- Frozen Nectars
- Unfrozen Nectars
Juice
2014/15
2010-15 CAGR
2010/15 Total
-2.9
7.0
-4.0
3.6
3.6
100.0
100.0
1.1
-3.3
5.0
-4.1
3.1
3.1
54.9
54.9
-1.5
-15.6
27.4
-18.8
16.7
16.7
791.5
791.5
-7.4
Source:
Table 4
Off-trade Sales of Juice by Category: % Value Growth 2010-2015
% current value growth
100% Juice
- Frozen 100% Juice
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Frozen Nectars
- Unfrozen Nectars
Juice
2014/15
2010-15 CAGR
2010/15 Total
-2.5
6.8
-4.8
4.0
4.0
111.8
111.8
4.8
-1.8
4.6
-3.2
2.8
2.8
68.2
68.2
1.1
-8.5
25.4
-14.9
15.0
15.0
1,244.8
1,244.8
5.8
Source:
Table 5
Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
% retail volume
Apple
Grapefruit
Mixed fruits
Orange
Pineapple
Other flavours
Total
2010
2011
2012
2013
2014
2015
26.0
3.0
18.0
42.0
4.0
7.0
100.0
26.0
3.0
19.0
41.0
3.0
8.0
100.0
25.5
3.5
19.5
41.0
3.0
7.5
100.0
26.4
3.7
19.1
41.2
2.8
6.8
100.0
27.7
3.9
18.7
41.0
2.5
6.2
100.0
28.0
4.2
18.5
40.8
2.3
6.2
100.0
JUICE IN DENMARK
Source:
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Table 6
Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume
2010-2015
% retail volume
Apple
Grapefruit
Mixed fruits
Orange
Pineapple
Other flavours
Total
Source:
2010
2011
2012
2013
2014
2015
26.0
1.0
22.0
43.0
3.0
5.0
100.0
26.0
1.0
23.0
42.0
3.0
5.0
100.0
25.5
1.0
23.5
41.5
3.0
5.5
100.0
26.1
1.0
24.0
41.3
3.0
4.6
100.0
26.2
1.0
24.1
41.3
3.0
4.4
100.0
26.2
1.0
24.2
41.1
3.0
4.5
100.0
Table 7
Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
% retail volume
Apple
Cranberry
Grapefruit
Orange
Pineapple
Other flavours
Total
Source:
2010
2011
2012
2013
2014
2015
25.0
25.0
1.5
40.0
3.0
5.5
100.0
25.0
25.0
1.0
39.0
2.5
7.5
100.0
24.5
25.5
1.0
38.5
2.5
8.0
100.0
25.5
26.0
1.0
38.0
2.5
7.0
100.0
26.0
26.0
1.0
38.0
2.5
6.5
100.0
26.5
26.5
1.0
38.0
2.5
5.5
100.0
Table 8
Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient:

% Volume 2010-2015
% retail volume
Chilled Juices
Frozen
Ambient Juices
Total
Source:
2010
2011
2012
2013
2014
2015
78.5
21.5
100.0
79.0
21.0
100.0
77.0
23.0
100.0
78.0
22.0
100.0
79.0
21.0
100.0
79.5
20.5
100.0
Table 9
Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: %

Volume 2010-2015
% retail volume
Chilled Juices
2010
2011
2012
2013
2014
2015
5.3
5.5
4.5
5.0
5.5
5.8
JUICE IN DENMARK
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Frozen
Ambient Juices
Total
Source:
Table 10
94.8
100.0
95.0
100.0
94.5
100.0
94.3
100.0
NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Rynkeby Foods A/S

Coop Danmark A/S
Co-Ro Food A/S
Dagrofa ApS
Royal Unibrew A/S
Rudolf Wild GmbH & Co KG
Hansen & Co A/S
Innocent ApS
Kavli A/S, O
Valslille Handel ApS
Dansk Supermarked A/S
Lidl Danmark K/S
Froosh ApS
Selected Goods A/S
Harboes Bryggeri A/S
Urtekram A/S
Aldi Marked AS
Sbogaard A/S
Premium Beer Import ApS
Eckes-Granini
International
Coca-Cola Tapperierne A/S
This Water Denmark A/S
ARC A/S
Carlsberg Danmark A/S
Other Private Label
Others
Total
Table 11
95.5
100.0
% off-trade volume
Company
Source:
94.5
100.0
2011
2012
2013
2014
2015
43.5
10.0
5.6
3.9
3.1
0.3
0.7
1.1
1.0
0.7
0.8
0.2
0.3
0.4
0.2
0.2
0.1
0.1
3.8
42.1
10.7
5.7
4.2
1.8
3.3
0.2
1.0
1.4
1.1
0.8
0.9
0.3
0.4
0.4
0.3
0.2
0.1
0.1
3.3
40.7
11.4
5.4
4.5
3.6
3.4
0.2
1.3
1.5
1.1
0.9
0.9
0.4
0.3
0.3
0.3
0.1
0.1
0.1
2.9
39.7
11.0
5.8
4.2
3.9
3.4
0.9
1.4
1.6
1.3
1.0
1.0
0.5
0.3
0.4
0.3
0.1
0.1
0.1
2.8
40.1
10.6
6.1
4.1
4.0
3.7
2.1
1.7
1.6
1.1
1.1
1.0
0.6
0.4
0.4
0.3
0.1
0.1
0.1
-
2.2
0.1
10.4
11.1
100.0
1.8
11.0
8.9
100.0
1.8
11.8
7.1
100.0
1.7
11.8
6.6
100.0
12.0
8.9
100.0
LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
% off-trade volume
Brand (GBO)
Rynkeby (Arla Foods
Amba)
X-Tra (Private Label)
First Price
(Private Label)
Nikoline
God Morgon (Arla
Foods Amba)
Coop (Private Label)
Capri-Sun (Deutsche
Company (NBO)
2012
2013
2014
2015
Rynkeby Foods A/S
32.2
30.8
30.4
30.6
Coop Danmark A/S

Dagrofa ApS
6.8
4.2
7.3
4.5
6.9
4.2
6.9
4.1
Royal Unibrew A/S

Rynkeby Foods A/S
1.8
3.8
3.6
3.7
3.9
3.5
4.0
3.9
Coop Danmark A/S

3.7
3.3
3.9
3.4
3.7
3.4
3.7
3.7
JUICE IN DENMARK
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SiSi-Werke GmbH &

Co KG)
Sun C
Aloe Vera Njie
(Njie Group AB)
Sunjoy
Suntop
Innocent (Coca-Cola
Co, The)
Valslille (EckesGranini Group GmbH)
Frugtpressen
(Private Label)
Grnnegaarden
(Kavli Holding AS)
Fairglobe (Private
Label)
Tropicana (PepsiCo
Inc)
Kavli (Kavli
Holding AS)
Froosh
Pure Juice
Biotta (Thurella AG)
MySmoothie (My
Goodness Ltd)
Solevita (Private
Label)
Plein Sud (Private
Label)
Ocean Spray (Ocean
Spray Cranberries
Inc)
Aldi (Private Label)
Sbogaard
Organic Human
Snapple (Dr Pepper
Snapple Group Inc)
Rubicon (Barr (AG)
Plc)
Granini (EckesGranini Group GmbH)
Solita (Carlsberg A/
S)
Minute Maid (CocaCola Co, The)
Irma (Private Label)
Other Private Label
(Private Label)
Others
Total
Source:
Table 12
Co-Ro Food A/S

Hansen & Co A/S
2.4
-
2.2
-
2.1
0.7
2.2
2.0
Co-Ro Food A/S

Co-Ro Food A/S
Innocent ApS
1.2
1.6
1.0
1.2
1.6
1.3
1.6
1.6
1.4
1.8
1.7
1.7
1.1
1.1
1.3
1.1
0.8
0.9
1.0
1.1
Kavli A/S, O
0.8
0.9
1.0
1.0
Lidl Danmark K/S
0.6
0.6
0.6
0.7
Rynkeby Foods A/S
0.5
0.5
0.6
0.6
Kavli A/S, O
0.5
0.6
0.6
0.6
Froosh ApS
Urtekram A/S
Selected Goods A/S
0.3
0.4
0.3
0.2
0.4
0.3
0.3
0.2
0.5
0.4
0.3
0.2
0.6
0.4
0.3
0.3
Lidl Danmark K/S
0.2
0.2
0.2
0.2
Lidl Danmark K/S
0.1
0.1
0.2
0.2
Hansen & Co A/S
0.1
0.1
0.1
0.2
Aldi Marked AS
Sbogaard A/S
Selected Goods A/S
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
Hansen & Co A/S
0.0
0.0
0.0
0.0
Eckes-Granini
International
3.3
2.9
2.8
0.9
0.9
0.8
1.0
0.9
0.8
0.2
11.0
0.3
11.8
0.4
11.8
12.0
15.1
100.0
13.3
100.0
12.2
100.0
14.2
100.0
2014
2015
Coop Danmark A/S

Other Private Label
Others
Total
NBO Company Shares of Off-trade Juice: % Value 2011-2015
% off-trade value rsp

Company
2011
2012
2013
JUICE IN DENMARK
Passport
Rynkeby Foods A/S

Co-Ro Food A/S
Coop Danmark A/S
Hansen & Co A/S
Innocent ApS
Royal Unibrew A/S
Dagrofa ApS
Kavli A/S, O
Froosh ApS
Lidl Danmark K/S
Selected Goods A/S
Urtekram A/S
Sbogaard A/S
Aldi Marked AS
Eckes-Granini
International
This Water Denmark A/S
ARC A/S
Carlsberg Danmark A/S
Other Private Label
Others
Total
Source:
Table 13
39.7
6.9
7.5
5.3
0.3
1.8
2.9
1.7
2.0
0.7
0.8
0.9
0.7
0.3
0.5
0.2
0.1
0.2
4.6
38.0
7.0
7.9
5.6
0.2
2.5
1.9
3.0
2.1
2.2
0.8
1.0
1.0
0.8
0.4
0.5
0.2
0.1
0.2
4.1
37.4
6.8
8.5
5.6
0.2
3.2
3.8
3.2
2.3
2.2
1.1
1.1
1.0
0.8
0.4
0.4
0.2
0.1
0.1
3.4
36.5
7.2
8.1
5.5
1.8
3.7
3.9
2.7
2.3
2.2
1.2
1.2
1.0
0.8
0.4
0.4
0.2
0.1
0.1
3.1
38.1
7.4
6.8
5.6
4.6
4.5
3.8
2.3
2.2
1.9
1.6
1.3
1.0
0.9
0.4
0.4
0.2
0.1
0.1
-
2.8
0.3
7.6
12.3
100.0
2.2
8.0
10.3
100.0
2.0
8.4
8.1
100.0
1.7
7.9
8.1
100.0
7.5
9.4
100.0
LBN Brand Shares of Off-trade Juice: % Value 2012-2015
% off-trade value rsp

Brand (GBO)
Rynkeby (Arla Foods
Amba)
Capri-Sun (Deutsche
SiSi-Werke GmbH &
Co KG)
God Morgon (Arla
Foods Amba)
Innocent (Coca-Cola
Co, The)
Aloe Vera Njie
(Njie Group AB)
X-Tra (Private Label)
Nikoline
Suntop
Coop (Private Label)
Sunjoy
First Price
(Private Label)
Valslille (EckesGranini Group GmbH)
Sun C
Froosh
Grnnegaarden
Company (NBO)
2012
2013
2014
2015
Rynkeby Foods A/S
26.6
25.0
24.7
26.8
5.6
5.6
5.5
5.6
Rynkeby Foods A/S
4.8
4.7
4.5
5.0
Innocent ApS
2.5
3.2
3.7
4.5
1.5
4.4
Coop Danmark A/S

Royal Unibrew A/S
Co-Ro Food A/S
Coop Danmark A/S
Co-Ro Food A/S
Dagrofa ApS
4.9
1.9
2.5
2.6
1.9
3.0
5.2
3.8
2.4
2.8
1.9
3.2
4.8
3.9
2.6
2.6
2.4
2.7
4.3
3.8
2.8
2.5
2.5
2.3
2.2
2.2
2.2
1.9
Co-Ro Food A/S

Froosh ApS
Kavli A/S, O
2.1
0.8
1.5
2.0
1.1
1.6
1.9
1.2
1.7
1.8
1.6
1.6
Hansen & Co A/S
JUICE IN DENMARK
Passport
(Kavli Holding AS)

Frugtpressen
(Private Label)
Tropicana (PepsiCo
Inc)
Fairglobe (Private
Label)
Kavli (Kavli
Holding AS)
MySmoothie (My
Goodness Ltd)
Biotta (Thurella AG)
Pure Juice
Organic Human
Sbogaard
Ocean Spray (Ocean
Spray Cranberries
Inc)
Snapple (Dr Pepper
Snapple Group Inc)
Plein Sud (Private
Label)
Solevita (Private
Label)
Aldi (Private Label)
Rubicon (Barr (AG)
Plc)
Granini (EckesGranini Group GmbH)
Minute Maid (CocaCola Co, The)
Solita (Carlsberg A/
S)
Irma (Private Label)
Other Private Label
(Private Label)
Others
Total
Source:
1.0
1.1
1.2
1.3
Rynkeby Foods A/S
1.0
1.0
1.0
1.0
Lidl Danmark K/S
0.7
0.7
0.8
0.8
Kavli A/S, O
0.7
0.7
0.7
0.7
Selected Goods A/S
0.6
0.6
0.5
0.6
Urtekram A/S
Selected Goods A/S
Sbogaard A/S
Hansen & Co A/S
0.4
0.5
0.3
0.2
0.1
0.4
0.4
0.2
0.2
0.1
0.4
0.4
0.2
0.2
0.2
0.4
0.4
0.2
0.2
0.2
0.1
0.1
0.1
0.1
Lidl Danmark K/S
0.1
0.1
0.1
0.1
Lidl Danmark K/S
0.1
0.1
0.1
0.1
Aldi Marked AS
Hansen & Co A/S
0.2
0.0
0.1
0.0
0.1
0.0
0.1
0.0
Eckes-Granini
International
4.1
3.4
3.1
1.3
1.2
1.0
0.8
0.8
0.7
Coop Danmark A/S

Other Private Label
0.4
8.0
0.5
8.4
0.7
7.9
7.5
16.4
100.0
15.2
100.0
14.7
100.0
15.1
100.0
Others
Total
Table 14
Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
million litres
100% Juice
Juice)
Juice
Source:
2015
2016
2017
2018
2019
2020
91.9
12.0
90.7
12.4
90.6
12.7
90.7
13.0
91.0
13.3
91.4
13.6
7.2
111.1
12.1
115.2
17.1
120.4
22.0
125.8
26.3
130.6
29.5
134.4
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 15
Forecast Off-trade Sales of Juice by Category: Value 2015-2020
DKK million
JUICE IN DENMARK
Passport
100% Juice
Juice)
Juice
Source:
2015
2016
2017
2018
2019
2020
1,438.6
308.0
1,426.0
318.7
1,427.7
331.4
1,446.5
346.6
1,471.5
364.3
1,495.0
380.8
216.5
1,963.2
407.7
2,152.4
603.5
2,362.6
804.4
2,597.4
982.6
2,818.3
1,117.4
2,993.3
trade sources
Table 16
Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
% volume growth
100% Juice
Juice
Source:
Table 17
2015/16
2015-20 CAGR
2015/20 Total
-1.3
3.2
67.5
3.7
-0.1
2.5
32.5
3.9
-0.6
13.1
307.8
20.9
trade sources
Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
% constant value growth
100% Juice
Juice
Source:
2015/2016
2015-20 CAGR
2015/20 TOTAL
-0.9
3.5
88.3
9.6
0.8
4.3
38.8
8.8
3.9
23.6
416.1
52.5
trade sources
10

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JUICE IN DENMARK

LIST OF CONTENTS AND TABLES

Off-trade Sales of Juice by Category: Volume 2010-2015 ........................... 3

Off-trade Sales of Juice by Category: Volume 2010-2015

Off-trade Sales of Juice by Category: Value 2010-2015

Off-trade Sales of Juice by Category: % Volume Growth 2010-2015

Off-trade Sales of Juice by Category: % Value Growth 2010-2015

% current value growth

Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015

Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015

Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient:

Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: %

NBO Company Shares of Off-trade Juice: % Volume 2011-2015

Rynkeby Foods A/S

LBN Brand Shares of Off-trade Juice: % Volume 2012-2015

Rynkeby Foods A/S

Coop Danmark A/S

Royal Unibrew A/S

Coop Danmark A/S

SiSi-Werke GmbH &

Co-Ro Food A/S

Co-Ro Food A/S

Valslille Handel ApS

Dansk Supermarked A/S

Lidl Danmark K/S

Rynkeby Foods A/S

Lidl Danmark K/S

Lidl Danmark K/S

Hansen & Co A/S

Hansen & Co A/S

Coca-Cola Tapperierne A/S

Coop Danmark A/S

NBO Company Shares of Off-trade Juice: % Value 2011-2015

% off-trade value rsp

Rynkeby Foods A/S

LBN Brand Shares of Off-trade Juice: % Value 2012-2015

% off-trade value rsp

Rynkeby Foods A/S

Rudolf Wild GmbH & Co KG

Rynkeby Foods A/S

Coop Danmark A/S

Valslille Handel ApS

Co-Ro Food A/S

Hansen & Co A/S

(Kavli Holding AS)

Dansk Supermarked A/S

Rynkeby Foods A/S

Lidl Danmark K/S

Selected Goods A/S

Premium Beer Import ApS

Lidl Danmark K/S

Lidl Danmark K/S

Coca-Cola Tapperierne A/S

Coop Danmark A/S

Forecast Off-trade Sales of Juice by Category: Volume 2015-2020

Forecast Off-trade Sales of Juice by Category: Value 2015-2020

Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020

Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020

% constant value growth

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