Xavier Izaguirre López

Telephone: 079 46 04 01 58

E-mail: xavi.izaguirre@gmail.com

Twitter: @xavi_izaguirre

EXECUTIVE SUMMARY OF SKILLS & EXPERIENCES

• MA Graduate in Marketing Communications

• Graduate in Social Psychology
• International and multi-sector experience in both PR and Marketing
• Knowledgeable and experienced in deploying and analysing Social Media.
• Skilled in online marketing, community management, web development and SEO.
• Proactive and passionate.
• Able to communicate effectively at all levels within an organization.
• Creative in problem solving.
• Hardworking and passionately conscientious about adding value to my employer
• Ambitious
• Very analytic with a highly scientific approach to results.

JOB EXPERIENCE

02/2010 – Present – Combat London – Online Marketing Manager

• Responsible for all the blog development, graphic design, Online marketing (Adsense,
Analytics and SEO), Online PR, Social Media, and Community Management.
• See the website here.

07/2009 – Present – social media library – Social Media Manager

• Research Social Media outlets and identify key influencers to assist our clients in their
social media strategy.
• Assist our clients with their campaigns regarding the use of Social Media, mainly Twitter.
• Responsible for the Twitter account towards lead generation and brand awareness.
• Contributor to the blog with Analysis on Social Media tools and best practise (see my
articles here)

05/2009 – 07 - 2009 - London School of Public Relations – Social media developer

Xavier Izaguirre López
• Lead a content marketing strategy with the aim of portraying the company as thought
leader.
• Responsible for implementing a dynamic and fruitful Social Media strategy: a blog, a
Facebook profile, a twitter account and a Linkedin profile
• Create, design, implement and manage a wiki for internal and student communications.
• Responsible for the graphic design and printing of the company.
• Bridge between the web designer and the organization in the current website revamping:
SEO analysis, usability research, project management.

09/2008 – 05/2009 - Barquero Audiovisuals – Marketing Assistant

( Events agency )

• Managed relationships with key media.

• Responsible for Google Adwords account.
• Assisted the Graphics team with brochures and catalogues design.
• Provided administrative support to key account holders.

08/2008 – 08/2008 - Docklands Light Railway – PR Internship

• Aided with corporate image evaluation

• Analysis of the Blogosphere towards reputation analysis.
• Reference available from David Sanders, PR manager

03/2008 – 07/2008 - Samuel Estates - Marketing Strategist

(Estate agent, Wimbledon, London)

• Responsible for marketing communications strategy of the organization.

• Responsible for the printing and merchandising material.
• Liaised with the advertising agency and media providers.
• Negotiated a sponsorship deal and organized events for the Festival sponsored.
• Implemented a piece of software for email marketing and e-newsletter.

LANGUAGES

• English: Very high, written and spoken

• Portuguese: Fluid in conversation.
• Spanish; Native speaker

IT

• Microsoft Office: Word, Excel, Power Point. Advanced

• Wordpress: Advanced
Xavier Izaguirre López
• Google Adwords, Google Analytics, Google Adsense, Intermediate level
• Photoshop, Illustrator, Flash, Dreamweaver. Intermediate level.
• Knowledge of HTML and CSS.

EDUCATION

2007.2008 Master in Marketing Communications. Westminster University. London. UK.

With distinction.

One year full time MA course focused on Integrated Marketing Communications

suited to an organisation in pursuit of its marketing goals. The modules range
from key areas such as Analysis and Strategy or Marketing Research to more
specific communication tools such as Advertising and Public Relations
management.

2007 Introductory Certificate in Marketing, CIM.

2001-2005 Social Psychology Degree. Universidad de Santiago de Compostela. España.

Five years undergraduate degree in Psychology, specialized in the Social area,

including Economics, HR, Marketing and Consumer Behaviour.

INTERESTS

• Social Psychology, Economic Psychology, Marketing.

• Blogging, Social Media and emerging technologies.
• Cooking.
• Reading and writing.