June 13-June 19, 2016

Background and
Methodology!

"

Adsmvil conducts daily and weekly surveys utilizing its

banner advertising platform. Over the past several
years, it has relied extensively on this type of polling to
conduct market public opinion studies that inform its
advertising strategies. "
Through its geo-location platform, respondents are
identified nationwide from Adsmvils database of over
32 million self identified Latinos. "
Each sample is non-random but is independently
drawn. "
Adsmvil approached FIUs SIPA to engage in a joint
polling effort that involves the donation of Adsmvils
geo-location platform to conduct public opinion surveys
related to the ongoing presidential election campaign in
the United States. "
Adsmvil signed an MOU with FIUs School of
International and Public Affairs to jointly poll through
the duration of the 2016 presidential election. The polls
are conducted jointly with the Latino Public Opinion
Forum (LPOF) established by SIPAs Gordon Institute
for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the

week of-June 13-June 19. This is
the tenth consecutive week of our
poll"
This is the eight consecutive week
of polling."
Banner Advertising Platform and
geo-location of respondents
nationwide"
Sample size for Question A: 9844 "
Sample size for Question B: 4815 "
To date over 200,000 Latinos have
responded to the New Latino Voice."

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

62.3

64.9

64.4

67.4

Other
68.2

Trump
77.4

74

74.7

76.2

14
8.7

16.5
9.5

17.3

16.1
7.7

75.2

4521
25.9

23.3

23.2

11.8

11.9

12.4

April
11-15

April
18-22

April
23-30

18.6
13.9

May 3-9

16.7
15.1
May
10-16

May
17-23

17.2
7.5

May 24- Jun2-June June 6-12 June

June 1
5
13-19

If the elec-ons were held today for whom would you vote?
75.2%

17.2%
7.5%
Clinton

Other

Trump

If the elec-ons were held today for whom would you vote?
Clinton
76.0%

Other

Trump
74.2%

17.9%
6.1%
Male

16.2%
9.6%

Female
8

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

80.2%

79.0%

66.1%

65.5%

25.4%

21.1%

18-24

15.8%

14.4%

13.4%
6.5%

4.1%

25-44

45-64

8.4%

65
9

If the elec-ons were held today for whom would you vote?
Clinton
80.7%

Other

Trump

79.5%

74.5%

74.8%
66.6%

26.1%
16.1%
9.4%

Elementary

13.9%
5.4%
Middle

13.5%
7.0%
High

17.2%
8.0%

7.3%

Undergraduate

Graduate
10

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

12

Principal Issue
Economy

8.6
14.6

18.7

19.7

10.3
14.1
14.7

21.9

EducaJon

Employment

ImmigraJon

Other

Health

11.1

10

8.8

9.2

9.7

13.9

12.4

11.7

12.4

13.5

12

12.3

11.6

11.8

12.6

10.8

26

24.3

23.1

23.7

16.5

18.6

15

8.2

22.8
23.2

14.2

15.3

16.3

5.3

5.1

5.1

5.6

3.6

5.1

18.8

18.6

18.6

18.6

20.3

18.1

16.5

10.6
13.5
10.4

10.4
12.2

22

16.1

17.6

April 11-15 April 18-22 April 23-30 May 3-9 May 10-16 May 17-23 May 24-
June 1

20.5

19.1
19.5

17

Security

5.6

6.7

22.1

20.6

June 2-5

13.1
6.9
17.8

June 6-12 June 13-19

13

LaJnos expressed greatest concern about security surpassing concerns about

immigraJon and the economy. The most likely reason is the Orlando massacre that
aected the LaJno community directly.
Principal Issue
Security

19.7
18.8

8.6

23.1

23.7

18.6

18.6

18.6

10.3

10.8

11.1

21.9

April 11-15 April 18-22 April 23-30

May 3-9

ImmigraJon
26

20.3

Economy

24.3

23.2

22.8
22.1

20.6
10.6

18.1

16.5

8.8

9.2

9.7

May 10-16 May 17-23

May 24-
June 1

June 2-5

10

22

20.5
19.1
17.8

June 6-12 June 13-19

14

Principal Issue
20.5%

19.1%

17.8%

Highest recorded since launch of NLV

13.1%

12.2%
10.4%

6.9%

Economy

EducaJon

Employment

ImmigraJon

Other

Health

Security
15

Principal Issue
Economy

EducaJon

19.0%
9.1%
10.6%

Employment

ImmigraJon

Other

Health

Security

22.3%
12.1%
14.3%

20.8%
17.0%
12.3%
6.8%

14.0%
6.9%

21.3%

Male

13.4%

Female
16

Principal Issue
Economy

17.9%
7.5%
17.3%
17.1%
9.5%
10.0%

EducaJon

Employment

ImmigraJon

21.9%

23.1%

10.7%

9.6%
5.8%

10.9%
20.1%
14.2%
6.5%

20.5%

15.7%

18-24

25-44

Other

Health

Security

15.3%
15.6%
19.6%

22.0%
14.4%
11.8%
6.2%
21.5%

45-64

17.5%
4.1%
13.4%

65+
17

Principal Issue
Economy

13.4%
13.0%

21.6%
12.3%
16.7%
3.7%
19.2%

Elementary

EducaJon

Employment

ImmigraJon

16.4%

19.5%

12.1%

8.4%

11.4%
19.1%

11.6%

Other

Health

Security

23.5%

20.8%

9.9%

12.8%

8.9%

16.8%

23.4%

20.3%

13.6%

11.2%

9.8%

5.8%

7.7%

9.6%

14.5%

17.7%

18.4%

17.5%

Middle

High

Undergraduate

Graduate

21.7%
4.8%

12.8%

18

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