InsideTax

MEDIA TREN PERPAJAKAN

2015
MEDIA PROFILE

prologue
InsideTax magazine publication could not be separated from our awareness of the presence of
asymmetric information problems that happen around the taxation area in Indonesia. Asymmetric
information in this context refers to the imbalance mastery of information
among stakeholders in taxation area. In macro level, the impact of
asymmetric information seen from lack effectiveness
of tax policy, high rates of tax evasion, and also can
lead toward corruption. In micro level, asymmetric
information can lead to a different interpretation
of the tax regulation, high rates of tax disputes,
and also create high compliance costs.
Therefore, InsideTax magazine comes to
provide enlightenment and education about
domestic and international taxation trends
to the public. We are aware asymmetric
information in taxation could not be
eliminated entirely, and
yet we are convinced
that InsideTax magazine
as a media can play a
major role in reducing
asymmetric information
in taxation area.

vision
Become the leading
media in conveying the
latest developments
on domestic and
international taxation.

first ISSUed in september 2007

acknowledge as the best quality
tax magazine, compared to others
presents critical views, current
developments, progressive ideas,
and in-depth practical analysis
about taxation
published by danny darussalam tax
center

our competitive advantages

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Our contributors are

those who have a
deep understanding
of both domestic and
international taxation.

favorite contents
20%

19%
17%
15%

14%

15%

Enrich our readers

insight by giving a
brief discussion about
taxation issues from
various disciplines.

in-depth
analysis

case law

tax regulation
update

tax newsflash

profile
interview

others

*based on readers survey (2014)

We are not only deliver tax news,

but also guide you through our insight.

our team
InsideTax magazine is issued by the Division of Research and Training, DANNY
DARUSSALAM Tax Center (DDTC). DDTC is an independent tax consultant who
has specialized in transfer pricing, international taxation, tax compliance and
litigation services as well as tax research and knowledge development. DDTC
staffed by specialists, experts and professionals in various disciplines.
As a research and knowledge-based organization, we also strengthened by a
rich and diverse range of taxation literature and database in our library. DDTC
has library with more than 1,700 books and journals to ensure that our team have
unlimited access to share our knowledge through sophisticated contents.
Moreover, our team is given many scholarships abroad by DDTC to attend many
various courses and training by various educational institutions. We believe that
as an institution of research and science-based, we have continued to increase
our ability to educate and enlight the best solution and analysis in order to
support our role in media.

2015 MEDIA PROFILE

our contents
1. InsideHEADLINE: The main article reviewed in depth by the editorial team.
2. InsideARTICLE:
REVIEW: A brief review of the taxation issues in Indonesia and is accompanied by concept analysis
and how its applied.
COURT: A review of the tax court decision on case law.
REGULATION: An update of Indonesian tax regulations.
REPORTASE: Some tax news articles report that covered directly by the editorial team.
3. InsidePROFILE: Report on the results of interview with figures who understand taxation issues.
4. InsideSOLUTION: Problem solving of some tax cases which is often faced by taxpayer and provided
with some tips and strategies.
5. InsideLIBRARY: Book review from DDTCs library collections.
6. NEWSFLASH: Domestic and international tax news which accompanied by a brief review.
7. ENLIGHTENMENT: Infographics and taxation schemes which illustrated with attractive design so that
its easier for our readers to digest various of tax database and information.
8. InsideEVENT: Various events coverage and information about taxes.
9. InsideSTORIETTE: A fiction short story about taxes.
10. InsideINTERMEZZO: Cartoons, quiz, etc.
11. StudentsCORNER: Short review of the taxation issues or events from students across the country.
65%

our readers demand

more intense publishing
6

60-80
PAGES

26%
14%
5%
weekly

biweekly

*based on readers survey (2014)

2015 MEDIA PROFILE

monthly

bimonthly

NEWSFLASH
insideHEADLINE

insidePROFILE

INTERMEZZO
ENLIGHTENMENT

Great magazine, scientific and

provide useful information.

Dini Triasrini
Directorate General of Taxes

InsideTax is very interesting to read. Reviews are

discussed in depth analysis with using language that
is easy to understand and recommended for tax
practitioners. I hope InsideTax can add the number of
publishing in a year and more intensive in promoting
the magazine so more people can get benefit and
knowledge from it.

Deviyanto The Dlava

SF Consulting

2015 MEDIA PROFILE

The presence of InsideTax in the

middle of the lack of taxation
media (in this case, media in a
magazine form) is considered
greatly effective, in view of tax
issues that develop rapidly.
Moreover, InsideTax not only
discussing the latest issue in
domestic taxation area, but also
discussing about international
taxation in each edition, thats
why this magazine is very
suitable for practitioners and
academicians. Keep on success for
InsideTax!
PajakManias Team

OUR readers
Most of InsideTax magazine
readers are came from
professionals in the field of
taxation for example: tax
authorities; practitioners;
academicians in the fields
of taxation, accounting,
economics, and law; and
corporate executives. Further,
InsideTax magazine is also
much in demand by business
people, students, and the
general public who interested
in domestic and international
taxation issues.

InsideTax has become tax

magazine which is necessary for
all tax societies in Indonesia,
especially academicians. The
contents are very comprehensive,
including articles with exploration
of concept and theory of taxation,
latest issue of tax policy, the
controversial issue of international
taxation and transfer pricing
which is the mainstay of DDTC.
Personally, I hope InsideTax can
improve its quality and be part of
the development of science and
taxation knowledge in Indonesia.
Titi Muswati Putranti
Lecturer, Fiscal Administration Science,
Universitas Indonesia

our TRANSFORMATION
A rapid growing of the taxation in Indonesia
along the brand new era has demanded
InsideTax magazine editorial team to keep
developing the technology in the deployment
of InsideTax. Therefore to reach more readers,
InsideTax magazine now available in digital
version that can be downloaded from our
website with easier accessibility.

magazine version
65%

Modern lifestyle
Environmental friendly
Ease of access
Fun and attractive
FREE!!

igital reading will completely

take over. Its lightweight and its
fantastic for sharing. Over time it will
take over.
-BILL GATES-

35%

digital

print

We are the 1st Digital Tax

Magazine in Indonesia

*based on readers survey, March 2014

2015 MEDIA PROFILE

With transform
to digital
version,
InsideTax
expected
to embrace
more readers.
InsideTax
does not only
links with our
website, but
also facilitates
readers with
an access to
newsstand
application for
mobile.

our market
InsideTax magazine has a huge potential market to
promote or publicize your products and events to
potential consumers. With our new digital version
of magazine we can get more readers so it can
facilitate you to reach the consumers market in
more effective way.
As digital media which has more than 8,000 valid
email databases, 15,000 number of visits and 7,000
unique visitors (per month) according to our latest
website statistics that keep increasing monthly, and
thousand followers in social media, InsideTax have
giving more opportunities for your advertisement.

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Inside Tax | Edisi 14 | Maret 2013

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ONLINE

New online collection:

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Ford

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Your road map to informed decision
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This latest release of Foreign Tax & Trade Briefs - International

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For

Sp
T: T
E: J

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2015 MEDIA PROFILE

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rATE CARD
year 2015
NO
1

(in IDR 000)

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headline - Full Page Banner
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ge 1

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A Practical Guide to
U.S. Transfer Pricing
ISBN: 978-082-056-949-9
One of the hottest topics in international tax today, transfer pricing
rules are an inescapable part of doing business internationally and
this title provides an in-depth analysis of the US rules. It is designed
to help multinationals cope with US transfer pricing rules and
procedures, taking into account the international norms established
by the Organisation for Economic Co-operation and Development
(OECD).

Rhoades & Langer, U.S. International

Taxation & Tax Treaties
ISBN: 978-082-052-778-9
This title features in-depth analysis of all relevant Internal Revenue
Code provisions and Treasury Regulations and Rulings, annotated
text of every U.S. income tax treaty, as well as key features such as
practical examples, diagrams, summary status sheets to identify all
treaties and agreements currently in force, concise general rules,
and timesaving examples and tables designed to speed and simplify
your work.

ANY PAGE, after headline - Half Page

Banner

ISBN: 978-082-051-722-3
Examine tax havens in more than 70 areas around the world with this
edition! It rates each on the basis of 30 vital features, with in-depth
analysis of tax reform pitfalls. Expert, inside information tells you how
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capital incentives, insulate profits, plan a business or trust, offshore
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r more info or to order, please contact:

LexisNexis Regional Contact Centre
T: +65 6349 0110
E: help.sg@lexisnexis.com

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REMARKS

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11

2015 MEDIA PROFILE

InsideTax
MEDIA TREN PERPAJAKAN

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