Professional Documents
Culture Documents
Sem 3 2014
Assessment 2 Presentation
Scenario: Organization culture
Case: MCMS agency
Team
Bui Thi Dan Anh s3411831
Tran Thuy Linh s3310213
Nguyen Ba tue Linh - s3467632
RMIT electronic submission of work for assessment. I declare that in submitting
all work for this assessment I have read, understood and agree to the content
and expectations of the Assessment declaration.
Introduction
MCMS is a PR agency located in Hanoi. These days the firm has been facing a
problem that some of its staffs quit their jobs, and even worse, the account
executive has stated negative things about the company. This issue can make
MCMS lose current clients. Therefore, it is the HR departments responsibility to
find a way to re-build MCMS as an outstanding agency in the market which work
well externally as well as internally. And from the point of view of our managing
director, he thinks the root cause maybe at the Organization culture, Leadership
and management and Ineffective teamwork. So, we will analyze the current
problem of the company, then propose a unique and appropriate strategy. Firstly,
take a look at the overall information about MCMS as well as its current situation.
About MCMS
MCMS has 15 employees including a leader, a creative director, Concept team,
Design team, PR team and Sales team. They offers various services, such as:
Branding, Visual Identity, Verbal Identity, Multimedia and Online Marketing.
MCMS values hidden potential in everything. With their workers, they always
motivate them to be more creative, even has their own projects to work on. With
their challenges from clients, they tend to focus on maximizing the strengths and
be more creative rather than creating a new one.
Customers
MCMS works with a lot of clients such as: American Red Cross, UNESCO, VP
Bank, Megastar, 24h.com, Kim Dong Publisher One of the loyal customers of
MCMS is UNESCO with more than 8 projects are done.
1
Industry
According to Vietnam News 2014, Viet Nam together with Indonesia and
Myanmar are countries that have high potential for PR development in South
East Asia. In recent years, even though the global economic turns down, PR
industry in VN still develops rapidly and achieves double-digit growth. However,
according to Thanh Nien News 2014, in the last two years many foreign
companies enter the Vietnamese market and gain 80 percent of Vietnam's
advertising firms, therefore, it is a big challenge for local companies. To grow in
this industry, MCMS need to build a strong brand image among local and foreign
firms.
SWOT
Strengths: As an active and enthusiastic organization, MCMS has young,
creative and dynamic employees. We have successful digital branding with
logical and stunning website interface. We also have high qualification in social
project profiles such as The field Hoi An, Hoi An passport or Thang Long
citadel book.
Opportunities: Utimately, those strengths allow MCMS to have the chance to
join the developed technology era, which is now needed in Vietnam advertising
industry. And because we have been working in numerous projects for social
organization like UNESCO or American Red Cross, MCMS is confident with its
experience and profession in this market.
Weaknesses : The lacking of understanding and empathy between manager and
staff, the lacking of collaboration and coherence between staff and staff is our
current issues.
Threats : Those mentioned problems combined with the fact that there are other
more well-treated agencies with better working support will attract young talented
employees and even our good ex-employees, are the threat to MCMS. The
contrast between Costco and Walmart is typical one. While Costco put its
workers at the center of its success, it empowers employees to solve problems
and recommend changes with reasonable salary; Walmart treats its workers as a
cost to be minimized. According to LeCain 2014, if you invested in Costco 10
years ago, your money would have tripled. If you invested in Walmart, it would
have gone up by 40-50 percent.
And to summarise this part, with the high working experience and potential
human source we have, if we do not rebuild the agencys operation, we will not
only lose the talented people but also will harm to our future success.
External Communication
4. Homie networking event
5.
Inspirational
quotes
about
Collaboration on website
3.
Inspirational
quotes
about
Collaboration on office computers
References
Daft, R., Achua, C., Pirola-Merlo, A., DuBrin, A. & Lussier, R., 2010, Leadership
and management, Cengage learning, Australia.
Fried et al. 2001, Exploring the relationship between workspace density and
employee attitudinal reactions: An integrative model, Journal of Occupational
and Organizational Psychology, The British Psychological Society Published, US,
pp. 359372