CHAPTER I

INTRODUCTION

The Gvernment f India accrded NTPC the 'Navratna status 'amng open endeavors in July
1997, when the gvernment f India perceived nine driving open attempts as "Navratnas" that
had cmparative purpose of inclination and ptential t create as glbal goliaths. The business
Tday-Hewitt Assciates best emplyer study 2003 situated NTPC as the Third Best Emplyer
in India. In a study cnducted by Information mnitr, UK, it has been situated as the sixth
greatest warm pwer utility in wording f generatin f power and the secnd mst compelling
in point of confinement utilizatin amng the warm utilities f the wrld in the midst of the year
1998.
The rganizatin in additin t its vital business interests, is als serving its scietal bligatins
and cmmitments. The present case is an endeavor twards looking at NTPC's cntributin t
CSR as a rule and Resettlement and Rehabilitatin (R AND R) f its varius prject influenced
persns (PAP) specifically as a section f CSR.
CRPRATE SCIAL RESPNSIBILITY (CSR)
CSR in the business cntext implies a business rganizatin shuld be held accuntable fr all its
actins that influence peple, their cmmunity and their envirnment and in that sense shuld
capable t help slve their prblems. It als infers that negative business viewpoints n peple,
the sciety and the envirnment shuld be acknwledge and crrected by the cncerned
rganizatin.
Hwever, that des nt imply that being scially respnsible makes the rganizatin abund n
its essential ecnmic bjective t be prfitable. It nly implies that rganizatins have t strike
a harmony between the advantages it makes against the csts f accomplishing advantages.
Cmpanies which contribute n CSR may nt procure the prfit in the shrt term however what
is lst in the shrt term might be picked up in the lnger perid. It might cntribute t the
manageability f the cmpany in the lng term. Scial respnsibility may encurage cmpanies
t fcus n ptimum prfits instead of most extreme prfits.

At last in the lng run bth the rganizatin and the sciety pick up when the
rganizatins cnduct their business in a scially respnsible way.
CSR is characterized as perating a business in a way that meets r surpasses the moral,
lawful, cmmercial and open expectatins that sciety has f business.
The rganizatin cnducts their business in a scially respnsible way.
It can be seen as a cmprehensive set f plicies, hones and prgrams that are
incorporated thrughut business peratins, and decisin making prcess. In this way, CSR
shows up t be key in nature.
CSR AT NTPC
The cmpany invlved a visinary apprach t address the issue f crprate scial
respnsibility.
Its visin proclamation is "t be ne f the wrld's biggest and best pwer utilities,
pwering utilities, pwering India's grwth''. Its missin explanation is t 'cntinuusly develp
cmpetent human resurces t match wrld.
In compatibility f the visin and missin, particular crprate t economical pwer
develpment by functining as a respnsible crprate resident and release scial respnsibilities
in the territory f envirnment prtectin and rehabilitatins and the crprate will endeavor t
use the cinder prduced at its statins t the most extreme degree pssible. Further t accomplish
the bjectives, the cmpany has frmulated its cre values which incorporate custmer fcus,
rganizatinal pride, common regard and trust, activity and speed, and ttal quality (CMIT).
T keep side by side f the internatinal hones with respect t CSR exercises, NTPC has
becme a part f Glbal cmpact, an UN activity dispatched by its secretary General Mr. Kfi
Annan. Thrugh this activity the cmpany has proclaim its cmmitment t follow t its nine
standards n CSR in the territories f labr, Human rights and Envirnment. The cmpany is
als a part f crprate Rund table n develpment f systems fr Envirnment (CRE) started
by TERI and cnfirmed its supprt fr the standards utlined in the CRE supportability
contract f drawn frm standards utlined in the CRE maintainability sanction drawn frm the

internatinal chamber f cmmerce's Business Charter fr reasonable develpment. It has

adpted the scial cde confined by CII-UNDP-India association frum and has becme a
section f Indian Member Cmmittee f wrld Energy cuncil (WEC) as its part secretary, it is
t adjust to WEC's missin t prmte supportable supply and utilize f all frms f vitality.
The cmpany has as of late made compelling strides twards frmalizing CSR in its
rganizatin. It has a customary division with staff structure fr executing CSR activities.CSR
office at the cmpany go about as a crdinatr focus fr all offices. Cmpany is perfrming
cmmunity develpment exercises fr all villagers (nt nly fr PAPs ) beynd the R AND R
ver the years at all prject locales. Hwever, it was nticed that there is n characterized
accuntability fr these exercises at the prject site and were n separate recrds fr money
related fr neither thse exercises nr a general dcumentatin. Accordingly, in 2002, need fr
CSR plicy was recognized .In September 2003,rs - 17 Crres were reserved fr cmmunity
develpment exercises at all NTPC plants.
In

July

2004,CSR-CD

(crprate

scial

respnsibility

cmmunity

develpment)Plicy,2004 was apprved by NTPC bard t peratinalize varius welfare

exercises as an extensin f R and R exercises, which have been actualized.

CHAPTER-2
LITERATURE REVIEW

Dean Ry Nash (2012) examined "CSR" cntributins f Maharatna cmpanies f India"

and fund ut that the cmmitment that has been truly made by these cmpanies in the CSR
territory.
The Indian crprate sectr is getting tugh n CSR spending. It is mre likely that CSR
spending will be made mandatry in the cming 2012 spending plan. The hole amongst open and
private cmpanies with respects t CSR spending will be narrwed shrtly. In this cntext the
CSR exercises f all cmpanies shuld be taken as a perfect illustration and mtivatr by ther
crprate wh wish t enjoy truly in CSR exercises f the cuntry.
Chandrakanta Sah (2011) considered "Crprate Scial Respnsibility: Issues and
Cntrversies". He cncluded that CSR in India is confined t narrwly characterized set f
peple (read as stakehlders),t altered set f rles (executing cmmunity develpment
prjects)and t the appraches with passage visin (cmmunity develpment in sectrs f
health,educatin and so forth.,) This is mre particular t the cuntry like India where fr ver a
century the apprach f CSR remained, crprate philanthrphy and cmmunity develpment''.
There is need t expand the scpe f CSR with deference t stakehlders invlved , CSR
rehearses f crpratins (frm islated, autonomous cmmunity develpment interventins, t
mre lng enduring activities thrugh their assciatin with common sciety rganizatins and
gvernment in arranging, plicy making and implementatin f varius RD interventins).As it
is over and again cautined ,the apprach f CSR is moving frm moral t statist apprach. It is
time fr the crprate bdies t make practive strides, as opposed to allwing the state t
characterize CSR fr them r begin achieving t the states plicies n CSR.
Gahlt Sushmita (2013) concentrated on "Crprate Scial Respnsibility :current
Scenari" and cncluded that the provision 135 intrduced by the cmpany Act 2013 wuld g a
lng path in fortifying the scial activities taken by the cmpanies. A section frm bsting
straightforwardness and accuntability, it wuld als pen up the road fr Crprate Scial

Respnsibility Cnsulting. Hwever, steps are required t be taken t srt ut issues f

punishments in the occasion f nn-disclsure, scpe f plan 7, inside cntrls and so forth .If
the law is fllwed in genuine letter and soul , India Inc. wuld succeed in releasing its scial
respnsibility in a powerful and productive way.
Rajeev Prabhakar and Ms. Snam Mishra (2013) contemplated "A study f Crprate
Scial Respnsibility in Indian rganizatin: An Intrspectin" and cncluded that crprate
sustanibility is an evlving prcess and nt an end. The cmpanies bill is a gd activity n the
part f the gvernment hwever what wuld be incorporated into, spending n CSR is indistinct
and is left fr the cmpanies t choose. Acrss the glbe ,the cncepts f CSR has been
acknowledged as a component fr achievement and survival f business alng with satisfying
scial regions and meet all the stakehlder's bjectives.
Swati Sharma, Reshu Sharma and Jugal Kishre (2013) concentrated on "Rising patterns
in Crprate Scial Respnsibility in India-A Descritive study " and it uncovered that till 1990s
CSR was solely dminated by the thought f Philanthry. Cnsider CSR as a demonstration f
Philanthry, business ften cnstrained themselves t ne time monetary allow and did nt
cmmit their resurces fr such prjects .Mrever business never remembered the stakehlder
while arranging fr such activities, along these lines decreasing the wrth and proficiency f
CSR activities. Hwever, ver the most recent couple of years, the cncept f CSR has been
changing .There has been a reasonable transitin frm giving as a bligatin r philanthropy t
giving as a system r respnsibility. Audit f the contextual investigations and wrk dne n
CSR by cmpanies in India recommends that CSR is slwly mving without end philanthropy
and reliance and beginning t construct n empwerment and organization.
Akansha Jain (2014) considered "the Mandatry CSR in India: A Bn r Bane" and
fund that the commanded 2% CSR interest in the new Indian cmpanies Bill is a nvel slutin
t India's scial prblems. It might nt be flawless however it is a prduct ut f need fr
ecnmic equity in India. Crpratins in India have fizzled t take the respnsibility fr the
genuine csts f their functining. Numerous ften pllute the envirnment and flee frm human
dangers that they imagine 2%CSR plicy envisins a framework in which every industry wuld
cntribute in a way able with their concoct 2% CSR plicy envisins a framework in which
every industry wuld cntribute in a way able with their mastery. Compound and il cmpanies

may take envirnmental and wellbeing activities and technlgy cmpanies may take techeducatin activities. Along these lines, more or less, this new plicy may turn ut t be a bn
the crprate and the sciety, prpelling India twards the way f evenhanded and supportable
grwth.
Geffrey Heal, CSR is an imprtant part f crprate technique in sectrs where
incnsistencies emerge between crprate prfit and scial gals, r discrd can emerge ver
decency issues. There are number f scial sectrs where crprate can play a profitable rle
under CSR and can prduce scial gds fr sciety. He pines CSR prgram can be prfitable
component fr cmpany system ,diminishing danger administration, Generating brand value
imprving relatins with regulatrs, lwer cst f capital ,imprved human relatin and
emplyee prductivity and t the upkeep f relatinship that are imprtant t lng term
prfitability.
Anupam Sharma and Ravi Kiran, CSR is rising as another field in the administration
research. In India, numerous organizations have taken the activities f CSR rehearses which have
met with fluctuating needs f sciety. Accrding t him number f IT and Aut industry is mre
ging fr taking up CSR activities while FMCG sectr .Authrs said that India has entered r
taken a transfrmatinal change by invlving int new CSR activities.
Kishre Neelakantan, the authorization f the cmpany demonstration 2013 will make a
major regulatry CSR exercises and it is mandatry fr all cmpany perating in India. S it is
gd fr ecnmic develpment yet hw stakehlder thinks abut it while assessing cmpany,
S authr recommends framewrk fr investrs t assess cmpanies 'CSR effrts which is based
n fur key parameters-Integrity, key rientatin, proficiency and straightforwardness.
Rahul Hakhu , cmpany shuld lk frward t adpt in their crprate plicy and take
activity fr applying this in the business s that they can accomplish cmpetitive favorable
position, prfitability in the light f changed wrld .Authr accentuation that gvernment needs
crpratin shuld be mre respnsible fr the ecnmic develpment f the cuntry and grwth
f CSR might lead t transfrmatin f agrarian ecnmy t the way f industrializatin. He
proposed that CSR prvides significant infrmatin t cmpanies f India and ther stakehlders
abut the prspect f develpment, reputatin.

Windsr (2001) analyzed the future f Crprate Scial Respnsibility and the
relatinship amongst business and sciety in lng run. The specialist attempted t find ut that
whether the rganizatin and sciety will cme clser t each ther in future r nt and what will
be the changing stage f CSR .With the assistance f past pattern f CSRC rll's mdel
investigation and in glbal cntext, the scientist fund three developing choices f CSR i.e.
cnceptin f respnsibility, glbal crprate citizenship, stakehlder administration rehearses.
Nigel Sarbutts (2003) explred the way f ding CSR by little and medium measured
cmpanies. The exploration delineated that an organized apprach t overseeing crprate
reputatin and prfit maximizatin f SME's thrugh CSR. The scietal exercises f little and
medium measured cmpanies is based n their cst is Benefit Analysis. Little Crpratin
dependably battle fr mre reputatin and minimizatin f hazard. In such a situatin, CSR
cmes as hpe f these cmpanies. Huge cmpanies have s numerous resurces fr actualizing
CSR exercises however SME's have less resurces. It can be a hindrance fr them t stay in the
business sector. S, in that situatin by granting much infrmatin, prper utilizatin f
resurces, ding great fr organizations, SME's can minimize their danger and oversee CSR.
Sciety and in this way are normal t return them back manifld.
Cmpanies Ac t f 2013 gives the cncept f CSR.Sectin 135 f the cmpanies
Act,2013 cntains prvisins relating t CSR plan 7 cntains list f exercises which a cmpany
can attempt as part f its drives.

CHAPTER -3
DESIGN F STUDY
METHDLGY
Surces f information the secndary information have been cllected frm fficial sites
f division crprate undertakings priest, daily paper articles, research papers and magazine
articles.
In tday's mdern and quick wrld Thermal pwer picking up a lt f imprtance as a
resurce. This bviusly implies the warm pwer rganizatins are als prspering, yet they
hone PR. S t knw what are the exercises they perfrm I have taken the tpic f PR.
bjectives behind the prject:1) T get a knowledge thrugh the cncept f PR.
2) T knw what are the exercises perfrmed by NTPC.
3) T see whether what is being depicted in the thery f PR whether it is precise r nt

Limitatins f the prject:-

As far as possible its scpe nly n the theretical angles. It des nt cntain the
profound knowledge f the rganizatin.

CHAPTER 4
THERATICAL FRAMEWRK F PUBLIC RELATINS

Public Relatin Defined:

The fllwing definitins give a thought f Public Relatins and the scpe f its
peratins:

Art f Science f develping reciprcal comprehension and gd will

Prmtin f rapprt and gd will fr a persn

Establishing a bnd f relatinship and cntacts between tw grups f Public

Plastic surgery t embellish the picture f the rganizatin

Lbbying fr interest

T develp and encurage disposition and behavir t support the sensitive plant f
shared understanding

Management f Infrmatin

Engineering cnsent

Need Fr Public Relatin:

Gd open relatin is n substitute fr sund plicy r gd perfrmance. False picture
cannt be supported fr a lng time.
It is nw recgnized that the mney spent n Public Relatin is gd speculation. It is as
spent fr gd plant layut, gd deals arranging, gd legitimate practice.
Essentials f Gd PR:
The outcomes are pssible nly if sme grund tenets are fllwed in PR wrk. The PR
man shuld have a thrughut knwledge f the rganizatin. He r she shuld be

knowledgeable in Public Relatin strategies. The administration must have the most astounding
admiration fr the PR persn. The PR persn shuld be ready t open mds and open patterns.
He r she should be thrugh with points of interest. Brad open relatin experience is to a great
degree fundamental fr the PR persn's prosperity.
What is nt PR:
Open relatin is nt "lbbying" r "altering" things. It is nt insignificant reputation r
bringing ut publicatins. Open relatin is nt winning and feasting r administration f ccktail
parties r conveying ut ther rnamental functins.
An open relatins is neither exposure r prpaganda nr publicizing. Reputation is
cncerned with disseminatin f infrmatin abut a rganizatin t draw in attentin r t
advance prducts r exercises.
Definitin
T make a psitive picture in the psyches f the overall population:

Public relatin has developed as ne f the mst imprtant and prmising field. In tday's
cmpetitive wrld where the cmpanies and rganizatin tries their level best t prve
themselves int the business sector, cmpanies and rganizatin use varius bjects t
make their presence int the business sector.

Earlier there was nly advertising which was being utilized t prmte the specific
prduct r administration int the business sector yet nw with an adjustment in
envirnment and cnsumer behavir, showcasing is nw being isolated int three majr
angles.

Earlier showcasing and promotion g as an inseparable unit yet after glbalizatin, things
have been changed. Nw promoting has anther quill in its container that is called open
relatin.

When we are ging t characterize Public Relatin, it is been said that PR is a cncept f
develping r making psitive picture f the specific cmpany r rganizatin in the
attitude f the overall population.

Nwadays each crprate huse has their wn open relatin division which nly wrks
n picture building f that specific rganizatin.

ELEMENTS F PUBLIC RELATINS

1.

Human relatins:
It is getting alng well with the wrd open bth inside r remotely as there are outer and

inner PR. N persn can wrk autonomously and everyne wh wrks in a rganizatin
specifically r in a roundabout way depends n ne anther.
2.

Empathy:
Compassion implies feeling with the ther persn t analyise thers pint f view and is

viewed as essential pre-imperative fr a delightful involvement in a relatinship where a specific

degree f profundity f comprehension is normal.

Persuasin:
There are 2 frms f interactin between people r grups

1.

Frce r cmpulsin

2.

Persuasin.
In the event that ne party cmpels anther t d smething rather f persuing him this is

called Deptism. It is against the standard f prper cnduct sanctined by sciety. A sense f
human interest n the persn wh is being influenced will comprehend and welcome the cause
and impact f this actin.

Dialgue:
It is a cnversatin with purpse. It is nt a clearance room transactin yet it is a lw

frm f negtiatin. Dialgue is a reasnable trade f thoughts bringing int view another frm
f knwledge and infrmatin, the utilization f dialgue is fr affecting behaviur thrugh
varius open relatin tls and systems like offering gds r moving innvative thoughts.
bjectives f public relatins
The principle bjective f open relatins is t set up gd understanding by imparting a
cmmn prblem r enthusiasm to the general population. By open where mean bth an interior
open and an open outer t the rganizatin. Common comprehension can be built up nly by
sharing a cmmn enthusiasm, by cmmunicatin and relatins and by varius use f mass
mediums. Hwever, the fllwing are the brad bjectives f open relatins:
1. T prmte shared comprehension.
2. T avid misconception by its techniques.
3. T win companions.
4. T impact peple.
5. T change the behavir and outlook f people in general.
6. T improve the patrnage frm the varius sectins.
7. T help in raising support.
8. T influence people, grups and so forth.
9. T cnnect miscnceptins and clear up n feedback f its plicies and practices.
10. T prmte gdwill f the prduct, administration r rganisatin.
11. T make and keep up the picture r reputatin f the cmpany.
12. T have all upgrades abut the cmpetitrs r ppnents.
13. T embrace an open relatins educatin prgram.

14. T help general society t lve life and wrk fr better r fr wrse withut cnditins.
15. T imprve inside staff relatins.
16. T cunsel and prompt the gathering of people.
17. T prvide infrmatin abut the exercises f the cmpany t the press and essayists.
18. T plan and supply general society with infrmatin abut the rganizatin like value,
quality, exprt, emplyment, and ther unique elements.
19. T learn open pinin, cnduct pinin look into, and comprehend open mentalities n the
rganizatin, prfessin and hone.
20. T spnsr merchant and distributr relatins plans.
21. T attempt prgrammes like deals preparing curses fr retailers, whlesalers.
22. T build up press relatins, exposure articles preparatin, public statement, phtgraph
notices.
23. T cmmunicate with the emplyees n their advantages, mishap preventin labur relatins
and cllective haggling.
24. T attempt a crusade f open educatin abut an industry r prfessin and its cntributin
t people in general.
25. T set up relatins with government and state legislatrs, organizations.
FUNCTINS F PUBLIC RELATINS
The functins that are t be perfrmed by an open relatins division may contrast frm
rganizatin t rganizatin depending upn the nature and exercises f a specific rganizatin.
Hwever, certain standard functins have risen as cmmn in mst adjusted offices. They are
talked about belw:

1.

Plicy:
Open relatins plicy is required fr each rganizatin. A plicy is an announcement t

rules t be fllwed in the cmpany .The office has t develp and recmmend crprate open
relatins plicies. It has t cntribute people in general relatins view pint which helps in the
frmulatin f decisin. Its functin is nt just t prvide the plicy predominantly t the tp
administration however als t ther sectins and divisins.
2.

Publicity :
Crprate exposure is fundamental t collaborate with general society. The office has t

attempt the develpment and issuance f annuncements f crprate exercises t outside

cmmunicatins media. It has t handle request frm the press. It is part f the functins f the
division t develp and place prmtinal reputation abut the cmpany as a whle r any f its
units.
3.

Prduct Publicity :
Crprate attention is distinctive frm the prduct exposure. In this, fcus is n the

prducts and hw t ppularize the prduct. This incorporates bth new prducts and
additionally existing nes. It incorporates the annuncement f new prducts thrugh the
editrial channels f the cmmunicatins media. The office has t develp and execute the
prmtinal prduct reputation battles.
4.

Relatins with Gvernment :

Relatins with gvernment cannt be verlked. In all circles f exercises the gvernment
meddles, manages, cntrls and administers. It is essential t keep up liaisn with apprpriate
gvernment gvernmental departments. This liaisn cvers bth the lcal level, state level and
natinal level. Besides, gvernmental relatins include:
(i)
(ii)
(iii)

Advise actin as needed.

Reprt trends in gvernment affecting the cmpany.
Help in preparing and directing crprate appearances befre investigating bdies f
legislative hearings.

(iv)Direct prgrammes designed t prmte the cmpany's pint f view in legislative r

regulatry matters.
1. Cmmunity Relatins:
Cmmunity cntacts shuld be planned. It is the perfrmance and/r crdinatin f
crprate 'gd neighbr' activities, including cmpliance with envirnmental prtectin
standards, fstering equal emplyment pprtunity, cperating in urban imprvement
prgrammes, and develping cmmunity understanding f a cmpany's prblems and needs.
2. Sharehlders Relatins ;
Relatins with the crprate stckhlders are mre imprtant t attract public mney.
This takes the frm f cmmunicatin between the cmpany and the sharehlders in particular.
Als the investment cmmunity in general. It is necessary fr the develpment and acceptance f
the cmpany amng investrs by bradening the expsure f the cmpany's plicies and
financial results in the investment cmmunity. This functin includes preparatin f annual
reprts, quarterly reprts, dividend cheque inserts etc. It has t plan and stage the annual
meetings f stckhlders and appearances befre meetings f security analysts.
3. Prmtin Prgrammes :
Public relatins prmtin prgrammes shuld be frmulated and implemented. This
may bradly cver institutinal prmtin prgrammes designed t build crprate acceptance
f key plicies, institutinal advertising, public relatins literature and special events.
4. Dnatins:
A crprate dnatin plicy shuld be develped fr cmpany cntributins- Varius
aspects invlved in this functin are prcessing requests fr dnatins administering cmpany's
fundatin, and the cnduct f emplyees' slicitatins fr apprved drives.
5. Emplyee Publicatins:
The public relatins department has t prepare and publish emplyee magazines,
newspapers, bulletins, management cmmunicatins etc.
6. Guest Relatins :
The department must undertake guest receptin activities.
11. Crdinating Activities.
12. Cnveying and Interpretatin.
13. Advisry Functins.

14. Instructing by ding.

15. Public Relatins Educatin Prgramme.
VARIUS PUBLICS FR PUBLIC RELATINS
1. Stckhlders Relatins
The wners f the cmpany are the sharehlders with whm the cmpany dependably
has t cmmunicate abut varius matters. Mst cmpanies use persnal visits, telephne calls,
mailing and supplementary reprts t keep sharehlders infrmed, intrigued and fulfilled.
Cmmunicatin with them may incorporate reprts, matters n crprate gatherings, profit
enclsures,

magazines,

uncommon

mailing,

ntices,

reslutins,

minutes,

peridic

crrespndence, money related matters, public statements and so forth. Cmmunicatin with the
sharehlders may cver numerous topics, for example, :
1. Issue f offer endorsement;
2. Offer exchange applicatin and prcedure;
3. Testament f exchange;
4. T mbilize stores, pay profit, interest n altered depsits got;
5. T issue profit warrant, prxy frm, profit cupn;
6. T issue ntices, motivation f the varius gatherings;
7. T respnd t crrespndence got frm them;
8. Crrespndence relating t calls, frfeiture, transmissin;
9. Cmmunicatin n matters relating t statutry prerequisites and so forth.
10. Depicting rganizatinal prblems and bjectives f the cmpany in wording f uncommon
current develpments in the cmpany' s flder and ther stckhlder cmmunicatin.
11. Drafting and coursing t all stckhlders a transcript f highlights f the yearly prgress at

the cmpany's yearly gatherings.

12. Giving respnse t each stckhlder's request which must be prmpt t make gdwill.
13. Infrming by way f circling r appropriating t all sharehlders ccasinal reprints
managing develpments indispensable t them.
2. Overall population Relatins
It is with powerful cmmunicatin and thrugh apprpriate media that a cmpany keeps
up cntacts with the general population. It is the methods t make and construct gdwill. It als
helps as a driving frce t achieve the general population, and brings the cmpany and the
general population tgether, connecting with sciety when all is said in done. Keeping up outer
cmmunicatin offices thrugh a few media f verbal and composed cntacts with people in
general all in all.
It is nt pssible t assemble a satisfactry open picture fr the cmpany. People in
general shuld be infrmed abut varius prducts f the cmpany and their uses; cmparative
preferences, value differentials, prduct, after deal administrations and changes must be
cmmunicated prmptly. Subjective cmmunicatin guarantee the prmtin f a psitive
favurable atmsphere, develps inviting and cnfident sentiments twards the cmpany and its
prduct.
Audi-visual, regular postal mail, deals prmtin, promotions, news notices, yearly
reprts, psters, hardings and handouts are few f the numerous media utilized t achieve
people in general. Open infrmatin cnsists f:
(a) Preparing and conveying new discharges cncerning the cmpany t make open interest.

(b) Public gatherings, press cnferences between the cmpany and ~representatives f the press,
radi and televisin. "
(c) T have a customary and prmpt press infrmatin administration and t answer enquiries
frm the press and radi.

(d) Releasing peridic promotions in the broad communications flowing thrughut the cuntry,
and als in appreciation f certain cmmdities and infrmatin t custmers straightforwardly.
(e) General open cmmunicatin cvers persnalized mass mailings t the editrs f daily paper,
magazines, radi and televisin directrs, educatinal institutins, religius institutins, open
relatins ffices, fficials and ther lcal pinin pioneers.
(t) Mtin pictures are ther imprtant media fr open cmmunicatin which prtrays the
cmpany's peratins highlighting the ecnmic favorable circumstances f the cmpany's zone
f peratins. Broad communications are the portal f the cmpany fr cmmunicatin with
general society. People in general relatins division f the cmpany is chiefly respnsible fr
prmting gdwill amng the utside open.
3. Custmer Relatins
A viable framework f cmmunicatin shuld prvide pprtunities fr custmer
infrmatin. The custmer is a definitive bject whse satisfactin and gdwill are f the
utmst imprtance fr the achievement f a rganisatin. In conveying ut the deals functin f
arranging, the administration must cmmunicate with custmers. There were times when the
custmer was nt the focal figure. In any case, tday the custmer is the kingpin and svereign
f the business sector whse needs and satisfactin, and the triumphant f whse gdwill, is f
prime imprtance in nowadays f cmpetitive setup. These must be cmmunicated prmptly. It
is the cmmunicatin which builds up the cntacts with the custmers. Custmercmn1unicatin
assists t set up a relatinship with custmers wh purchase and are the surces f prducts. The
media utilized fr promotions can als be utilized adequately t achieve the custmers. It is the
respnsibility f cmmunicatin:

1. T plan welcme letters, persnally tended to, marked by the CEO fficer t all ld and in
addition new custmers.
2. Custmer infrmatin shuld incorporate supportive and attractive infrmatin cncerning
costs, utilizes, after deal offices and so on.

3. Media like handouts and bklets imprinted in an alluring way outlining the cmpany's
prduct and so on., are the purpse f cmmunicatin.
4. Enclsing handuts, prgress reprts t every bill r t each crrespndence sent t
custmers. This goes about as a dull update t the custmer abut the cmpany.
5. Prmpt respnse t all enquiries made by the custmer prmtes and assembles cnfidence
and gdwill. Compelling composed cmmunicatin prmtes a well disposed comprehension
f cmpany plicies.
6. Planning brchures and ther infrmative flders coordinated t particular custmer grups
like fanners, little business, wmen, and ther extraordinary clients.
4. Gvernment Relatins
Cmmunicatin with the gvernment and its areas of expertise is anther imprtant
dimensin f outer cmmunicatin. Business cmmunicatin with the gvernment cvers a few
dealings tuching numerous gvernment divisions. A crprate undertaking has t cmmunicate
with the Registrar f Cmpanies, Cntrller f Capital Issues, fund office, modern division and
labur office. The relatins f a cmpany with the gvernment are versatile. Crrespndence
with the gvernment may cver exprt-imprt matters, freign trade dealings, tuning in,
registratin, taxatin matters als. A cmpany has t document a number f dcuments t
varius offices f the gvernment. Recording f yearly returns and assessment forms are normal
exercises.
Business huses have t cnsider the natinal bjectives and in addition the natinal
pririties f ecnmic develpment as showed in Five Year Plans and ther plicy proclamations
and reslutins. There is dependably if rutine cmmunicatin between the gvernment and
business n a few ther matters like pay plicy, freign plicy, modern plicy and so on.
Gvernment cmmunicates natinal bjectives, pririties, accomplishments and
prgrammes thrugh the broad communications like televisin, radi, film and ; thrugh the
print media like daily papers, magazines,adviertisement, Five Year Plans, spending plans, yearly
reprts, uncommon ecnmic overview reprts, measurable announcements, handbks and so
on. A firm has t manage all crrespndence in which it is cncerned and intrigued.

5. Dealer Relatins
A cmmunicatin netwrk shuld nt verlk the imprtance f merchant
cmmunicatin. The merchant is a broker wh conveys n the business I f purchasing and
offering and ther dealings. A merchant impacts a generous turnver invlved in purchasing,
offering, supplying r conveying gds straightforwardly r by implication fr money r
conceded installment r n cmmissin. A merchant is an imprtant party in outer
cmmunicatins. The relatin f the cmpany with its merchants, as thse f ther utsiders, is
said t be merchant cmmunicatin. The quality f the prduct, the exchanging plicy, hone,
prcedure and the picture the merchants t prmte are the major factrs which must be given
majr cnsideratin in the topic f cmmunicatin. The methd f cmmunicating with the
merchant will change depending upn the nature f the prduct, distributin and media f
cmmunicatin. Cmmunicatin with a merchant is entirely distinctive when the distributin is
made thrugh operators.
Cnferences and gatherings with merchants are the standard media f ral
cmmunicatin. Composed cmmunicatin thrugh letters is ften the cmmn methd. Anther
medium f keeping up clse cntact with the merchants is by prviding every one of the
merchants with normal cpies f an outside huse jurnal r news sheet. This conveys
significant intnatin frm the business huse t the merchants, whlesalers, stckists,
specialists and so forth. The jurnal by and large cntains messages n show, prmtins,
utilizations, advantages, and cmparative superirity f the prduct. It als cvers all such
matters figure t imprve the merchant's turnver, and as a cnsequence, shared prfits. Regular
postal mail is als utilized t keep up direct cntact with the merchants.

The general population relatins fficer f the cmpany gives direction and help t prmte
deals. He is a liaisn between outside gatherings and the cmpany.
6. Inter-rganizatin Relatins
N business rganizatin can exist in islatin withut cnnectins and dealings with ther sister
business rganizatins. Inter-crprate cmmunicatin implies a prcess f infrmatin

exchange between cmpanies. A cmpany f a particular industry may have links, direct r
indirect. Inter-crprate lans, inter-cmpany investment, inter-lcking directrship, intercrprate dividends, inter-crprate hldings and inter-crprate transactins etc., are all
examples f the existence f inter-crprate cmmunicatins. Infrmatin exchange between
cmpanies may take place n many matters like cst, prcess f prductin, methds f
prductin, new methds f prductin etc.
It has been bserved that a firm simply cannt exist r survive unless it is related with ther
firms in the industry. Inter-industry and intra-industry infrmatin exchange is necessary t make
cmparisn and t run n smth and cmpetitive lines. Business huses undertake much intercmpany cmmunicatin t bridge the cmmunicatin gap between the rganizatin and utside
entities. Very ften ne ntice
that cmpanies resrt t inter-crprate and inter-institutinal cmmunicatin. Cmpanies are
als invlved in infrmatin exchange t knw the varius sphisticated techniques adpted, the
handling f prductin, appraising peple abut the rganizatin's march, scial respnsibilities
discharged and getting their emplyees infrmed abut the mvement f emplyees in
cmparable rganizatins.
In present day cmpetitive structures a firm is expected t catch up n the efficiency attained by
cmpetitrs, and make effrts t reach and exceed them. Cmmunicatin between the
rganizatins n varius functinal perfrmances highlights the pints f strength and weakness
in individual cmpany perfrmance.
Inter-firm infrmatin exchange facilitates inter-firm cmparisn, which prvides an bjective
and realistic measurement f cmparable efficiency f the firms inter se. The inter-firm messages
n perating perfrmance, financial results, prduct cst structure, sales trend, market ptential
etc., in relatin t firms f similar size, capacity, nature, industry r trade present a vivid picture
f cmparative strng pints and weak pints. The firms can imprve their activities accrdingly.
Firms thus supply infrmatin reprts n their activities in the frm f ratis, figures etc.
7. Cmplaints

Public relatins firmly believe in penness and hnest cmmunicatin. Public cmplaints,
suggestins and respnse cnstitute a cmplaint cmmunicatin system. The public is any grup
f peple which shares a cmmn interest. An rganizatin with its effective cmmunicatin
talent has t establish and maintain mutual understanding between an rganizatin and its public.
Cmplaints made by the public are t be attended t, and suggestins ffered shuld be
cnsidered. A cmplaint is really a favur dne t the cmpany.
Crrespndence with the cmpany is a gd means f cmmunicatin; in particular, face-t-face
cnversatin is still effective. Acknwledging a cmplaint and giving a decisin withut delay
prmtes gdwill. It is scial respnsibility f business as a frm f activity t entertain and be
respnsive t cmplaints and suggestins. The scial respnsibility f a business entails
bligatins which a business wes t sciety. Cmmunicatin sets in all spheres f enquiries,
cmplaints and suggestins.
ESSENTIAL QUALITIES F GD PUBLIC RELATINS
Withut reaching fr the mn, tentative analysis f experience with a large number f public
relatins managers has indicated, in a general sense, the fllwing as the basic qualities required
in successful PR managers:
1.

Mental ability:
A cmbinatin f planning sense first f all, fresight, rderliness f mind and judgement, which
will result in willingness t think straight, and in a thrughness and prmptness f decisin.
2. Ability t see the ther persn's pint f view t act, and t be as critical f neself as f
thers; this is the basis f the ability t wrk with ther peple.
3. Integrity, in the sense f mental hnesty.
4. A restrained self-cnfidence, cupled with initiative and resurcefulness.
5. A balanced temperament particularly the absence f such traits as emtinal instability, a sense
f marked inferirity, frcefulness and self-centred utlk.

NEED FR PUBLIC RELATINS

The need fr public relatins is clearly explained n the pints belw
1.

Cmmunicatin :
The means fr cmmunicatin have reached, technically, almst a stage f perfectin .It is tday
financially pssible fr practically everybdy at least in the advanced natins- t receive
infrmatin thrugh varius mediums f media and cmmunicatin. The level f educatin f a
wide circle f the ppulatin is rising rapidly and this ensures a steady increase in the capacity
fr receiving infrmatin which is guaranteed by the cnstitutin. Adequate infrmatin is,
therefre, theretically pssible althugh it is by n means guaranteed in each individual case.

2.

New Infrmatin rder:

Whether we are crrectly infrmed is far mre difficult t answer. Many bks, many
discussins thries in academies in radi and televisin in India and abrad, and cuntless
lectures, nt excluding thse in Infrmatin Sciety and New Infrmatin rder, as far as we
are aware, a crrect reply is yet t be received. The nly answer, accrding t the philspher
Karl Jaspers given in 1963, is we in the Free Wrld have the chance t share the respnsibility
and find ways f receiving the best pssible infrmatin.

3.

Infrmatin Lad:
Als called message lad r quantity, The sceptic will, f curse, draw ur attentin t the fld
f infrmatin t which we are all expsed tday. The prper reply t this is that this fld is
largely withut directin and that it is incmplete r inaccurate. Infrmatin must be prepared.
Essential infrmatin must be separated frm trivial matter, and the interest f the receiver must
be arused in the right directin. In the rganizatin that ignrance, the inability t appreciate r
rganizatin , superficial knwledge is extremely likely t result in dislikes, dissatisfactin and
utright rejectin with all their disastrus cnsequences. What we require is a fair means f
infrmatin which eliminates existing r awakened suspicins, which builds up understanding,
and creates cnfidence. This is what we call Public Relatins.

4.

Mutuals and Understanding:

Ging by the definitin f public relatins, the mutuality is based n interactin between
cnsideratin fr public pinin, and the need f the cmmunicatr r rganizatin t infrm r
establish cntact. Understanding is created by prviding insight int, and reprting n all

essential matters. Cnfidence is cultivated by bringing the aim f the rganizatin int harmny
with the public interest, thus winning and maintaining gdwill amng the general public.
Frm all these facts, it is clear what the purpse f this Activity in, fr, and with. The public' is :
T act and nt t react; t create an atmsphere f cnfidence by an active infrmatin plicy,
and als t create the psitive image f the cmpany r rganizatin in the mind set f the
general public the passive part f which cnsists in answering queries ; t infrm the public and
exert influence twards the inside as a frm f crprate and scial cunter cntrl t establish
direct r indirect cnnectins with the public, t fulfill a kind f interpreterss functin twards
the public and t cntrl cmmunicative reactin.

PUBLIC RELATINS TLS

Advertising
Advertising is publicity but nt all publicity is advertising. It is the business f selling gds,
services and ideas by inducing peple t want them. It is drawing attentin f public by big
public annuncement t a cmmdity r service with the aim f selling it.
Advertising may als be defined as the purchase f space in the press, r time ver the radi and
televisin t prmte the sale f prducts r ideas, and t build up the crprate image f an
institutin. Advertising is ne f the frces f mdernizatin and cuts acrss Idelgies. Any
advertising campaign shuld cntain in it the brad ingredient f public interest. The specific
categries f public interest advertising are:
1. Crprate Advertising
It explains the cntinuing research, engineering and management effrts a cmpany makes t
imprve its prducts r services. It can be called the vice f management speaking nt nly t
custmers, but als t investrs, suppliers, distributrs, emplyees -present and ptential and
leaders f public pinin.
2.

Public Relatins Advertising

It discusses the prblems, plicies, scial philsphy, r ecnmic gals f a cmpany r

industry, illuminates sme aspect f the Natin's scene; discusses the basic principles f its
enterprise, ntably with respect t freign cllabratin fr the reader t shed light n the
ecnmy r the sciety in which he lives.
3. Public Service Advertising
It is designed t prmte vluntary individual actins t slve natinal prblems such as better
rads, preventin f flds, better health care, family planning and rehabilitatin f the
handicapped. Als encuraging cultural activities, turism, secularism, buying f Unit Trust
Certificates, vting in natinal electins, reducing prejudices, and ther wrthwhile causes.

Publicity
It is the umbrella term which in its meaning cvers all the techniques emplyed t get a stry
acrss t the public. It is weapn f war, an instrument f sales, a tl f plitics. Basically
publicity is news , publicity is dne thrugh varius mediums like televisin, newspaper
magazine ,scial media . It has t be news, that is, be f interest t be carried. Publicity includes
advertising because advertising, like publicity, tells the stry. But in general usage, publicity is
used t describe thse expressins where the medium is nt paid fr; whereas advertising
cnsists f paying fr the medium t get the stry tld.
Advertising vis-a-vis Publicity
If public relatins may be bradly cnsidered, as it is by many, as the act f right living, r 'being
a gd citizen', publicity is the act f telling the wrld abut right living r gd citizenship. The
rle f public relatins is t make a light wrth prjecting. The art f publicity is the act f
prjecting the light.
Prpaganda
Prpaganda describes the plitical applicatin f publicity and advertising, als n a large scale,
t the end f selling an idea, cause, r candidate r all three.

It was

first given general currency by the Rman Cathlic Church t refer t the disseminatin f its
dctrines.

There are tw types f prpaganda. The ratinal prpaganda in favur f actin that is in
cnsnance with the enlightened self-interest f thse wh make it and thse t whm it is
addressed. The ther is nn-ratinal prpaganda that is nt cnsnant with anybdy's
enlightened self-interest but is dictated by, and appeals t, passin.
Diplmacy
The xfrd English Dictinary calls it the management f internatinal relatins by negtiatin',
r, 'the methd by which these relatins are adjusted and managed.'

Sir

Ernest Satw's 'Guide t Diplmatic Practice', a sund wrk which has been the Bible f British
Diplmats fr many years, wrte. Diplmacy is the applicatin f intelligence and tact t the
cnduct f fficial relatins between the gvernments f independent states.

Prmtin
Prmtin describes cmmercializatin f publicity, and publicity and advertising jintly,
usually n a grand and c-rdinate scale, t the end f selling a prduct r prducts.
Campaigns
Campaigns cnsist f cncerted, single-purpse publicity prgrammes, usually n a mre r less
elabrate scale, emplying c-rdinate publicity thrugh a variety f media, aimed at a number
f targets, but fcused n specific bjectives. A campaign bjective may be the electin f a
candidate, the prmulgatin f a plitical issue r cause, the reaching f a sales gal, r the
raising f a quta f funds.
Lbbying in PR
Lbbying is a kind f tl generally used by a grup f persns like members f legislatures wh
cnduct a campaign utside the legislative chamber, that is, at the lbby, t influence members t
vte accrding t the grup's special interest; it is als used by sharehlders f business
crpratins during the Annual General Bdy Meetings t pass a 'reslutin' r elect a 'directr'
t the 'bard' in the interests f a grup f sharehlders.

In a basic sense, lbbying entails the exertin f influence, smthand measured pressure and
any ther exercise f persuasin-cum-pressure. In essense, it means a grup putting its pint f
view frward in an attempt t win the ther grup's supprt.
Public Affairs
Public Affairs may be defined bradly as a significant and substantial cncern and invlvement
by individuals, business, labur, fundatins, private institutins and gvernment with the scial,
ecnmic and plitical
frces that singly r thrugh interactin shape the envirnment within which the free enterprises
exist.

MEDIUMS F PUBLIC RELATINS

Letters

Letters which empower ne persn reach anther notwithstanding the limitatins f time
that can cut dwn n persnal visits and telephning, are amng the mst old maybe still
the mst imprtant media f mass cmmunicatins. It has been said that letters are the

nly offering medium that, if taken away, wuld upset the whole mdem business
structure.

They are sent ut with each kind f enclsure; flyers andleaflets, rder spaces, tests,
pictures, return pst cards, and numerous thers.

The elegantly composed letter has a majr advantage ver all ther media it is
coordinated persnally t a person. In the event that it composed t please and
compliment him as opposed to t disturb him as an invasin f his protection, it
cmmands his attentin fr a short time maybe just lng enugh t mtivate him t d
what the author needs him t d.

Mail is a persnal thing. A persn likes t get a letter composed fr him and additionally
tended to t him. He enjoys t express respect fr him, ffer him a superior jb, make a
prmise r enclse a check. At the point when a marketing specialist sends ut a letter
composed fr the customer's advantage instead of fr the recipient's, security is being
assumed upn. The beneficiary may dislike it. He may thrw the letter away withut
understanding it, r read it nly t betray the author.

Individually composed and tended to letters have lng cnstituted (he backbne f
internatinal cmmunicatin. ffset letters are being utilized as a part of expanding
vlume t set up an immediate rapid line f cmmunicatin with particular publicsLetters are utilized n a standard r spt-news premise t reach emplyees, merchants,
graduated class, r wrkers in a raising support r administrative battle.

THE TELEPHNE
A telephne call is mre viable than a letter as a very late update r an induction t
actin. The telephne is gd fr getting a persn t d smething he shuld d althugh he may
incline toward nt t, for example, going to a meeting. He can ddge a letter mre effortlessly
than the persnal cmmitment f a persnal cnversatin. Be that as it may, fr a specialized r

mnetary cmmitment bth gatherings will think that its prudent t set it in motion t seal the
telephne assention.
The mystery f accomplishment in an extensive scale telephne crusade is t btain solid
telephne peratrs - peple with satisfying telephne persnalities and the diligence t keep
after every number until they really come to the prper gathering and drive the message
hme.The most extreme impact is btained in a telephne drive when each prspect is come to
ver the phne by a persnal colleague. The telephne being an instrument f human cntact,
curtesy and class in its utilization are imprtant in winning the comprehension and gdwill f
the persn n the less than desirable end. The telephne persnality f a rganizatin and its
emplyees is a key viewpoint f its relatins with the whole cmmunity, with a wide range of
publics, and with each individual cnnected by phne.
A glaring telephne discurtesy is t have a secretary put thrugh a ring and after that
hld up the gathering being telephned in light of the fact that the guest has becme tied up with
smething else. It is better fr peple in business t make their wn calls. Peple in business can
win gdwill by noting their wn tele-phnes if pssible, it is nt lovely telephne conduct t
have a secretary ask each guest 'Wh's this? 'Wh are yu with? furthermore, What's the call
abut
Wrd f Muth
Wrd f muth spreads like fierce blaze. On the off chance that the subject and cntent
are correct, it can blast int spntaneus cmbustin pretty much as a whole frest may all of a
sudden be verrun by cnflagratin. Thrugh wrd f muth, rumur and innuend may spread
with great pace frm ne persn t anther and spntaneity if the subject is clse t the emtin
f peple. Feeling and thught should rapidly take wing n wrd f muth. In invigorating a
wrd-f-muth battle the imprtant thing is t present topic f such enthusiasm as t cause
peple t rehash it t thers and wrd f muth is als an exceptionally gd surce f news
gathering.
Wrd f muth is maybe the mst unpretentious f exposure tls. It takes the frm f
gssip and smear on occasion if convenient actin is nt taken t cntrl it. Thugh it is the
hardest t cntrl, all ur effrts need t be made. Its manipulatin is nt subject t

straightforward mechanics, just like the case with s numerous attention media and instruments.
The things that cntribute t wrd-f-muth circulatin are:
1. A tremendous and fruitful occasion r prduct.
2. A tremendous exposure r activising effort.
3. A gd catchwrd r slgan.
4. Promoting n a mass pattern r catchwrd.
Newsletter
The cmmercial field has lng made gd use f pamphlets. These have a brilliant future.
Bulletins tend t fit the times nowadays. Peple have divided interests. There are sure things they
need t knw a lt abut, and ther things they dn't need t hear anything abut. Pamphlets
have the point of interest f speed. They are brisk t read.
People in general relatins use f pamphlets is spreading quickly int nn-prfit fields
also. Assciatins and prfessinal scieties especially discover the frmal successful. Its
utilization in plitics and lbbying is burgening. With this frmat, clients can reach cnstituents
rapidly n matters having bth desperation and imprtance. The persn-t-persn nature
welcomes perusing.
Pst Cards
Pst cards are fast and simple t plan, snappy and simple fr the beneficiary t absrb,
ecnmical t mail t cnstituents and a powerful adaptatin f post office based mail t achieve
vast numbers f peple with a message that can be punched hme in a passage.

In numerous crusades, an expansive number f people can be invigorated t sign and after that
send pst cards t their wn companions and cntacts. This persnal tuch has mre impact with
the beneficiary than wuld a cmmunique frm an outsider.
Public Address System

Open location frameworks at gatherings, shws, gathering f emplyees r mass groups

of onlookers f any sort make it pssible mechanically t prject his human vice befre a
substantial number f peple. Munted n a smaller than expected truck r ther mbile aut,
the general population address framework can be transprted frm place t place, showing
speakers and prgrammes as it ges, and contacting a broadly dispersed gathering of people.
Sund tracks can als be fixed up at prgrammes in lieu f a for all time introduced open
location framework. A prtable bullhrn affrds awesome mbility wherever intensified sund is
required.
A recrding makes it pssible t "catch" a discourse r radi prgramme and replay it by
radi befre a crowd of people r ver an open location framework anyplace. Sme recrdings
are made n the spt at unique occasions. In ther occasions, unique prgrammes are purposely
prduced at are crding studi.
Charts
Charts are by a long shot the mst-utilized visual guide. A diagram might be painted, printed r
drawn. It must be extensive enugh and straightforward enugh t be seen and cmprehended in
the presentatin setting.
Flannel Bards
Flannel Bards cnsist f abard cvered with felt. Sticky-upheld visuals are put n the surface,
allwing a speaker t put sme mvement and adaptability int a therwise static presentatin.
Magnetic Bards
Magnetic Bards are much similar to Flannel bards, aside from that magnets allow the
utilization f heavier three dimensinal visuals.
Vide Cassette, Audi Cassette and Disk Recrdings
These are valuable in vercming sme f the troubles f wrking with a diffuse and
lse-sew rganizatin. They guarantee that all cncerned get the very same message with the
wanted visual and/r audi accentuation. For the most part, these vide tapes, audi tapes r

plate cmmunicatins, thugh precisely arranged, are mdest in system. Intentinally, they d
nt have the ambitius-r cst-assciated with full scale prductins.
Tele Lecture
This is a helpful system fr making an audi/visual presentatin at a separation. With the
assistance f the telephne cmpany there is a hk-up frm a speaker's ffice, a meeting r
classrm, where visuals can be shwn while the speaker is listened. Individuals f the gathering
of people can questin the speaker thrugh a tw-route hk-up. This allows the speaker t
"show up" at numerous lcatins withut the full time r cost f ging there, and it grants remte
grups t connect with speakers they therwise wuld nt pull in.
Facsimile
It sends between inaccessible urban communities by means of telephne lines, careful
cpies f plans, layuts, and ther visual materials-It is nw utilized progressively t transmit
cpy between the ffices f an office and customers r between a rganizatin and a
cmmunicatins medium.

PLANNING PRCESS F PR

Open Relatins is nt simply a prcess f getting stries and pictures int daily papers. It
is much mre. It has t be prperly arranged, rderly executed, and a number f subtle elements

need cautious attentin. Open relatins csts mney, requires manpwer, needs skill, and
cnsumes time and resurces. S it shuld be very much arranged and executed in a rderly way
s that it can make r keep up the psitive picture f the cmpany r rganizatin in the outlook
f the overall population.
PR bjectives
The initial step is t set ut plainly the PR bjectives befre any battle is dispatched. The
marketing expert must have an unmistakable thought as t what is proposed t be accomplished.
His apprach shuld be psitive and purpseful:
Publics
The next step is t decide wh is the audience t be reached i.e. lcal, reginal, natinal, r
internatinal. And apart frm gegraphical area, it shuld be cnsidered if any specialized
audience r a sectin f the cmmunity r prfessinal peple is als t be reached.
Message
After deciding the public the cmpany has t decide what message they want t pass thrugh the
campaign which they are ging t rganise, what is it they want the peple t knw abut them
r what they want t tell r infrm the public abut thrugh the campaign.
Strategy
A strategy is a lng term planning r the methds that a cmpany adpts t make itself a
successful cmpany. Fr a PR campaign als strategies are required t be frmed t s that they
can create an impact r impressin in the minds f the peple; as well as they can build a fair
and favurable image in the market.

Tactics
Alng with a gd strategy a cmpany als needs t use sme very gd tactics fr its campaign
because there are cmpetitrs in the market and the cmpany has t stand n tp f all f them.

Time Scale
The public has t decide the time scale in which they will cmplete the campaign. They have t
set a specific time. Als the decisin abut the cmmencement f campaign, duratin, repetitin,
etc. is t be made well in time.
Resurces
The publicist has als t think abut the resurces in terms f mney and staff available t him.
The campaign has t be planned keeping in view the resurces which the publicist wuld be able
t mbilize.
Selectin f Media/Resurces
Anther pint that requires a decisin is abut the media t be emplyed fr the campaign:
whether publicity is t be cnduct-ed with ne medium r mre than ne r thrugh multi-media.
Evaluatin
After deciding upn the abve things the publicist shuld evaluate the whle prcess t check
whether everything is prperly being dne r nt r whether they have t add anything else r
nt, etc.
Review
After evaluatin again there shuld be a review f the entire thing t give it a final check.
Analysis
After the campaign there shuld be an analysis f the entire prcess sp that they will cme t
knw whether the campaign was successful r nt and if nt then where it went wrng. If any
draw backs are pinted ut then again the whle prcess is repeated frm the pint f
identifying the publics.

NTPC CSR
Cre t the cmpany's philsphy, CSR has been an essential part f NTPC's business f
pwer generatin and illuminating the lives f millins f Indians. NTPC's soul f minding and

sharing is inserted in its missin explanation. We solidly trust that cmmunities lcated in the
region f ur prjects and also thse dislodged by them are imprtant accomplices/stakehlders
in India's grwth stry. As gd neighburs, we have assembled strng organizations with them
thrugh a large number f all around cnceived cmmunity develpment interventin
prgrammes.
Based n ur dedicatin t the cause subsequent to ur inceptin, NTPC has a
cmprehensive Resettlement and Rehabilitatin (R&R) plicy cvering cmmunity develpment
exercises. ur plicy grws wings at the prject destinations the mment the prject takes ff.
From that point broad fringe develpment exercises are brought up alng with the prject
develpment. There is a different CSR-Cmmunity Develpment Plicy which cvers an
incomprehensible extent f exercises beginning frm the grassrts at the unit level up t the
reginal and natinal level including implementatin f key prgrammes thrugh ur
exceptionally wn 'NTPC Fundatin'.
Fcus territories/CSR Initiatives
Like the clurs f a rainbw, The Crpratin's invlvement in cmmunity develpment
prjects/CSR cvers an assorted extent f issues, for example, essential framework develpment,
educatin, cmmunity wellbeing and sanitatin, limit building and sex empwerment. The
prjects are custmised based n particular lcal prerequisites and guided by broad Need
Assessment Surveys and cnsultatins thrugh varius participative frums like Village
Develpment Advisry Cmmittee, Rehabilitatin and Periphery Develpment Advisry
Cmmittee and so forth. The dynamic participatin/engagement and wnership f these activities
by the lcal cmmunities is the key t the smth and fruitful implementatin f these plans.

Consumption n CSR by NTPC

SN
1
2
3
4

Year
2014-15 *
2013-14 *
2012-13 *
2011-12

Allcatin (Rs. Cr)

283.48
126.12
56.37
45.51

Expenditure (Rs. Cr)

205.18
128.35
79.42
49.44

We are prud that ur CSR activities and prgrammes are profiting ver a millin f ur
cuntrymen in ver 500 dd towns in the neighburhd f ur statins and plants thanks t a
vigrus structure, all around dcumented plicies and a streamlined prcess.
NTPC is als a part f Glbal Cmpact Netwrk, India and cnfirms its invlvement in
varius CSR exercises in accordance with 10 Glbal Cmpact standards and shares its
encounters with the wrld through "Cmmunicatin n Prgress", an open disclsure.

CHAPTER -5
NTPC CSR CASE STUDY

NTPC ( Natinal Thermal Pwer Crpratin) is the biggest warm pwer producing
cmpany f India. A Public sectr Cmpany whlly wned by gvernment f India. It was
incrprated in the year 1975 t quicken pwer develpment in the cuntry. Inside a range f 30
years, NTPC has risen as a genuinely natinal pwer cmpany, with pwer producing offices in
all the majr regins f the cuntry. Cntributing 28.5% f the cuntry's whole pwer
generatin. NTPC tday illuminates each furth knob in the cuntry. With ambitius grwth
plans t becme a 56000MW pwer cmpany by 2017, NTPC the biggest pwer utility f India
has effectively expanded int hydr sectr. 18 NTPC statins have as of now been licensed with
the IS 14001 certificatin. With regards to its all around fcused envirnment prtectin plicy,
NTPC has set up a "Middle fr Pwer Efficiency and Envirnmental Prtectin" (CENPEEP)
which functins as a resurce focus fr develpment and disseminatin f most recent
technlgies in envirnmental administration.
Status:NTPC status State run NTPC's Vindhyachal Super Thermal Pwer Statin (VSTPS) will
becme cuntry's biggest pwer creating plant n Friday with the cmmissining f anther 500

MW unit. The unit f Vindhyachal Super Thermal Pwer Statin (Stage V) will be proclaimed
n cmmercial peratin frm "00:00 HRS f ctber 30, 2015", NTPC Ltd said in BSE
recording.
verall, the ttal cmmercial limit f VSTPS, NTPC and the NTPC Grup will becme
4,760 MW, 38,442 MW and 44,443 MW individually. VSTPS will als becme the biggest
perating pwer statin in the India, the cmpany said. The pwer plant is lcated in locale
Singrauli f Madhya Pradesh. The recipient states f the prject are Madhya Pradesh,
Chattisgarh, Maharashtra, Gujarat, Ga, Daman and Diu and Dadar Nagar Haveli.
NTPC Twnship is arranged next to the Plant Premises and cmprises f 4 clnies
specifically NH1, NH2, NH3 and TTS (Temprary Twnship). Other than there are Clubs,
Swimming pls, Russian Cmplex (Auditrium), Schls, pen Air Theater, Playgrund,
Temples and Lake Park which prvide plentiful offices fr the occupants f the twnship

Table 2. Categries astute things f CSR in NTPC Vindhya Nagar

S.N.
1.
2.
3.
4.
5.

Statement

Percentage

Very gd. (Range)

70 and abve
Gd.
50 and abve
Average
40 and abve
Pr
30 and abve
Extremely pr
Less than 30

Item N.

Ttal N. f

Item
3,22
7,9,13
1,8,10,12,13
4,5,6,16,18,23
2,11,15,17,19,20,21,

02
03
05
06
07

Fig 1. Thing insightful rate scre and categries f Crprate Scial Respnsibility
(CSR) at NTPC Vindhya Nagar Singrauli (M.P.) India

N. f Items

6
5

4
3
2
1
0

3
2

Very gd.

Gd.

Average
Categry

Pr

Fig 2. Categries wise items f CSR in NTPC Vindhya Nagar

Extremely pr

NTPC STRATEGY AND PLICIES

Strategy and Plicies
T cntribute t practical develpment by releasing crprate scial respnsibilities.

T lead the sectr in the ranges f resettlement and rehabilitatin, envirnment prtectin
including viable slag utilizatin, fringe develpment and vitality cnservatin
practices.

T lead develpment effrts in the Indian pwer sectr thrugh effrts at plicy
advcacy, helping custmers in refrms, scattering best practices in the peratin and
administration f pwer plants and so on.

Plicies
NTPC is cmmitted t creating and prviding dependable pwer at cmpetitive costs in a
feasible way by ptimising the utilization f numerous vitality resurce with innvative ecaccommodating technlgies subsequently cntributing t the ecnmic develpment f the
natin, scial upliftment f the sciety and prmting a solid envirnment.
In this prcess, NTPC should endeavor t:

Cntribute twards perfect and practical envirnment with deference t land, water and
air

Cnserve resurces by reductin, reuse and reusing

Initiate and supprt measures t ptimise the utilization f renewable vitality, expand
vitality efficiency and lessen Green Huse Gasses emissins.

Supprt the measures fr bidiversity cnservatin by fllwing the practices f

prtecting, cnserving and restring ecsystems.

Be straightforward, moral and reasonable t all stakehlders

Be supprtive in develping and improving peple's standard f living in and arund the
plants.

Generate mindfulness, offer knwledge and supprt preparing prgrammes n

manageable

develpment amng the emplyees, neighburing cmmunities and open

on the loose
Sustainability:NTPC is solidly guided by its philsphy that its cre business f pwer generatin is
complicatedly interlaced with scial and envirnmental grwth. We at NTPC are committed fr
creating dependable vitality at cmpetitive costs in a maintained way emplying a blend f
vitality surces and utilizing innvative ec-accommodating technlgies. ur plicies and
actins are outfitted twards including t the cuntry's verall ecnmic prgress, elevating the
sciety everywhere and sustaining a greener planet. NTPC is all abut harmnising the 3Ps:
Peple, Planet and Pwer.

CRE VALUES F THE RGANIZATIN

This crprate arrangement prvides subtle elements f the verall plan fr NTPC. The
effective conveyance f this motivation wuld require a cmmitted wrk frce that relates to and
supprts the visin. T guarantee realizatin f this crprate plan, a set f cre values shuld
focal t, and gvern every action f the rganizatin.
Knwn as ne f the NAVRATANS f the PSUS NTPC has its fllwing cre values.
They are knwn as (BCMIT) as fllws:B

Business Ethics

Custmer Fcus

rganizatinal and Prfessinal pride

Mutual Respect and Trust

Innvatin and Speed

Ttal quality fr Excellence crprate bjective

BUSINESS PRTFLI GRWTH

T further cnslidate NTPCS psitin as the main warm pwer generatin

Cmpany in India and set up a nearness in hydr pwer section

T brad base the generatin blend by assessing cnventinal surces f vitality t

guarantee lng run cmpetitiveness and relieve fuel-dangers

T expand acrss the pwer esteem chain in India by cnsidering in reverse andfrward
integratin int zones, for example, pwer exchanging, transmissin, distributin,
calmining, cal beneficiatin, and so forth.

T develp a prtfli f generatin resources in internatinal markets

T build up a strng brand in the dmestic and internatinal market

Exercises which may incorporate by cmpanies in their CSR plicies

1)

Eradicating great appetite and pverty.

2)

Prmtin f educatin.

3)

Prmting sex fairness and wmen empwerment.

4)

Reducing kid mrtality and imprving maternal wellbeing.

5)

Cmbating human immundeficiency infection.

6)

Ensuring envirnmental maintainability.

7)

Emplyment improving vcatinal abilities.

8)

Scial business prjects.

9)

Cntributin t the leader's Natinal Relief Fund r any ther store set up by the central
gvernment r the state gvernments fr sciecnmic develpment and alleviation and
reserves fr the welfare f the booked castes,the planned tribes ,ther in reverse

classes

minrities and wmen.

10)

Other matters as might be recommended.

FUNCTINS F CSR CMMITTEE

1)

Frmulated and recmmend t the bard, a CSR plicy demonstrating the movement r
activities t be attempted by the cmpany as indicated in timetable 7 f the
demonstration.

2)

Recmmend the amunt t be spent n these exercises.

3)

Mnitr the cmpany's CSR plicy peridically.

4)

Prepare a straightforward mnitring instrument fr guaranteeing implementatin f the

prjects/prgrams/exercises prpsed t be embraced by the cmpany.

BJECTIVES F THE STUDY

1)

T study the imprtance f CSR fr fundamental crpratin

2)

Need fr cntributing fr cuntry's ecnmic develpment

3)

Steps taken by the gvernment t imprve cntributin f crprate fr CSR exercises.

IMPACTS F CSR PLICY

1)

The cntributin f CSR is nt limited t any ne sectr f sciety .It helps business t
nurture the sciety ver a perid f time. The cmpany is free t cntribute t any f the
sectr which they like mst and which is useful fr the rganizatin pint f view.

2)

Crpratins shuld take part successfully and effectively fr CSR cntributin as

crpratins are invlved with number's f stakehlders like custmers ,emplyees ,
suppliers ,gvernment ,creditr ,budgetary institutins ,etc.s they have the respnsibility
t take care f the interest f all the stakehlders fr their wn practical grwth.

3)

Every crpratin must take activities fr CSR rehearses t improve this planet a place
t live and nt simply this, it will als held crpratins t assemble their gdwill.

4)

Crpratins can separate themselves frm their opponents by taking CSR activities.

5)

Cmpany can take CSR as a pprtunity and a platfrm fr pprtunity and a platfrm
fr grwth and survive.

6)

A prperly executed CSR cncept can bring alng an assortment f cmpetitive

advantages, for example, improved access t capital and markets, expanded deals and
prfits, peratinal cst reserve funds, imprved brand picture and reputatin, upgraded
custmer lyalty, better decisin making and hazard administration prcesses.

EXISTING CSR ACTIVITIES F CMPANIES

1)

Intel technlgy supprted the lunch f the 'Young lady Rising' film and 10*10 scial
acting effort, which highlight the imprtance f putting resources into the educatin f
young ladies and wmen t advance ecnmic pprtunity. The ther activities

incorporate teach understudies thrugh the Intel internatinal science and building
reasonable ,a prgram f sciety fr science and general society.
2)

In 2010 American express banded together with cmmn purpse t make an

administration foundation in the U.K .The authority institute brings tgether 25
developing pioneers philanthropies ,counting cmmunity ,educatin ,internatinal
alleviation and social rganizatins .In 2011 India turned into the furth cuntry t hst
the initiative foundation activity .The inaugural India pioneer focused on authority
foundation graduated 23 rising pioneers frm rganizatins that supprt causes such a
youngster rights ,educatin and envirnment . Starting in 2012 ,the India foundation
developed t graduate 45 members.

3)

NIIT fundatin has started exercises t recognize and prvide the vital supprt t
shrewd youngsters entering secndary educatin (class 8/13-14 years) in wording f
supplemental preparing s that they can tote standard higher educatin .The focused on
region is science and diagnostic capacities .Several extraordinarily outlined science units
and exercises will be utilized as a part of wrkshp mde t distinguish brilliant
understudies frm country schls and instill a logical and scientific twisted f mind in
these kids.

4)

NTPC missin n CSR states develped and prvide solid pwer ,related prducts and
administrations at cmpetitive costs, incorporating different vitality surces with
innvative and ec-accommodating technlgies and cntribute t sciety .NTPC has
arranged plicies fr its cmmunity develpment activities. These plicies set furth
guildelines gverning the implementatin f cmmunity develpment activities .The
underlying cmmunity develpment plic guides cmmunity develpment amid prject
inceptin,resettlement and rehabilitatin (R &R ) plicy guides visualizing cmmunity
develpment amid prject develpment and CSR cmmunity develpment (CSR CD)
plicy guides conceiving cmmunity develpment exercises amid peratinal stage. The
licies are reconsidered and redesign with the changing business scenari and
plicies/guildlines frm gvt.f India .The CSR CD licy,issued in july,2004 was
reexamined in august ,2010 in accordance with DPE rules.

5)

Ujjivan financial services as ur missin and bjective is t prvide full range f

financial services t the ecnmically active pr t build better lives and t enable
custmers lead a better life , reaching ut t underserved cmmunities face ,and wrking
twards making a meaningful differences t their lives. The cmpany als has a hlistic
apprach t pverty reductin and in partnership with parinaam fundatin ,is engaged in
scial welfare prgrams in healthcare ,educatin ,vcatinal training ,cmmunity
develpment ,shelter ,and disaster relief .The cmpany cnstantly strives t ensure strng
crprate culture which emphasizes n integrating CSR values with business bjectives.
It pursues initiatives t eradicate hunger pverty; prmting preventive health care and
making available safe drinking water ; prmting preventive health care and making
available safe drinking water; prmting educatin ,including special educatin
,emplyment enhancing vcatinal skill training fr wmen ,prjects fr prmting
gender equality ,prgrams fr empwering wmen and prjects fr envirnmental
prtectin.

6)

Tata cnsultancy services in Indias largest sftware services cmpany and has wn the
Asian CSR award fr initiating cmmunity develpment wrk and implementing varius
prgrams and devting leadership and sincerity as nging cmmitment in incrprating
ethical values .Majr fcus f the cmpany in n educatin sectr. Cmpany is wrking
upn literacy prgram that cares TCS designed cmputer based literacy mdel t teach
adults literacy prgram. Cmpany als wrking upn envirnment plicy and has been
develping envirnment friendly prducts and services.

BJECTIVE F STUDY
T study the varius types f CSR activities in NTPC in general and NTPC Vindhyachal in
particular.
T make suggestins fr accelerating CSR initiatives in NTPC

RESEARCH METHDLGY
The examination has been dne n essential information and n secndary information .It
was cllected thrugh sites and frm jurnals, magazines, articles, yearly reprts and
questinnaires.
SAMPLING UNITS
Fr investigating f NTPC's wrk in the adjacent towns, a specimen f 120 respndents
have been cllected as an essential information as a secndary information the yearly reprts f a
cmpany are cmpared.
ANALYSIS AND FINDINGS
In the range f cmmunity Develpment, accrding t overview almst 98% f the
villagers are content with the wrk f NTPC in their regions. They are fulfilled that lcality has
been develped and sme develpmental exercises are still cntinue s this is the best result fr
the NTPC prject and cmpany needs t keep up the develpment level. Fr Emplyment
pprtunity ,thrugh the overview it is uncovered that a colossal part f the cmmunity
acknowledge that due t NTPC prject emplyment pprtunities have expanded yet beynd 8
km and 12 km satisfactin level decreases while a couple d nt concur with the emplyment
pprtunities. On the off chance that f education level, it has been fund that proficiency level
has been expanded yet at the same time there is need fr imprvement in proficiency level in
light of the fact that the satisfactin level in the proficiency range is nt exceptionally gd r we
can say that it is nt at all satisfactry. Villagers base has been develped up t vast amplify and
the surrunding envirnment has been develped up t expansive develop and the surrunding
envirnment has been develped thrugh NTPC prject and the scenari f lcality has been
changed. Almst 99% respndents acknowledged this while a couple d nt concur with this.
Wellbeing Centers has been made in the towns and schls fr youngsters, tilets have been
cnstructed in towns by the cmpany. The standard f living has been expanded f the villager
up t substantial reach out due t invlvement f cmpany. NTPC prvides wellbeing camp in
towns which is ttally free f cst fr the villagers. The point is that keep the scenari solid yet

due t less mindfulness abut wellbeing peple are nt watchful abut this. S at each town f
ur test it has been separated that sme peple are nt mindful with these prgrammes.
NTPC
India's biggest pwer cmpany, NTPC was set up in 1975 t quicken pwer develpment
in India. NTPC is rising as a differentiated pwer majr with nearness in the whole esteem chain
f the pwer generatin business .Apart frm pwer generatin, which is the backbone f the
cmpany, NTPC has as of now wandered int cnsultancy, pwer exchanging, fiery debris
utilizatin and cal mining. NTPC positioned 384th in the '2013, Frbes Glbal 2000'ranking f
the wrld's greatest cmpanies. NTPC turned into a Maharatan cmpany in May,2010, ne f the
nly fur cmpanies t be honored this status. The ttal introduced limit f the cmpany is
43,108MW with 17 cal based and 7 gas based statins, lcated acrss the cuntry. In additin
under JVs, 7 statins are cal based and anther statin utilizes napthal/LNG as fuel and 7
renewable vitality prjects. The cmpany has set an objective t have an introduced pwer
producing limit f 1,28,000 MW by the year 2032.The limit will have a differentiated fuel blend
cmprising 56% cal ,16% Gas ,11% Nuclear and 17% Renewable vitality surces (RES)
including hydr. By 2032,nn fssil fuel based generatin limit should make up almost 28% f
NTPC's prtfli. NTPC has been perating its plants at high productivity levels. Althugh the
cmpany has 16% f the ttal natinal limit, it cntributes 25.6% f ttal pwer generatin due
t its fcus n high effectiveness .NTPC has been granted sixth Best cmpany t wrk fr in
India fr the year 2013, by the immense spots t Wrk foundation ,India section in cllabratin
with The Ecnmic Times .The cncept f Crprate Scial Respnsibility is profoundly
instilled in NTPC's way of life. Thrugh its sweeping CSR activities, NTPC endeavors t
develp shared trust with the cmmunities that surrund its pwer statins.
CRPRATE SCIAL RESPNSIBILITY-THE NTPC WAY
CSR in NTPC is a profoundly imbued conviction f ding business by including esteem
t the cmmunity and sciety n a practical premise thrugh devoted plicies ,institutinal setup
and engagement prcess t prmte comprehensive grwth ".- Arup Ry Chudhury ,CMD
,NTPC ltd.

CSR BJECTIVES

T cntribute t supportable pwer develpment by releasing crprate scial

respnsibilities.

T lead the sectr in the zone f resettlement and rehabilitatin and fringe develpment
T lead the sectr in Envirnment prtectin.

CSR has been synnymus with NTPC 's cre business f pwer generatin. NTPC tries
t prvide access t resurces required fr a not too bad standard f living fr the peple
in its region. NTPC soul f minding and sharing is implanted in its missin explanation.
Cmmunity is the mst imprtant stakehlder and is a neighbr fr lifetime ,with whm
NTPC has manufactured strng associations thrugh an all around cnceived wicker bin
f cmmunity develpment interventins .Cmmitted scially since inceptin ,NTPC has
a cmprehensive resettlement and rehabilitatin (RAND R) licy and cvering
cmmunity develpment (CD) exercises.

STRUCTURE
CSR grup is a three layered structure-crprate, regin and statin with a different bard
level cmmittee n CSR t guide, apprve and survey CSR movement. Crprate CSR grup's
respnsibilities incorporate plicies ,limit building and outer reprting ,reginal CSR grup's
respnsibilities

incorporate

crdinating

and

mnitring;

and

statin

CSR

grup's

respnsibilities incorporate arranging, implementatin and reprting .NTPC has setup a

fundatin-NTC fundatin-fr natinal level activities which fcuses n persns with unique
capacities.
FINANCIAL PLAN
According to current DPE nrms, NTPC bard has apprved t bring about 1% f net
prfit f the previus year fr CSR and practical develpment exercises. The allcatin against
particular exercises is apprved by CSR and manageability cmmittee.

PRCESS
The CSR prcess cmprises f fur stages i.e,1) arranging 2)implementatin ,3)mnitring and
evaluatin; and 4) dcumentatin and cmmunicatin .
PLANNING
NTPC has adpted a bttm up apprach fr arranging .Activities are arranged based n
need evaluation review and stakehlder cnsultatin-town develpment advisry cmmittee,
lcal administratin ,rehabilitatin and fringe develpment advisry cmmittee peple's
illustrative ,and so on.
IMPLEMENTATIN
All CSR exercises are conveyed ut in prject mde with characterized deliverables and
courses of events and thrugh specific organizations and emplyee vluntary rganizatins fr
activities in cmmunity develpment.
MNITRING AND EVALUATIN
Viability f prgram is surveyed thrugh a tw tier mnitring component invlving
outer and also inside evaluatin .There is standard mnitring at units, regin and crprate
focus with mnthly and quarterly reprting. Undeniable inward review is conveyed ut t
guarantee viable implementatin. Straightforward appraisal/evaluatin are taken up thrugh
presumed offices fr gaging sway f ur CSR-CD activities. Dcumentatin and
:Cmmunicatin and input is a gd premise fr measuring adequacy, clears way fr new
thought generatin and arranging n what next t be dne. Cmmunicatin and criticism is dne
by means f yearly reprt, web ,brchures and reprts set up t the cmmittee bard fr CSR.

CHAPTER 6
EMPLYEE VLUNTEERING
Cmmunity develpment exercises embraced by EVICE (emplyee vluntary
rganizatins fr activities in cmmunity develpment), NG's frmed by NTPC emplyees at
varius statins cmplement NTPC's CSR activities.
QUALITY CIRCLES (QCs) IN VILLAGES
As an exceptional activity ,NTPC has extended the cncept f quality circles (QCs) in
towns arund statins n fundamental component , i.e. accomplishment ,solidarity ,knwledge
acquisitin and interest f brilliance .Presently mre than 30 quality circles are effectively
wrking in various towns arund varius statins t distinguish the prblems being confronted
by the cmmunity and prvide slutins.
EDUCATIN
Educatin is the fundatin and building blck fr accomplishing natinal bjectives fr
building a mre comprehensive ,impartial present venture fr future .NTPC reserves 15%-20%
f CSR-CD spending plan fr educatin.
HEALTH
NTPC endeavors t prvide access t fundamental framework fr wellbeing, sanitatin
restorative offices t surrunding cmmunity at prject/statins hspitals ,supprt fr three
particular Eye focuses at Bhubneswar Eye hspital disha ,medicinal types of gear fr
Uttaranchal frest hspital ,Alappuzha therapeutic cllege hspital ,kerala and Behala Bachanda
Bramchari hspital and research focus ,Klkata, supprt fr renvatin and repair f offices at
sundargarh locale hspital ,straightforwardly bserved treatment cum assigned micrscpy focus
(DTs cum DMC) with mbile emergency vehicle offices keep running by 12 NTPC hspitals
thrugh NTPC fundatin under reexamined natinal tuberculsis cntrl prgram (RNCTP)
enrolling abut 23000 patients and prviding treatment t mre than 2400 patients ,in additin
statins consistently take up exercises like mbile wellbeing centers ,wellbeing camps ,and so
on.

CAPACITY BUILDING AND WMEN EMPWERMENT

Capability building is key t livelihd pprtunities .Wmen empwerment anables
wmen t mve frm periphery t centre stage in scial ,plitical and ecnmic terms.NTPC
prmtes plicies and prgrams that fcus n enchancing capability ,imprving equity and
increasing scial sustainability . Key initiatives in capacity building and wmen empwerment:
Adptin f 17 ITI s and setting up 08 new ITI s .This has added 1398 seats with 24 new trades,
setting slapur pwer training institute, spnsrship t villagers fr ITI training ,vcatinal
training t BPL candidates at Apparel training and design center, chhindwara ,educatinal and
develpmental wrkshp fr kashmiri migrant children and yuth in jammu ,schl cum
multipurpse building fr girls in village shaulana, dist. Ghaziabad ,ne flr each in girls
hstels in tw dist f ngle and Guntur, AP.
DEVELPMENT F INFRASTRUCTURE
Certain services and facilities are abslutely essential fr life t mve n ,thus fllws
infrastructural supprt fr the rural peple especially wmen and children in the villages
adjining ur wrk centers .GAIL is u gradating f existing telemedicine centers, physitherapy
units as well as setting up a cmmunity hspital in the villages f UP. ther small prgrams that
are carried ut fr the general awareness abut health awareness/TB, Thalassemia, cancer
detectin camps, camps fr physically handicapped persns (distributin f artificial aids and
appliance) in the numerus rural areas where the rganizatin has its existence.
INFRASTRUCTURE
Fr the year 2010-11 under the thrust area infrastructure, prgrams wrth Rs.16.25 Cr.
have been embarked n and implementatin f these prjects is in prgressin. In the area f
infrastructure, cnstructin f village rads, culverts, cmmunity tilets, and ther facilities in
identified villages have helped t bring a facelift t these villages and imprve the quality f life
f its peple. Fr the past many years GAIL has been cnstructing cmmunity centers and
apprach rads with an aim t prvide lng lasting and permanent develpment fr the villages
surrunding GAIL installatin.

SUGGESTINS
As the cmpany being reputed rganizatin is implementing all the applicable CSR CD
plicies and besides that special care is being taken by the prject fr prtecting the surrunding
frm pllutin .Thrugh NTPC is managing things up t the mark but still there is scpe f
imprvement in the sme areas. NTPC is undertaking varius infrastructural develpmental
wrks in the surrunding villages and the same is being handed ver t Gram panchayats fr
taking care f thse in future. Hwever it is bserved that prper care f the infrastructure is nt
being taken int accunt by respective Gram panchayats and in lng run these may nt be f use.
Hence the abve may be taken up with state gvernment fficials fr taking suitable prvisins
fr taking care f the infrastructure. It has been bserved that vcatinal training were given by
NTPC t many village students in varius trades in rder t develp skills f the villagers.
Hwever after training it is bserved that nly a few members in sme activities. But the thers
culd nt. Hence these students may be given pprtunities by engaging them with cntracting
agencies wrking inside prject area. Althugh awareness level has increased amng the
villagers f the surrundings areas after cming f NTPC prject , hwever mre f it is
essential t make the villagers aware f varius things particularly in the field f health care and
sanitatin. In spite f these regular diseases are bserved amng the villagers frequently. In the
area f educatin, the facilities fr preliminary educatin are fund t be satisfactry. Hwever
the higher educatinal facilities are nt fund satisfactry. Hence matter shuld be taken up with
district fficials fr develping higher educatinal facilities are nt fund satisfactry. Hence
matter shuld be taken up with districts fficials fr develping higher educatin pprtunities in
the surrunding areas fr betterment f higher/technical educatin in the surrunding area. Als
the physically challenged persns f the surrunding areas are seen t be less beneficial in terms
f their self develpment. althugh Tri- cycles surgical peratin etc. like facilities are being
prvided t them frm NTPC, sme incme generating/self emplyment schemes shall als be
arranged fr these physically challenged persns t make them self dependent and will increase
their emplyability .

CHAPTER -7
CNCLUSINS
Gvernment intrduces CSR as it needs t make cmpanies mre respnsible fr the sciety r
fr its stakehlders. CSR ffer pprtunities fr the crpratins t cntribute in varius
exercises which specifically r by implication help welfare f the sciety. Crpratins are scial
element s they should take care f all stakehlders ,it is crucial t assume responsibility f
respnsibility in effective way s that all take part f crpratins are scial element s they
should take care f all stakehlders ,it is key t assume responsibility f respnsibility in
proficient way s that all member f crpratins field fulfilled . As we knw crprates can't
their sciety everywhere which is imprtant fr their sciety everywhere which is imprtant fr
their develpment and gdwill. Numerous cmpanies are making strides t imprve their
envirnmental and scial perfrmance thrugh the utilization f vluntary activities, for
example, cdes f cnduct, envirnmental certificatin and reprting , scial reviews ,reasonable
exchanging plans and scial venture prgrams.

This examination was dne t see the status f the cmpany twards crprate scial
respnsibility and the wrk which has been dne by the cmpany. After all the studies and study,
need t cnclude by saying that cmpany is wrking proficiently in the regions yet there are
numerous things which require additional consideration r can say attentin t make it the
satisfactry wrk. In CSR, the cmpany's is nt nly t cnstruct schls r healthcares yet als
t keep up the things which are required in the schls. In whle overview I fund there are
sme towns where cmpany is nt wrking strngly. There are sme territories where cmpany
has t take sme strng decisins t make crprate scial respnsibility a major achievement.
rganizatins are progressively understanding that CSR is n lnger a cllectin f discrete
practices and plicies that shuld be incorporated int the rganizatins peratins and exercises.

REFERENCES AND BIBLGRAPHY

Reference frm ld research papers