Acceptance of Blended Learning

Among University Student in Malaysia

BACHELOR OF BUSINESS AND KNOWLEDGE
MANAGEMENT (HONOURS)
FACULTY OF BUSINESS
MULTIMEDIA UNIVERSITY

PRESENTED BY: CHONG CHEW CHEN (1122702795)

Introduction
Technology has play an important role in expanding access
to education.

The knowledge is being transfer only if the instructor and

student are interact in the classroom (traditional classroom
learning).
Due to technology development today, online learning allow
students access to the course content easily at their own pace.
(less communication)

Introduction (Cont.)
Blended learning - improve the learning experience.
Blended learning enables student to figure out the complexity of
the concept through online learning and provide class discussion
to explain the complexities of the lesson.
Therefore, this research explores the factors that affect the
acceptance of blended learning among university student in
Malaysia.

Research Problem

The latest version of Malaysia Education Blueprint (2013-2025)

launched by our Prime Minister Dato Sri Mohammad Najib;
blended learning models will become an educational approach in
all Higher Learning Institutions (HLIs).

Increases of attention towards blended learning in higher

education.

There are many research has been done on the acceptance of

online learning but little research on blended learning. (Park, 2009)
It

is important to figure out the factors affecting student

acceptance of blended learning.

Research Questions
1. Is there any relationship between perceived usefulness
and acceptance of blended learning among university
student?
2. Is there any relationship between perceived ease of use
and acceptance of blended learning among university
student?
3. Is there any relationship between perceived enjoyment
and acceptance of blended learning among university
student?

Research Objective
To examine the factors that influence the acceptance
of blended learning among university student.

Research Methodology

Research Framework

H1: There is a significance relationship between perceived

usefulness and the acceptance of blended learning among
university students.
H2: There is a significance relationship between perceived ease
of use and the acceptance of blended learning among university
students.
H3: There is a significance relationship between perceived
enjoyment and the acceptance of blended learning among
university students.

Sampling Plan
Sample Size : 250 respondents

Target respondents : University student

Sampling Method : Non-probability Sample
(Convenient Sampling)
: Survey with Questionnaire

Summary of Results

Demographic Profile
Demographic Variables

Element

Frequency (N)

Percentage (%)

Gender

Male

86

34.4

Female

164

65.6

First Year

27

10.8

Second Year

133

53.2

Third Year

61

24.4

Forth Year

23

9.2

Postgraduate

2.4

18-20

32

12.8

21-23

208

83.2

24-26

10

4.0

Year of study

Age

Demographic Profile (Cont)

Courses

Management

135

54.0

Information Technology

13

5.2

Engineering

1.6

Psychology

0.4

Law

2.4

Account

24

9.6

Others

67

26.8

Class Mode Entirely face-to-face

63

25.2

Minimal use of the Web, mostly held in face-to-face format

45

18.0

An equal mix of face-to-face and web content

99

39.6

Extensive use of the Web, but still some face-to-face class time

32

12.8

Entirely online with no face-to-face time

11

4.4

Mean Analysis & Standard Deviation

Variables

Min

Max

Mean

Standard Deviation

PU

250

1.00

5.00

3.7530

0.6406

PEU

250

1.00

5.00

3.6880

0.6137

PE

250

1.00

5.00

3.7856

0.6626

BL

250

1.00

5.00

3.6912

0.6465

Reliability Analysis
Variables

Cronbach's Alpha

N of Items

Internal Consistency

Perceived Usefulnes (PU)

0.820

Medium

Perceived Ease of Use (PEU)

0.816

Medium

Perceived Enjoyment (PE)

0.882

Medium

Blended Learning (BL)

0.818

Medium

Normality Test
Variables

Skewness

Kurtosis

PU

250

-0.494

0.952

PEU

250

-0.592

0.876

PE

250

-0.501

1.424

BL

250

-0.759

1.951

Multiple Linear Regression Analysis

Model Summary:
Model

R Square

Adjusted R Square

Standard Error of the Estimate

0.716

0.513

0.507

0.45391

ANOVA Table:
Model
1

Sum of Squares

df

Mean Square

Significance

Regression

53.395

17.798

86.398

0.000

Residual

50.686

246

0.206

Total

104.081

249

a. Dependent Variable: BL
b. Predictors: (Constant), PE, PEU, PU

Multiple Linear Regression Analysis

Coefficient Result:
Model

Unstandardized Coefficients

Standardized

Significant

Coefficients

Standard Error

(Constant)

0.652

0.196

PU

0.151

0.064

PEU

0.243

PE

0.416

Beta
3.335

0.001

0.150

2.352

0.019

0.065

0.231

3.730

0.000

0.063

0.427

6.558

0.000

Summary of the Statistical Results

Hypothesis

P-value

Decision

H1: There is a significant relationship between 0.019

Accept

perceived usefulness and acceptance of

(P-value <0.05)

blended learning among university students.

H2: There is a significant relationship between 0.000

Accept

perceived usefulness and acceptance of

(P-value <0.05)

blended learning among university students.

H3: There is a significant relationship between 0.000

Accept

perceived usefulness and acceptance of

(P-value <0.05)

blended learning among university students.

Limitation of Study
Sample:

The scope of this survey is limited only to Malacca and Kuala

Lumpur. (Generalization of result)
Research Framework

Only used three factors to test on the students acceptance of blended

learning.
Research objective only examine the perception of university student.
Time Constrain

Cross-sectional research (study the blended learning in Malaysian

education industry at a particular of time only)

Recommendations For Future Research

Recommendations for the research framework, add more
independent variables to test on the factors affecting the
acceptance of blended learning (Stacey & Gerbic, 2008)
Enlarge the scope of survey or focus on other universities
Future research should consider a longitudinal studies (can be
repeated and conducted for several years) (Jahangir & Begum, 2008)

= Thank You =
Q&A