July 5 - July 17, 2016

Background and
Methodology!

"

Adsmvil conducts daily and weekly surveys utilizing its

banner advertising platform. Over the past several
years, it has relied extensively on this type of polling to
conduct market public opinion studies that inform its
advertising strategies. "
Through its geo-location platform, respondents are
identified nationwide from Adsmvils database of over
32 million self identified Latinos. "
Each sample is non-random but is independently
drawn. "
Adsmvil approached FIUs SIPA to engage in a joint
polling effort that involves the donation of Adsmvils
geo-location platform to conduct public opinion surveys
related to the ongoing presidential election campaign in
the United States. "
Adsmvil signed an MOU with FIUs School of
International and Public Affairs to jointly poll through
the duration of the 2016 presidential election. The polls
are conducted jointly with the Latino Public Opinion
Forum (LPOF) established by SIPAs Gordon Institute
for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the

weeks of-July 5-July 17, 2016. "
This is the 14th consecutive week
of our poll"
Banner Advertising Platform and
geo-location of respondents
nationwide"
Sample size for Question A: 8242 "
Sample size for Question B: 5438 "
To date over 200,000 Latinos have
responded to the New Latino Voice."

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

Other

77.4
62.3

64.9

64.4

67.4

68.2

74

Trump
74.7

76.2

75.2

78.8

80.1

81.1

17.3
8

16.1
7.7

17.2
7.5

14.1
7.1

13.3
6.6

11.7
7.2

4521

25.9

23.3

11.8

11.9

23.2
12.4

18.6
13.9

16.7
15.1

14
8.7

16.5
9.5

If the elec-ons were held today for whom would you vote?
81.1%

7.2%

Clinton

Other

11.7%

Trump
7

If the elec-ons were held today, for whom would you vote?
Clinton

Other

Trump

84.4%
75.8%

6.1%
Male

9.5%

9.0%

15.2%

Female
8

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

88.9%

84.8%
76.6%

63.0%

12.6% 10.8%

18-24

5.6%
25-44

9.6%
2.2%
45-64

9.0%

22.3%
14.7%

65+
9

If the elec-ons were held today for whom would you vote?
Clinton

80.3%

81.2%

Other

Trump

87.6%
80.4%
69.8%

9.3% 10.4%

Elementary

12.0%
6.8%
Middle

4.9% 7.6%
High

13.8%
5.8%
Undergraduate

16.9%
13.4%

Graduate
10

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

12

Principal Issue
Economy

8.6

10.3

10.8

EducaKon

11.1

Employment

10

8.8

ImmigraKon

9.2

9.7

Other

Health

10.6

15.9

15

11.4

11.6

11.4

11.7

22.8

22.8

13.1

14.3

15

6.9

5.8

5.7

3.2

17.8

18.5

18.2

17.9

20.5
14.6

18.7

14.1

14.7

13.9
12.3

12.4
11.6

11.7
11.8

12.4
12.6

13.5

15

12
8.2

22.8
19.7

21.9

23.1

23.7

16.3

17

26

24.3

23.2

15.3

16.5

18.6

5.6

5.1

5.1

5.6

3.6

5.1

18.8

18.6

18.6

18.6

20.3

18.1

16.5

April 11-15 April 18-22 April 23-30

May 3-9

May 10-16 May 17-23

12.2
22

16.1

17.6

5.3

May 24-
June 1

10.4

19.1
19.5

14.2

13.5
10.4

22.1

June 2-5

6.7

20.6

Security

17.7

11.7
13.2

20.1

16.2

June 6-12 June 13-19 June 20-26 June 27-July July 5-July
4
17
13

Principal Issue
Security

ImmigraKon

Economy

26

21.9
19.7
18.8

23.1

24.3

23.7

23.2

22.8
22.1

20.3
18.6

18.6

18.6

22
20.6

18.1

22.8
20.5
19.1
17.8

16.5

10.3

10.8

11.1

10

8.6

April
11-15

April
18-22

April May 3-9 May

23-30
10-16

8.8

9.2

18.5
15.9

9.7

22.8

18.2

20.1
17.9
17.7

15

10.6

May May 24- June 2-5 June

17-23 June 1
6-12

June
13-19

June June 27- July 5-17

20-26 July 4
14

Principal Issue

20.1%
17.9%

17.7%

16.2%
13.2%

11.7%

3.2%

Economy

EducaKon

Employment ImmigraKon

Other

Health

Security
15

Principal Issue
Economy

EducaKon

17.4%

Employment

ImmigraKon

Other

Health

Security

18.2%

8.1%
16.6%
12.5%
14.2%
24.0%
14.9%
12.2%
4.4%

21.5%

Male

21.5%
1.7%

12.9%

Female
16

Principal Issue
Economy

10.5%

EducaKon

Employment

ImmigraKon

Other

Health

Security

18.4%

21.0%

17.9%

11.2%

9.7%

15.2%

10.7%

8.9%

10.5%
15.8%

21.4%

17.9%
24.2%

21.8%

8.4%

10.3%

6.3%
14.7%

30.5%

18-24

3.2%

14.5%
1.6%

17.6%

22.6%

25-44

45-64

26.2%
2.8%

6.2%

65

17

Principal Issue
Economy

13.3%
14.7%
12.0%

EducaKon

18.4%

12.6%

Employment

ImmigraKon

18.0%

Other

Health

12.9%
23.8%
10.9%

9.3%
11.2%

14.9%

Security

11.9%
22.8%
10.1%

14.0%
12.6%

31.7%

16.7%

17.8%

16.1%

15.8%

3.6%

2.0%

17.9%

17.8%

Undergraduate

Graduate

16.0%
4.7%

20.7%
3.4%

25.3%

Elementary

14.6%
2.4%

17.2%

12.7%

Middle

High

18