Adam Brett - Eric Urban

market update
FULLERTON

Current prices for homes on the market

Trends in pricing
Current levels of supply and demand
Value metrics

Report for the week of

Sunday May 23, 2010

Presented by Adam Brett - Eric Urban

714.496.8116 - 714.749.7427
RE/MAX
www.HomeSoldTeam.com

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 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

City Overview FULLERTON

Real-Time Market Profile Trend THIS WEEK
Median List Price $ 540,000 The median single family home price
Average List Price $ 599,615 in FULLERTON this week is $540,000.
Least Expensive Listing $ 189,950 The 500 homes have been on the
Most Expensive Listing $ 3,590,000 market for an average of 128 days.
Asking Price per Square Foot $ 286
Average Days on Market 128
Total Inventory 500
Absorbed This Week* 35
Percent of Properties with Price Decrease 33 %
Percent Relisted (reset DOM) 10 %
Percent Flip (price increased) 9%
Median House Size (sq ft) 1,850 With inventory trending up but days-
Median Lot Size 6,501 - 8,000 sq ft
on-market trending down and the
Median Number of Bedrooms 4.0
Market Action Index essentially flat
Median Number of Bathrooms 2.0
Median Age recently, conditions don't seem to have
50
Altos Research Value Statistics strong up or down pull.
Market Action Index Cool. Buyer's Market 20
Altos Research calculates the Market Action Index which measures available supply
relative to the current level of demand. Index value above 30 indicates conditions favor
the seller. See the section below for full details.

Trend Key QUARTILES

Last Month's Trend Last Quarter's Trend No Clear Monthly/Quarterly Trend To get a tightly targeted understanding
*Metric "Absorbed this Week" covers properties sold and those taken off the market for other reasons. of homes in the market, we break each
Since sales sometimes take months to close, it is impossible to discern in real-time exactly which properties
sold.
locale into quartiles. Each quartile is
25% of the homes listed.
Characteristics per Quartile
Med. Med. Ab- Avg.
Quart Median Price Sqft. Med. Lot Size Bed Bath Age Inven. New sorbed DoM
0.25 - 0.50
1 $ 899,000 2,982 acre 4.0 3.0 33 125 8 7 125 Most expensive 25% of homes
8,001 - 10,000
2 $ 649,000 2,114 sq ft 4.0 2.0 39 125 8 2 157 Upper-middle 25% of homes
6,501 - 8,000
3 $ 419,000 1,500 sq ft 3.0 1.5 54 125 8 11 92 Lower-middle 25% of homes
4,501 - 6500
4 $ 319,900 1,213 sq ft 3.0 1.0 56 125 6 15 139 Least expensive 25% of homes

We'll refer to the quartiles in the trend

graphs below.

Adam Brett - Eric Urban Market Update for FULLERTON 2

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE
Prices continue their climb again this
week. We're a long way from the
market's price high-point so watch the
Market Action Index as an indicator of
how long this trend will last.

QUARTILE PRICES
Often, we find insights by watching
pricing trends within the quartile
segments.
Prices have generally settled at a
plateau, although Quartile 3 has been
declining in recent weeks. We'll need to
see a persistent shift in the Market
Action Index before we see prices across
the board move from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 3

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE AND VALUE

Despite recently falling prices, the price
per square foot has stayed reasonably
flat. This implies that there's a portion
of the market being priced at a
premium. You can investigate this
condition in the quartile details.

INVENTORY
Inventory has been climbing lately.
Note that rising inventory alone does
not signal a weakening market. Look to
the Market Action Index and Days on
Market trends to gauge whether buyer
interest is keeping up with available
supply.

Adam Brett - Eric Urban Market Update for FULLERTON 4

 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

Residential house prices are a function of supply and demand, and market conditions can be MARKET ACTION INDEX
characterized by analyzing those factors. Watch this index for sustained changes: if the index
falls into the Buyer’s Market zone for a long period, prices are likely in for a downward
correction.

The market has settled in at a relative

stasis in inventory and sales conditions.
It's a Buyer's market that has seen
The Market Action Index (MAI) illustrates the balance between supply and demand using a prices trend lower. Expect that
statistical function of the current rate of sale versus current inventory. consistent up trends in demand will be
required before price trends change
An MAI value greater than 30 typically indicates a “Seller's Market” (a.k.a. "Hot Market")
because demand is high enough to quickly gobble up available supply. A hot market will significantly.
typically cause prices to rise. MAI values below 30 indicate a "Buyer's Market" (a.k.a. "Cold
Market") where the inventory of already-listed homes is sufficient to last several months at
the current rate of sales. A cold market will typically cause prices to fall.

MARKET ACTION QUARTILES

Not surprisingly given the overall
Market Action Index, all quartiles are in
the Buyer's Market zone with several
months of inventory given the current
rate of demand for homes in the
quartile. Watch the quartile for changes
before the overall market shifts. Often
one end of the market (e.g. the low end)
will improve and signal a strengthening
market before the whole group changes.

The quartiles can help you answer the question, "How hot is the market for homes in my price
range?"

Adam Brett - Eric Urban Market Update for FULLERTON 5

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET (DOM)

The properties have been on the
market for an average of 128 days. Half
of the listings have come newly on the
market in the past 70 or so days.

DOM PER QUARTILE

It is not uncommon for the higher
priced homes in an area to take longer
to sell than those in the lower
quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 6

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92835

Real-Time Market Profile Trend

Median List Price $ 725,000 THIS WEEK
Average List Price $ 865,188 The median single family home price
Least Expensive Listing $ 304,900 in FULLERTON 92835 this week is
Most Expensive Listing $ 3,590,000 $725,000.
Asking Price per Square Foot $ 314
Average Days on Market 128
Total Inventory 117
Absorbed This Week 7
Median House Size (sq ft) 2,411 Inventory is up and Market Action is
Median Lot Size 0.25 - 0.50 acre
trending down recently. While days-on-
Median Number of Bedrooms 4.0
market appears to be trending lower,
Median Number of Bathrooms 2.0
Median Age the overall conditions are weakening a
44
Altos Research Value Statistics bit.
Market Action Index Cold! Buyer's Market 15

PRICE
We continue to see prices in this zip
code bouncing around this plateau.
Look for a persistent up-shift in the
Market Action Index before we see
prices move from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 7

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code have settled at a
price plateau across the board. Prices in
all four quartiles are basically mixed.
Look for a persistent shift (up or down)
in the Market Action Index before prices
move from these current levels.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
0.25 - 0.50
1 $ 1,199,999 3,750 acre 5.0 3.5 10 29 2 1 132 Most expensive 25% of homes
0.25 - 0.50
2 $ 840,000 2,681 acre 4.0 2.0 46 29 2 3 124 Upper-middle 25% of homes
8,001 - 10,000
3 $ 650,000 2,022 sq ft 4.0 2.0 47 29 2 1 149 Lower-middle 25% of homes
6,501 - 8,000
4 $ 482,450 1,662 sq ft 3.0 2.0 39 30 2 2 109 Least expensive 25% of homes
PRICE AND VALUE
The market plateau is seen across the
price and value. The price per square
foot and median list price have both
been reasonably stagnant. Watch the
Market Action Index for persistent
changes as a leading indicator before
the market moves from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 8

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
117 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX

The FULLERTON 92835 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 15. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 9

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 128 days. Half of the
listings have come newly on the market
in the past 70 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 10

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92833

Real-Time Market Profile Trend

Median List Price $ 425,000 THIS WEEK
Average List Price $ 522,956 The median single family home price
Least Expensive Listing $ 189,950 in FULLERTON 92833 this week is
Most Expensive Listing $ 1,500,000 $425,000.
Asking Price per Square Foot $ 275
Average Days on Market 139
Total Inventory 225
Absorbed This Week 15
Median House Size (sq ft) 1,809 Inventory is up and Market Action is
Median Lot Size 6,501 - 8,000 sq ft
trending down recently. While days-on-
Median Number of Bedrooms 4.0
market appears to be trending lower,
Median Number of Bathrooms 2.0
Median Age the overall conditions are weakening a
48
Altos Research Value Statistics bit.
Market Action Index Cool. Buyer's Market 22

PRICE
The market for this zip code continues
its bounce again this week. We're a
long way from the market's high point
so watch the Market Action Index to
predict how long this trend will last.

Adam Brett - Eric Urban Market Update for FULLERTON 11

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
the market's price weakness almost
across the board. Prices in Quartile 4
have been mixed recently, while the rest
of the market is trending downward.
Look for a strong, persistent up shift in
the Market Action Index as a leading
indicator of the trough in the market.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
6,501 - 8,000
1 $ 799,000 2,839 sq ft 4.0 3.0 26 56 5 3 167 Most expensive 25% of homes
6,501 - 8,000
2 $ 599,000 2,068 sq ft 4.0 2.5 32 56 6 1 162 Upper-middle 25% of homes
6,501 - 8,000
3 $ 372,450 1,390 sq ft 3.0 1.0 55 56 4 6 89 Lower-middle 25% of homes
6,501 - 8,000
4 $ 299,000 1,185 sq ft 3.0 1.0 56 57 1 5 137 Least expensive 25% of homes
PRICE AND VALUE
In a market where prices are rising
fairly consistently, price per square foot
is essentially flat. This often implies
that new homes coming on the market
are pricier, and also larger than older
homes. As a result the value one can
buy stays the same.

Adam Brett - Eric Urban Market Update for FULLERTON 12

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
225 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX

The FULLERTON 92833 market is
currently in the 'Buyer's Market' zone
(below 30), though not strongly so. The
90-day Market Action Index stands this
week at 22 so buyers should expect find
reasonable levels of selection.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 13

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 138 days. Half of the
listings have come newly on the market
in the past 84 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 14

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92832

Real-Time Market Profile Trend

Median List Price $ 349,950 THIS WEEK
Average List Price $ 415,387 The median single family home price
Least Expensive Listing $ 219,000 in FULLERTON 92832 this week is
Most Expensive Listing $ 1,300,000 $349,950.
Asking Price per Square Foot $ 275
Average Days on Market 134
Total Inventory 64
Absorbed This Week 9
Median House Size (sq ft) 1,332 With inventory trending up but days-
Median Lot Size 4,501 - 6500 sq ft
on-market trending down and the
Median Number of Bedrooms 3.0
Market Action Index essentially flat
Median Number of Bathrooms 1.5
Median Age recently, conditions don't seem to have
57
Altos Research Value Statistics strong up or down pull.
Market Action Index Cool. Buyer's Market 24

PRICE
We continue to see prices in this zip
code bouncing around this plateau.
Look for a persistent up-shift in the
Market Action Index before we see
prices move from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 15

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
the middle of the market in this zip code
staying on an up trend lately, while
Quartiles 1 and 4 are mixed. The Market
Action Index for Quartiles 1 and 4 can
tell us whether they are about to
resume an upward price trend or
whether we're at the beginning of a
decline.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
6,501 - 8,000
1 $ 632,500 2,152 sq ft 4.0 1.5 72 16 0 1 88 Most expensive 25% of homes
4,501 - 6500
2 $ 369,950 1,296 sq ft 3.0 1.0 55 16 2 1 88 Upper-middle 25% of homes
4,501 - 6500
3 $ 324,000 1,206 sq ft 3.0 1.0 56 16 2 2 219 Lower-middle 25% of homes
4,501 - 6500
4 $ 279,950 1,201 sq ft 3.0 1.8 57 16 0 5 140 Least expensive 25% of homes
PRICE AND VALUE
The market plateau is seen across the
price and value. The price per square
foot and median list price have both
been reasonably stagnant. Watch the
Market Action Index for persistent
changes as a leading indicator before
the market moves from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 16

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent
weeks with 64 properties available this
week. Note that declining inventory
alone does not signal a strengthening
market. Look to the Market Action
Index to gauge whether buyer interest
is falling with the available supply.

MARKET ACTION INDEX

The FULLERTON 92832 market is
currently in the 'Buyer's Market' zone
(below 30), though not strongly so. The
90-day Market Action Index stands this
week at 24 so buyers should expect find
reasonable levels of selection.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 17

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 133 days. Half of the
listings have come newly on the market
in the past 70 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 18

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92831

Real-Time Market Profile Trend

Median List Price $ 579,900 THIS WEEK
Average List Price $ 579,695 The median single family home price
Least Expensive Listing $ 209,900 in FULLERTON 92831 this week is
Most Expensive Listing $ 1,200,000 $579,900.
Asking Price per Square Foot $ 289
Average Days on Market 101
Total Inventory 93
Absorbed This Week 4
Median House Size (sq ft) 1,813 With inventory trending up but days-
Median Lot Size 6,501 - 8,000 sq ft
on-market trending down and the
Median Number of Bedrooms 3.2
Market Action Index essentially flat
Median Number of Bathrooms 2.0
Median Age recently, conditions don't seem to have
52
Altos Research Value Statistics strong up or down pull.
Market Action Index Cold! Buyer's Market 17

PRICE
The market for this zip code continues
its bounce again this week. We're a
long way from the market's high point
so watch the Market Action Index to
predict how long this trend will last.

Adam Brett - Eric Urban Market Update for FULLERTON 19

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code without strong
directional trend lately. Prices in
Quartiles 1 and 4 have been mixed in
recent weeks, while Quartile 3 is down
and Quartile 2 is up. Look to the Market
Action Index to determine when we
may see a shift in prices from these
current levels.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
0.25 - 0.50
1 $ 819,000 2,700 acre 4.0 2.5 35 23 0 0 84 Most expensive 25% of homes
0.25 - 0.50
2 $ 649,900 2,190 acre 3.0 2.0 47 23 0 0 103 Upper-middle 25% of homes
8,001 - 10,000
3 $ 469,900 1,662 sq ft 3.0 1.5 55 23 2 2 119 Lower-middle 25% of homes
4,501 - 6500
4 $ 327,500 1,290 sq ft 3.0 1.5 55 24 0 2 99 Least expensive 25% of homes
PRICE AND VALUE
In a market where prices are rising
fairly consistently, price per square foot
is essentially flat. This often implies
that new homes coming on the market
are pricier, and also larger than older
homes. As a result the value one can
buy stays the same.

Adam Brett - Eric Urban Market Update for FULLERTON 20

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
93 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX

The FULLERTON 92831 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 17. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 21

 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 101 days. Half of the
listings have come newly on the market
in the past 70 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

About Altos Research Corporation

Altos Research Corp. reports real-time analysis of the residential real estate market in local markets across
the country. All information contained herein is based on properties currently listed for sale and available
publicly. When evaluating a particular property, make sure you use comparable sales data in addition to
the market trend information available in this report. The data presented in this report is accurate to the
best of our knowledge, but cannot be guaranteed as such. Use this report as one input in the real estate
decision making process, but do not rely on it for accuracy. Nothing in this report or any other Altos
Research publication is a recommendation to buy or to sell real estate. We recommend you work with a
licensed real estate agent or broker.

Altos Research LLC Copyright 2005-2010. All Rights Reserved www.altosresearch.com

Adam Brett - Eric Urban Market Update for FULLERTON 22