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Report on Designing Concept

for a 4 Star Business Hotel


Adjacent to Delhi Airport

Roadmap

Introduction
Methodology
Mapping the Area
Major Findings of Primary Studies
Comparison Chart of International Airport
Hotels
Methodology for designing the Concept
Target Audiences
Concept of Hotel

Objective

To design the product concept inclusive facilities, amenities and


service for 200 rooms 4 star business hotel adjacent to Delhi
Airport/ Terminal D (walking distance of 5 minutes from airport)

In the study, both primary and secondary study was conducted.

Note: There has been a quite a lot of findings which cannot


be disclosed due to confidentiality issues.

Methodology
U n d e rsta n d in g th e O b je ctive o f th e S tu d y

Prim a ry S tu d y

S e co n d a ry S tu d y

Pre p a ra tio n o f Q u e stio n n a ire


Tracking

International Airport & Transit


Tracking
HotelsNational

Hotels

Field Study :
Hotel Operators 15
Travel Agent 5
Government Officials 5
Airlines - 5

Data Collection
Data Analysis
Need Gap Analysis

Concept Design

Report writing

Map of Delhi Domestic Airport

Terminal 1A

Terminal 1D

Connectivity of Delhi Domestic Airport

Tow

ar

ds

Dw

ar

ka

ds
r
wa hi
o
T el
D

Towards
Gurgaon

Connectivity with major cities in and


around
Haridwar
Roorkee

Muzaffar Nagar
Panipat

Bijor

Jind

Meerut
Rohtak

Jhajjar

Delhi Airport

Ghaziabad
Noida
Greater Noida

Gurgaon

Faridabad

Rewari

Nizampur
Aligarh

Summary of Arrival & Departure and Traffic at


Delhi Airport
Traffic Control - Delhi Airport from Feb 2009 to Feb
2010
Particular

Percentage

Percentage increase in Total Aircraft


Movement

8.30%

Feb-10

Aircraft Movement (Percent Share)


IC, CD & AI

Airport
Delhi

21.50

Private Airlines
Regular

Low Cost

29.90

48.60

Percentage increase in International Aircraft 14.40%


Movement
Percentage increase in Domestic Aircraft
Movement

6.10%

Passenger (Percent Share)


IC, CD & AI

Traffic Control - Delhi Airport between Feb 09


to Feb 10
Particular

Feb-10

Percentag
e

Domestic Passenger Traffic increased 18.00%


by
Freight Traffic increased by

36.60%

International Freight Traffic


increased by

30.70%

Domestic Freight Traffic increased


by

50.40%

Airport

Delhi

Feb-10

18.90

Regular

Low Cost

26.00

55.10

Freight (Percent Share)


IC, CD & AI

Airport
Delhi

Private Airlines

19.30

Private Airlines
Regular

Low Cost

44.30

36.30

The Delhi Airport is the Busiest Airport in


India and is growing with CAGR of 12.31%
Year

Total number of
passengers at Delhi
Airport in Millions

Y-O-Y
growth (%)

2004-05

12.78

--

2005-06

16.23

27.00

2006-07

20.44

25.93

2007-08

23.97

17.26

2008-09

22.84

-4.71

CAGR: 12.31%

Actual Site Pictures

Sit
e

Actual Site Pictures taken on 10th May 2010

Side View

Front View

Back View

Catchment Area

Dw

k
ar

Gu

rg

w hi
e
N el
D

n
o
a

Ma

a
p
i

r
u
p

Inventory Analysis Overall Supply


Name

The entire hotel market near Delhi


Airport is majorly covered by these
hotels.
Average Occupancy: is 74% with the
total room inventory of 2,350 rooms
and tariff ranging from Rs 3,000 to
Rs 10,500.

Distance No of
from
Rooms
domestic
airport

Ramada, Delhi 13.6 Km


Centaur
3.1 Km
Crown Plaza
17.3 Km
Leela
12.7 Km
Radisson Hotel 5.3 Km
Park Premier 17 Km
Ramada,
15 Km
Gurgaon
Asoka Resort 13 Km
Shanti Palace 5.7 Km
Saptagiri
5.7 Km
Uppal Orchid 12.5 Km
Hotel le
5.9 Km
seasons
Park Plaza
19 Km
Lemon Tree
12.4 Km
Hotel
Country inn
9.8 Km
and suites
Total

Average
Occupancy

Website
Tariff

419
376
374
350
190
94
89

75%
60%
90%
90%
85%
80%
75%

6,600
5,400
10,500
10,000
8,000
5,000
5,000

82
72
76
48
46

55%
65%
70%
75%
60%

4,000
3,000
3,500
6,600
3,000

45
45

70%
80%

7,000
4,300

44

75%

6,000

2 , 350

Crown Plaza leading the Hotel Market

Leela
Radisson

Uppal Orchid

Le Seasons

Saptagir
i
Shanti
Palace

Currently Centaur and Radisson are Leading the


Hotel Market as far as Distance is concerned

Leela
Crown Plaza

Radisson

Centaur

Uppal Orchid

Ramada Delhi

Country
Inn
Lemon Tree

Saptagir
i
Shanti
Palace

Le Seasons

Park
Plaza

Park
Premier

Ramada Gurgaon
Asoka

Comparison chart of
hotel

worlds 10 airport
*IAT: Inside Terminal

City/Country

Airport

Airport
Rank
(if in top
30)

Airport Traffic Name of Hotel


(Million)

Rating

Distance
No. of
from Airport Rooms
(km)

Pricing (Single
room, 1 night, 3rd
June 10)

Distinguishing feature

Amsterdam,
Netherlands

Schiphol
Airport

14

43.57

CitizenM hotel

4 star

0.5

230

INR 5014

Luxurious boutique feel provided


by small and efficient rooms

Garhaud, Dubai Dubai Airport 15

40.90

Millennium
Airport hotel

5 star

1.0

115

INR 6361

Bangkok,
Thailand

Suvarnabhumi 16
Airport

40.50

Hotel Novotel

4 star

0.5

612

INR 6750

Changi,
Singapore

Changi Airport 21

37.20

*IAT

73

INR 6377

New Jersey,
USA

Newark Airport 29

33.40

Ambassador
3 star
transit hotel,
terminal 1
Wyndham hotel 3 star

3.6

349

INR 4051

Elegant and spacious rooms


designed to cater to both corporate
and leisure travelers
The Best Airport Hotel in Asia
award winner, Rooms available on
minimum 2 hourly basis
No need to clear immigration area,
Minimum 6 hourly stay packages
available
Great variety of services and
amenities provided during the stay

London, UK

Gatwick
Airport

32.97

Yotel

*IAT

46

INR 4014

Theme hotel located inside terminal


and targeted specially at the single
overnight stay or even for a place to
freshen up for a few hours

Boston, USA

Logan Airport -

25.00

Hyatt harbor side 4 Star


hotel

4.8

270

INR 8190

Spacious guestrooms with amazing


harbor and city views

Taoyuan,
Taiwan

CKS Airport

24.00

Evergreen
Transit hotel

4 star

*IAT

21

INR 5094

London, UK

Stansted
Airport

19.95

Radisson blu
hotel

4 Star

0.5

500

INR 7085

Graciously decorated rooms


and modern facilities ensure
comfortable stay and customer
retention
Award-winning design, business
and event services and best
Disabled Facilities award

Concept
hotel

Comparison of the unique features provided by


hotels
Hotel

CitizenM Hotel, Amsterdam


Millennium Airport Hotel,
Dubai
Hotel Novotel, Bangkok
Ambassador Transit Hotel,
Terminal 1, Singapore
Wyndham Hotel, New Jersey
Yotel, London
Evergreen Transit Hotel,
Taiwan
Radisson Blu Hotel, London
Hyatt Harbor Side Hotel,
Boston

Showe Depart Retail Baby 24 hrs Day Grab n Park n Compu Porter Left
r
ure
shop sitting check packag Fly
Fly
ter
Service luggag
packag Loung
in
es
rental
e
e
e

Comparison of the unique features provided by


hotels
Hotel

Trident Hilton Hotel, Chennai


Novotel Hyderabad Airport
Hotel Viceroy, Hyderabad
The Orchid, Mumbai
Athithi, Mumbai
Centaur, Delhi
Radisson Hotel, Delhi
Proposed hotel

Showe Depart Retail Baby 24 hrs Day Grab n Park n Compu Porter Left
r
ure
shop sitting check packag Fly
Fly
ter
Service luggag
packag Loung
in
es
rental
e
e
e

Proposed Concept for Hotel


adjacent to Delhi Airport

Methodology used for designing the concept of


Proposed 4 Star Airport Hotels

Understanding the Current Scenario of Airport Hotel

nding the Customers


Benchmarking
Needs and Expectation
withBenchmarking
top 10 hotels
with
world
current
wide
Benchmarking
Airport Hotel
with
in existing
key metrohotels
citiesin n aroun

Design the concept based on the output from the above analysis

Target audience for an airport cum


business hotel
Target Audience:
1. Frequent Business Travelers
2. Frequent Individual Travelers
3. Airline Crews
4. Transit Travelers
5. Day Travelers
6. Travelers from near by major cities and going to other cities /
countries
7. Conference / Exhibition
8. MICE
9. Leisure Tourist
10.Wedding

11.
12.

Concept Statement
The proposed hotel will be an Airport cum Transit hotel focusing on Business

Travelers providing the best of facilities for Business Activities and Unique
Experiences like never before
This airport hotel will be environment friendly and we will implement the concept

of Go Green
The Day packages and Shower packages will give the Transit travelers a

ultimate experience of using a 4 star hotel


A facility of Grab & Fly and Grab & Go will be a great assistance to Frequent

Business Travelers as well as Transit Travelers


The hotel will have sound proof walls and three pane windows to prevent the

noise
To create an atmosphere of Airport hotel, we are introducing the concept of

Departure Lounge which includes the small library and eating section in it
We will be introducing the innovative facility like Baby Sitting and Park n Fly to

reduce the burden of the Business Travelers

Concept of the Hotel


Room Facilities &
Amenities :
1.LCD
2.Charging plugs
3.Working table
4.2 chairs
5.Wi-Fi
6.Refrigerator
7 . Mini bar
8.Complementary cookies
9.Stationary complementary
10.Tea Coffee maker
11 . Movies on Demand
12 . Shower Rooms
Bathroom Facilities &
Amenities :
1.4 Point Shower Cabin
2.Waterproof clock
3.High Quality toiletries
4.Shaving mirror
5.Clothes line
6 . Complimentary laundry for
one pair of clothes
7 . Complimentary ironing for
one pair of clothes

Business Facilities &


Amenities :
1.Conference Rooms
2.Meeting Rooms
3.Business Centers
Recreational Facilities &
Amenities :
1.Swimming Pool
2.Health Club
3.Mini Spa
4.Saloon
F & B Facilities & Amenities :
1.Speciality Restaurant
2.24 hr Coffee Shop Multicuisine
3.Pool Side Caf
4.Bar
5 . Departure Lounge
Other Facilities &
Amenities :
1 . Retail Shop
2 . Baby Sitting
3 . Sound Proof Walls
4 . Safety Locker
5 . ATM s
6.Open Spaces
7.Balcony
8.Valet Parking
9.Video Surveillance

Services :
1 . 24 hrs Check - in
2 . Day Packages
3 . Shower Packages
4 . Grab n Fly
5 . Grab n Go
6 . Park n Fly
7 . Computer Rental
8 . Porter Service
9 . Left Luggage
10.Shuttle Service to Airport
11.Shuttle Service to City
12 . Tourist Guide
13 . Tour Package
14 . Mood Lighting
15.Buffer Breakfast
16.Travel Agent tie-up
17 . Old and Children
Friendly
18.24 hrs Service
19.Pick-up and Drop
20.Currency Exchange
21.Travel Desk
22.Car Rental
23.
24.

Proposed Concept by DEssence

Terrace

Level 4

Level 3

Level 2

1 Swimming Pool and 1 Pool Side Caf


52 Rooms = 50 Typical Guest Rooms & 2 Suites
53 Rooms = 50 Typical Guest Rooms & 2 Suites
Floor Area 20760
sq.ft

53 Rooms = 50 Typical Guest Rooms & 2 Suites

Level 1

44 Rooms = 42 Typical Guest Rooms & 2 Suites,


Shower Rooms and Health Club

Level 0

Conference rooms, Meeting rooms, Speciality Restaurant,


Coffee Shop, Retail, Mini Spa, Bar, Departure Lounge,
Baby Sitting Area, and Reception

Level -1

Floor Area 20760


sq.ft

Basement and Stilt Area

Floor Area 20760


sq.ft
Floor Area 20760
sq.ft

Floor Area 21569


sq.ft.
Floor Area 37554 and 6419
respectively

sq

Go Green Building Concept


Hotel building should be:

Futuristic product, facilities & amenities

Sound Proof

Open & ventilated spaces

Greenery

Implementing the following points for environment friendly hotel:

Environmental Committee responsible for developing an Environmental


Green Plan around each pillar

Educate the Employees for saving the energy, better use of natural
resources

Energy management and use of renewable energy sources like use of


CFL, solar equipments

Water Conservation through technology utilization

Solid Waste Management through recyclable and reusable material.


Like use of paper bags, biodegradable material, reducing use of polyethene.

Room and in Room Facilities


PRODUCT
Room Type

Presidential
Suites

SERVICES
In room check-in/check-out services

No. of
Rooms

Size in sq.ft

Typical Room

192

300

24- Hours Room Service

Deluxe Suite

500

Movies on demand

Presidential Suite

650

Complimentary Mini Bar

Total

200

High-speed, Wireless internet access

Complimentary mineral water bottle


Complimentary cookies

Equipments inside the room

Comfortable bed with attachment

Study desk & chair

Set of writing instruments

LCD TV with DVD Player and


internet access (Wi-Fi)

Computer or Laptop on Rental

Tea and coffee maker

Refrigerator

Charging plug for laptops and


mobiles

Sound proof wall and Triple Paned


windows

Typical Room

Deluxe Suites

Room and in Room Facilities


BATHROOM
Bathroom with international standards
4 Point Shower Cabin
Waterproof clock
High Quality toiletries
Shaving mirror
Clothes line
Complimentary laundry for one pair of
clothes
Complimentary ironing for one pair of
clothes

Bathroom with 4 Point Shower

Shower Room and Facilities


Shower Room

SHOWER ROOM
Shower Room will be new concept introduced in 4 star
hotel which is a separate room type with a size of about
100 sq.ft
10 Shower Rooms
It is a combination of bathroom + Changing room
Separate package for the Shower room
Facilities in the Shower room :
4 Point shower Cabin
Waterproof clock
High Quality toiletries
Shaving mirror
Shower Kit
Clothes line
Complimentary ironing for one pair of clothes
Couch with a small dressing table
Packages can be offered :
Transit traveler and Circuit Tourist can be offered a
combined package of Shower room along with Grab n Fly
It can be clubbed with Tour packages and Car Rental
services

Typical Users:
1.Transit travelers
2.Frequent Business Travelers
3.Circuit Tourist
4.Cabin Crew

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