The Life We Want

What Filipinos want

to be
2

What Filipinos want

to have

What Filipinos want

to do

An overwhelming majority of
Filipinos aspire for a simple and
comfortable life

3.9%
Life of the rich

16.9%
Affluent life

79.2%
Simple &
comfortable life

What is a simple & comfortable life?

73%
Earning enough

30%

62%
Own one car

73%
All children are
college-educated

61%
Have enough money
for day-to-day needs

61%
Own a medium-sized
home

Relax with family

and friends

30%
Business
owner

21%
Able to take occasional
trips around the country

What is a simple & comfortable life?

P 120,000
Gross Monthly Income

5,000
Own one car

25,000

10,000

Income Tax

All children are

college-educated

40,000
Have enough money
for day-to-day needs

30,000
Own a medium-sized
home

4,000
Relax with family
and friends

6,000
Able to take occasional
trips around the country

EDUCATION: Most preferred field of study

(among those who have not finished college)

16.5%
Education science
and teacher training

10%
Engineering
and technology

11.6%

12.7%
Business administration
and related fields

10%
Law and
jurisprudence

6.9%
Medical
and allied

IT related

10.5%
Tourism and
hospitality

6.7%
Trade, craft
and industrial

4.8%
Maritime

OCCUPATION: Many want to be entrepreneurs but want

stable and regular source of income and insurance
Secure income
from a decent job

Desired Occupation

47%
Employer in own
family-operated farm or
business

20%
Work for government
or government
corporation

22%
Self-employed
without any paid
employee

18%
Work with pay in
own family-operated
farm or business

20%
Work for private
establishment

13%
Work for private
household

Good salary (enough

wages, paid
regularly), having a
business with good
revenue

Benefits and
incentives (insurance,
retirement)

Job stability or
security
7

DWELLING: Most respondents choose to live in houses

with large lots, yet majority prefer to live in cities
Preferred community to live in

73%

14%

selected the small

house with a big lot

chose the big house

with a small lot

29%
prefer to live in a small
city in the province

30%
prefer to live in a big
city like Manila

30%
prefer to live in the
town center in the
province
8

Location preferences for work and home indicate that

Filipinos generally want to work where family is within reach.

79%

88%
Want to work in the
Philippines

14%
want to work in a
big city but go
home outside the
city

want to live within

the same city
where they work
9

7%
want to work
and live outside
the city

FINANCES: Majority want enough money for daily needs

Enough for day-to-day needs (61%)
With savings for unexpected expenses
(28%), particularly related to sudden
illness, natural hazards and man-made
calamities
Savings will also be used to buy car,
build house, support retirement

10

Filipinos want to be mobile.

Mobility in day-to-day living and for leisure is important to Filipinos
Ordinary peoples measure of their own success is the degree to which they
are able to afford travel for themselves and their families
Traveling within the country and to other countries is the most frequently-cited
leisure activity.
Car ownership is part of many families vision of their future

11

Majority of Filipinos prefer to use own car to go to places.

Question: In the year 2040, would you prefer to
have your own car to go to places you need to go
to or use a good public transportation system?

77%

23%

Own car/vehicle

Good public transportation

12

The Filipino Family in 2040

13

Vision for the country:

Hunger, local employment and poverty are the main
economic issues that should be addressed
No one is hungry

64

All Filipinos have a chance for adequate

51

No one is poor

50

Everyone can go to college

38

Everyone can get treatment when sick

36

All Filipino families have their own house

36

Everyone has modern lifestyle

The country is a world leader in science

17
10

I have here statements that people say are important for our economy). Which of the following is the most important condition the
country should attain in the year 2040 (RANK 1)? Which is the second most important (RANK 2)? Which is the third most important
(RANKTotal
3)? Interviews unwtd/wtd (10000/10000)
Base:

Clean, efficient, and service-oriented Government

15

Eradication of corruption is the most important aspect of

government service that should be addressed
Eradication of Corruption

82

16 11

Fair enforcement of the law

76

22

Fast and easy processes

74

24

72

26

21

72

25

21

69

28

21

Order and Safety in the

Community
Fast response towards
problems and complaints
Enough avenues to be able to
ask for help
Definitely important

Slightly important

Slightly not important

Definitely not important

Base: Total Interviews unwtd/wtd (10000/10000)

IMPORTANT

NOT
IMPORTANT

NET
IMPORTANCE

98

96

98

96

98

96

97

94

97

94

97

94

Vision of Filipinos for Self

Matatag, Maginhawa at Panatag na Buhay
In 2040, we will all enjoy a stable and comfortable lifestyle, secure
in the knowledge that we have enough for our daily needs and
unexpected expenses, that we can plan and prepare for our own
and our childrens future. Our family lives together in a place of our
own, and we have the freedom to go where we desire, protected
and enabled by a clean, efficient, and fair government."

17

Goals
In 2040, the Philippines will be

A prosperous, predominantly middle-class society with

average (median) income per capita of $11,000 (at 2015
prices) and net disposable income will have tripled;
Free from poverty in all its dimensions;
A healthy society with life expectancy at birth of at least 80
years;
A smart and innovative society, and
A high trust society.

What income will support the Life We Want?

P 120,000
Gross Monthly Income

5,000
Own one car

25,000
10,000

Income Tax

All children are

college-educated

40,000
Have enough money
for day-to-day needs

30,000
Own a medium-sized
home

4,000
Relax with family
and friends

6,000
Able to take occasional
trips around the country

Is the Vision within reach?

YES,
IT CAN BE REALIZED with the

right policies & programs.

NEDA

20

PHL can be nearly a high-income country by 2040

21

What does $11,000 per capita income mean?

MALAYSIA

0.6%
Poverty rate

Thousands

Consumption and Labor Income vs Age, Philippines

Per Capita Values, Local Currency (Thousands)

60
50
40

30
20
10
0

10

20

30

40

50

60

70

80

90+

Age
Consumption

http://www.ntaccounts.org/web/nta/show/Country%20Su
mmaries. Accessed 7May 2016

Labor Income

23

Priority Measures and

Priority Sectors
based on
AmBisyon Natin 2040

24

What will it take?

Fiscal policy
Monetary policy
Regulatory policy

NEDA

Increase net disposable

income
Eradicate poverty in all its
dimensions;
Promote a healthy society
Promote a smart and
innovative society,
Increase trust index
25

What will it take?

Fiscal policy
Sound macroeconomic fundamentals
Comprehensive tax reform program
Strategic fiscal spending program including tax and nontax
investment incentive program
to address capacity constraints,
increase competitiveness,
encourage innovation,
reduce inequality,
build up resiliency

What will it take?

Monetary and financial policy

Low and stable inflation rate
Monetary policy that is supportive of growth
Financial inclusion

What will it take?

Regulatory policy
Promote competition (ease of entry, level playing
field)
Reduce externalities
Reduce the cost of doing business
Ensure consumer protection
Ensure justice, security and peace

Priority Measures
What is a simple & comfortable life?

P 120,000
Gross Monthly
Income

5,000
Own one car

25,000
10,0
00
All children are

Income
Tax

collegeeducated

40,0
00

4,00
0

Have enough
money for day-today needs

Relax with
family and
friends

30,0
00

6,00
0
Able to take occasional

Own a mediumsized home

trips around the

country

29

Housing and urban development

Reduce the cost of doing business
Increase labor participation of women
Reform tax system
Improve educational system
Educate individuals on financial literacy
Ensure low and stable inflation
Improve savings mobilization
Improve access to finance
Improve connectivity
Promote good health
Build socioeconomic resilience
Income diversification
Structural soundness
Insurance/Social protection
29

Priority Sectors
Housing and Urban Development

Construction
Construction-related manufacturing
Housing development-related manufacturing
Utilities (EGW)

Connectivity

Roads and bridges

Port
Airport
Transport (cars)
communication

30

Priority Sectors (contd)

Education Services
Formal education
Re-tooling services

Tourism-related services
Financial services

Consumer financing
Enterprise financing
Insurance
Savings mobilization

Health services
Agricultural development
Countryside development
31

Strategic social policy

Source: UNFPA, A Value Proposition for the Demographic Dividend. http://esaro.unfpa.org/sites/esaro/files/pubpdf/UNFPA%20-%20Demographic%20Dividend%20Value%20Proposition.pdf Accessed: 6 May 2016

Strategic social policy

http://www.consultancy.uk/news/1734/wef-bcg-students-lack-skills-needed-in-21st-century

33

The challenge of sustaining the vision

Requires support and

commitment from the
next 4 Administrations

Not all achievable

immediately/
simultaneously

Need to
sustain the
momentum

Strategic
flexibility under
changing
conditions

Vision of Filipinos for Country

The Philippines shall be a country where all citizens are
free from hunger and poverty, have equal opportunities,
enabled by fair and just society that is governed with order
and unity. A nation where families live together, thriving in
vibrant, culturally diverse, and resilient communities.

35

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