MBA Curriculum

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School of Management Studies

Motilal Nehru National Institute of Technology Allahabad
New Curriculum for MBA, Session 2012-14 onwards
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Course Code
MS4101
MS4102
MS4103
MS4104
MS4105
MS4106
MS4107
MS4151
MS4152
MS4153
MS4154
MS4191
MBA I Semester
Subject
Management Principles and Communication Skill
Development
Managerial Economics
Business Environment and International Perspective
Operations Research & Quantitative Technique
Accounting for Management Decisions
Research Methodology and Statistical Packages
Computer Application for Business
Management Principles and Communication Skills
Development (Practical)
Accounting for Management Decisions (Practical)
Research Methodology & Statistical Packages
(Practical)
Computer Application for Business (Practical:
Systems Laboratory)
Field Survey & Social Ethos of Business (Research
Based)
Total
L
2
T
1
3
3
3
2
2
2
1
1
1
1
1
1
Credits
3
4
4
4
3
3
3
1
2
2
1
1
19
10
32
L
3
3
3
3
2
T
1
1
1
1
1
Credits
4
4
4
4
3
3
2
1
1
MBA II Semester
Course Code
MS4201
MS4202
MS4203
MS4204
MS4205
MS4206
MS4207
MS4251
MS4252
MS4291
Subject
Financial Management
Human Resource Management
Operations Management
Marketing Management
Business Information Systems and Application
Development
International Business and Foreign Trade
Organizational Behavior
Business Information Systems and Application
Development (Practical: Systems Laboratory)
Organizational Behavior (Practical: Behavior
Dynamics Laboratory)
Market Survey on Business Model (Research Based)
Total
2
21
1
8
4
3
1
2
6
4
32
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MBA III Semester
Course Code
MS 4301
MS 4311
MS 4350
MS 4381
MS 4390
MS 4391
MS 4392
Subject
Strategic Management
Professional Electives (I & IV)
Open Elective I (Theory & Research)
L
T
3
1
12
4
(3*4) (1*4)
2
1
Industry Survey and Analysis (Research Based)

2
Summer Internship Project Evaluation (4-6
Weeks)
Total 19
Professional Electives
MS4311
Consumer Behavior and Marketing Research
MS4312
Retail Management and Supply Chain Management
MS4321
Financial Engineering and Portfolio Management
MS4322
Financial Service Operations
MS4331
Industrial Relations and Labor Legislations
MS4332
Human Resource Planning and Development
MS4341
Business System Analysis and Design
MS4342
E-Business & E-Governance
MS4316
Total Quality Management
MS4317
Project Management
Open Elective I (Theory & Research)
MS 4381
Equity Research and International Capital Market
MS 4382
Rural Marketing
MS 4383
Leadership and Group Processes
MS 4384
Business Ethics and Corporate Governance
MS 4385
Development Economics and Infrastructure Projects
MS 4386
Intellectual Property Rights
MS 4387
Business Intelligence
Credits
4
16
(4*4)
4
1
8
4
8
15
36
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MBA IV Semester%
Course Code
MS4401
MS 4411 MS 4450
MS4481 MS4490
MS4451
MS4491
Subject
Entrepreneurship and Innovation
Management
Professional Electives (I & IV)
L
2
Open Elective II
Quiz/Industrial Tour and Viva-Voce
Research Project
Total
T
1
12
4
(3*4) (1*4)
2
1
16
8
14
P
1
1
2
Credits
4
16
(4*4)
4
4
8
36
Professional Electives
MS4411
Brand Management and Advertising
MS4412
International Marketing
MS4421
Financial Derivatives
MS4422
Multinational Finance and FOREX Management
MS4431
Strategic Human Resource Management
MS4432
International Human Resource Management
MS4441
Data Warehouse and Knowledge Management
MS4442
Cyber Security, Laws and Disaster Recovery
MS4416
Professional Decision Modeling and Quantitative Analysis
MS4417
Management of Technology and Innovations
Open Electives II (Theory & Research)
MS4481
Tax Planning and Management
MS4482
Project Appraisal and Financing
MS4483%
Marketing of Services and Concepts
MS4484%
Merger & Acquisition
MS4485%
NGO Management
MS4486%
Organizational Development and Change
MS4487%
Electronic Governance
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MS4310
MS4601
MS4781
MS4881
B.Tech Courses
IT Industry Management
IPR, Bioethics and Biosafety
Managing International Business
International Financial Management
B.Tech III Semester CSED

B.Tech VI Semester (Bio Technology)
B.Tech VII Semester (All Branches)
B.Tech VIII Semester (All Branches)
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Dr. G.P. Sahu
Prof. Geetika
Dr. Tripti Singh
Dr. Vibhuti Tripathi
Prof. Peeush Ranjan Agrawal

Head, SMS
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MBA First Semester

MBA First Semester
MS4101: Management Principles and Communication Skill Development
Course Credits: 3
UNIT 1
5(L+T)
Introduction- Management Concept and nature; Development of Management thought;
Management theories
UNIT 2
5(L+T)
Planning: Nature and purpose; Planning Process; Types of plans; Planning tools and techniques;
Decision making. Organizing: Nature and process; Organization Structure; Line and Staff;
Delegation; Coordination
UNIT 3
5(L+T)
Leading and Controlling: Fundamentals of Directing; Control techniques; Globalization and
Work Practices
UNIT 4
5(L+T)
Introduction-Communication: Nature and process; Channels; Barriers. Verbal Communication:
Nature, Group Discussions; Interviews; Listening skills
UNIT 5
5(L+T)
Non Verbal Communication- Nature, Written Communication- Business letters, Agenda,
Minutes, Notice
UNIT 6
5(L+T)
Current trends: Business Etiquettes, Presentation skills, Technology and Communication
Suggested Books:
1.
Koontz and Weihrich, Management: Global Perspectives, PHI
2.
Stoner and Gilbert Jr. Management, PHI
3.
Hill, C. and McShane, S., Principles of Management, McGraw Hill
4.
Chaturvedi, P.D and Chaturvedi, M., Business Communication-Concepts Cases and
Applications, Pearson
5.
Sharma, R.C. and Mohan, K. Business Correspondence and Report Writing, Tata
McGraw Hill
6.
Kaul, A., Business Communication, PHI
7.
Murphy, Hinderbrandt and Thomas, Effective Business Communication, McGraw
Hill

MBA First Semester
MS4102: Managerial Economics
Course Credits: 4
UNIT 1
6(L+T)
Introduction: Basic assumptions: Ceteris paribus; Rationality, Types of economic analysis, Kinds
of economic decisions; Demand, Supply, Equilibrium; Elasticity of Demand; Demand
forecasting.
UNIT 2
6(L+T)
Production Theory: Production with one variable input, Production with two variable inputs,
Isoquants, Isocost curves, Returns to scale; Cost Concepts; Nature, Kinds of costs, Costs in short
and long run, Break even analysis, Economies of scale, Economies of scope.
UNIT 3
6(L+T)
Perfect Competition: Market morphology, Demand and revenue of a firm, Short and long run
equilibrium, Market supply curve and firms supply curve; Monopoly: Reasons and types of
monopoly, Demand and revenue curves, Price and output decisions in short run and long run,
Multi plant monopoly, price discrimination.
UNIT 4
6(L+T)
Monopolistic Competition; Oligopoly: Features, Duopoly, Price and output decisions, Kinked
demand curve, Collusive oligopoly: Cartels; Informal and tacit collusion, Price leadership:
Dominant firm, barometric firm. Product Pricing: mark-up pricing; price skimming; entry
deterring pricing; loss-leadership.
UNIT 5
6(L+T)
National Income: Fundamental concepts, Circular flow of economic activities, Basic concepts of
national income and output, Measurement of national income.
UNIT 6
6(L+T)
Money Supply and Inflation: Introduction, Cost push and demand pull inflation, Measuring
inflation, Control of inflation: Monetary, fiscal and other measures; Business Cycles: Phases,
Theories of Business Cycles, Evil effects of business cycles, Controlling business cycles.
Suggested Books:
1. Lewis, P., Lewis, W. C. and Jain, S. K., Managerial Economics, Pearson, Prentice Hall
2. Geetika, Ghosh, P. and Roy Choudhury, P., Managerial Economics, McGraw-Hill
3. Koutsoyannis, A., Modern Microeconomics, ELBS, Higher and Further Education
Division, Macmillan
4. Dornbusch, R. and Fischer, S., Macroeconomics, McGraw-Hill

MBA First Semester
MS 4103: Business Environment and International Perspective
Course Credits: 4
UNIT 1
6(L+T)
Economy and Business: Journey from a Control to Regulatory Regime of the Indian Economic;
Concept of Globalization and Competitiveness
UNIT 2
6(L+T)
Industry; Indian Industry in Public & Private sector; Socio Political Risk to Development, 12th
Five year Plan
UNIT 3
Fiscal Policy, Monetary Policy, Money Market, Capital Market and Banking
6(L+T)
UNIT 4
6(L+T)
Agriculture, Core Sector and Managing Environment; Agriculture, PDS & Food Security;
Logistics and Public Infrastructure
UNIT 5
Corporate Governance, Power, Renewable Energy Sources, Environmental Protection
6(L+T)
UNIT 6
CMIE Reports on Macro Economy and Industries
6(L+T)
Suggested Books:
1. Francis C., Business Environment, Himalaya Publications
2. Salim S., Business Environment, Pearson Education
3. Sundaram and Black, The International Business Environment ,Prentice
Hall
4. Agrawal A.N., Indian Economy, New Age International Publishers
5. Ray S.K., Indian Economy, Prentice Hall of India
Reports:
1. Economic Survey
2. RBI Report
3. Annual Reports Agriculture, Civil Supplies, Industry, Power, Urban Development
Ministries, Government of India CMIE Reports fortnightly and annual.
4. Hindu Industry Report
5. Hindu Agriculture Report
6. Hindu Environment Report

MBA First Semester
MS4104: Operations Research & Quantitative Technique
Course Credits: 4
UNIT 1
6(L+T)!
Linear Programming: Nature and Scope of Operations Research, Mathematical Formulation of
the Problem, Graphical Solution Methods, Mathematical Solution of Linear Programming
Problem, Matrix Formulation of General Linear Programming Problem. Simplex method:
Fundamental Properties to Solution Corroboration of Extreme Points, Simplex Algorithm,
Computational Procedures, Artificial Variables, Two Phase Simplex Method, Unrestricted
Variables, Problems of Degeneracy, Principle of Duality in Simplex Method, Formation of Dual
With Mixed Type of Constraints, Solution of Primal and Dual Constraints.
UNIT 2
6(L+T)
Transportation Models: Construction and Solution of These Models, The Transportation
Problem, Matrix Form of Transportation Problem, Initial Basis Feasible Solution, Transportation
Algorithm, Degeneracy in Transportation Problem, Replacement Problem.
UNIT 3
6(L+T)!
Game Theory: Introduction, Two Persons Zero Sum Games, The Maxmin and Minimax
Principles, Graphical Solution: Reduction of Game Problem to LPP. Non-Linear Programming:
Quadratic Form, Lagrangian Method, Kuhn Tucker Condition
UNIT 4
6(L+T)!
Queuing Theory: Poission Process and Exponential Distribution, Classification of Queues,
Queuing Models. Network Analysis: Rules of Network Construction, Time Calculation in
Network, Critical Path Method, Project Evaluation Review Technique.
UNIT 5
6(L+T)
Simulation: Introduction to Simulation, General Concept in Discrete Event Simulation, Random
Number Generation, Nature of Simulation, Simulation Models, Monte-Carlo Simulation, Event
Type Simulation, Demand Pattern Simulation, Simulation in Inspection Work, Simulation of
Queuing Models
UNIT 6
6(L+T)
Simulation of Job Sequencing, Advantage of Simulation, Limitations of Simulation. Inventory
Control: Types of Inventory, The Inventory Decisions, Economic Order Quantity, Deterministic
Inventory Problem, Probabilistic Problem.
Suggested Books:
1. Kumar, K.D., An Introductory Operation Research
2. Sharma, J.K., Operation Research, Theory and Application, Macmillan
3. Vohra, N. D., Quantitative Techniques in Management, McGraw Hill
4. Loomba, N.P., Linear Programming
5. Taha, H. A., Operation Research: An Introduction
6. Swarup, K., Gupta, P.K. and Manmohan, Operation Research, Sultanchand and Sons.

MBA First Semester
MS 4105: Accounting for Management Decisions
Course Credits: 3
UNIT 1
5(L+T)
Fundamentals of Financial Accounting; Accounting Principles, Concepts & Conventions
UNIT 2
5(L+T)
Nature & Limitations of Financial Statements; Journal, Ledger, Cash Book; Trial Balance
UNIT 3
Preparation of Trading, Profit & Loss account; Balance Sheet
5(L+T)
UNIT 4
Funds-flow and Cash-flow Statements
5(L+T)
UNIT 5
5(L+T)
Financial Statement Analysis - Nature and Components of Financial Statements; Components of
Financial Statements; Comparative and Common-Size Financial Statement Analysis
UNIT 6
5(L+T)
Performance Metrics ROIC, Economic Profit, EPS, TRS, MVA, EVA, P/E Ratio; Revenue and
its Recognition
Suggested Books:
1. Maheshwari, S. N., Financial Accounting, Vikas Publishing House
2. Bhattacharyya, A.K., Financial Statement Analysis, Elsevier
3. Balwani, N., Accounting & Finance for Managers, Amexel
4. Kishore, R.M., Financial Management, Taxman Publications

MBA-First Semester
MS 4106: Research Methodology & Statistical Packages
Course Credits: 3
UNIT 1
5(L+T)
Research Concept and Definition, Research Types, Research Process, Research Design;
Objective, Question, Hypothesis Formulation
UNIT 2
5(L+T)
Sampling design; Types, Measurement Scales, Errors in Measurement, Quiz, Types of Scales
UNIT 3
5(L+T)
Primary and Secondary data and their sources, Presentation of Data, Tabulation, Instrument
design and development, Developing scales and formatting
UNIT 4
5(L+T)
Classification and Tabulation of Data, Cross Tabulation, Mean Median Mode, Concept of
Normality, Skewness and dispersion of Data, Concept of Normality, Skewness and dispersion of
Data
UNIT 5
Hypothesis Testing, Selected Non-parametric tests
5(L+T)
UNIT 6
5(L+T)
Report writing, Factor Analysis and Simple Regression, Introduction to Multivariate Statistical
Technique
Suggested Books:
1. Malhotra, N. and Birks D., Marketing Research: An Applied Approach, Prentice Hall.
2. Hair, J.F. et al, Multivariate Data Analysis, Prentice Hall
3. Kothari, C.R., Research Methodology, New Age International

MBA First Semester
MS4107: Computer Application for Business
Course Credits: 3
UNIT 1
5(L+T)
Application of Computer, Overview of Computer System; Processor; Memory, Input and Output
Devises Storage Elements.
UNIT 2
5(L+T)
Word Processing and Desktop Publishing; Spreadsheets; Presentation; The Internet; Data Base
Management; Scenario Manager; Project Management
UNIT 3
5(L+T)
Operating systems, Process Concepts; Dedicated Systems: General purpose Systems and Real
Time Systems
UNIT 4
5(L+T)
Computer network, Network Topology and Protocols, Network Hardware, Wireless Technology,
Storage Technology, Storage Area Network
UNIT 5
5(L+T)
Web Server, Internet Information Server; Cute FTP, Hosting and Managing Websites on an IIS
Server, HTML, DHTML, FrontPage 2000
UNIT 6
5(L+T)
Multimedia, Creating Multimedia Application; Multimedia I/O functions; Photoshop and
Animation.
Suggested Books:
1. Norton, P., An Introduction to Computer, McGraw Hill
2. Ritchie, C., Operating System, BPB Publication
3. Deitel, Deitel and Neito, Internet & World Wide Web- How to Programme
4. Basandra, S.K., Computer Today, Galgotia.

MBA First Semester
MS4151: Management Principles and Communication Skills Development (Practical)
Course Credits: 1
Unit
No.
Sub-title and Course outline
Planning: exercises and case study
2
3
4
Organizing: Case study and exercises

Controlling: Exercises on control techniques
Verbal Communication- Activities on learning effective
communication
Non Verbal Communication- Activities on learning significance
of non-verbal communication
Written communication: Exercises on writing business letters,
Agenda, Minutes and Notice
5
6
Contact
Hours
P
3
3
2
4
2
2
Suggested Books:
1.
Koontz and Weihrich, Management : Global Perspectives, PHI
2.
Stoner and Gilbert Jr., Management, PHI
3.
Robbins, S.P. and Coulter, M. , Management, Pearson
4.
Koontz, H. and ODonell, C., Principles of Management: An analysis of managerial
functions, McGraw Hill
5.
6.
Chaturvedi, PD and Chaturvedi, M., Business Communication-Concepts Cases and
7.
Sharma, RC and Mohan, K., Business Correspondence and Report Writing, Tata
McGraw Hill
8.
Kaul, A, Business Communication, PHI
9.
Hill

MBA First Semester
MS4151: Management Principles and Communication Skills Development (Practical)
Course Credits: 1
Unit
No.
Planning: exercises and case study
2
3
4
Organizing: Case study and exercises

Controlling: Exercises on control techniques
Verbal Communication- Activities on learning effective
communication
Non Verbal Communication- Activities on learning significance
of non-verbal communication
Written communication: Exercises on writing business letters,
Agenda, Minutes and Notice
5
6
Contact
Hours
P
3
3
2
4
2
2
Suggested Books:
1.
Koontz and Weihrich, Management : Global Perspectives, PHI
2.
Stoner and Gilbert Jr., Management, PHI
3.
Robbins, S.P. and Coulter, M. , Management, Pearson
4.
Koontz, H. and ODonell, C., Principles of Management: An analysis of managerial
functions, McGraw Hill
5.
6.
Chaturvedi, PD and Chaturvedi, M., Business Communication-Concepts Cases and
7.
Sharma, RC and Mohan, K., Business Correspondence and Report Writing, Tata
McGraw Hill
8.
Kaul, A, Business Communication, PHI
9.
Hill

MBA- First Semester
MS4152 Accounting for Management Decision (Practical)
Course Credits: 1
Unit
No.
1
2
3
4
5
6
Contact Hours
P
Nature of Financial Statement of Listed Company

Analysis of Sales Performance
Analysis of Profit/Losses
Nature of Capital Investment
Share Price Trends and Analysis
Use of Performance Metrics ROIC, Economic Profit, EPS,
TRS, MVA, EVA, P/E Ratio; Revenue and its Recognition
Suggested Books:
1. Maheshwari, S. N., Financial Accounting, Vikas Publishing House
2. Bhattacharyya, A.K., Financial Statement Analysis, Elsevier
3. Balwani, N., Accounting & Finance for Managers, Amexel
4. Kishore, R.M., Financial Management, Taxman Publications
2
2
3
3
3
3

MBA- First Semester
MS4153: Research Methodology & Statistical Packages (Practical)
Course Credits: 1
Unit
No.
1
2
3
4
5
6
7
8

Hypothesis Statement writing
Sample questionnaire
Data Entry and Tabulation using SPSS
Cross Tabulation
Mean Median Mode
Concept of Normality, Skewness and dispersion of Data
Selected Non-parametric tests
Factor Analysis and Simple Regression
Contact Hours
P
2
2
2
2
2
2
2
2
Suggested Books:
1. Malhotra, N. and Birks D., Marketing Research: An Applied Approach, Prentice Hall.
2. Hair, J.F. et al, Multivariate Data Analysis, Prentice Hall
3. Kothari, C.R., Research Methodology, New Age International

MBA First Semester
MS4154: Computer Application for Business (Practical)
Course Credits: 1
Unit
No.
1
2
3

Application of Computer, Overview of Computer System;
Processor; Memory, Input and Output Devises Storage Elements.
Operating systems, General purpose Systems and Real Time
Systems
Word Processing and Desktop Publishing; Spreadsheets;
Presentation; The Internet; Data Base Management; Scenario
Manager; Project Management
Computer network, Network Topology Network Hardware,
Wireless Technology, Web Server, Internet Information Server;
Cute FTP, Hosting and Managing Websites on an IIS Server,
FrontPage 2000.
Multimedia, Creating Multimedia Application; Multimedia I/O
functions; Photoshop and Animation.
Contact Hours
P
4
Suggested Books:
1. Norton, P., An Introduction to Computer, McGraw Hill
2. Ritchie, C., Operating System, BPB Publication
3. Deitel, Deitel and Neito, Internet & World Wide Web- How to Programme
4. Basandra, S.K., Computer Today, Galgotia.
5
5

MBA First Semester
MS 4191: Field Survey on Social Ethos of Business (Research Based)
Course Credits: 04
Research Based, to be designed by Course Coordinator(s)
36 (L + T)
MBA Second Semester

MBA Second Semester
MS 4201: Financial Management
Course Credits: 4
UNIT 1
6(L+T)
Nature of Financial Management, International Perspective to Financing; Function & Objective;
Cost- Concept; Classification & Analysis and Break Even Analysis.
UNIT 2
6(L+T)
Concept of the Cost of Capital, Time Value of Money, Discounted and Non-Discounted Cash
Flow Techniques of Appraisal, Concept of Capital Structure and Leverages, Capital Structure
Theories.
UNIT 3
Dividend Theories; Policy and Ingredients.
6(L+T)
UNIT 4
6(L+T)
Relevance of Working Capital Decisions, Management of Cash and Receivables, Inventory
Management- Economic Order Quantity, Procedure & Practices.
UNIT 5
Capital Market Operations; Banking; Venture Capital, Leasing
6(L+T)
UNIT 6
6(L+T)
Banking; Mergers & Acquisitions; Cases on Venture Capital; Merger & Acquisition, Leasing.
Suggested Books:
1. Pandey, I. M., Financial Management: Text & Cases, Vikas Publication.
2. Khan, M. Y. and Jain, P. K. Financial Management, McGraw Hill Publication.
3. Damodaran, A., Corporate Finance, John Wiley and Sons Publication.
4. Wachowicz and Van Horne, Fundamentals of Financial Management, Prentice Hall
Publication
5. Bhat, S. Financial Management-Principles and Practice, Excel Books.
6. Hampton, John J., Financial Decision Making, Prentice Hall Publication

MBA Second Semester
MS4202: Human Resource Management
Course Credits: 4
UNIT 1
6(L+T)
HRM: Definition, Activities, Changing role; Major challenges facing HR; Role of technology in
HR; Strategic HRM; Managing HR surplus; HR metrics; Absenteeism; Employee turnover;
Managing retention in organizations.
UNIT 2
6(L+T)
Work flow analysis; Job analysis; Job design; Job description; Recruitment: Internal and
external; Selection: Process, Types of tests, Interview.
UNIT 3
6(L+T)
Training: Definition, Phases, Process; Training methods; Designing a training programme;
Training evaluation methods.
UNIT 4
6(L+T)
Talent management; Career planning; Succession management; Performance Management
System: Performance appraisal; Different methods.
UNIT 5
6(L+T)
Compensation, Benefits and Rewards; Variable pay system; Individual and group incentives;
Executive compensation, ESOP; Benefits: Types, Mandatory and Voluntary benefits.
UNIT 6
Health; Safety and Security: Legal requirements; Industrial relations.
6(L+T)
Suggested Books:
1. Ashwatthapa, K., Human Resource Management, McGraw Hill Publication.
2. Ivanevich, Human Resource Management, McGraw Hill Publication.
3. Mejia-Gomez R Luis, Balkin B Davis, Cardy L Robert, Managing Human Resource,
Pearson Publication.
4. Dessler Gary, Human Resource Management, Prentice Hall Publication.

MBA-Second Semester
MS 4203: Operations Management
Course Credits: 4
UNIT 1
6(L+T)
Introduction to Operations Management and Productivity: The operations function, service vs.
manufacturing operations, aspects of operations decisions.
UNIT 2
6(L+T)
Operations Strategy for Competitiveness: Competitiveness in industry, utilization of operations
to gain strategic advantage, productivity and improvement of productivity, Forecasting: Need for
forecasts, elements of a good forecast, approaches to forecasting- judgment, opinion and timeseries based forecasts.
UNIT 3
6(L+T)
Facilities Layout, Assembly Line Balancing: Types of production processes, types of layouts and
their relevance to operational requirements, service layouts, balancing of assembly line for
optimal efficiency, Capacity Planning: Importance of capacity requirement estimation,
determinants of capacity, planning for capacity requirements, make or buy decisions.
UNIT 4
6(L+T)
Inventory Management: Nature and importance of inventories, carrying and stock-out costs,
EOQ Model, Safety Stock, Determination of Reorder Points under certainty and uncertainty,
Selective Inventory Classification.
UNIT 5
6(L+T)
MRP and Just-In-Time Systems:Dependent vs. independent demand, inputs to MRP- master
schedule, bill of materials, inventory records, MRP outputs, MRP in services. Just-In-Time
Systems: Genesis of JIT Philosophy, Building Blocks and Supporting Systems for JIT, JIT in
Services.
UNIT 6
6(L+T)
Quality Management: Statistical Process Control, Control Charts, Total Quality Management.
Suggested Books:
1. William J Stevenson; Operations Management, McGraw Hill.
2. Adam Jr., and Ebert; Production & Operation Management, Prentice Hall Publication.
3. Buffa; Modern Production & Operation Management, John Wiley and Sons Publication.

MBA Second Semester
MS 4204: Marketing Management
Course Credits: 4
UNIT 1
6 (L+T)
Introduction to Marketing: Definition & Functions of Marketing. Core concepts of marketing
Goods Service Continuum, Product, Market Customer Satisfaction, Customer Delight;
Approaches to Marketing Product Production Sales Marketing; Holistic Marketing
Orientation & Customer Value.
UNIT 2
6 (L+T)
Consumer Behaviour: Concept, Characteristics of consumer and organizational markets, Buyer
decision process, Types of Buying Behaviour, New Product Adoption Process, New Product
Development Process.
UNIT 3
6 (L+T)
Market segmentation: Definition, Bases for market segmentation of consumer goods, industrial
goods and services. Segment, Effective segmentation criteria, Evaluating & Selecting Target
Markets, Concept of Target Market and Concept of positioning and Differentiation.
UNIT 4
6 (L+T)
Marketing Strategies: Types of Products, Developing and Marketing a Product, Packaging,
Branding, Classification of Brands, Concept of PLC, Pricing Objectives & Strategies,
Distribution Channels, Factors Influencing Channel Decisions.
UNIT 5
6 (L+T)
Marketing Communication: Mix, Modes of Communication; Advertising, Personal Selling, Sales
Promotions, Public Relations, Direct Marketing Steps in Developing Promotional Plan.
UNIT 6
6 (L+T)
Marketing Planning: Contents of a Marketing Plan Developing a Marketing Plan for variety of
goods and services, Marketing Audit.
Suggested Books:
1. Kotler, P. and Armstrong. G., Principles of Marketing, Pearson Publication.
2. Stanton, Fundamentals of Marketing. McGraw-Hill Publication.
3. Saxena, R. Marketing Management. McGraw-Hill Publication.
4. Ramaswamy, V.S and Namakumari, S. Marketing Management, MacMillan Publishers.
5. Lehmann D. and Winer, R. Analysis for Marketing Planning, MacMillan Publishers.
6. Srinivas, R., Case Studies in Marketing Indian context. Prentice Hall of India.

MBA Second Semester
MS 4205: Business Information Systems and Application Development
Course Credits: 3
UNIT 1
5 (L+T)
Understanding MIS, Role of Information in Decision making; Framework for managing
information; Information systems and technology; Managing functions and MIS; Types of
information systems.
UNIT 2
5 (L+T)
Decision Making and Organizational Effectiveness; Types of Decisions, Simons Model of
Decision Making, Decision making tools Flow Chart, Decision Table, Decision Matrix,
Decision Tree, AHP.
UNIT 3
5 (L+T)
Developing MIS: Feasibility study; Design and Documentation; Implementing MIS; Evaluation
& Maintenance; System Organisation and Responsibility.
UNIT 4
5 (L+T)
Information Systems of Functional Areas: Logistics Systems; Financial Information Systems;
Personal Information System; Manufacturing Information System.
UNIT 5
5 (L+T)
Enterprise Information System and related issues: Enterprise Resource Planning System; E-CRM
System; E-Business; Information Security Management.
UNIT 6
5 (L+T)
Current and Emerging Trends in MIS: Data administration and information management; Data
center administration; Managing technology-driven change; Outsourcing; Other Immerging
issues in MIS.
Suggested Books:
1. Laudon and Laudon; Management Information Systems, Prentice Hall Publication.
2. Jaiswal and Mittal; Management Information Systems, Oxford University Press.
3. Davis and Olson; Management Information System, McGraw-Hill Publication.
4. Kenter.J; Management Information System, Prentice Hall Publication.

MBA Second Semester
MS 4206: International Business and Foreign Trade
Course Credits: 4
UNIT 1
6 (L+T)
What is Globalization Driving, restraining and underlying forces of globalization Stages of
development of a corporation Case study; identifying stages of development of a TNC,
Globalization Index.
UNIT 2
6 (L+T)
Assignment; Internalization of Indian Firms, Indias Trade Statistics, WTO; Its Institutions, basic
framework; IMF ,WB, Regional Blocs; NAFTA, EU.
UNIT 3
6 (L+T)
Cultural Environment, Case study; cross cultural management, Politico Legal Environment,
Technological environment, Role of Technology on I Marketing.
UNIT 4
6 (L+T)
Economic environment; global effect of economic crises, Economic integration, EXIM Policy of
India, Government Role in International.
UNIT 5
6 (L+T)
Export Documentation, Principal and auxiliary documents, Export Procedure, Export forms,
Future trends and practices in IB.
UNIT 6
6 (L+T)
Global Supply chain management, Logistics outsourcing; Case study, Issues in International
Product design and Development, Issues in Marketing and Distribution, International Trade
Practices and Orientation of few Global firms (Fortune 500 companies).
Suggested Books:
1. Daneils D John, Radebaugh, Sullivan, International Business, Pearson Education.
2. Kotabe, Helsen, Global Marketing Management, Wiley Publishing.
3. Joshi M Rakesh, International Marketing, Oxford University Press.
4. Keegan. J. Wareen, Global Marketing Management, Prentice hall Publication.
5. Czinkota.R. MIcheal, Ronnkanin.A. Ilkka, Moffett.H. Micheal, Fundamentals of
International Business, Thomson Publications.

MBA Second Semester
MS 4207: Organisational Behaviour
Course Credits: 3
UNIT 1
5(L+T)
An Overview: Emergence of Organizational Behavior, Concept of organizational behavior;
Emerging Perspectives.
UNIT 2
5(L+T)
Individual Processes: Individual Differences: Personality, Values, Perception, Attitude,
Learning, Behavior Modification.
UNIT 3
5(L+T)
Group Processes: Interpersonal Behavior: Transactional Analysis, Group Formation, Group
Dynamics & Behavior.
UNIT 4
5(L+T)
Motivation: Concepts and Application; The International Context ; Conflict Management,
Leadership; Theories & Approaches; Emerging Issues in Global Perspective; Organizational
Processes: Organizational Structures: Recent Trends.
UNIT 5
Organizational Culture, Impact of Globalization; Management of Change.
5(L+T)
UNIT 6
5(L+T)
Integrating Individual, Group & Organization: Organization Development, Approaches &
Techniques; International Organizational Behavior: Managing across Cultures; Cultural Shock
Management.
Suggested Books:
1. Robbins SP and Sanghi, S.,Organisational Behaviour, Pearson Publication.
2. Greenberg, J and Baron, RA, Behaviour in Organisations, Pearson Education.
3. Luthans, F, Organizational Behavior, McGraw Hill Publication.
4. Aswathappa, K. Organisational Behaviour, Himalaya Publishing House.

MBA Second Semester
MS4251: Business Information Systems and Application Development (Practical)
Course Credits: 1
Unit
No.
1
3
5
6

Computer Software tools for Decision Making such as Flow
Chart, Decision Table, Decision Matrix, Decision Tree, AHP.
Developing MIS: Feasibility study; Design and Documentation;
Implementing MIS; Maintenance.
Implementation and use of Enterprise Resource Planning System;
E-CRM System; E-Business.
Installation and use of Current and Emerging application in the
area of MIS.
Contact
Hours
P
4
Suggested Books:
1. Laudon and Laudon; Management Information Systems, Prentice Hall Publication.
2. Jaiswal and Mittal; Management Information Systems, Oxford University Press.
3. Davis and Olson; Management Information System, McGraw Hill Publication.
4. Kenter.J; Management Information System. Prentice Hall of India.
4
4
4

MBA Second Semester
MS4252: Organisational Behaviour (Practical)
Course Credits: 1
Unit
No.
1
2
3
4
5
6

Experiential Exercise on Work Force Diversity (To learn about
the different needs of a diverse workforce)
Exercise and case study on Attitudes and Values:
Exercise and activities on Personality
Case study on Perception
Case study on motivation concepts
Case study on Leadership
Activity on group dynamics
Role play on Transactional Analysis
Exercise on Organizational Structure
Role play on Conflict Management
Exercise on Management of Change
Case study on Organizational Culture
Exercise Managing across Cultures;
Role play: Cultural Shock Management
Contact
Hours
P
2
4
4
2
2
2
Suggested Books:
1. Robbins SP and Sanghi, S.,Organisational Behaviour, Pearson Publication.
2. Greenberg, J and Baron, RA, Behaviour in Organisations, Pearson Education.
3. Luthans, F, Organizational Behavior, McGraw Hill Publication.
4. Aswathappa, K. Organisational Behaviour, Himalaya Publishing House.

MBA Second Semester
MS 4291: Market Survey on Business Model (Research Based)
Course Credits: 04
36 (L + T)
MBA Third Semester

MBA Third Semester
MS4301: Strategic Management
Course Credits: 4
UNIT 1
6 (L+T)
Concept, Evolution, Process, Strategy Model, Strategic Decision makers, and Strategic intents,
Global Perspective, Competitive advantage, Indian Firms Developing Competitive advantage.
UNIT 2
6 (L+T)
Environment Scanning: Need and methods, Environment analysis and Industry Analysis, PEST,
TOWS, analysis, Five Forces model, Identifying Strategic Factors External Environment
Scanning (OT)
UNIT 3
6 (L+T)
Internal Environment Analysis (SW), Core Competencies, Resource based View, Value chain
analysis, Strategic Advantage profile, Critical Success factors, Strategic Factor Analysis
Summary
UNIT 4
6 (L+T)
Generic Strategies, Grand Strategy, Corporate Level & Business Level Strategies, Generic
Strategies, Operational and Functional strategies, Compulsion to go Global, Strategic Issues in
MNCs Outsourcing, JV, M&A; Strategic Alliances - Modes & Limitations; Cooperative strategies
UNIT 5
6 (L+T)
Strategy Implementation, Strategic Restructuring; Behavioral and Technological Issues, seven S
model, Evaluation & Control, Organisational Structure for International Business
UNIT 6
6 (L+T)
Global Strategic Issues, Framework & Integration Issues, Structure, Culture & Processes,
Strategic Audit
Suggested Books:
1. Pearce, J. A. and Robinson, R. B., Strategic Management, McGraw Hill
2. Hunger and Wheelen, Strategic Management, Prentice Hall
3. Kazmi, A., Strategic Management, McGraw Hill
4. Rugmen and Hoddgets; Strategic Management, McGraw Hill

MBA Third Semester
MS4311: Consumer Behaviour and Marketing Research
Course Credits: 4
UNIT 1
6(L+T)
Consumer Behaviour- Nature and Importance of Consumer Behaviour, Application of Consumer
Behaviour in Marketing, Consumer Research process
UNIT 2
6(L+T)
Individual Determinants of Consumer Behaviour Perception; Consumer Imagery, perceived
risk. Learning; Personality; Attitude; Motivation.
UNIT 3
6(L+T)
Group Determinants of Consumer Behaviour: Reference group influence; Family; family life
cycle (FLC); Opinion Leadership and Personal influence; Social class; Culture. Diffusion of
Innovation: Adoption process, Diffusion process.
UNIT 4
6(L+T)
Consumer Decision making Process: Problem recognition, Information Search Process and
Evaluation, Purchasing process, Post purchase behavior, Models of CB- Nicosia, Howard &
Sheth, Engel-Kollat Blackwell
UNIT 5
6(L+T)
Marketing Research: Introduction, Definition, Scope, Significance, Limitations, Obstacles in
acceptance Management uses of marketing research, Problem Formulation & steps in decision
Making Process. Ethics in marketing research. Marketing Intelligence system
UNIT 6
6(L+T)
Marketing Mix Research: Concept testing, Brand and Brand Equity Research, Commercial eye
tracking and Audits. Advertising Research; Marketing effectiveness and analytics research:
Customer Satisfaction Measurement; Market and Sales Analysis
Suggested Books:
1. Loudan, D. L., Bitta, A. J. and Della, Consumer Behaviour
2. Schiffman, L. G. and Kanuk, L. L., Consumer Behavior, Prentice Hall
3. Assael, H., Consumer Behaviour and Marketing Action, South Western
4. Engle, J. F., Consumer Behaviour, Dryden Press

MBA Third Semester
MS4312: Retail Management and Supply Chain Management
Course Credits: 4
UNIT 1
6 (L+T)
Retailing System: Retailing definition, Retail Market Structure, Overview of Retail Environment
Social Economic Technological and Competitive Forces, Different Retail Formats, Retail
Theories; Contemporary Retail Models
UNIT 2
6 (L+T)
Retail Strategy and Planning: Retail Marketing Mix and STP Approach, Location Strategy,
Merchandise/Assortment and Inventory Planning, Pricing and Promotion Strategy, Service Levels
and trade-offs, Retail Brand Development
UNIT 3
6 (L+T)
Consumer Behaviour in Retail: Buying Decision Process and its implication to retailing,
Shopping Behaviour and Influencing Factors, Customer Satisfaction and drivers of Loyalty,
Importance of CRM in retail, Customer Loyalty Programs
UNIT 4
6 (L+T)
Retail Operations: Store Layout, Design and Maintenance; Merchandise Handling and
Warehousing; Visual Merchandising; Back up controls and Billing. Role of IT /technology; Retail
Information Management Systems and the Emerging Information Technology
UNIT 5
6 (L+T)
Supply Chain Management: Fundamentals and strategic importance of Supply Chain
Management, Supply chain stages, Decision phases in supply chain, supply chain flows, Strategic,
operational and tactical decisions in supply chain.
UNIT 6
6 (L+T)
Supply chain strategies: Alignment Theory, Dimensions of strategic fit, achieving strategic fit,
value chain, Supply chain drivers and obstacles, Bull whip effect and decision making, Recent
supply chain approaches, Pull and Push strategy, IT enabled supply chain key activities,
supporting technologies and practices
Suggested Books:
1. Pradhan, S., Retailing Management
2. Berman, B. and Evans, J., Retail Management: A Strategic Approach
3. Gilber, D., Retail Marketing Management
4. Hasty, R. and Reardon, J., Retail Management

MBA Third Semester
MS 4321: Financial Engineering and Portfolio Management
Course Credits: 4
UNIT 1
6(L+T)
Concept, Fundamentals of Financial Engineering in Products & Processes and its Application;
Attributes contributing towards growth in domestic and international market; Foreign Exposure ;
Hedging and Risk Management.
UNIT 2
6(L+T)
Cases on Innovation & Development of Financial Products and Processes; Hybrid Securities;
FCCBs; Option Trading; Speculation vs. Investment, Arbitrage, Risk Free Rate of Return, RiskReturn trade-off.
UNIT 3
6(L+T)
CML, Diversification; Global Cushion to Portfolio Management; Markowitz Portfolio Selection
Model; Sharpes Mode;, Beta Co-efficient; CAPM; Measurement of Portfolio Risk; Efficient
Frontier ; Utility Theory, EMH, Revision of Portfolio; Valuation of Stocks; WACC and RRR;
Stock Picks.
UNIT 4
6(L+T)
Mutual Fund Industry; Offer-Bid Pricing, Financial Engineering of MF Products; Case on
Valuation of NAV; AMC and Investment Trust Companies; SEBI Regulation.
UNIT 5
6(L+T)
Equity Research; Top-down Approach to Security Analysis; Sector-Industry & Company
Analysis; Credit Rating; Cases on Technical Chart Analysis, Tools, Dow Theory, Movements,
Wave Theory and FIBONACCI Number.
UNIT 6
Cases on Portfolio Analysis and Investment Management.
6(L+T)
Suggested Books:
1. Agrawal, P. R., A Comprehensive Approach to Mutual Fund, Orient Law House
2. Reilly, F. K. and Brown, K. C., Investment Analysis Portfolio Management, Thomson
South-Western.
3. Sharpe, W. F., Alexander, G. J. and Bailey, J. V., Investments, PHI Learning.
4. Marshall, J.F. and Bansal, V.K., Financial Engineering & Financial Investments,
Prentice Hall
5. Fisher, D.E. and Jordan, R. J., Security Analysis and Portfolio Management.
6. Ranganatham, M. and Madhumathi, R., Security Analysis and Portfolio Management,
Pearson

MBA Third Semester
MS4322: Financial Service Operations
Course Credits: 4
!
!!
UNIT 1
6(L+T)
Financial Services: Overview of Financial Service Sector. Characteristics of financial services,
Introduction to Bank Financial Management: Scope of banking activities, types of banks in India,
role of RBI as a regulator, Operational Risk, Universal Banking, Emerging Trends, Credit Risk,
Interest Rates, Market Segmentation.
UNIT 2
6(L+T)
Indian Money Market. Money Market Instruments: Treasury bill, Commercial bill, Commercial
paper, Certificate of deposit, REPO/Reverse REPO, Call money, Notice money, Term money,
Bill discounting, Factoring, Forfaiting, Asset-Liability Management. Short and Long-Term
Perspectives, Basel Assords, SARFAESI Act.
UNIT 3
6(L+T)
Merchant Banking: SEBI guidelines for merchant bankers. Issue Management Equity issues,
Rights issues, Debenture issues, Book building process. Private Placements. Pre & Post issues
activities. Raising capital from International markets: ADRs, GDRs, ECBs, etc.
UNIT 4
6(L+T)
Insurance: Concept and importance. Life and non life insurance, essentials of insurance contracts,
risk appraisal and selection, life and non life insurance products including unit linked plans,
Credit Rating: Process of credit rating for financial instruments.
UNIT 5
6(L+T)
Securitization of Debt: Meaning & features, Special Purpose Vehicle (SPV), Pass Through
Certificate (PTC), mechanism of Securitization, Lease and Hire purchase: Meaning and Types of
leasing. Issues of Depreciation and Tax.Tax and Depreciation implications.
UNIT 6
6(L+T)
Depository Service: Role of depositories and their services. Advantages of depository system
NSDL and CDSL. Depository Participants and Stock Broking Services.
Suggested Books:
1. Khan, M. Y., Financial Services, McGraw Hill
2. Indian Institute of Banking & Finance, Bank Financial Management, Taxman Publishers
3. Khan, M.Y., Indian Financial System, McGraw Hill
4. Gopalswamy, N., Capital Market- The Indian Financial Scene, Macmillan
5. Bhole, L.M., Financial Institutions and Markets, McGraw Hill
6. Guruswamy, S.G., Financial Markets and Institutions, Thomson Learning
7. Heskett, S.L., Managing in the Service Economy, Harvard Business School Press

MBA Third Semester
MS4331: Industrial Relations and Labor Legislations
Course Credits: 4!
!
UNIT 1
6(L+T)
Overview of IR in India, The Indian industrial worker, Trade Unions in India: antecedents of
unions, Womens participation in unions, Employers Associations
UNIT 2
6(L+T)
Industrial Disputes: Dimensions of Industrial disputes; Causes of industrial disputes, Negotiation
strategies
UNIT 3
6(L+T)
Collective bargaining, Workers Participation in Management; Labor Welfare: Social Insurance
and Security; Labor Legislations in India: Evolution, ILO and its impact on Labor Legislations in
India, Industrial Discipline; Grievance and Grievance Handling
UNIT 4
Labour Legislations: Industrial Disputes Act, 1947, Trade Unions Act, 1926
6(L+T)
UNIT 5
6(L+T)
Labour Legislations for Social Welfare: Employees Compensation Act, 1923, Provident Funds
Act, 1952
UNIT 6
6(L+T)
Maternity Benefit Act, 1961, Employees State Insurance Act, 1948, Payment of Bonus Act, 1975,
Payment of Gratuity Act, 1972
Suggested Books:
1. Sinha, P., Sinha, I. and Shekhar, S., Industrial Relations, Trade Unions and Labour
Legislation, Pearson Education
2. Mishra, S. N., Labour Laws, McGraw Hill
3. Monappa, A., Industrial Relations, McGraw Hill
4. Ahuja, K. K., Dynamics of Industrial Relations and Labour Legislations, Kalyani
Publishers
5. Ratnam, C. S. V., Industrial Relations, Oxford University Press

MBA Third Semester
MS4332: Human Resource Planning and Development
Course Credits: 4
UNIT 1
6(L+T)
The Evolution of Human Resource Development; Human Resource Development Functions;
Roles and Competencies of an HRD Professional; Challenges to Organizations and to HRD
professionals; A Framework for the HRD Process.
UNIT 2
6(L+T)
Influences on Employee Behavior; A Model of Employee Behavior; External influences; Internal
factors, such as motivation, attitudes, and knowledge, skills, and ability.
UNIT 3
6(L+T)
Motivation; Definition of motivation: Need-based theories; Cognitive theories ;Expectancy
theory, Learning and HRD; Learning and Instruction; Maximizing Learning; Assessing HRD
Needs; Introduction to Needs Assessment; Prioritizing HRD Needs; the HRD Process Model
Debate.!!!
!
!
UNIT 4
6(L+T)
Designing Effective HRD Programs; Objectives of the HRD Program; Skills and Technical
Training; different types of programs; Creating or Purchasing HRD Programs; Preparing a Lesson
Plan; Selecting Training Methods; Preparing Training Materials; Scheduling the Training/HRD
Program; Implementing HRD Programs; Training Delivery Methods; Evaluating HRD Programs
UNIT 5
6(L+T)
Career management and development; Stage views of adult development; Models of Career
Development; Management development!! !
!
!
!!!!!!!!!!
UNIT 6
6(L+T)
Employee Socialization and Orientation; realistic job preview and employee orientation;
Organizational roles; Coaching and Performance Management; need, analysis and discussion,
Employee Counseling and Wellness Services; Employee assistance programs (EAPs); Stress
management intervention (SMIs); Employee Wellness and Health Promotion Programs.! !
!!
Suggested Books:
1. DeSimone, R. L., Werner, J. M. and Harris, D. M., Human Resource Development, Third
Edition, Thomson/South-Western College Publishing
2. Swanson, R. A., Holton, E. F., Foundations of Human Resource Development, BerrettKoehler Publishers
3. Rao, T. V., Human Resources Development: Experiences, Interventions, Strategies, Sage

MBA Third Semester
MS 4341: Business System Analysis and Design
Course Credits: 4
UNIT 1
6(L+T)
Introduction to Information System Development: Overview of System Analysis and Design;
Business System Concepts; Categories of Information System;
UNIT 2
6(L+T)
Strategies for System Development; Implementation and Evaluation; Managing the application
development portfolio.
UNIT 3
6(L+T)
Analysis Techniques; Study of Existing System Tools: Information Requirement Analysis,
System Documentation; Structured Analysis: Data Flow Tools: DFD, Data Dictionary;
Application Prototype Development: Steps, Uses, Tools, and Strategies; Computer aided System
Tools; Project Planning: Estimating cost, work, and resource, Risk Analysis.
UNIT 4
6(L+T)
System Design, Input-Output Design; Design of on line Catalogue; File Organisation and Design;
Data base Concepts and design.
UNIT 5
6(L+T)
Business System Development and Implementation: Testing, Quality Assurance and
Documentation; Implementation and Development; Hardware and Software selection; System
maintenance; System Security
UNIT 6
6(L+T)
Control: audit and security of information systems, objectives of control, techniques used in
control, auditing information systems, disaster recovery business process continuity; Systems
analysis and design in the era of electronic commerce B2B, B2C and C2C e-commerce
advantages and disadvantages of e-commerce. E-commerce system architecture.
Suggested Books:
1. Senn, J. A., Analysis & Design of Information System; McGraw Hill
2. Jalote, P., An Integrated Approach to Software Engineering, Narosa Publications
3. Awad, E. M., System Analysis and Design, Galgotia
4. Hoffer, J. A., George, J. F. and Valacich, J. S., Modern Systems Analysis and Design,
Pearson

MBA Third Semester
MS 4342: E-Business and E-Governance
Course Credits: 4
UNIT 1
6(L+T)
Understanding the Internet Economy, Introduction to E-Commerce, Emergence of E-Commerce,
E-Commerce Models.
UNIT 2
6(L+T)
How to run an E-Business, How to setup shop for E-Commerce, Creation of a Business web site enabling technology involved, Customer Acquisition and Retention, Security Issues, Payment
Issues and Options, Legal and Ethical Considerations, Marketing on the Net
UNIT 3
6(L+T)
Introduction to IT Enabled Services, IT Enabled Services in India - Industry Size & Contribution,
Global Trends, Overview of General Services, Overview of Specialized Services, BPO, Mobile
Commerce and Pervasive Computing, IT Act (India).
UNIT 4
6(L+T)
Overview of E-Government and E-Governance, Stages of E-Governance, National E- Governance
Plan (NEGP), Mission Mode Projects, E-Governance, Introduction to E-governance, Role of
ICTs in e-governance.
UNIT 5
6(L+T)
Categories of E-governance, Key Issues of E-Governance, Technology, Policies, Infrastructure,
Training, Copyrights , Consulting Funds, E-governance Models, Model of Digital Governance,
Broadcasting /Wider Dissemination Model
UNIT 6
6(L+T)
Critical Flow Model, Interactive-service model/Government to-Citizen-to-Government Model,
Major areas of E-governance Services, Public Grievances: Telephone, Ration card, transportation,
Rural services Land Records, Police Records.
Suggested Books:
1. Joseph, E- Commerce: A Managerial Perspective, Prentice Hall
2. Stain, L.D., Web Security: Step-by Step Reference Guide, Addison Wesley
3. Burnham, C., Web Hosting, McGraw Hill Publication
4. Gupta, M.P., Kumar, P. and Bhattacharya, J., Government Online, Mcgraw Hill
5. Heeks, R., Implementing and Managing e-Government, Sage
6. Satyanarayana, J., E-Government: The Science of Possible, Prentice Hall

MBA Third Semester
MS 4316: Total Quality Management
Course Credits: 4
UNIT 1
6 (L+T)
TQM Overview: Evaluation of Quality control, concept change, TQM modern concept; Quality
concept in design, Control of purchased product, Procurement of various products, Evaluation of
suppliers, capacity verification; Manufacturing quality, Methods and techniques for manufacturer,
inspection and control of product, quality in sales and services, guarantee, Analysis of claims
UNIT 2
6 (L+T)
Quality Control and Improvement Tools: Check Sheet, Histogram, Pareto Chart, Cause and Effect
diagram, Scatter diagram; Control chart, Graph, Affinity diagram, Tree diagram, Matrix diagram,
Process decision program chart, Arrow diagram, Acceptance Sampling, Zero defect program
(POKA-YOKE).
UNIT 3
6 (L+T)
TQM TOOLS & TECHNIQUES: The seven traditional tools of quality New management tools
Six-sigma- Concepts, methodology, applications to manufacturing, service sector including IT;
Benchmarking Reason to bench mark, Bench marking process ; FMEA Stages, Types;
Concept of Kaizen, Kaizen vs Innovation, Kaizen and management, Kaizen practice.
UNIT 4
6 (L+T)
TQM TOOLS & TECHNIQUES: Quality circles Quality Function Deployment (QFD) Taguchi
quality loss function;TPM Concepts, improvement needs Cost of Quality Performance
measures.
UNIT 5
6 (L+T)
Performance Measure: Basic concept of performance measure, presentation, Appraisal cost
category, Collection and Reporting, Analysis, Deming Prize, MBNQA. Customer Satisfaction:
Introduction, Customer perception of quality, feedback, service quality, customer retention.
UNIT 6
6 (L+T)
Quality Systems, Need for ISO 9000- ISO 9000-2000 Quality System Elements,
Documentation; Quality auditing- QS 9000 ISO 14000 Concepts, Requirements and Benefits;
Case studies of TQM implementation in manufacturing and service sectors including IT.
Suggested Books:
1. Goetsch, D.L. and Davis, S., Introduction to Total Quality, Wiley
2. Juran, J.M. and Gryna, F. M., Quality Planning and Analysis
3. Montgomory, D. C., Introduction to Statistical Quality Control
4. Evans, J. R. and Lindsay, W. M., The Management and Control of Quality,
Thomson Learning

MBA Third Semester
MS 4317: Project Management
Course Credits: 4
UNIT 1
6(L+T)
Introduction to project management, Concept of a project, categories of project, concept of
project management; Project management process general understanding of elements; Tools &
techniques of project management, Ethical and Legal Considerations in project management.
UNIT 2
6(L+T)
Project planning: Generating Project Idea, Preliminary Screening, Project Rating Index, planning
products used in a project including product and work breakdowns, activity networks, schedules
and budgets;Market and demand estimation, market survey, demand forecasting, technical
factors-Material inputs, technology, production, plant capacity, location and site, civil works,
charts, layouts, work schedule, cost of project, estimates of cost, financial projections;
UNIT 3
6(L+T)
Process of Project Appraisal:Technical, Financial, Marketing Personnel and Management
feasibility Reports;Financial schemes offered by various financial institutions and Venture Capital
Funding,Issues related to to rate of discount, wage-rate, exchange rates, treatment of taxes, social
cost-benefits, treatment of risk and uncertainty, sensitivity analysis and probability approach
single as well as multiple projects.
UNIT 4
6(L+T)
Analysis of Risk,Types & Measures of Project Risk, Scenario Analysis, Monte Carlo simulation,
Certainty equivalent, Decision Tree Analysis;Selection of Project, Special Decision Situation;
UNIT 5
6(L+T)
Project Scheduling, Graphic representation of project activities, Network Analysis, Network
Techniques: PERT and CPM. Resource Allocation.
UNIT 6
6(L+T)
Project Implementation Monitoring & Control, Project management teams and coordination,
Administrative aspects of Capital Budgeting, Monitoring and post implementation evaluation of
the project. Control of Projects.
Suggested Books:
1. Chandra, P., Projects: Planning, Analysis, Selection, Financing, Implementation and
Review, McGraw Hill
2. Patel, B. M., Project Management, Vikas Publishing House
3. Taha, H. A., Operations Research- An Introduction, McGraw Hill
4. Pinkerton, W., Project Management, McGraw Hill

MBA Third Semester
MS 4381: Equity Research and International Capital Market
Course Credits: 4!
!
!!
UNIT 1
6(L+T)
Adoption of Open Market Economy and Change in structure of capital market in India;
Mode of foreign capital inflows; Fundamentals of Indian Economy; Foreign Investors
perception of Indian capital market; Investment Policies.
UNIT 2
6(L+T)
Indian companies going global raising Equity and Debt fund; LIBOR/MIBOR;
International Financial Instruments: Analyzing investment prospect in India; Country
Rating, case on International Rating Report; Credit worthiness and Risk premium.
UNIT 3
6(L+T)
Appraisal of Prospectus for Public Offerings in International Capital Market: case study;
Financial Statement Analysis and Valuation of shares; Risk & Return Analysis Tools,
Liquidity; Post issue valuation of listed shares in India and International Capital
Market; Dual Listings.
UNIT 4
6(L+T)
Bond Market of Corporates and Government Bonds; ECBs; Trading, Yield and Price;
Case on FCCB issues by Indian company and Market mechanism.
UNIT 5
6(L+T)
Comparative study of listing and trading norms on LXSE, LSE, NYSE and NASDAQ;
Stock Indices; Relative Strength Index (RSI), Oscillators; integration of international
capital market.
UNIT 6
6(L+T)
Cases on International Portfolio Management and Strategies of Foreign Individual and
Institutional Investors; Global Cushion; Hedge Fund.
Suggested Books:
1. Reilly, F.K. and Brown, K.C., Investment Analysis Portfolio Management,
Thomson South-Western
2. Bhattacharyya, A. K., Introduction of Financial Statement Analysis, Elsevier
3. Agrawal, P.R., Mutual Funds a Comprehensive Approach, Orient Law House
4. Dewett, K.K., Modern Economic Theory, S. Chand and Company
5. Kishore, R.M., Financial Management, Taxmann
6. Geetika, Ghosh, P. and Chaudhury, P. R., Managerial Economics, McGraw Hill

MBA Third Semester
MS 4382: Rural Marketing
Course Credits: 4
UNIT 1
6(L+T)
Defining Rural Markets, Prospects, Constraints and Challenges, Urbanization in the
Agrarian Economy, Evolution of Rural Marketing, Rural Environment- Demographic,
Socio-cultural, Economic, Technological. Rural Development- Issues and Policies.
UNIT 2
6 (L+T)
Rural Marketing Mix: Relevance of Marketing mix for Rural market. 4 As
Affordability, Availability, Awareness, Acceptability. Product, Price, Promotion and
Distribution Strategies for Rural Markets. Market Entry Strategies for rural markets.
UNIT 3
6 (L+T)
Rural Consumer Behaviour: Rural consumer dimensions Demand patterns, Adoption
Process, Value Perceptions of Rural Consumers, Rural Consumer Vs Urban Consumers
a comparison
UNIT 4
6(L+T)
Rural Marketing Functions: Packaging, Transportation, Grading, Storage, Warehousing,
Processing and Value Addition.
UNIT 5
6(L+T)
Understanding Agricultural Markets: Nature & scope, Objectives of Agriculture
Marketing, Challenges in Agriculture Marketing, Agriculture Marketing & its Economic
importance, Agricultural Produces and their market. Regulated Marketing, Cooperative
Marketing, Processed Food Marketing, Contract Farming
UNIT 6
6(L+T)
Government Intervention: FCI, PDS, KVIC Export potential, Major Government
Agencies in the development of Rural and Agricultural Sector Marketing Strategies for
Seed; Fertilizers; Pesticides; Farm equipment.
Suggested Books:
1. Kashyap, P., Rural Marketing, Pearson
2. Krishnamacharyulu, C.S.G. and Ramakrishnan, L., Rural Marketing Text and
Cases, Pearson
3. Chambers, R., Rural Development: Putting the Last First, Pearson
4. Acharya, S.S. and Agrawal, N.L., Agricultural Marketing in India, Oxford and
IBH Publishing Company

MBA Third Semester
MS 4383: Leadership and Group Processes
Course Credits: 4
UNIT 1
6(L+T)
Leadership; Concept, approaches to studying leadership; Traits; Behavior and
Contingency approach
UNIT 2
6(L+T)
Leadership Models and frameworks, Techniques for handling change and growth,
Supervision, Power and Politics
UNIT 3
6(L+T)
Leadership styles in Indian organization, leadership style for global organizations, Fair
weather, All time and trouble shooter leaders, Leadership programs and succession
planning
UNIT 4
6(L+T)
Group dynamics and dimensions, Types of Groups, group formation, Group
cohesiveness: determinants, consequences and measurements.
UNIT5
6(L+T)
Effective groups, attributes of the leader of an effective group, diagnosis of group
behavior, Organizational culture and group behavior.
UNIT 6
6(L+T)
Team characteristics, Types, morale building and measurements of team success
Suggested Books:
1. Topping, P., Managerial Leadership, Macgraw Hill
2. Northouse, P.G., Leadership Theory and Practice, Sage Publication
3. Engleberg, I. and Wynn, D., Working In Groups, Pearson
4. Brooks, I., Organizational Behaviour - Individuals Groups and Organizations,
Pearson

MBA Third Semester
MS 4384: Business Ethics and Corporate Governance
Course Credits: 4
UNIT 1
6(L+T)
Business ethics, Relationship of ethics with law, religion, etc.; Socio-cultural traditions
and their diversity; Ethical Relativism: Universal ethical practices: Myth or reality
UNIT 2
6(L+T)
Globalization and Ethics; Current ethical dilemmas in emerging markets/ Developing
economies: Doing business in less developed nations some norms and guidelines;
Whistle blowing
UNIT 3
6(L+T)
Ethics in Markets: Implications, Ethics in Perfect Competition, Monopoly and Oligopoly;
Policies of Oligopolistic Firms: Pricing, Cartels, Informal and tacit collusion
UNIT 4
6(L+T)
Identifying values and responding to ethical questions: Employee-Firm Relations;
Corporate Strategy, Technological Choices and Marketing
UNIT 5
4(L+T)
Corporate governance: Concept, Evolving societal demands on corporations: Corporate
social responsibility
UNIT 6
4(L+T)
Stakeholder Theory: Beyond maximization of shareholder value; Stakeholder issues
(customer, government, employees, etc.); Trade-offs and conflicts between stakeholder
groups
Suggested Books:
1. Velasquez, Business Ethics: Concepts and Cases, Pearson Education
2. Boatright, J., Business Ethics, Pearson Education
3. Chakraborty, S.K.,Values and Ethics for Organizations: Theory and Practice,
OUP
4. Chakraborty, S.K., Management by Values, OUP

MBA Third Semester
MS 4386: Intellectual Property Rights
Course credits: 4
UNIT 1
6 (L+T)
Concept and components of Intellectual Property, Property and Law, definitions of IPR,
Functions of IPR, Nature of Rights, patents and Economic Growth
UNIT 2
6 (L+T)
Areas of IPR; Industrial Property, Patents, Trade Marks/ Service Marks, Industrial
Design, Layout, Design for Integrated circuits, Protection of New Plant varieties,
Geographical Indications, Trade Secrets
UNIT 3
6(L+T)
Copyrights; Artistic creation, Literary work, computer programmes, Performances,
Broadcast, Videos, Computer games, Musical work, Dramatic work, Cinematographic
works, Infringement of rights, Plagiarism
UNIT 4
6 (L+T)
Major Conventions and Treaties; Paris Convention, Berne Convention, BIRPI, WIPO,
Geneva Convention, Brussels Convention, Patent Cooperation Treaty, Patent Law Treaty,
TRIPS
UNIT 5
6 (L+T)
Indian Patent System; Pre-Independence and post independence, The Patents Act, Trade
& Merchandise Marks Act, Copyright Act, Geographical Indications of Goods, Patent
Filing documents, Not patentable in India
UNIT 6
6 (L+T)
Protection of Traditional Knowledge-Objective, Concept of Traditional Knowledge,
Holders, Issues concerning, Protectability, need for a Sui-Generis regime, Traditional
Knowledge on the International Arena, at WTO, at National level
Suggested Books
1. Teece, D.J., Managing Intellectual Capital : Organizational, Strategic and Policy
Dimensions, Oxford University Press
2. Maskus, K.E., Intellectual property rights in the Global Economy, Institute for
International Economics, Washington
3. Watal, J., Intellectual Property Rights in the WTO and Developing Countries,
Oxford University Press

MBA Third Semester
MS 4391: Industry Survey and Analysis (Research Based)
Course Credits: 04
36 (L + T)
MBA Fourth Semester

MBA Fourth Semester
MS4401: Entrepreneurship and Innovation Management
Course Credits: 4
UNIT 1
6(L+T)
Concept, Theories of entrepreneurship, Risk Taking; Environmental factors; Types of
entrepreneurs: intrapreneur, social entrepreneur, technopreneur, women entrepreneur.
UNIT 2
6(L+T)
Creativity and Innovation, Invention and Innovation, Technology management, Intellectual
Property Rights: laws and framework
UNIT 3
6(L+T)
Small Scale Industries, Micro Units, Ancillary Industries, Service Enterprises, Co-operative
Business; Characteristics; Roles and Growth Pattern
UNIT 4
Development Programmes, Govt. plans and policies, Training Programmes
6(L+T)
UNIT 5
6(L+T)
Global Entrepreneurship Monitoring, place of India Specific Institutions for SSIs, Financial
Institutions, Marketing Assistance
UNIT 6
6(L+T)
Setting a Small Unit: Rules and Regulations, Market Survey, Managerial Competence,
Infrastructure, Form of Business, preparing a feasibility report
Suggested Books:
1. Dollinger M.J., Entrepreneurship Strategies and Resources
2. Desai, V., Dynamics of Entrepreneurial Development & Management, Himalaya Pub.
House
3. Drucker P., Innovation & Entrepreneurship
4. Sahay, A. and Sharma, V., Entrepreneurship and New Venture Creation, Excel Books
5. Kuratko, D.F. and Hodgets, R., Entrepreneurship - A Contemporary Approach, Dryden
Press

MBA Fourth Semester
MS 4411: Brand Management and Advertising
Course Credits: 4
UNIT 1
6 (L+T)
Brand Management: Brand Meaning, Definition, Evolution of Brands. Functions of Brand to
consumer, Role of Brand- Advantages of Brand, Product Vs Brand. Branding- Meaning,
challenges to Brand builders, Strategic Brand Management Process.
UNIT 2
6 (L+T)
Brand Equity Conceptualization: Meaning, Sources, Steps in Building Brands. CBBE Model
Brand Identity & Positioning, Dimensions of brand identity. Choosing Elements to Build Brand
Equity.
UNIT 3
6 (L+T)
Kapferers Branding Systems, Branding Strategies, Brand Extension, Brand-Product matrix,
Elements of Brand personality. Brand Repositioning, Brand Imitations First movers advantages,
Free rider effects, Co-branding.
UNIT 4
6 (L+T)
Integrated Marketing Communication: Concept, Planning and Process- Marketing
Communication Mix, Integrated Marketing and its importance; Contemporary Approaches: BTL,
ATL, TTL.
UNIT 5
6 (L+T)
Advertising- Objectives and Perspective: AIDA & DAGMAR- Classification of advertisingFunctions, Scope and Importance of Advertising. Segmentation and Positioning through
advertising, Message Strategy through Attention and Comprehension; Perception Process; Clutter,
Zipping, Zapping
UNIT 6
6 (L+T)
Creativity in Advertising-Concept of Copy, Theme and Appeal, Message Design and Evaluation;
Advertising Media- Types, Mix, Selection, Planning and Strategy; Factors influencing
Advertising Budget- Methods of Advertising Budgeting.
Suggested Books:
1. Keller, K.L., Strategic Brand Management - Building Measuring & Managing Brand
Equity, Prentice Hall
2. Kapferer, J.N., Strategic Brand Management, Kogan Page
3. Panda, T., Brand Management, Excel Publication
4. Batra, Aaker and Mayer, Advertising Management

MBA Fourth Semester
MS4412: International Marketing
Course Credits: 4
UNIT 1
6(L+T)
Definition, scope and challenges of International Marketing, the dynamic environment of
international trade-transition from domestic to international markets, EPRG framework, Market
Entry Strategies, Emerging Opportunities, Issues in International Business.
UNIT 2
6(L+T)
Scanning International Business Environment, Political & legal Environment, Socio-cultural
Environment, WTO, RTA: ASEAN, NAFTA, SAARC, EU.
UNIT 3
6(L+T)
International Marketing Research, Challenges to IMR, cross cultural marketing behavior and
research. Decision-making process for International Markets: Identification of International
markets, Segmentation of international markets, Selection of International Markets.
UNIT 4
6(L+T)
Product strategy for International Market: Analyzing product components for adaptation and
standardization, Product life cycle, Product quality decision, International Product strategy,
Packaging and labeling. Global Distribution & Logistics: Introduction, Distribution as
competitive advantage, International franchising.
UNIT 5
6(L+T)
Pricing approaches, Transfer market, Counter Trade, Transfer Pricing, retrograding pricing,
export price structure, Export price quotations and inco terms, Terms of payment in International
Markets; Promotions- sales promotion in international markets, International advertising, Product
promotion strategy.
UNIT 6
6(L+T)
Frame work of Export-import policy, Export procedure and documentation, International
Negotiations, Export Promotions
Suggested Books:
1. Keegan, W.J., Global Marketing Management
2. Joshi, R.M., International Marketing, OUP
3. Caterora, P.R., Graham, J.L. and Salwan, International Marketing, McGraw Hill.
4. Lascu, D., International Marketing Managing Worldwide Operations in a Changing
International Environment, Biztantra
5. Hollensen, S. and Banerjee,M., Global Marketing A Decision Oriented Approach,
Pearson

MBA Fourth Semester
MS4421: Financial Derivatives
Course Credits: 4
UNIT 1
6(L+T)
Introduction, nature and uses of derivatives; role of hedgers, arbitrageurs and speculators;
Forward and Futures Contract Market; Determination of Forwards and Futures Prices.
UNIT 2
6(L+T)
Hedging Strategies Using Futures; Options and Options Markets; Trading strategies using
Options on Futures.
UNIT 3
6(L+T)
Valuation of Options: Binomial Trees and Black-Scholes model; Real Options and Valuation.
UNIT 4
6(L+T)
Swaps: Interest, Currency and Commodity Swaps; Forward Rate Agreements and Swaptions.
UNIT 5
6(L+T)
Credit Derivatives, CDO, CDS, TRS; Role of credit derivative securities during sub-prime crisis.
UNIT 6
6(L+T)
Online exercise in derivatives trading (longitudinal study using online data from NSE; Requires
computer and internet connection.
Suggested Books:
1. Hull, J.C., Options, Futures, and Other Derivatives, Pearson
2. Redhead, Financial Derivative, PHI
3. Marshall, J.F. and Bansal, V.K., Financial Engineering: A Complete Guide to Financial
Innovation, Prentice Hall

MBA Fourth Semester
MS 4422: Multinational Finance and FOREX Management
Course Credits: 4
UNIT 1
6(L+T)
Globalization and change in economic life; International Monetary System its convergence in
historical backdrop; Adoption of Bretton Woods Systems; Flexible Exchange Rate; ECU to Euro;
Case on Euro to GDP & Interest Rate; IMF.
UNIT 2
6(L+T)
Law of One Price, Theory of Gustav Cassel; PPP & Exchange Rate determination; Fisher Effect;
Inflation and PPP; Uncovered Interest Rate Parity to Bond Rate and Fiscal Deficit; Oil Crisis,
UNIT 3
6(L+T)
Foreign Exchange Exposure and Foreign Exchange Risk; Cases on South East Asian Crisis and
USA Sub-Prime Crisis; Balance of Payment Statement, Trends of BOP structure in India; CAD;
Case on Chinese Model of International Monetary Mechanism.
UNIT 4
6(L+T)
Market Equilibrium of Exchange Rate; Exchange Rate Policy; FOREX Market Mechanism, TwoWay Quotes, Spot & Forward Market, Arbitrage; Case on Hedging.
UNIT 5
6(L+T)
Financing Foreign Trade, Methods, Export-Import Banking; Documentation, Factoring &
Forfaiting; Techniques of Hedging.
UNIT 6
6(L+T)
International Capital Budgeting; World Equity and Debt Market; Euro-Issues, Cases on
GDR/ADRs; FIIs Impact on Indian Financial Market; External Commercial Borrowing; 4Ps
Model of FDIs.
Suggested Book:
1. Shapiro, A.C., Multinational Financial Management, Prentice Hall
2. Eun, C.S. and Resnick, B.G., International Financial Management, McGraw Hill
3. Pilbeam, K., International Finance, Palgrave McMillan
4. Sharan, V., International Financial Management, PHI
5. Clark, E., International Financial Management, Cengage Learning

MBA Fourth Semester
MS 4431: Strategic Human Resource Management
Course Credits: 4
UNIT 1
6(L+T)
Human resource management from a strategic point of view; Multi-level challenges in strategic
human resource management; Industrial Organizational (I/O) Model with its external
environmental analysis emphasis (outside-in approach) ; Resource Based View of the Firm
(RBV) with its internal analysis emphasis (inside-out approach).
UNIT 2
6(L+T)
Generic corporate strategies, business unit strategies; Barriers to successful implementation of
strategic HR practices; Human resource planning process from the strategic perspective
UNIT 3
Design and redesign of work systems; Staffing; international perspectives
6(L+T)
UNIT 4
6(L+T)
Planning and strategizing training: needs assessment; establishing objectives; training delivery;
and evaluation.
UNIT 5
6(L+T)
Linking performance management systems with organizational strategic objectives and goals;
compensation; tying individual compensation to organizational performance,
UNIT 6
Multiple stages of the expatriate experience, outsourcing decision
6(L+T)
Suggested Books
1. Mello, J.A., Strategic Human Resource Management, South West Cengage Learning
2. Belcourt, Strategic Human Resource Management, South West Cengage Learning
3. Baron, Strategic Human Resource Management, Wiley
4. Schuler, R.S. and Jackson, S.E., Strategic Human Resource Management, Wiley
Blackwell
.

MBA Fourth Semester
MS 4432: International Human Resource Management
Course Credits: 4
UNIT 1
6(L+T)
MNCs and people management, International HRM, National culture and HRM, Business
imperatives and other non-cultural influences, Influence of non-cultural factors at individual and
organizational levels, National and international institutions, International Labour Organization
(ILO) and European Union and HRM
UNIT 2
6(L+T)
Internationalization of HRM Functions: Introduction, Selection and recruitment, Training &
Development, Job expectations and motivation policies, Performance appraisal, Reward and
Promotion policies; HRM in International joint Ventures
UNIT 3
6(L+T)
IHRM and Institutions: Economy and IHRM, Trade unions and IHRM, Employers associations
and IHRM, Legal system, industrial relations laws and HRM
UNIT 4
6(L+T)
HRM in Major Economies: Major economies and their HRM practices, including USA, UK,
UAE, China, Japana. Implications of national diversity for multinational companies, Going
international, Parentsubsidiary relationship, Parent company perspective, Subsidiary perspective
UNIT 5
6(L+T)
Foreign Assignments: Rationale for foreign assignments; Ethnocentric vs. polycentric views of
expatriation, Preparation for foreign assignment, Expatriates in host country, Loyalty and
commitment, Repatriates, Expatriation policies
UNIT 6
6(L+T)
Differentiation and Integration: Differentiation and integration, Relevance of integration and
differentiation dilemma, Stages and forms of internationalization, Characteristics of employees,
Mechanisms to achieve integration in highly differentiated and global companies
Suggested Books:
1. Tayeb, International Human Resource Management, OUP
2. Dowling and Schuler, International Human Resource Management
3. Rees, C. and Edwards, T., International Human Resource Management, Pearson
4. Aswathappa, K. and Dash, S., International Human Resource Management, McGraw Hill

MBA Fourth Semester
MS 4441: Data Warehouse and Knowledge Management
Course Credits: 4
UNIT 1
6(L+T)
Data Warehousing: Overview, Delivery Process, Difference between, Database System and Data
Warehouse, Multi-Dimensional Data Model, Data Cubes, Stars, Concept hierarchy, Process
Architecture, Three Tier Architecture,
UNIT 2
6(L+T)
Knowledge Management (KM), KM Life Cycle, Understanding Knowledge, intelligence,
Experience, Common Sense, Cognition and KM, Types of Knowledge, Drivers of knowledge
management, Intellectual capital, KM and learning organizations.
UNIT 3
6(L+T)
Data preprocessing: data cleaning, data integration and transformation, data reduction,
discretization and concept hierarchy generation. Data mining primitives; business environmentknowledge audit and analysis, designing KM team, KM system blue print- implementation,
Challenges in building KM systems.
UNIT 4
6(L+T)
Cluster Analysis: Types of data in cluster analysis Categorization of major clustering methods
Partioning methods Hierarchical Methods. Intranet and Groupware solutions- tools for
collaborative intelligence package choices- implementing security. Conventional vs KM System
Life Cycle (KMSLS) Knowledge Creation and Knowledge Architecture.
UNIT 5
6(L+T))
Aggregation, Historical information, Query Facility, OLAP function and Tools. OLAP Servers,
ROLAP, MOLAP, HOLAP, Data Mining interface, Security, Backup and Recovery, Tuning Data
Warehouse, Testing Data Warehouse, Nonakas Model of Knowledge.
UNIT 6
6(L+T)
Building a Data Warehouse Approach Design, Technical and Implementation, Considerations
Database Architecture for Parallel Processing DBMS Schema, Creation and Transformation.
Knowledge Architecture, Modes of Knowledge Conversion Knowledge Testing Approaches to
Logical Testing, User Acceptance Testing KM System Deployment Issues, Fuzzy Reasoning.
Suggested Books:
1. Han, J. and Kamber, M., Data Mining Concepts and Techniques, Morgan Kaufmann
2. Amrittiwana, The Essential Guide to Knowledge Management, Pearson
3. Ratnajagogula, Knowledge Management, A New Dawn- ICFAI
4. Holsapple, C.W., Handbooks on Knowledge Management, International Handbooks
on Information Systems
5. Berson, A. and Smith, S.J., Data warehousing, Data Mining & OLAP, McGraw Hill
6. Anohory, S. and Murray, D., Data Warehousing in the Real World, Addison Wesley

MBA Fourth Semester
MS4442: Cyber Security, Law and Disaster Recovery
Course Credit: 4
UNIT 1
6(L+T)
History of Information Systems and its Importance, basics, Changing Nature of Information
Systems, Role of Internet and Web Services, Concept of Information Society, Knowledge
Society, Cyber Space, Digital Economy, Critical infrastructure. Critical Information
Infrastructure, Internet as Global Information Infrastructure.
UNIT 2
6(L+T)
Cyber-crime, Types of cyber-crime: Hacking, Virus, Worm, Trojan Horse, Mall ware, Fraud and
theft, cyber homicide, Current Cyber Attack methods, Criminal threats to IT infrastructure, Web
security, Basic cyber forensics, Internal Penetration, External penetration, Cyber-attacks.
UNIT 3
6(L+T)
Network Security- Basic Concepts, Dimensions, Perimeter for Network Protection, Network
Attacks, Basic Principles of Information Security, Security in Mobile and Wireless Computing,
Security Challenges in Mobile Devices, Authentication Service Security, Security Implication for
organizations, Laptops Security.
UNIT 4
6(L+T)
Concepts in Internet and World Wide Web: Brief review of Internet Protocols-TCP/IP, IPV4,
IPV6. Functions of various networking components-routers, bridges, switches, hub, gateway and
Modulation Techniques, ISO 27001, SEE-CMM, Security Metrics, Information Security Vs
Privacy, Virtual Private Networks- Need, Use of Tunneling with VPN, Authentication
Mechanisms, Types of VPNs and their Usage, Security Concerns in VPN .
UNIT 5
6(L+T)
Security Threat, Vulnerability and Risk, best practices in security policies, Formulate a security
policy and identify security policy categories, Fundamental Concepts of Risk Analysis, Risk
analysis Factors, Cyber disaster, Disaster planning, Business Impact analysis of disaster.
UNIT 6
6(L+T)
Laws, Investigation and Ethics: Cyber Crime, Cyber Jurisdiction, Information Security and Law,
Cyber Law Issues in E-Business Management, Overview of Indian IT Act, Ethical Issues in
Intellectual property rights, Copy Right, Patents, Data privacy and protection, Domain Name,
Software piracy, Plagiarism, Ethical hacking.
Suggested Books:
1. Schou, S., Information Assurance for the Enterprise, Tata McGraw Hill
2. Godbole, Information Systems Security, Willey
3. Sood, Cyber Laws Simplified, McGraw Hill
4. Alexander, Y. and Swethan, M. S., Cyber Terrorism and information warfare: Threats and
Responses
5. Merkov, B., Information Security, Pearson
6. IT Act 2000

MBA Fourth Semester
MS 4416: Professional Decision Modeling and Quantitative Analysis
Course Credits: 4
UNIT 1
6(L+T)
The Art of Modeling with Spreadsheets: Process of Modeling with Spreadsheets
Programming Techniques: Formulation of Linear Programming Problems. Simplex Method and
its applications. Duality in Linear Programming. Primal and Dual. What-if Analysis for Linear
Programming: Importance of What-If Analysis to Managers,
UNIT 2
6(L+T)
Transportation problem: Introduction, Characteristics of Transportation Problems, Modelling
Variants of Transportation Problems, Initial Solution, North West Corner Rule, Lowest cost
Method, Vogels approximation method, Optimality Test. Network Optimization Problems,
Minimum Cost Flow Problems.
UNIT 3
6(L+T)
Scheduling a Project with PERT/CPM, Dealing with Uncertain Activity Durations. Challenges of
Non-Linear Programming, Non-Linear Programming with Decreasing Marginal Returns
UNIT 4
6(L+T)
Weighted Goal Programming, Sensitivity Analysis with Decision Trees, Application of Decision
Trees in Business Decisions Making, Practical Application of Decision Analysis
UNIT 5
6(L+T)
Forecasting: Introduction, Application of Forecasting, Time Series Based Forecasting Method,
Assignment Problems: Maximization and Minimization cases, Queuing Models: Elements,
Priority Queuing Models, Multiple Server Queuing Model, Economical Analysis of Queuing
Models
UNIT 6
6(L+T)
The Processes: Method study, Work Study, Just in Time, Material Resource Planning: Dependent
vs. Independent Demand, Inputs to Material Resource Planning - Master Schedule, Bill of
Materials. Inventory Management with Uncertain Demand, Inventory Model for Perishable
Products, Continuous Review Inventory Model for Stable Products
Suggested Books:
1. Hillier, S. F., Hillier, S. M, Introduction to Management Science, Tata McGraw Hill
2. Vohra, N.D., Theory and Problems in Quantitative Techniques in Management, McGraw
Hill
3. Badi, R.V. and Badi, N.V., Modern Production Management.
4. Taha, H.A., Operations Research- An Introduction, Mc Graw Hill.

MBA Fourth Semester
MS 4417: Management of Technology and Innovations
Course Credits: 4
UNIT I
6 (L+T)
Invention, innovation and technology; technology support system; technology complex; process and
stages of technology innovation and product life cycle; models of technology innovation, technology
discontinuity, technology transfer.
UNIT II
6 (L+T)
Management of industrial R&D. cost of R&D; payoffs; technology sourcing; technology
internalization; strategic alliances for R&D management; global strategies for innovation and
technology management.
UNIT III
6 (L+T)
Technical standards, format wars; digitalization; technological paradigm shifts; incremental and
disruptive technology; costs and pay-offs; first mover advantage; product vs process R&D;
technology forecasting: intuitive methods, econometric modeling; monitoring methods.
UNIT IV
6 (L+T)
Technology competence; Advanced manufacturing systems; cellular manufacturing; automations,
robots, conveyors in operations management; quality management and technology.
UNIT V
6 (L+T)
Types and Characteristics of New Technology Firms; Strategies and actions in new technology firms;
Start-up and Success Factors; Common fallacies concerning new technology firms; how to avoid
failure.
UNIT VI
6 (L+T)
Technological innovation and environmental issues; pollution control; industrial safety; technology
and innovation in India, Innovations and intellectual property rights; managing digital rights; Legal
implications.
Suggested Books:
1. Howells, J. The Management of Innovation and Technology, Sage
2. Allan Afuah, Innovation Management: Strategies, Implementation, and Profits

3. Burgelman R., Christensen C, Wheelwright S; Strategic Management of Technology and
Innovation

MBA Fourth Semester
MS 4491: Research Project
Course Credits: 08
72 (L + T)

MBA Fourth Semester
MS 4481: Tax Planning and Management
Course Credits: 4!
!
UNIT 1
6(L+T)
Incidence & Impact of Taxation; Direct and Indirect Taxes; VAT; Significance of Tax Planning.
Residential Status and Liability; Tax- Free and Rebateable Incomes; Computation of Business
Income and Tax Liability, Tax Planning, Avoidance and Evasion, Depreciation; Deductions u/s
80.
UNIT 2
6(L+T)
Deemed Income of Companies / MAT. Capital Gains. Procedures- Tax Audit; Assessment
Procedures; Filling of Returns; Tax Deducted at Source Advance Tax; Defaults and Penalties. Set
-Off and Carry Forward of Losses.
UNIT 3
Agreements for Avoidance of Double Taxation, Specific Case of Mauritius.
6(L+T)
UNIT 4
6(L+T)
Tax Planning with reference to setting up of a new business- location, nature and form of
organization, Tax Planning with reference to financial management decisions- capital structure,
dividend policy, inter-corporate dividend and bonus shares.
UNIT 5
6(L+T)
Tax Planning with reference to specific managerial decisions- make or buy, repair, replacement,
renewal or renovation. Tax Planning in respect of employees remuneration. Fringe Benefit Tax.
UNIT 6
6(L+T)
Tax Planning in respect of non-residents and relief for double taxation. Tax Planning in respect of
Amalgamation or De-merger of companies/business restructuring.
!
Suggested Books:
1.
2.
3.
4.
Singhania V.K., Direct Taxes, Laws and Practices, Taxman

Lakhotia, R.N., Tax Management, Asia Publication House
Shah, D.D., A Treatise on Tax Planning, N.M. Tripathi, Bombay
Srinivas, F.A., Corporate Tax Planning, McGraw Hill

MBA Fourth Semester
MS4482: Project Appraisal and Financing
Course Credits: 4
!
!!
UNIT 1
6(L+T)
Capital Investment- Importance, types and associated issues. Objectives of Capital Budgeting;
Capital Budgeting Process. Investment Appraisal Techniques Revisited: Discounted Cash-Flow
Techniques. NPV, IRR.
UNIT 2
6(L+T)
Estimation of Cash Flows, Elements of the Cash Flow Stream, Basic Principles of Cash Flow
Estimation, Cash Flows under Uncertainty.
UNIT 3
6(L+T)
Facets of Project Analysis, Feasibility Study, Project Cycle Analysis Programme; Identification;
Formulation & Appraisal; Commitment & Financing; Implementation; Evaluation.
UNIT 4
6(L+T)!!!!!!
Modes of Financing, Internal Accruals, Equity & Preference Capital, Debentures, Term Loans,
Private Equity.
UNIT 5
6(L+T)!!!!!!
Financing of Infrastructure Projects: Key Project Structure; Financial Structure. Special case of
Public-Private Partnership (PPP) Projects.
UNIT 6
6(L+T)
Project Valuation, (With specific reference to case study: RJR Nabisco- A Case of a Complex
Leveraged Buyout.) Case Analyses & Presentations
Suggested books:
1. Chandra, P., Projects - Planning, Analysis, Selection, Financing, Implementation and
Review, McGraw Hill
2. Gray, C. and Larson, E., Project Management - The Managerial Process, McGraw Hill
3. Burrough, B. and Helyar, J., Barbarians at the Gate, Harper and Row

MBA Fourth Semester
MS 4483: Marketing of Services and concepts
Course Credits: 4
UNIT 1
6(L+T)
Marketing of Services: Service and concepts, Importance of service sector, Classification of
Services, Growth of the Service Sector in India and globally. External versus Internal Orientation
of Service Strategy. Distinctive Characteristics of Services - Four Is of services - Intangibility,
Inconsistency, Inseparability and Inventory.
UNIT 2
6(L+T)
Purchase Process in Services: Consumption Values, Purchase Model for Services, Consumer
Expectations of Services, Model of Customer Expectation, Customer Satisfaction and Retention.
Importance of Consumer Behaviour in Marketing of Services.
UNIT 3
6(L+T)
Marketing Mix for Services: Product Decisions, Pricing Strategies, Communication & Promotion
of Services, Distribution Methods for Services - Additional Dimensions in Services Marketing People, Physical Evidence and Process. Managing the service delivery process
UNIT 4
6(L+T)
Quality Management in Services Marketing: Understanding Individual Quality Perception,
Monitoring and Measuring customer satisfaction SERVQUAL and GAP model - Handling
complaints effectively. Gronross Model of service quality, Assessing and managing Service level
trade-offs.
UNIT 5
6(L+T)
Service Marketing Strategies: Service Life cycle, Market Defender Strategies, Positioning of
Services. Managing Demand Supply and Productivity, Technology infusion in improving
consumer satisfaction and Developing Human Resources for service offerings.
UNIT 6
6(L+T)
Application of Service Marketing to Hospitals, Educational Institutions, Tourism Industry,
Financial Services, Hospitality Services, Retailing, Banking
Suggested Books:
1. Kurtz, D.L. and Cow, K.E., Services Marketing, John Wiley and Sons
2. Hoffman, K.D., and Bateson, J.E.G., Services Marketing: Concepts, Strategies and
Cases, South Western Educational Publishing
3. Zeithaml, V. and Bitner, M.J., Services Marketing, McGraw Hill

MBA Fourth Semester
MS4486: Organization Development and Change
Course Credits: 4
UNIT 1
6(L+T)
Organisational Change: Nature and concept of organizational change; Forces of change: Internal
forces, External forces; Types of changes: Continuous change, discontinuous change, first order
change, second order change
UNIT 2
6(L+T)
Managing Change: Change models: Lewins model, Kotters Model; Overcoming resistance to
change; change strategies and approaches; Learning organisation
UNIT 3
6(L+T)
Creativity: Conceptual framework; difference between creativity and innovation; process of
creativity; models of creativity: Wallas model, Rossman model, Osborn model; lateral thinking
UNIT 4
6(L+T)
Creativity in practice: Creative personality, creative organiastions and teams, Learning
organizations, problem solving techniques: Visual Metaphor, Mind Mapping, Force Field
Analysis, Bionics, Fishbone diagram, Free Association, barriers to creative problem solving:
individual factors, organizational factors
UNIT 5
6(L+T)
Organisation Development: Definition; Assumptions underlying Organisational Development:
about individuals, groups and organization; Components of organization development process
UNIT 6
6(L+T)
Interventions: Concept, Team interventions; intergroup interventions, personal/interpersonal
interventions; structural interventions; comprehensive interventions
Suggested Books:
1.
2.
3.
4.
5.
6.
7.
Pathak, H., Organisational Change, Pearson

Neelkant, V. and Ramnarayan, S., Change Management, Response Books
Sharma, R., Change Management: Concepts and Applications, McGraw Hill
French, W. and Bell, C., Organisation Development, Pearson
Prasad, K., Organisation Development for Excellence, Macmillan
Khandwalla, P., Corporate Creativity, McGraw Hill
De Bono, E., Lateral Thinking, Penguin Books

MBA Fourth Semester
MS 4487: Electronic Governance
Course Credits: 4
UNIT 1
6(L+T)
Introduction: Understanding government processes, Information Technology in Government,
New Paradigms and Value propositions, Strategy in E-Government, Leadership in E-government,
Reforms in E-government, Public Private Partnership, National E- Governance Plan, (NeGP),
Mission Mode Projects and their implementation status.
UNIT 2
6(L+T)
Categories of E-governance, Key Issues of E-Governance, Technology, Policies, Infrastructure,
Training, Copyrights , Consulting Funds, E-governance Models, Model of Digital Governance,
Broadcasting /Wider Dissemination Model
UNIT 3
6(L+T)
Technology in E-Government: Architecture and Technology Standards, Technology in
Government, Government ERP, Knowledge Management in Government, Security Challenges in
E-government, Evaluating E-government.
UNIT 4
6(L+T)
E-Government Requirements: Change Management in Government, Public Private Partnership,
Disaster Management Information System, Information Security & Cyber Laws
UNIT 5
6(L+T)
Major areas of E-governance Services, Public Grievances: Telephone, Ration card, transportation,
Rural, services Land Records, Police: FIR registration, Lost and found, Social services, Public
information: employment, hospitals, railway, Agricultural sector: Fertilizers, Seeds, Utility
payments, Commercial: income tax, custom duty, excise duty.
UNIT 6
6(L+T)
Best Practices in e-Government: stages in evolution and strategies for success, Governance
Infrastructure, E-readiness, Legal Infrastructural preparedness
Suggested Books:
1. Gupta, M.P., Kumar, P., and Bhattacharya, J., Government Online, McGraw Hill
2. Bhattacharya, J., E-Gov 2.0, McGraw Hill
3. Heeks, R., Implementing and Managing e-Government, Sage
4. Stain, L.D., Web Security: Step-by Step Reference Guide, Addison Wesley
5. Satyanarayana, J., e-Government: The Science of Possible, Prentice Hall
6. Sharma, V., Handbook of Cyber Laws, Macmillan
!
B.Tech.

B.Tech. Course
MS 4310: IT Industry Management
Course Credits: 4
UNIT 1
6(L+T)
Introduction, Nature and Concepts of Management; Managerial skills; Evolution of management
thought; Concept of functional management; Management styles, Productivity measurement,
productivity index, types of production system.
UNIT 2
6(L+T)
Human Resource Management: Definition and theories of Managing People for IT Industry,
Human Resource Planning, responsibility assignment matrix, resource management, developing
and managing the project team, Case Studies.
UNIT 3
6(L+T)
IT Industry Supply Chain Management: Types, Business processes, Strategic, tactical, and
operational decisions in supply chains, performance measures, inventory management, bullwhip
effect, e-marketplaces, e-procurement, e-logistics, e-fulfillment, customer relationship
management, web services, ERP and supply chains, Case Studies.
UNIT 4
6(L+T)
IT Project Quality Management: Tools and techniques for quality control (Pareto Analysis,
Statistical sampling, testing), process control, SQC control charts, single, double and sequential
sampling, TQM, Case Studies.
UNIT 5
6(L+T)
Environmental Issues, Pollution Control Acts, Green IT Practices, Establishing a Green IT
Action Plan, Techniques and Technologies available to enable Green IT, Case Studies
UNIT 6
6(L+T)
Comprehensive Case studies: any three from TCS, Cisco, Infosys, Wipro, Facebook, Accenture,
Google, IBM, Microsoft etc.
Suggested Books:
1. Koontz and Weihrich, Management: Global Perspectives
2. Prasad, L.M., Principles of Management
3. Sharma B.R., Environmental and Pollution Awareness
4. Gupta, P., IT Infrastructure and its management, TMH

B.Tech. Course
MS 4601: IPR, Bio ethics and Bio Safety
Course Credits: 4
UNIT 1
6(L+T)
Intellectual Property Rights: concept, significance and scope. Patents, Trade Secrets, Trade
Marks, Trade names, industrial design and Copyrights. Patenting Biotechnology Inventions,
Concept of Novelty, Concept of inventive step.
UNIT 2
6(L+T)
Protection of Geographical Indications, Plant Varieties Protection, International Position,
Protection in India. Treaties and Conventions to protect Intellectual Property Rights. IPR Regime
in India; Multilateral Treaties.
UNIT 3
6(L+T)
Introduction to Bioethics, Origin and Evolution of ethics into biotechnology, principles and
theories. Microorganisms, Moral Issues in Patenting Biotechnological inventions, Need for a
Sui-Generis system.
UNIT 4
6(L+T)
Commercial Potential of Biotech Inventions, Genetically modified crops, Genetic inventions,
Farmers right, Use of genetically modified organisms and their release in to the environment,
Special procedures for r-DNA based products.
UNIT 5
6(L+T)
Bio-safety and Bio-hazards: Precautions, Safety measures, safety tests, tools, methods. Bio safety
Protocol/Cartagena Protocol on Bio-safety, Rules, Acts, committees and Guidelines in India
Regulatory requirements.
UNIT 6
6(L+T)
Biotechnology and the Law, Evolution, International and National conventions on biotechnology
and related areas, WTO guidelines. Bio-Prospecting and Bio-Piracy.
Suggested Books:
1. Sasson, A., Biotechnologies and Development, UNESCO Publications
2. Sasson, A., Biotechnologies in developing countries present and future, UNESCO
Publishers
3. Singh, K., Intellectual Property Rights on Biotechnology, BCII publishers

B.Tech. Course
MS 4781: Managing International Business
Course Credits: 4
UNIT 1
Indias Trade Statistics, Top performing
Internationalization of Indian Firms
sectors
in
India
and
major
6(L+T)
companies,
UNIT 2
6(L+T)
International Product Life Cycle; Developed, developing and underdeveloped economies
UNIT 3
6(L+T)
Market development, fundamentals of Marketing for Pricing, Distribution options, International
Brand Building
UNIT 4
Supply chain and logistics management, Role of technology
6(L+T)
UNIT 5
Legal aspects of International Business related to International laws and systems
6(L+T)
UNIT 6
6(L+T)
Cross cultural Management issues, Training and Development and International workforce,
Issues in expatriate management
Suggested Books:
1. Joshi, M.R., International Marketing, Oxford University Press
2. Kotabe and Helsen, Global Marketing Management, Wiley Publishing
3. Keegan. J., and Wareen, Global Marketing Management, PHI
4. Roger, B., International Business, Financial Times, Pitman Publishing
5. Czinkota. R. MIcheal, Ronnkanin. A., Iikka, Moffett, H., and Micheal, Fundamentals of
International Business, Thomson Publications

B.Tech. Course
MS 4881: International Financial Management
Course Credits: 4
UNIT 1
6(L+T)
Introduction: Origin of the need of foreign exchange transactions. Structure of the foreign
exchange market. Participants in the market and their respective roles. The role of the Central
Monetary Authority. Exchange rate quotes, spot and forward rates.
UNIT 2
6(L+T)
Factors influencing exchange rates. Exchange rate regimes - fixed, floating and managed.
Exchange rate determination in forward markets. Interventions by central banks- Open Market
Operations (OMO), Foreign Exchange Operations (FXO), and Sterilized Foreign Exchange
Operations (SFXO).
UNIT 3
6(L+T)
International Monetary System, from Bretton-Woods to the present scenario. Institutions
servicing the Monetary System- World Bank and IMF, and their respective roles. Economic and
Monetary Unification of Europe. European Union. European Central Bank and European System
of Central Banks.
UNIT 4
6(L+T)
The Balance of Payments and its components. Relationship between exchange rates and Balance
of Payments. International Parity Relationships- The Law of One Price. Purchasing Power
Parity, Interest Rate Parity, Expectation Theory of Forward Exchange Rates, International Fisher
Effect.
UNIT 5
6(L+T)
Types of foreign exchange exposure- Transaction Exposure, Real Operating Exposure,
Translation Exposure. Approaches towards the management of foreign exchange exposure
Money Market Hedges, Forward Market Hedges, FOREX Futures and Options.
UNIT 6
6(L+T)
Raising capital from international markets: ADRs/ADSs, GDRs, Foreign Currency Bonds.
International equity flows.
Suggested Books:
1. Eun, C., and Resnick, B., International Financial Management. Irwin/McGraw-Hill
2. Apte, P.G., International Financial Management, McGraw Hill
3. Shapiro, A.C., Multinational Financial Management, Prentice Hall India
4. Zenoff, D., International Financial Management, Prentice Hall India
5. Jain and Yadav, International Financial Management, Macmillan India Pub.
6. Pilbeam, K., International Finance. Palgrave McMillan
!
!
!
!
!
!
Phone:'+91+532+2545334,'2271550,'2271558'
Fax:'+91+532+2545341,'2545677'
Website:'www.mnnit.ac.in'
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School of Management Studies

MBA III Semester

Industry Survey and Analysis (Research Based)

B.Tech III Semester CSED

Dr. G.P. Sahu

Dr. Tripti Singh

Dr. Vibhuti Tripathi

Prof. Peeush Ranjan Agrawal

MBA First Semester

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Sub-title and Course outline

Planning: exercises and case study

Organizing: Case study and exercises

Motilal Nehru National Institute of Technology Allahabad

Sub-title and Course outline

Planning: exercises and case study

Organizing: Case study and exercises

Motilal Nehru National Institute of Technology Allahabad

Sub-title and Course outline

Nature of Financial Statement of Listed Company

Motilal Nehru National Institute of Technology Allahabad

Sub-title and Course outline

Motilal Nehru National Institute of Technology Allahabad

Sub-title and Course outline

Motilal Nehru National Institute of Technology Allahabad

Research Based, to be designed by Course Coordinator(s)

MBA Second Semester

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Sub-title and Course outline

Motilal Nehru National Institute of Technology Allahabad

Sub-title and Course outline

Motilal Nehru National Institute of Technology Allahabad

Research Based, to be designed by Course Coordinator(s)

MBA Third Semester

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad

Motilal Nehru National Institute of Technology Allahabad