04/06/2015

Hannah Martin

English Texts Lesson - Comprehension, Persuasive Writing and

Advertisements (90mins)

Introductory Information
Year level: Year 6/7
Topic: Advertisements
Content description (ACARA):
- Compare texts including media texts that represent ideas and events in different ways, explaining the
effects of the different approaches (ACELY1708)
- Make connections between students own experiences and those of characters and events represented
in texts drawn from different historical, social and cultural contexts (ACELT1613)
- Identify and explain how choices in language, for example modality, emphasis, repetition and metaphor,
influence personal response to different texts (ACELT1615)
- Create literary texts that adapt or combine aspects of texts students have experienced in innovative
ways (ACELT1618)
- Experiment with text structures and language features and their effects in creating literary texts, for
example, using imagery, sentence variation, metaphor and word choice (ACELT1800)
- Plan, draft and publish imaginative, informative and persuasive texts, choosing and experimenting with
text structures, language features, images and digital resources appropriate to purpose and audience
(ACELY1714)
- Experiment with text structures and language features and their effects in creating literary texts, for
example, using rhythm, sound effects, monologue, layout, navigation and colour (ACELT1805)
Lesson objectives:
1. That students will understand what techniques are used in effective advertising
2. That students will create their own effective poster ad
Assessment:
Formative assessment - students poster ads
Materials:
- A3 paper
- Crayons, pens, pencils, cray pas, rulers, stencils etc.
- SMARTboard
Resources:
- Kelsall, A, 2015, AK Design & Inspiration, accessed 3rd June 2015, <http://www.andrewkelsall.com/a-id-a-how-10-fantastic-poster-designs-conform-aida/>
- Education & Training: Curriculum & Learning Innovation Centre, 2015, NSW Department of Education
and Training, accessed 3rd June 2015, <https://schoolsequella.det.nsw.edu.au/file/
04b9ee60-4378-4d72-b40a-2057dfd627c0/1/8841.zip/index.htm>

04/06/2015

Hannah Martin

Lesson Outline:
Introduce (5mins)
Having talked a little bit about persuasive writing and ads were going to think about - What makes a good
ad?. Turn to the person next to you and have a quick 1min second discussion about what makes a good
ad? Share with class. So we are going to learn an acronym today which will help us to remember what
makes a good ad and then we are going to have a go at making our own poster ads.
Explore (30mins)
Activity 1: Powerpoint
Get a student to read off powerpoint.
When ad shown after attention slide ask: How does this ad get your attention? What kind of things draw
your attention to it? Talk about target audience with nutella example - child vs. adult. When ad shown after
interest slide ask: How does this ad demonstrate the purpose of the product to the audience? When ad
shown after desire slide ask: How does this ad make you want the product (even though its advertising
something that might not be immediately appealing). When ad shown after action slide ask: How does
this ad encourage action? Language used? Summarise A.I.D.A and look at how Lego ad vs. Coke ad
demonstrates A.I.D.A or doesnt demonstrate A.I.D.A.
Activity 2: Poster (NB: Leave A.I.D.A acronym on board)
Explain that students are going to have a go at making their own poster ad using the A.I.D.A method. Two
products that students can advertise on their posters - toothbrush and stapler. Think about the purpose of
these two items, how you might grab someones attention - language? Colour? Size of item?, how you
might convince someone to buy your item or look at it further, how you might convince someone that they
NEED the product. Expectations: eye-catching, attention grabbing, clearly shows what the product might
be used for, colourful etc.
Reflect (5mins)
Recap what A.I.D.A stands for. If students havent finished their ad let them know they will have more time
to finish it next week. Finish lesson - books in trays, pack up desk, (chairs on table?), have a great long
weekend!

04/06/2015

Hannah Martin