Professional Documents
Culture Documents
Convention Complex
Master Plan
STUDY PROCESS
Introduction The planning team has conducted a thorough investigation of the Birmingham Jefferson Convention
Complex (BJCC) facilities in addition to an interactive and ongoing dialogue with project stakeholders.
Work included a feasibility study, visual facility assessment, staff interviews, compilation of program
recommendations, and master planning recommendations contained in this document.
Projects Outlined below and detailed in the following chapters, this master plan has combined the analysis,
input and project goals into a number of projects which are categorized as Campus Enhancements
and Potential Projects
Campus Enhancements Campus Planning
Vehicle Circulation and Parking
Campus Pedestrian Experience
Campus Entry Enhancements
Market Feasibility Analysis Market investigations, conducted as part of this master planning study, by Conventions Sports & Leisure
International (CSL), recommended a series of enhancements to the facility based upon current and
projected market conditions.
In addition to customer priorities, a series of important facility improvements were suggested and
incorporated into the Master Plan as a result of the dialogue between BJCC Staff, Populous, and CSL.
These recommendations are documented in subsequent chapters of this report.
BIRMINGHAM, AL
POTENTIAL PROJECTS
LEGEND
1
STADIUM
EVENT PLAZA
PIAZZA ENHANCEMENTS
WAY-FINDING SOLUTIONS
GATEWAYS
UNDERPASS DEVELOPMENT
10
SOCIAL
SECURITY
13th Ave N
12th Ave N
CONCERT
HALL
Stree
t
19th
et N
tre
hS
25t
ARENA
EXPANSION
UPTOWN
PLAZA
7
10
tN
LEGACY
ARENA
e
Stre
EXHIBITION
HALL
NEW EVENT
PLAZA
11th Ave N
POTENTIAL PARKING
GARAGE
24th
1
NEW
STADIUM
22nd Street
MAGIC CITY
THEATER
POTENTIAL
PARKING
GARAGE
10
MEETING
ROOMS
NEW
HOTEL
EXPANSION
3
FORUM
BUILDING
EXHIBITION
HALL
SEC
HQ
NEW ENTRANCE /
EXIT RAMP
UPTOWN
ENTERTAINMENT
DISTRICT
PARKING
GARAGE
NEW GATEWAY
MEETING
ROOMS
BOUTWELL
AUDITORIUM
BIRMINGHAM
MUSEUM OF ART
SHERATON
HOTEL
WESTIN
HOTEL
treet N
23rd S
PARKING
GARAGE
9th Ave N
JEFFERSON COUNTY
SHERIFF DEPT.
BIRMINGHAM, AL
SOCIAL
SECURITY
PARKING
13th Ave N
POTENTIAL
PARKING
GARAGE
FEDERAL BUREAU OF
NEW STADIUM LOCATION
INVESTIGATION
MAGIC CITY
THEATER
CONCERT
HALL
MEETING
ROOMS
N
Stree
t
19th
*
*
UPTOWN
FORUM
BUILDING
EXHIBITION
HALL
et N
LEGACY
ARENA
tre
hS
PIAZZA
NEW HOTEL
tN
* *
*
e
Stre
EXHIBITION
HALL
SEC
HQ
EXPANSION
ARENA EXPANSION
###
9th Ave N
MEETING
ROOMS
BOUTWELL
AUDITORIUM
BIRMINGHAM
MUSEUM OF ART
SHERATON
HOTEL
WESTIN
HOTEL
5 MIN WALK
treet N
23rd S
PARKING
GARAGE
UPTOWN
ENTERTAINMENT
DISTRICT
PARKING
GARAGE
NEW EVENT
PLAZA
11th Ave N
POTENTIAL PARKING
GARAGE
24th
RENOVATED PIAZZA
NEW
STADIUM
22nd Street
25t
12th Ave N
JEFFERSON COUNTY
SHERIFF DEPT.
BIRMINGHAM, AL
Sheraton Hotel
The Westin Hotel
BIRMINGHAM, AL
Sheraton Hotel
The Westin Hotel
BIRMINGHAM, AL
Westin Hotel
BIRMINGHAM, AL
RENOVATED PIAZZA
Legacy Arena Renovation
BIRMINGHAM, AL
BIRMINGHAM, AL
Sheraton Hotel
Piazza
BIRMINGHAM, AL
Sheraton Hotel
New Stadium
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BIRMINGHAM, AL