The Business Model Canvas

Key Partners

Key Activities

Value Proposition

Who are our Key Partners?

Who are our Key Suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do partners
perform?

What Key Activities do our Value

Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?

What value do we deliver to the

customer?
Which one of our customers
problems are we helping to
solve?
What bundles of products and
services are we offering to each
Customer Segment?
Which customer needs are we
satisfying?

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& WRITE HERE

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Customer
Relationships
What type of relationship does
each of our Customer
Segments expect us to establish
and maintain with them?
Which ones have we
established?
How are they integrated with the
rest of our business model?
How costly are they?

Channels

What Key Resources do our

Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?

Through which Channels do our

Customer Segments want to be
reached? How are we reaching
them now? How are our
Channels integrated?
Which ones work best?
Which ones are most costefficient?
How are we integrating them
with customer routines?

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& WRITE HERE

For whom are we creating value?

Who are our most important
customers?

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& WRITE HERE

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& WRITE HERE

Key Resources

Customer Segments

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& WRITE HERE

Cost Structure

Revenue Streams

What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?

For what value are our customers really willing to pay?

For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?

DELETE GRAY TEXT & WRITE HERE

DELETE GRAY TEXT & WRITE HERE

Source: www.businessmodelgeneration.com
Bplan: The UC Berkeley Startup Competition

The Business Model Canvas

Key Partners

Key Activities

Value Proposition

Who are our Key Partners?

Who are our Key Suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do partners
perform?

What Key Activities do our Value

Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?

What value do we deliver to the

customer?
Which one of our customers
problems are we helping to
solve?
What bundles of products and
services are we offering to each
Customer Segment?
Which customer needs are we
satisfying?

DELETE GRAY TEXT

& WRITE HERE

DELETE GRAY TEXT

& WRITE HERE

DELETE GRAY TEXT

& WRITE HERE

Customer
Relationships
What type of relationship does
each of our Customer
Segments expect us to establish
and maintain with them?
Which ones have we
established?
How are they integrated with the
rest of our business model?
How costly are they?

Channels

What Key Resources do our

Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?

Through which Channels do our

Customer Segments want to be
reached? How are we reaching
them now? How are our
Channels integrated?
Which ones work best?
Which ones are most costefficient?
How are we integrating them
with customer routines?

DELETE GRAY TEXT

& WRITE HERE

For whom are we creating value?

Who are our most important
customers?

DELETE GRAY TEXT

& WRITE HERE

DELETE GRAY TEXT

& WRITE HERE

Key Resources

Customer Segments

DELETE GRAY TEXT

& WRITE HERE

Cost Structure

Revenue Streams

What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?

For what value are our customers really willing to pay?

For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?

DELETE GRAY TEXT & WRITE HERE

DELETE GRAY TEXT & WRITE HERE

Source: www.businessmodelgeneration.com
Bplan: The UC Berkeley Startup Competition