DEMONSTRATION LESSON PLAN

IN ENTREPRENEURSHIP
I.

A. Competency: CS-EP11/12ENTREP-Od-8
Determine who the customers are in terms of
a. Target market
b. Customer requirements; and
c. Market size.
B. Objectives: During the lesson, the students should be able to:
1. Describe target market geographically, demographically, in terms of needs
and other factors;
2. Develop a survey questionnaire to get to know the target market; and
3. Make conclusions about the target market to aid the development of the
business plan.
II.

Subject Matter
Target Marketing Process
Time Frame:

1 hour

Materials/Resources:

readings on marketing analysis

pictures of different types of market
powerpoint presentation on target market

Approach:

Inquiry Based Approach and Collaborative Learning

III.
Lesson Proper
A. Priming
1. Daily Routine
a. Prayer
b. Checking of Attendance

2. Motivation
A Whole New World

Each group must try to answer the questions flashed on the screen correctly to get
a puzzle piece. If the group fails to give the correct answer, then they must exchange
their talent for the puzzle piece. Once all the questions have been answered and the
puzzle pieces have been completed by the groups then they must complete the jigsaw
puzzle to show the picture that will be used in the activities of the class.
3. Activity