Hispanic Mobile Tracker

August 8-15, 2016

Background and
Methodology!

"

Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies. "
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos. "
Each sample is non-random but is independently drawn. "
Adsmovil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States. "
Adsmovil signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPAs
Gordon Institute for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the week of August 8-15, 2016. "
This is the 19th consecutive week of our poll"
Banner Advertising Platform and geo-location of respondents
nationwide"
Sample size for Question A: 1792 "
Sample size for Question B: 1958 "
Sample size for Florida:1399 "
To date over 200,000 Latinos have responded to the New Latino
Voice."

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

77.4
62.3

64.9

64.4

67.4

68.2

74

74.7

Other

Trump

75.2

76.2

78.8

80.1

81.1

76.7

76

74.6

74.7

4521

25.9

23.3

23.2
18.6

11.8

April
11-15

11.9

April
18-22

12.4

13.9

16.7
15.1

14
8.7

April May 3-9 May

23-30
10-16

16.5
9.5

17.3
8

May May 24- Jun 2-5

17-23 June 1

16.1
7.7

June
6-12

17.2
7.5

June
13-19

14.1
7.1

13.3
6.6

16.2
12.8
11.2

11.7
7.2

7.1

June June 27- July 5-17 July

20-26 July 4
18-25

15.2
10.2

12.8
12.5

July Aug 1-7 Aug 8-15

26-31

If the elec-ons were held today for whom would you vote?
74.7%

Clinton

12.5%

12.8%

Other

Trump
7

If the elec-ons were held today for whom would you vote?
Clinton

Trump

80.3%

76.8%

72.4%

Other

56.1%

25.0%

20.3%
7.3%
18-24

10.9% 12.3%

25-44

13.2%

18.9%

6.4%
45-64

65+
8

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

78.5%
69.5%

16.3%
9.7%

Male

11.8%

14.2%

Female
9

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

11

Principal Issue
Economy

8.6

10.3

10.8

11.1

EducaHon

10

8.8

Employment

9.2

9.7

ImmigraHon

10.6

15.9

15

11.4

11.6

11.4

11.7

22.8

22.8

13.1

14.3

15

6.9

5.8

5.7

17.8

18.5

18.2

20.5
14.6

18.7

19.7

14.1

14.7

21.9

13.9
12.3

23.1

12.4

11.7

11.6

11.8

23.7

26

12.4
12.6

24.3

13.5
15

12
8.2

22.8
23.2

15.3

16.3

17

16.5

18.6

5.3

5.1

5.1

5.6

3.6

5.1

18.8

18.6

18.6

18.6

20.3

18.1

16.5

10.4
12.2

22
19.1

19.5
14.2

13.5
10.4

16.1

17.6
5.6
22.1

6.7
20.6

Other

Health

17.7

16.2

11.7

10.8

Security

18.2

11.8

15.4
11.7
11.2

12.6

9.9

20.7

22

24.6

15.5

13.7

14

3.2

6.2

5.4

17.9

17.9

19

18.1

13.2

20.1

16.2

April April April May May May May June June June June June July July July Aug
11-15 18-22 23-30 3-9 10-16 17-23 24- 2-5 6-12 13-19 20-26 27-July 5-17 18-25 26-31 1-7
June 1
4

12.7
10.4
12.7

22.1

16.7
5.6
19.9

Aug
8-15
12

Principal Issue
Security

ImmigraHon

Economy

26

21.9
19.7
18.8

23.1

24.3

23.7

24.6
23.2

22.8
22.1

20.3
18.6

18.6

18.6

22
20.6

18.1
16.5

22.8
20.5
19.1
17.8

22.8
20.1

18.5
15.9

18.2
15

22.1

22

17.9
17.7

20.7
17.9
16.2

19
18.2

19.9
18.1
15.4
12.7

10.3
8.6

10.8

11.1

10

8.8

9.2

9.7

10.6

April April April May May May May June June June June June July July July Aug August
11-15 18-22 23-30 3-9 10-16 17-23 24- 2-5 6-12 13-19 20-26 27-July 5-17 18-25 26-31 1-7 8-15
June 1
4
13

Principal Issues
22.1%
19.9%
16.7%
12.7%

12.7%
10.4%

5.6%

Economy

EducaHon

Employment

ImmigraHon

Other

Health

Security
14

Principal Issue
Economy

EducaHon

12.5%
9.2%

Employment

ImmigraHon

Other

Health

Security

12.9%
12.1%

11.7%
14.1%

23.9%

19.5%

12.6%
6.2%

22.6%

4.8%
23.9%
14.0%

Male

Female
15

Principal Issues
Economy

10.6%

EducaHon

Employment

15.4%

8.4%
9.3%
17.9%

ImmigraHon

Other

Health

Security

10.8%

10.1%

10.6%

14.6%

7.4%
11.0%
21.2%

23.0%

22.8%

12.8%

17.9%

4.4%
23.0%

18-24

26.7%
12.0%
13.3%
6.6%

5.5%
18.1%

25-44

24.6%

22.5%
5.4%
14.2%

45-64

65
16

Principal Issue
Economy

EducaHon

13.2%

14.5%

12.1%

9.9%

13.8%

14.4%

19.0%

9.9%

19.8%

19.8%

Employment

ImmigraHon

Other

Health

Security

13.4%

12.1%

11.4%

8.3%

10.9%

12.0%

11.4%

11.8%

25.0%

24.6%

18.7%

15.6%

4.3%

6.3%

17.7%

16.8%

13.0%
7.3%

5.2%

4.1%

22.4%

22.1%

18.8%

18.7%

21.8%

Elementary

Middle

High

Undergraduate

Graduate
17

Florida"
Week of August 1-7, 2016"

If the elec-ons were held today for whom would you vote? Florida
Clinton

Other

Trump

75.3

76.4

75.7

12.9

13.6

10.7

10.7

13
12.1

Aug 1-7

Aug 8-15

July 26-31

19

If the elec-ons were held today for whom would you vote?: Florida
75.3%

Clinton

11.5%

13.2%

Other

Trump
20

If the elec-ons were held today for whom would you vote? Florida
Clinton

Other

Trump

79.8%

78.0%

65.9%

63.3%

22.4%
14.3%

18-24

10.0% 12.0%

25-44

7.1%
45-64

13.0%

18.0% 16.1%

65
21

If the elec-ons were held today for whom would you vote? Florida
Clinton
76.7%

Other

Trump

73.3%

9.5%

Male

13.8%

14.3%

12.4%

Female
22

If the elec-ons were held today, for whom would you vote? Florida
Clinton

Other

80.1%
65.3%

20.0%
14.7%

Elementary

Trump
77.9%

69.8%
61.8%

16.7%
13.5%

Middle

11.5%
8.4%

High

12.8%
9.3%

Undergraduate

21.3%
16.9%

Graduate
23

24

25

26

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