2016 Booklet

Dealer
Conference 016
Wisconsin Dells
July 19 - July 21
16th Annual Dealer Conference
kalahari Resorts
Welcome!
Welcome to the 2016 Annual Country Maid Dealer Conference!
We are excited to be celebrating the 25th anniversary of the Butter Braid brand and to have you all
with us in the Wisconsin Dells! This is one of the most treasured exclusive dealership events that we look
forward to each and every year.
There are many of you who have been with Country Maid for the entire 25 years. It is heart-warming
to step back for a moment and consider how many people have been blessed by Butter Braid brand
products and fundraisers over the years. Whether it be employees, dealerships, fundraising groups,
communities, or consumers; it has been a blessing to us all.
How many family events, holidays, office parties, or special moments were shared around a Butter
Braid pastry? We will never know the exact answer to this, but we do know that we are thankful to have
wonderful partner dealers, like yourself, who are excited to be a part of this blessing for the next 25 years!
This years conference will bring many enjoyable moments as we reflect on our anniversary and the path
that brought us here. We look forward to sessions and discussions designed to guide us in the right
direction of how to adapt our businesses in todays marketplace to find new customers as well as retain
loyal customers who trust and depend on us.
While basic business fundamentals remain the same, the world we live in requires us to use different tools
or tactics to reach the next generation of customers and keep the current generations close. We will be
excited to hear what changes you have observed, and what things you have changed in response.
We look forward to many laughs and great moments throughout this week to rekindle our partnerships!
May Gods blessings continue to be with you, your family, and your business as we look forward to what
the next year will bring!
Sincerely,
Darin Massner, CEO
Table of Contents
Documents in this handout have been included as support materials either to update dealers on certain topics,
or to serve as support for conversations. It is not anticipated that we will cover each of these in detail; rather, if
there are specific questions, we encourage you to ask them during the session they are relevant to.

Floor Plan..........................................................................................................................................................4
Agenda..............................................................................................................................................................5

Breakout Session Descriptions.......................................................................................................................6
New Dealers.....................................................................................................................................................8
Country Maid Partnership Business Model...................................................................................................9
3 Keys To Business Success...........................................................................................................................10
Sales & Marketing Sales Funnel.....................................................................................................................11
2016 Strategic Meeting Highlights.................................................................................................................13
Product Line Updates......................................................................................................................................14
FR Pilot..............................................................................................................................................................16
25h Anniversary Promotion.............................................................................................................................17
Dealer Games!.................................................................................................................................................18
Business (Dealership) Lifecycle......................................................................................................................21
2016 Dealer Conference Humanitarian Event..............................................................................................23
NOTES For Breakout Sessions
Breakout Session 1...................................................................................................................................24
Open The Sale and Ask The Right Question To Win Over Your Group Leader
Handle Objections and Stalls and Close The Sale To Drive Growth
Attract Customers With Effective Tools and Communication Strategies

Dealer Led Sessions..................................................................................................................................26
Prepacking Best Practices

Getting The Most Out Of Your Sales Efforts

Open The Sale and Ask The Right Question To Win Over Your Group Leader
Retain and Re-win Customers With Effective Tools and Touchpoint Strategies

Use Facebook To Help Drive Leads, Referrals, and Word-Of-Mouth For Your Business

Business Development Action Plan..........................................................................................................32
Country Maid, Inc. Team Members.................................................................................................................35
Dealer Contact Information.............................................................................................................................43
2016 Conference Feedback Form..................................................................................................................46
8X10 EXHIBIT BOOTH
Kalahari Resort
35 Spacious
Meeting Rooms
65,000 sq.ft. Flexible

Meeting Space
Two Ballrooms
Suites A-H (17,200 sq. ft.)
16
Suites 1-8 (20,650 sq. ft.)
Complimentary High
Speed Wireless Internet
Throughout
All Meeting Space

Carpeted
Centrally Located
Business Center
2,000 Free Self

Parking Spaces
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LOADING DOCKS:
10 High x 8 Wide
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OVERHEAD DOORS:
Located in Suite 8,
Suite 5 and Suite H
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14 High x 10 Wide
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CONVENTION PARKING LOT:

154,000 sq. ft. for
Outside Displays
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(855) 411-4605 WIGroups@KalahariResorts.com KalahariMeetings.com
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*Technology Booth! Available during networking and lunch breaks. Please see Ethan or Jordan to set up your
appointment for any IT related needs!
*Marketing Table!
Ask your marketing related questions and come see the NEW marketing materials!
Dealer Conference Agenda

Tuesday, July 19
1:00PM - 4:00PM
5:00PM - 6:00PM
6:00PM - 8:00PM
FR Pilot Best Practices - Optional (RSVP Needed)

Conference Registration
25th Anniversary Celebration, Conference Kick-Off, and Dinner
Wednesday, July 20
7:00AM - 8:00AM
8:00AM - 8:30AM
8:30AM - 9:45AM
9:45AM - 10:00AM
10:00AM - 10:30AM
10:30AM - 12:00PM
Breakfast
Welcome and Introductions
Country Maid News and Updates
Future FR Pilot Features and Benefits For Your Business
Networking Break
Breakout Sessions
Open The Sale and Ask The Right Questions To Win Over Your Group Leader
12:00PM - ?
Free Time to network with CMI Staff, Dealers, or Enjoy Family Time
Thursday, July 21
7:00AM - 8:00AM
8:00AM - 9:30AM
Breakfast
Breakout Sessions
Prepacking Best Practices | Getting The Most Out Of Your Sales Efforts
9:30AM - 10:00AM
10:00AM - 11:30PM
Networking Break
Breakout Sessions
11:30PM - 12:00PM
12:00PM - 1:00PM
1:00PM - 2:30PM
Humanitarian Event
Lunch
Breakout Sessions
2:30PM - 4:00PM
4:00PM - 4:30PM
4:30PM - 5:00PM
5:30PM - 5:45PM
6:00PM - 8:30PM
Action Plan Breakouts for Your Business

Networking Break
IT Booth | Marketing Booth | Sales Booth
Family Picture - Dealer Network & Country Maid
Dealer Awards Banquet
Semi-formal attire
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Breakout Session Descriptions

CMI Employee| 2 Sessions
If you are not asking the right questions, you will not get the right answers
Making sure you know your group leader and their business needs
Making sure you are creating excitement and interest in the fundraiser
Asking the right questions for your customers
Building value and credibility that leads to a closed sale
CMI Employee | 2 Sessions
The Modern Sales Process

5 Secrets of Sales Success
Objections are your friends.Just ask the right questions
Closing check lists
Closing statements to secure the sale

The moment you stop marketing is the moment you stop growing. Keep your sales funnel full of
leads to drive business growth through lead generation and communication. Understand what your
customers need to hear from you, when, and why it matters.
How can I communicate to drive better business results?
What do my customers really need to hear from me and when?
What are the best strategies to attract customers?
Breakout Session Descriptions

CMI Employee | 2 Session
Keep your customers by learning effective tools and touchpoint strategies to retain and re-win.
Be prepared to share some of your best practices to retain customers. We will be discussing:
How can I use touchpoints to create loyal customer advocates?
What are my strategies to reactivate dormant customers?
What is my rebooking strategy and timeline?
What role does group type play in retention?
Facebook has many benefits for your business! Be sure you are not missing out on this simple
platform to reach your customers.
Learn how to reach potential customers and gather more leads
Use Facebook to increase your web traffic

Dealer Led | Adam Sinnema - Success N Fundraising
What key elements are involved in the Prepack process?

Do I have the resources needed to effectively provide a Prepack service?
What are the advantages and challenges of offering Prepack services?
Getting the most out of your Sales efforts
Dealer Led | Bret Corbett - Show Me Dough & Jim Knobloch - J&M Fundraising
What you can do with these effective, yet simple, strategies to gain a faster and stronger
commitment from your group decision makers and leaders.
In-person sales calls
How can I build the relationship quickly?
How do I uncover their needs?
How do I answer the needs of my prospects effectively?
Retention Opportunities
How can I re-sell my group at their delivery?
What do I need to do to prepare the group leader for the next fundraiser?
What effective strategies are there to follow-up with the group leader between fundraisers?
New Dealers
Aimee Massett
For Shore Fundraising

Patchogue, NY
Kristi Hubbard
Dynamite Fundraising
Flagstaff, AZ
Nicole Kazarian
Sun & Fundraising

Oviedo, FL
Mark Anderson
Carolina Cares Fundraising

Goose Creek, SC
Country Maid Partnership Business Model
3 Keys To Business Success
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Sales & Marketing Sales Funnel
11
2016 Strategic Meeting Highlights

Fourteen dealerships gathered together in West Bend, Iowa for the
2015 Strategic Meeting held April 18 21.
8. Kingdom Fundraising
Dealerships in Attendance:
9. Kittelson Marketing
10. LaBraid Fundraising
1. All Star Fundraising
11. MCM Fundraising
2. Cedar Valley Fundraising
12. New Horizon Fundraising
3. Cornerstone Fundraising
13. Rite Bite Fundraising
4. Emch Fundraising
14. Show Me Dough Fundraising
5. Fresh Alternatives Fundraising
15. Thumbs Up Fundraising
6. Integrity Fundraising
16. Uplifting Promotions
7. J&M Fundraising
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2016 Strategic Meeting Highlights
13
Product Line Updates

Welcome to the Family, Four Cheese & Herb!
We are excited for you to offer groups and customers this diverse Butter Braid pastry product! This
savory flavor profile features a four cheese blend of mozzarella, asiago, parmesan, and cream cheese
with a hint of oregano. The pastry dough is flavored with a blend of Italian seasonings. The pastry is
paired with a chunky marinara sauce perfect for dipping.
A number of dealers have already started sampling and promoting the new flavor for the Fall fundraising
season and customers cannot wait to get their hands on it! We are excited to see how the product is
received into the marketplace.
Bavarian Crme Available for a Limited Time!

Bavarian Crme will be available in Fall 2016! A limited amount of product will be newly manufactured
to use up film and icing packet inventory. After December 31, 2016, or when finished product inventory
is depleted, Bavarian Crme will be retired and no longer available for purchase. Please note that it is
always a possibility for Bavarian Crme to be brought back into the flavor lineup at a later date as with
any retired flavor. However, since dealers and CMI wish to control costs, it is critical to maintain a lower
number of flavors while retiring those not performing well.
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Product Line Updates

Wooden Spoon Cookie Dough is Available for
Order!
Country Maid is excited to present the all new cookie dough! New
recipes, new brand, and all new premium appeal. A whole lot of new
is coming your way! This 40 count 2.5 lb., premium cookie dough line will make an exciting splash into
the fundraising market to enhance your business. With classic chocolate chip and peanut butter perfection,
to unique signature flavors like oatmeal cranberry medley, Wooden Spoon cookie dough is sure to become
a customer favorite!
15
FR Pilot
We have been hard at work building some great new features and making
several enhancements for our Summer 2016 release of FR Pilot. Here are a
few of the new features and major changes that will be available:
Group Leader Portal (Phase 1)

An online ordering tool for group leaders that eliminates the need for the Excel order tabulator and
is tied directly to the FR Pilot fundraiser! When a group leader submits their order an invoice is
automatically created in FR Pilot. The seller name and totals are stored in FR Pilot which means you
can easily print your pre-pack labels from FR Pilot! This new feature is the first phase of building several
other online tools for group leaders and sellers.
Smart Lists
Smart Lists are saved queries for groups, contacts, fundraisers, invoices or activities that will help you
quickly filter your data. Here are a few examples of smart lists that will be available for you:
Groups that have run in the past, but dont currently have a fundraiser scheduled
Fundraisers that are past the call-in date, but havent submitted their order yet
Invoices that have been delivered, but have not been paid yet
Groups that had a high average per seller
Fundraisers with missing data
Sales Planning Map

We have made several improvements to our Sales Planning Map that will help you easily find groups in
a map view. We have pre-defined options to help you find groups for some of the most common search
scenarios. For example, you can find groups that have run a fundraiser in either of the previous 2 Fall
Seasons, but do not currently have a fundraiser scheduled.
Help Wikis

We have also been working on adding information to our FR Pilot help wikis (online help). We will
continue to add to the help wikis, make improvements to the content and layout, and replace text with
help videos for some of the more complex areas of the software.
We would like to say a special thank you to our FR Pilot advisory panel members! They help guide the
direction of FR Pilot and the features that we are working on. Their input has been very valuable to the
project. We would not be where we are today without them! The FR Pilot advisory panel members are:

Adam Sinnema (Success N Fundraising)

Bret Corbett (Show Me Dough Fundraising)
Eric Kittelson (Kittelson Marketing)
Lynwood Schambach (Rite Bite Fundraising)
We encourage everyone to share your thoughts with the Country Maid team on how you think we can
improve FR Pilot!
16
25th Anniversary Promotion

Do you want more fundraising leads? Brand awareness?
Excitement?
A fantastic year of promotions has been designed to
commemorate the 25th Anniversary of the Butter Braid brand!
Open the attached graphic to learn more about the 25 Days of
Giveaways Sweepstakes.
ience the Wow!

per
x
E
Celebrating
25 Years!
Requirements were gathered from dealers

and other stakeholders. A lot of planning
and research has taken place. The
promotion has been strategically built to
accomplish three specific goals:
1. Generate quality fundraising leads for
dealers
2. Create Butter Braid brand awareness
3. Foster customer excitement and
engagement
The sweepstakes will be promoted on
order forms, posters, websites, and social
media. The entry form will be hosted on
Butter Braid Fundraisings Facebook page
for maximum success.
Twenty four (24) great prizes and one
grand prize will be awarded!
You have a chance to play a big part
in the success of this sweepstakes by
promoting through marketing materials,
social media posts and shares, and email
communications!
17
Dealer Games!
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Dealer Games Sign-Up Sheet

Sign-up at the dealer conference and your name will be
entered in a drawing for a FREE iPad mini!!!
Winner announced at Awards Banquet - must be present to win!
Dealership Name:_________________________________________________________
Phone Number:___________________________________________________________
Email:___________________________________________________________________
Signature:________________________________________________________________
Turn this form into your Account Manager by 12:00pm

on Thursday BEFORE the Awards Banquet!
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Business (Dealership) Lifecycle

5 Stages of a Business Lifecycle (Adapted from E-Myth by Michael E. Gerber)
1. Creation or Start-up: Your business is new or relatively new at this point. Market development is

on its way as you work to develop your territory, create brand awareness and find new
customers. Your main focus is on finding new customers, establishing a market presence,
conserving cash flow and establishing business systems and best practices.
2. Legitimizing or Growth: Your business is now experiencing growth as you further develop the

market and work to create a legitimate, valuable business. You are working to build brand
awareness and brand preference, continuing to focus on new customer obtainment, and
ensuring proper business systems and best practices are in place.
3. Automating or Established: Your business has become stable and well-established. While finding

new customers is still important, customer retention is increasingly important. You are enjoying
customer brand preference and loyalty as word-of-mouth referrals help to contribute to
business growth. You are working to automate many of your business processes.
4. Scaling or Maturity: Your business continues to experience growth, but will come at a slower

pace. Key relationship efforts are focused on the retention of existing customers and finding
enough new customers to replace those lost due to customer attrition and to create positive
growth. Utilizing the business systems and process put in place earlier, you are working to
scale and expand your operations. Brand loyalty and word-of-mouth remain strong drivers of
business success.
5. Continuation or Getting Free: You have built a sustainable business that with careful attention

to customer retention and new relationships will continue to provide for your lifestyle. Brand
loyalty is strong and customers understand the differences between your product and services
and that of competitors. You find yourself working on the business making decisions to
maximize business value as you contemplate whether to remain a part of your
current business or get free by means of transfer, sale, etc.
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SALES
CREATION or START-UP
AUTOMATING or ESTABLISHED
SCALING or MATURITY
CONTINUATION or
GETTING FREE
End Game/Strategic Objective: ________________ units
5 Stages of a Business Lifecycle (Adapted from E-Myth by Michael E. Gerber & CMI Dealership Data)
LEGITIMIZING or GROWTH
TIME
DEALERSHIP LIFECYCLE
Business (Dealership) Lifecycle
2016 Dealer Conference Humanitarian Event

Thursday, July 16
11:30PM - 12:00PM
UW Healths American Family Childrens Hospital is a comprehensive pediatric medical and surgical
center featuring nationally recognized pediatric specialists in a wide range of fields and known for their
state of the art facility winning widespread praise for its expert care in a warm, soothing atmosphere that
enhances a childs ability to heal.
Country Maids donation provides funding for the following:

Helps pay for an Emergency Department Child Life Specialist. This person works with children coming
into our Emergency Department. She provides activities to do with the child, she provides distractions
during procedures and helps to calm not only the patient down, but the parents too.
A Child Life Specialist also does the following:

Create a friendly, familiar environment
Teach about procedures, surgeries, or new diagnosis
Distraction during procedures or times of discomfort
Promote development
Allow children to master their healthcare experience
Encourage peer interactions
Support emotional and psychosocial needs
Provide opportunities for self-expression
Introduce medical supplies to encourage learning and reduce fears
Involve siblings throughout medical experience
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Breakout Session 1
Wednesday, July 20
10:30AM - 12:00PM

Closing check lists
Notes:
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Dealer Led Sessions

Thursday, July 21
8:00AM - 9:30AM
Dealer Led | Adam Sinnema - Success N Fundraising
What key elements are involved in the prepack process?

Do I have the resources needed to effectively provide a prepack service?
What are the advantages and challenges of offering prepack services?
Getting The Most Out Of Your Sales Efforts
Dealer Led | Bret Corbett - Show Me Dough & Jim Knobloch - J&M Fundraising
What you can do with these effective, yet simple, strategies to gain a faster and stronger
commitment from your group decision makers and leaders.
In-person sales calls
How can I build the relationship quickly?
How do I uncover their needs?
How do I answer the needs of my prospects effectively?
Retention Opportunities
How can I re-sell my group at their delivery?
What do I need to do to prepare the group leader for the next fundraiser?
What effective strategies are there to follow-up with the group leader between fundraisers?
Notes:
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Breakout Session 2
Thursday, July 21
8:30AM - 10:00AM
Notes:
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Breakout Session 3
Thursday, July 21
10:30AM - 12:00PM
Facebook has many benefits for your business! Be sure you are not missing out on this simple
platform to reach your customers.
Learn how to reach potential customers and gather more leads
Use Facebook to increase your web traffic

Closing check lists
Notes:
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Action Plan Breakouts For Your Business

Thursday, July 21
2:30PM - 4:00PM
Action Plan
Commmit your goals to paper to make it happen!

Now!
30 Days
60 Days
90 Days
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34
Country Maid Team Members

Corporate Team Leaders
Darin Massner
CEO
darin.massner@countrymaid.net
ext. 209
Jim Schonert
COO/VP Marketing & Sales
jim.schonert@countrymaid.net
ext. 238
Co-Founders
Ken Banwart
Board Member
Marlene Banwart
Board Members
Duane Brincks
CPA
Steve Prottsman
Certified Financial
Planner
Pete Von Ruden
Retired Plant
Manager of 30 years
from Hormel Foods
35
Human Resources
Sue Golwitzer
Human Resource Manager
sue.golwitzer@countrymaid.net
ext. 230
Production
Matt Kenyon
Plant Manager
matt.kenyon@countrymaid.net
ext. 220
Kris Zimmerman
1st Shift Supervisor
ext. 226
Jesse Wise
Shipping & Receiving Supervisor
ext. 210
Jim Schuver
2nd Shift Supervisor
ext. 226
Mike Springer
Maintenance Supervisor
ext. 247
36
Production Team Members - 1st Shift
Deb Bleuer
Rose Merideth
Tessie Hoch
Deb Lee
Suzie Zittritsch
Nicole Leners
Michelle Knowles
Mary Trenary
Heather Froisland
Kristine Frerichs
Carolyn Fisher
Jackie Wirtz
Brenda Draper
Ann Fickbohm
Mike Mergen
Jennifer Niebuhr
Amber Wilson
Jan Lane
37
Production Team Members - 2nd Shift

Kevin Shumate
Pablo Hallenbeck
Autume Haar
Mickey Allen
Paul Hoyt
Donal Wilmot
Maintenance Team Members
38
Jerome Schuller
Ben Marso
Bruce Messner
Michael Messner
Engineering/Quality Control Team Members

eliot Mishark
Plant Engineer
eliot.mishark@countrymaid.net
ext. 257
Doug Dominy
Quality Control Manager
doug.dominy@countrymaid.net
ext. 217
Sherri Wise
Quality Control Technician
sherri.wise@countrymaid.net
ext. 221
Accounting/Administration Team Members

Wendell Schmidt
Controller
wendell.schmidt@countrymaid.net
ext. 201
Emily Zimmerman
Supply Chain Planner
emily.zimmerman@countrymaid.net
ext. 233
Nancy Heathman
Administration
nancy.heathman@countrymaid.net
ext. 223
39
Sales Team Members

Mark Miller
National Sales Manager
mark.miller@countrymaid.net
ext. 249
Lynn Bouska
Business Development Manager
lynn.bouska@countrymaid.net
ext. 237
Mike Elbert
mike.elbert@countrymaid.net
ext. 244
Bob Engen
robert.engen@countrymaid.net
ext. 231
Amy Tijerina
amy.tijerina@countrymaid.net
ext. 205
Joe Rovelli
joe.rovelli@countrymaid.net
ext. 212
Lori Goodchild
Corporate Relationship Specialist
lori.goodchild@countrymaid.net
ext. 204
40
Marketing Team Members

Darren Fehr
Strategic Marketing Advisor
darren.fehr@countrymaid.net
ext. 213
Mollie Clark
Marketing Manager
mollie.clark@countrymaid.net
ext. 232
Lisa Traub
Development Manager
lisa.traub@countrymaid.net
ext. 242
Amanda Heying
Marketing Coordinator/Graphic Designer
amanda.heying@countrymaid.net
ext. 241
Ashley Blankenfeld
Marketing Coordinator/Web Designer
ashley.blankenfeld@countrymaid.net
ext. 222
Ashley Akridge
Brand and Project Line Manager
ashley.akridge@countrymaid.net
ext. 239
41
Information Technology (IT) Team Members

Marc Banwart
Systems Integrator
marc.banwart@countrymaid.net
ext. 208
Jordan Knapp
Software Developer
jordan.knapp@countrymaid.net
ext. 211
Ethan Archer
Dealer Technical Services
ethan.archer@countrymaid.net
ext. 243
Wyatt Knapp
Systems Administrator
wyatt.knapp@countrymaid.net
ext. 245
Jeff Hall
FR Pilot Manager
jeff.hall@countrymaid.net
ext. 207
42
Dealership Contact Information

417 Fundraising
Joan Anderson
417-527-2611
joan@417fundraising.com
Reeds Springs, MO 65737
*Carolina Cares Fundraising
Emch Fundraising
Brandon Emch
913-402-8496
brandon@emchfundraising.com
Bucyrus, KS 66013
1st Class Fundraisers

Paul & Robin Schutte
800-654-4927
paul@1stclassfundraisers.com
Frankfort, IN 46041
Mark Anderson
843-701-0095
mark@carolinacaresfundraising.com
Goose Creek, SC 29445

Carolina Fundraisers
JC Dwiggins
704-264-7541
jcdwiggins@carolinafundraisers.com
Mooresville, NC 28115
5 Star Fundraising
Bill & Becky McMillen
308-631-3221
5star@actcom.net
Scottsbluff, NE 69361
Cedar Valley Fundraising

Dennis & Gail Massner, Carl Gerber
877-677-1444
info@cedarvalleyfr.com
West Bend, IA
EZ Dough
Johanna Anim Caviezel
805-236-2105
johanna@ezdco.com
Oxnard, CA 93031
A&N Fundraising
Albert & Nancy Pendas
985-384-8847
info@anfundraising.com
Morgan City, LA 70380

All Star Fundraising
Austin Taylor
888-672-7243
ataylor@asfundraising.com
Benton, AR 72015
Cornerstone Fundraising Group, LLC

Aaron & Suz Harvey
281-218-8881
aaron@texasbutterbraid.com
Houston, TX 77058
EZ Fundraising
Edie Morgan
801-625-7263
ediemorgan@ezfundraisingutah.com
Salt Lake City, UT 84106
Daily Bread Fundraising

Philip & Lana Steidinger
770-755-9133
philiplana@comcast.net
Sharpsburg, GA 30277
Faithful Fundraising
Dennis & Bethany Cline
540-314-3901
dennis@faithfulfr.com
Roanoke, VA 24019
BB West
Susan & Kent Pack
916-686-1555
bbwest@fundraiser4you.com
Elk Grove, CA 95624
Diamond Fundraising
Kerri Linder
870-703-1162
kerrilinder@diamonfr.com
Frisco, TX 75035
First Choice Fundraising

Kim Reynolds & Callie Haas
979-703-7960
info@firstchoicefr.com
College Station, TX 77845
Bluebonnet Fundraising
Vanessa Bingham
817-557-0009
info@bluebonnetfundraising.com
Arlington, TX 76015
Dough Delicious
Susan White
605-716-3863
dough_delicious@gmail.com
Rapid City, SD 57702
Freckled Moose Fundraising

Pam, Don & Drew Hagerich
717-243-1235
info@freckledmoose.com
Charlisle, PA 17015
Bright Heart Fundraising

Brian & Tarah Keech
251-463-0959
brian@brightheartfundraising.com
Mobile, AL 36602
*Dynamite Fundraising
Foothill Fundraising
Marlo & Curt Guillot
530-878-8800
info@foothillfundraising.com
Meadow Vista, CA 95722
Capital Fundraising
Maeghen Strahm
512-354-7620
maeghen@txcapitalfundraising.com
Austin, TX 78748
Elberts Enterprises
Paul & Ellen Elbert
301-893-3440
elbertii@olg.com
Waldorf, MD 20602
*For Shore Fundraising
Kristi Hubbard
928-713-3958
kristi@dynamitefundraisers.com
Flagstaff, AZ 86004
Excel Fundraising
Sherri & Peter Knobloch
858-450-0344
info@excelfundraisinginc.com
San Diego, CA 92122
Aimee Massett
631-327-0302
aimee@forshorefundraising.com
Patchogue, NY 11772
*New Dealership
43
43

Fresh Alternatives Fundraising
Stacy Wendel-Monilaws
701-646-6438
stacywendel@freshalt.com
Sanborn, ND 58480
Integrity Fundraising
Al Hooyman & Keith Wagner
888-824-6852
keith@integrityfundraising.com
Castle Rock, CO 80109
Liberty Fundraising
Joel Wegener
513-319-1990
libertyfundraising@butterbraid.com
Loveland, OH 45140
FROGS, LLC
Michelle Kenney
208-871-6038
info@idahofrogs.com
Meridian, ID 83646
J&M Fundraising
Jim & Marcy Knobloch
563-426-5959
info@jandmfundraising.com
Elgin, IA 52141
MSM Group, LLC

Mark & Sara Schlag
912-727-5182
sarah@themsmgroup.com
Richmond Hill, GA 31324
Fundraising Professionals
Mark Dunnavant
843-215-1106
markbarbmb@gmail.com
Green Banks, WV 24944
J&T Fundraising
John & Theresa Schilke
308-882-5977
jtschilke@gpcom.net
Imperial, NE 69033
New Horizon Fundraising

Mark MacDicken
253-363-6832
info@nh-fr.com
Bonney Lake, WA 98391
Golden Rule Fundraising

Guy & Tammy Sprague
575-526-2832
info@goldenrulefundraising.com
Las Cruces, NM 88005
JM Fundraising
Dave Mattson
308-237-5494
dmattson@frontiernet.net
Kearney, NE 68845
Northwest Choice Fundraising

Brent Wagner
509-468-5244
nwcfundraising@gmail.com
Spokane, WA 99208
Hidden Hills Fundraising

Andy & Cyndi Figel
304-266-5334
info@hiddenhillsfundraising.com
Sardis, OH 43946
JMC Fundraising LLC

Jennifer Whitley
706-568-4411
jennifer@jmcfundraising.com
Ellerslie, GA 31807
Oak Tree Fundraising

Josh Hansen
503-559-9846
josh@oaktreefundraising.com
Silverton, OR 97381
High Profit Fundraising

Tim & Jamie Rodgers
573-380-1804
info@highprofitfr.com
Sikeston, MO 63801
Kingdom Fundraising
Lois & Wayne Martin
760-699-3001
info@kingdomfundraising.com
Indio, CA 92203
Partners for Profit

Lyle & Deb Massner
319-868-7588
lyle@pfpfunds.com
Morning Sun, IA 52640
Hometown Pastries
Roger Krug
830-629-6726
rkrug@satx.rr.com
New Braunfels, TX 78132
Kittleson Marketing
Eric Kittleson
763-494-9585
eric@kittlesonmarketing.com
Maple Grove, MN 55369
Peaceful Fundraising
Beth & Eric VanDyke
269-365-9451
beth@peacefulfundraising.com
Plainwell, MI 49080
HowDee Fundraising
Dee & Howard Van Beek
360-354-5419
dee@howdeefundraising.com
Lynden, WA 98264
LaBraid, Inc.
Curt Frank
888-245-9855
curt@labraidfundraising.com
LaCrosse, IN 46348
Premier Fundraising, LLC

Brenda Vogel
616-560-8151
brendavogel@msn.com
Ada, MI 49601
Music City Fundraising

Kimberly & Dean Freeman
615-636-7079
kimberly@musiccityfundraising.com
Franklin, TN 37068
Legacy Fundraising Partners

Tim Bell
919-523-1605
info@legacy-fundraising.com
Morrisville, NC 27560
Raising Dough
Lisa Husmann
586-992-2444
lisahusmann@raisingdoughfundraising.com
Chesterfield, MI 48047
*New Dealership
44

Red Bird Fundraising
Tammy Marcelain
325-232-2575
tammy@redbirdfundraising.com
Abilene, TX 79602
Stoller Enterprises
Rob Stoller
800-939-0322
rob@stollerfundraising.com
Creston, OH 44217
Uplifting Promotions
Mike & Julie Lyon
602-368-8638
info@upliftingpromotions.com
Phoenix, AZ 85028
Rise N Shine Fundraisers, LLC

John & Claudia Daniel
918-740-4156
john@okfundraisers.com
Jenks, OK 74037
Success N Fundraising, LLC

Frank & Doris Sinnema
406-282-7441
montanabraid@successnfr.com
Manhattan, MT 59741
VIP Fundraising
Don & Paula Fowler
888-769-9020
info@VIPfundraising.com
Irvington, KY 40146
Rising Dough Fundraising

Danielle Stokes
678-792-2282
danielle@risingdoughfundraising.com
Dallas, GA 30132
*Sun and Fundraising
Wyhes Choice Fund Raising

Mychal Van Wyhe
712-478-4029
info@wcfundraising.com
Lester, IA 51242
Rite Bite Fundraising

Leann, BJ & Lynwood Schambach
630-262-3778
info@ritebitefundraising.com
Elburn, IL 60119
Surfside Fundraising
Kelly Bonds
386-314-6815
kelly@surfsidefundraising.com
Edgewater, FL 32141
Show Me Dough Fundraising

Marlyn & Elyse Moen
800-331-3633
elyse@showmedough.com
OFallon, MO 63366
Zia Fundraising
Don Breuer
505-897-9889
ziafundraising@yahoo.com
Albuquerque, NM 87193

Tampa Bay Fundraising

Brian Sadler
813-340-1135
brian@tampabayfundraisers.com
Lithia, FL 33547
Side By Sides Fundraising

Lauri Sides
714-709-6677
lauri@sidebysidesfundraising.com
Brea, CA 92821
Tasty Twisters
Darla Walker
423-344-1082
darla@tastytwisters.com
Harrison, TN 37341
Smoky Mountain Fundraising

Karen Fowler
865-599-4936
karen@smokymountainfundraising.com
Maryville, TN 37803
Texas Elite Fundraising

J-Lyn & Cody Poage
806-894-9249
txelite@aol.com
Levelland, TX 79336
SoNic Fundraising
Sondra Rauch
267-626-3150
info@sonicfundraising.com
Warrington, PA 18976
The Pastry Lady, LLC

Doug & Heather Doolen
877-482-7243
heather@thepastrylady.com
Mooresville, NC 28115
Spunky Peach Fundraising

Gwen Chapman
704-763-5938
gwen@spunkypeach.com
Lexington, SC 29072
Thumbs Up Fundraising
Bob & Kayleen Grew
989-225-4637
contact@thumbsupfundraising.com
Essexville, MI 48732
Nicole Kazarian
267-626-3150
nicole@sunandfundraising.com
Oviedo, FL 32765
*New Dealership
45
45
2016 Annual Dealer Conference Feedback

Please give us open and honest feedback to help us improve for next year!

Please rate the following areas on a scale of 1 to 5 or N/A if you did not attend

(1=Needs a lot of improvement, 2=Needs some improvement, 3=Average,

4=Good, 5=Great)
Dealership:___________________ Name:_______________________________________
General
______
______
______
______
______
______
______
______
______
Pre-Conference Communication
Conference Agenda & Format
Guest Speakers for Breakout Sessions
Geographical Location
Hotel & Conference Facilities
Wednesday Free Time
Conference Kickoff
Humanitarian Event
Awards Banquet
Comments:______________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Other
Next year, what would you like to see changed or added? Suggestions for improvement?
__________________________________________________________________________________
__________________________________________________________________________________
What was your favorite thing about this years Dealer Conference? Least favorite?
__________________________________________________________________________________
__________________________________________________________________________________
What was your biggest takeaway at this years Dealer Conference?
__________________________________________________________________________________
__________________________________________________________________________________
Please turn this feedback survey into a member of the

Country Maid staff prior to leaving the conference.
46
2016 Annual Dealer Conference Feedback

Any other comments:
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
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_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
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_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
47
Thank You!
For all your hard-work and dedication over the years.

You are valued and appreciated.
We look forward to our continued journey together!

2016 Booklet

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Dealer

Darin Massner, CEO

Breakout Session Descriptions.......................................................................................................................6

Country Maid Partnership Business Model...................................................................................................9

3 Keys To Business Success...........................................................................................................................10

Sales & Marketing Sales Funnel.....................................................................................................................11

2016 Strategic Meeting Highlights.................................................................................................................13

Product Line Updates......................................................................................................................................14

25h Anniversary Promotion.............................................................................................................................17

Business (Dealership) Lifecycle......................................................................................................................21

2016 Dealer Conference Humanitarian Event..............................................................................................23

NOTES For Breakout Sessions

Breakout Session 1...................................................................................................................................24

Dealer Led Sessions..................................................................................................................................26

Prepacking Best Practices

Breakout Session 2...................................................................................................................................28

Breakout Session 3...................................................................................................................................30

Business Development Action Plan..........................................................................................................32

Country Maid, Inc. Team Members.................................................................................................................35

Dealer Contact Information.............................................................................................................................43

2016 Conference Feedback Form..................................................................................................................46

8X10 EXHIBIT BOOTH

65,000 sq.ft. Flexible

Suites A-H (17,200 sq. ft.)

Suites 1-8 (20,650 sq. ft.)

All Meeting Space

2,000 Free Self

CONVENTION PARKING LOT:

(855) 411-4605 WIGroups@KalahariResorts.com KalahariMeetings.com

appointment for any IT related needs!

Dealer Conference Agenda

FR Pilot Best Practices - Optional (RSVP Needed)

Action Plan Breakouts for Your Business

Breakout Session Descriptions

The Modern Sales Process

Attract Customers With Effective Tools and Communication Strategies

Breakout Session Descriptions

Prepacking Best Practices

What key elements are involved in the Prepack process?

For Shore Fundraising

Sun & Fundraising

Carolina Cares Fundraising

Country Maid Partnership Business Model

3 Keys To Business Success

Sales & Marketing Sales Funnel

2016 Strategic Meeting Highlights

2016 Strategic Meeting Highlights

Product Line Updates

Bavarian Crme Available for a Limited Time!

Product Line Updates

Group Leader Portal (Phase 1)

Sales Planning Map

Adam Sinnema (Success N Fundraising)

25th Anniversary Promotion

ience the Wow!

Requirements were gathered from dealers

Dealer Games Sign-Up Sheet

Turn this form into your Account Manager by 12:00pm

Business (Dealership) Lifecycle

ensuring proper business systems and best practices are in place.

customer brand preference and loyalty as word-of-mouth referrals help to contribute to

maximize business value as you contemplate whether to remain a part of your

current business or get free by means of transfer, sale, etc.