Vision: A child-labor free Philippines

Goal: Remove one million children from child labor by 2025

Objective of Planning Workshop: Two-year communication and advocacy plan

(2016-2018)
Program

May 11 (Wednesday)

1:00 pm: Travel to Baguio

Arrival, check in and settling in
Trip to BenCab museum (time permitting, if not will be moved later)
Dinner
o Registration (Ms Gladys Bendoval [FFW], Ms Kim Diaz and Ms Ikah Reyes

[BWSC])

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o
o
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Expectation setting (pax to write on metacards)

Getting to know you activity: Prof. Wowie Lomibao, Communication

Planning Consultant

Summary of Expectations, Workshop Objectives and Program Overview

and Assignment of Host Groups: Mr. Julius Cainglet (FFW), Chair, KMSC
House rules: Ms Kim
Film/Documentary viewing: Ms Ikah

May 12 (Thursday)
9:00 10:00

10:00 10:15

I.
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Opening Ceremonies
Prayer
National Anthem
Opening Remarks: Director Nathaniel Lacambra, DOLE-CAR
Mr. Giovanni Soledad, ILO
II. Updates & Developments on Child Labor: Ms Beth Casin, DOLE-BWSC
III. Assessment of the KMSC: Mr. Julius C., FFW, Chair, KMSC

Masters of Ceremonies: Ms Ikah and Ms Yan Bucar (BWSC)

MORNING BREAK

10:1511:15
11:15 12:00
12:00 1:00
1:00 3:00

3:00 3:15
3:15 5:00

May 13 (Friday)
9:00 10:00

10:00 10:15
10:15 11:15

11:15 12:00
12:00 1:00
1:00 3:00

3:00 3:15
3:15 5:00

May 14 (Saturday)
9:00 10:00

IV. Review of General Plans (including gaps) and overview

of other subcommittee plans: Ms Beth C., DOLE-BWSC
V. Input: Communication in Advocacy and Development:
Prof. Wowie Lomibao
LUNCH BREAK
VI. Proposed Core Message of the KMSC (I M Batang Malaya
[Isang Milyong Batang Malaya]): Mr. Julius C.
- Breakout session 1 Particularizing the sub-committee plans
(Based on Plan Outputs)
AFTERNOON BREAK
VII. Reporting and Feedback
Recap of previous days activities (Workshop Group)
VIII. Using Traditional, Special and New Media: Prof. Wowie
- Reporting on New Media Use
o My use of Blogs: Ms Vanessa Rodriguez, PIA
o My use of YouTube Channels: Ms Dulce Ledesma,
DOLE IV-A
o My use of Podcasts: Mr. Remon Escalante,
o My use of Twitter: Ms Shiela Ramos, ECOP
o My use of newsfeeds: Ms Cyndi Enriquez, NYC
o My favorite websites: Mr. Josh Serilo, NAPC
MORNING BREAK
IX. Breakout session 2 Review of available communication
materials
Reviewing the CLKSS website
Reviewing the Talakayang Pambata web series
Reviewing other IEC materials, collaterals, creatives
Reviewing the Facebook page and events
X. Reporting and feedback
LUNCH BREAK
XI. Breakout session 3 Planning for 2 years (Use output from
breakout session 1, specify messages, audiences, focal
persons, time frames, budgets)
Website content (including story ideas)
New media use
Events (Including World Day Against Child Labor
and Hotline Launch)
Research
Episode Planning for Talakayang Pambata
AFTERNOON BREAK
XII. Reporting and feedback Preparation of 2-year calendar
Review of the previous days activities (Workshop Group)
XIII. Producing content on children: legal and ethical issues,
setting standards and protocols: Prof. Wowie

10:00 10:15
10:15 12:00
12:00 1:00
1:00 2:00

2:00 3:00

MORNING BREAK
XIV. Writeshop (Wowie)
LUNCH BREAK
XV. Summary of workshop accomplishments
and remaining challenges
Formation of Content Pool: Mr. Julius C.
Writers Pool
Researchers Pool
Speakers Bureau
Photographers/Videographers Pool
Events Managers
Artists/Designers Pool
Formation of Facebook group
XVI. Closing program
- Certificate distribution and Ritual, Covenant signing:
Prof. Wowie
- Response and Closing Remarks: Director Ahmma Charisma
Lobrin-Satumba, DOLE-BWSC

End of the Program

3:00 PM

Travel back to Manila