TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Trends in Encoding Technologies

Greg Baumhover Elemental Technologies

Agenda

WhatIlltalkabout
Quicklooktothepast
Wherewereatnow
Currenttrends

**Note:Veryimportant!!
Idontownacrystalball
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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

A Rear View Look At The Past

Past50yearsofvideoconsumptionbyindividuals

One,maybetwo,resolutions(SD/HD)
Onecompressionstandard(MPEG2)
One,maybetwo,bitrates(8or15mbps)
Onedevice(TV)
34episodedurations(22min,44min,90min)

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Now And Into The Future

Videoconsumptiontodaybyindividuals

Dozensofresolutions(SD,HD,4K,8K)
Multiplecompressionstandards(MPEG2,H.264,HEVC)
Dozensofbitrates(100kbpsto20mbps)
Plethoraofdevices(TVs,STBs,PCs,Tablets,Smartphones)
Unlimitedepisodedurations(snackclips,timeshiftTV)

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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Encoding Trends

Encodingtrendstoday
Softwarebasedencoders
Couldencoding
HEVC
4KUHD
Note:ThisismainlyamicroviewrelatedtoABR/OTTencoders,andnota
broaderlookatthecontribution/distributionencodermarket

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Software Based Encoders

SoftwarevsHardwarebasedEncoders
Hardware DSPs,ASICs,SOCs,FPGAs
Dedicatedpurposebuiltprocessorsdesignedtoruna
specificalgorithm(Ambarella,Magnum,TI)

Softwarebasedencodersusegeneralpurposeprocessors
(CPUs&GPUs)thatrunencodingsoftwaredesignedto
handleseveralfunctions
It'satradeoffoftheSpecialistvstheJackofalltrades.
Whichwouldyouratherbe?
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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Software Based Encoders

AdvantagesofSoftwarevsHardwarebasedEncoders
Hardwareencodersdohavetheiradvantages
Dedicatedpurposebuiltchipsdesignedtorunaspecific
algorithm
Theytypicallyhaveadvantagesinpowerconsumption,density
andlowlatency

Althoughtherearetradeoffstoo
Hardware/chipbasedsystemsarespecializedandmore
expensivetodesign
Developedcyclesaregenerally1224monthswhichlocksin
featuresetsastheyarenotupgradeable(forkliftupgrade)
Videoqualitycannottooptimized(lockedinwithchipburn)
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Software Based Encoders

AdvantagesofSoftwarevsHardwarebasedEncoders
Softwareencodersadvantages
Moore'slawadvantage processorsgetmorepowerfulbya

factoroftwoevery2yearsnowitseveryfewmonths
CPUs&GPUsareaddingspecialtyfunctionswhichalign
themwiththedensityadvantagesforhardwarechips
Softwarebasedencoderscanoffloadcertainelementsto
optimallybalanceworkloadtomultipleCPUsandGPUsto
runparallelfunctionsandgetthebestperformanceandquality
Quicklyadoptandupdatecodetosupportnewcodecs
Continuallyoptimizequality
Offermoreflexibleinrespondingtocustomerneeds
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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Cloud Encoding
WhyCloud?

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Cloud Encoding
EconomicBalance

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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Cloud Based Encoders

Cloudbasedencodingofferings(SaaS &PaaS)
SoftwareasaService(SaaS)CloudEncoding
Encoding.com,Zencoder,Amazon
Multitenantplatform

BlackboxapproachusingCPUcomputeresources
Nodedicatedresources
Noabilitytochangealgorithms limitedUI/APIexposed
Noprioritymanagementofqueue
Noabilitytodynamicallyaddcapacitytorunningjobs
Noburstingcapabilities
Limitedhighavailabilityservices
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Cloud Based Encoders

Cloudbasedencodingofferings(SaaS &PaaS)
PlatformasaService(PaaS)CloudEncoding
Elemental
Singletenantservice

Dedicatedresources AWSvirtualprivatecloud/appliances
CPU&GPUinstancesavailable
CompleteUI/APIavailability identicaltogroundappliances
Prioritymanagementofqueueandresources
Dynamicallocationofinstancesbasedonworkload
Hybridarchitecture groundbasedandcloudbased
Highavailability/RedundancybuiltintoAWSarchitecture
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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Cloud Based Encoders

AdvantagesofCloudEncoding
NoCAPEXinvestment
Nomanagementofinhouseresources
OPEX/Utilitymodelallowsyoutopayforonlyresourcesused
Nooverorunderprovisioningofinhousesystems
Groundbasedsystemshavealimitedlifespan
Cloudbasedinstancesareelasticinnature softwareversioning,
hardwareupdates,resourceallocation
Hybridarchitecturesenablegroundbasedtocloudworkflows
Computeandbandwidthcostscontinuetodecreaseovertime

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Elemental Cloud Locations

AmazonWorldWideDatacenters

Dublin

Oregon
California

Tokyo

Virginia

Singapore
SoPaulo
Sydney
GPUregions
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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

HEVC in Encoders
HEVCTheNewEncodingStandard
HighEfficiencyVideoCoding
UsescasesandApplications
Designedtodeliverhigherqualityvideoatlowerbitrates
Enabletransmissionofhigherqualityvideooverconstrained
networks
Enableviabletransmissionofhigherresolutionvideo(UHD &4K)
streamingandbroadcastmedia

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HEVC in Encoders
HEVCEncoding
HEVCencodingreducesvideobitrates50%comparedto
H.264/AVCand75%comparedtoMPEG2(VOD)
HEVCrealtimeencoding35%bandwidthreduction(Live)
HEVCishighlycomplexandrequires810timestheprocessing
requirementsofH.264
ComparingHEVCtoH.264processing
Doublesspatialintrapredictionsizes
Doublesofthenumberoftransformsizes
Almostfourtimesthenumberofspatialintrapredictiondirections
Increasestheinterpredictionsearchspaces
Elemental White Paper HEVC Demystified on our website
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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Benefits of HEVC by Application/Service

Applications

Benefits
Betteruserexperience
LowerCDN&storagecost

OTT
WirelessOperators

Moreefficientbandwidthuse
Bettervideoquality
Morestreamstothehome
Increaseconsumerreach

IPTVOperators
UltraHighDefinition
4KVoDMovieDistribution

ImproveHDuserexperience
Utilizelatestscreentechnology
Matchcinematicquality
Broadenreachofreleases

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Confidential

Early HEVC Adoption

Markets:Mobile&OTTbeforebroadcastandUHD/4K

Alleviatebandwidthconstraints
Gethigherqualityatlowerbitrates(SD,HD&4K)
Cutdistributioncosts(dollarstheyrepayingtoCDNs)
RealtimeliveencodingbeforefilebasedVOD(highervalueimpact)
DeliveryofUHD/4K
Primarycontentdistribution(HEVCtoHEVCthentranscodetoH.264/MPEG2)

Barriers:
Deviceplayersupport althoughtheresafewoutthere
Olderdevicesmaynotevenhavethecapability
FinalMPEGLAlicensing althoughtheresbeensomerecent
announcementsheretoointermsofroyalties
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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

4K in Encoders
MostEncodersalreadysupportUHD/4K
YesterdayScottMurrayaskedis4Kreal?70%saidYES
ScottalsomentionedthatHEVCisthekeytoenabling4K
Sowhatarethebarriers?
Content verylittleTVcontentshotin4K(Live)

Howevermanymoviesare(VOD)
NetworkBandwidth HEVCistheKillerApphere
Deviceplayersupport althoughmanydevicechipmanufacturers
demonstratedsupportatCES
OTTStreamingwilladopt4KlongbeforelinearbroadcastTV
Earlyadopterswillbeclosed systemswhereonepartycontrolsencoderand
playerandwhereinvestmentvalue/returnisclearlyevident
TVmanufacturerswilldrivesalesof4KTVsasmusthave
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Questions?

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TrendsinEncodingTechnologies

PreparedandPresentedbyGreg
Baumhover forMirandaTechnologies

Thank You
Happy New Year!
Tt Nguyn n

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