Lindsey Khosroshahi

Marketing and PR Strategist

543 Tularosa, Irvine, CA

(949) 988-0534
Ldhart@me.com

Marketing Strategy Campaign Management Cross-Functional Leadership Millennial Marketing Email Marketing Social Media
Visual Branding User-Generated Content Engagement-Based Loyalty Programs Optimized Digital Content Event Production

SUMMARY

Strategic mindset and entrepreneurial perspective with expertise in translating insights about consumers into concrete
business ideas and profitable growth. Global mindset, skilled in strategy development, product marketing and campaign
management. Excellent written communication skills with experience presenting publicly and speaking on camera.
Consistently deliver results, leading cross-functional teams under tight deadlines in complex situations.

EXPERIENCE
Founder and Co-Owner, Decalicious 06/13 08/16

Conceived and developed an e-commerce decal business with $100,000+ in sales annually. Responsible for all faucets of
business including customer service, experience and engagement, marketing, advertising, social media, CRM, data tracking
and analysis. Sold business for profit.
Created a CRM system capturing customer data and order history to implement strategic marketing promotions.
Fostered 40% sales growth within six months through successful introduction of a CRM driven customer loyalty program.
Implemented targeted email campaigns with average open rate above 45%.
Executed SEO strategy and AdWords campaigns that achieved top rankings on Google for product search terms.
Created best in class customer experience as evidenced by 100% five star ratings.

Deputy Press Secretary, Insurance Commissioner Dave Jones, California Department of Insurance
01/15 02/16
Led marketing and PR strategies for elected official as spokesperson for regulator of largest consumer protection agency in
California, largest insurance market in the nation and sixth largest insurance market in the world. Managed internal
communication among 1,300 employees. Publicized recovery of $63 million a year for consumers and investigations of felony
insurance fraud, resulting in 800 arrests annually. Relocated to Orange County.
Implemented strategies to raise awareness of department: developed infographics and highlight videos, optimized media
advisories and press releases, revamped pitching strategy using Twitter to reach key media, launched email campaign with
a 42% open rate and 10% click rate.
Devised social marketing plan resulting in thousands of new followers and subscribers and a 300% increase in website traffic
within two months.
Produced press events weekly statewide, working to ensure national and global media attention of key issues.
Handled media requests as organizational spokesperson, cultivating relationships with reporters. Prepared executives for
interviews.
Wrote talking points, speeches, press releases, media advisories and op-eds. Designed marketing materials. Managed
website. Compiled media clips.

President and Co-Founder, Leadership Society of USC 01/14 12/14

Established a prominent leadership society comprised of a mentorship program, keynote speaker series and monthly
networking events which enabled students to glean the experience needed to flourish in the media industry while executives
gained critical insight from target audience.
Built the foundation for a new class at the university where students have the opportunity to work directly with network
executives.
Created and managed website and social media pages, optimizing content and using rich media to attract viewers in 18-22
year range.

Senior Producer and Host, Trojan Vision Television 01/14 12/14

Led team of ten producers for daily live morning talk show and hosted nightly political segment for television station. Shows
broadcast in HD on cable channel 8.1 to 47,000 students and employees and to greater Los Angeles on LA36, reaching over
1.8 million homes, as well as streaming online 24/7.
Oversaw production meetings and planning, filming and editing of teasers, commercials, promos and packaged interviews.
Managed advertising budget and sold ad space to local companies. Booked guests and promoted network across social
channels.

Public Relations Coordinator and Social Media Manager, Southern California Earthquake Center
08/12 01/13
Led outreach and social media initiatives for organization dedicated to preparedness and education of Californians living in
earthquake country.
Led social media campaign resulting in an increase of 4.5 million participants, making this annual earthquake drill the
largest in history.
Organized major press events with federal and state agencies resulting in global media coverage spanning print, digital,
broadcast and radio.
Compiled news clips. Managed website and CRM database. Handled media inquiries. Led meetings with executives.

Public Relations Associate, Federal Receiver Clark Kelso, California Correctional Health Care Services
10/11 05/12
Managed internal and external communications for Federal Receiver of health care for Californias prisons. Liaison between
executive and project management office, coordinating PR efforts and leading a major rebranding initiative including
promotion of new projects and technology, development of a new logo and redesign of the company's intranet and internet
pages.
Managed marketing campaigns for 19 technology projects across 33 institutions.
Handled media requests and prison tours with media. Worked with New York Times on national story of aging inmate
population.
Developed personalized newsletters with 33,000+ readers, traveling to interview staff at institutions to feature key
accomplishments. Organized a statewide charity drive. Wrote articles. Updated website daily. Compiled news clips.

EDUCATION
The University of Southern California, Annenberg School for Communication and Journalism
B.A. Communication Magna Cum Laude
Nationally Acclaimed Debate Team President
Lacrosse Team Captain
SKILLS Adobe Photoshop InDesign Final Cut Pro iMovie Microsoft Mac OS Prezi Salesforce Critical Mention
Hootsuite MailChimp HubSpot