Executive Summary :

The western of India has experienced explosive growth the past three years. Over more
than 3,00,000 new residents live every year in western part especially in Metro cities like
Mumbai. Area businesses are slowly catching up with this new opportunity. There are
different home delivery services companies focusing on this kind of business. Currently,
the area's closest pizza restaurant takes up to 45 minutes to deliver a pizza.
Here in this project we will be focusing on how we can start up a good business of home
delivery services for various Commodities. For Example we can offer a better pizza, at a
lower price, and will deliver it hot to the customer's door faster than the closest
competitor.

Objectives

Capture the majority of the delivery business in the Mumbai area.

Offer our customers a superior product, at a low price, and provide customer
service that is second to none.

Keys to Success

A superior product that will promote customer loyalty.

A business location that will assure that the food will be delivered quickly.

Delivery people that have great customer skills.

INTRODUCTION

Home delivery in India, most commonly in Mumbai, who is part of a delivery system
that collects hot food from different restaurants, and delivers the food to the
residence, predominantly using bicycles and the bikes.

Fast food delivery can be the parent company of many popular brands in the food delivery
space all around the Mumbai. Within the area network we cooperate with more than 3,000
restaurants in mumbai. We consider ourselves a technology company AND a true food
authority. Only the expertise in both areas, food and tech, is enabling us to offer an
exceptional service to both, our customers and our restaurant partners. Our food
data allows restaurants to improve their service significantly.
Traditional takeaway includes tasty cuisines like pizza, burger or Asian food. These are still
very, very popular throughout the globe, though at the same time the demand for a broader
choice is rising. More and more people are becoming more aware of what they are eating
and demand high quality standards for their nutrition. Fast Food Delivery is building
a service for all people and their different needs. As a matter of course we do not only
deliver fast and reliable, but exactly that kind of food that you desire. In essence, our apps
are designed to be an entire food court in your pocket, including high-end restaurants,
vegan cuisine, north indian food, or a pizza with that certain twist. Our fast food delivery
concept is delivering the food from highend-restaurants right to your door, in other words
its an on-demand food boutique for the most beloved restaurants in your town that
traditionally dont deliver. Whether its a 2 Star restaurant or the ultimate burger experience
our foodora bikers pick it up and deliver on time.

Concept :

This Project includes companies which provide delivery of a commodity to

consumers (groceries, food, medicines, personal items, etc) through their network
of delivery boys from businesses or individuals in a local area
GROCERIES : Grocery delivery from local stores, wholesale stores, supermarkets.
PREPARED FOOD: Food delivery from restaurants, home chefs, local dhabas. E.g.
TinyOwl, Swiggy
PHARMACIES : Delivery of medicines from nearby pharmacies.
SUBSCRIPTION: Subscription based delivery of milk, eggs, and other daily needs
HORIZONTAL Deliver a variety of goods from local stores including food, groceries,
confectioneries, medicines. E.g. Grofers, Jugnoo Fatafat . Provide delivery boys to
businesses. E.g. Roadrunner, Grab.in CONCIERGE Anything to anywhere. E.g.
StreetJumper Business Facing Consumer Facing.
Hyper-local ventures on way to disrupt e-commerce 1.0 (Economic Times, May
2015) Entrepreneurs using couriers and mom-and-pop shops hope to
outmaneuver Amazon with ultrafast deliveries in Indias big cities (MIT Tech
Review, June 2015) Rapid delivery, inventory-less format gives them an edge
over bigger outfits (The Hindu - Business Line, Apr 201511. Sequoia Capital Accel
Partners Nexus Venture Partners SAIF Partners Matrix Partners Tiger Global
Management Kalaari Capital B2C Horizontal Grofers Grofers Restaurants TinyOwl
Swiggy TinyOwl Swiggy Spoonjoy TinyOwl Groceries PepperTap ZopNow PepperTap
B2B RoadRunnr RoadRunnr Chefs HolaChef Pharmacies 1mg Most active investors
Sequoia Capital is most active in this segment, followed by Accel, Nexus, SAIF
Partners Most # of investments
12. HYPERLOCAL DELIVERY COMPANY LIST DETAILS 119 COMPANIES (16 funded)
COVERING THE FOLLOWING SECTORS: Horizontal Concierge Groceries Restaurants
Chefs Pharmacies B2B
13. GROCERIES Grocery delivery from local stores, wholesale stores, supermarkets.
E.g. ZopNow, PepperTap, InstaFrsh FOOD Food delivery from restaurants, home
chefs, local dhabas. E.g. TinyOwl, Swiggy PHARMACIES Delivery of medicines from
nearby pharmacies. E.g. 1mg, PMHLC (PM Health and Life Care), Pluss CHEFS Food
delivery from home chefs. E.g. HolaChef, BiteClub SUBSCRIPTION Subscription
based delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23.2M $43.5M
$9.2M $12M B2C B2B Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in
HORIZONTAL Deliver a variety of goods from local stores including food, groceries,
confectioneries, medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing
to Anywhere. E.g. StreetJumper Hyperlocal Delivery : Deep Dive
14. Company Details: Horizontal (1/3) Company Details Funding Investors Grofers
[Delhi, 2013]: Provides delivery network services connecting local merchants to

their customers. Was a B2B solution and is currently allowing consumers to order
products from local merchants for home delivery through Grofers (Nov 2014). The
company provides home delivery service from chemist, grocery, bakery and other
local shops. The company sends a team to take photos of products and upload them
to its platform. Service is available in 9 Indian cities. Claims to have partnered with
250+ local merchants and processing 33,000+ orders every month with a fifth of
those orders placed through its mobile apps and generates 20 new leads per outlet
every month as of Feb 2015. Doing 6000 orders everyday as of June 2015. Has
around 700 delivery guys. Offers an Android based app on Google Playstore. Part of
Locodel Solutions Pvt. Ltd. Acquired mobile first groceries startup MyGreenBox in
April 2015. $45M Sequoia Capital, Tiger Global Management Jugnoo Fatafat
[Chandigarh, 2015]: Lets users order food, groceries, medicines, alcohol, bakery
items, medicines from anywhere through its mobile app. Minimum ordering price of
INR 300 with free delivery. Has a custom order feature, where the users can place a
custom order without selecting the store and get it delivered. Part of online
autorickshaw aggregator Jugnoo. Scootsy [Mumbai, 2014]: Scootsy is a yet-to-belaunched local delivery service startup, by Ant Farm. Meals On Wheels, a food
ordering & delivery venture which was acquired in Nov 2014 by Ant Farm would be
merged with Scootsy. Would offer local delivery of groceries, gifts, essentials besides
restaurant food. Making 300-350 delivers as of Feb 2015 and expected to increase
the number to 10000 by end of the year. Ant farm is investing $3M and planning to
raise another $10M from venture capitalists. To be headed by Meals On Wheels cofounders. Yet to launch Findable.in [Mumbai, 2013]: Findable is a location based
product search and discovery platform. Users can browse through specific stores or
shopping malls in their vicinity or search for a particular product or brand and locate
it in stores near them. After locating the closest stores, users can either go to the
store to pick up the products, or get it home delivered from the nearest store. Also
offers users the option to buy online for some products. Mobile optimized site.
Stockupp [Mumbai, 2015]: Stockupp is a hyperlocal delivery marketplace. Ties up
with local stores to supply groceries, medicines, bakery items to customers within
90 minutes. Does not hold any inventory. Founder IIT Madras. Horizontal Concierge
Groceries Restaurants Chefs Pharmacies B2B Postmates (2012, US, $138M) Key
Investors : SoftTech VC, Matrix Partners, Crosslink Capital, Founders Fund, Expansion
Venture Capital, Spark Capital, Tiger Global, Slow Ventures Global Comparables
Deliv (2012, US, $12.4M) Key Investors : General Catalyst Partners, Redpoint
Ventures, Trinity Ventures, PivotNorth Capital, RPM Ventures, Upfront Ventures,
Simon Property Group, Macerich RRKD (2011, China, $15M) Key Investors : Tencent
15. Local Stores (2/4) Company Details Funding Investors Delyver [Bangalore,
2010]: Delyver is an online platform that enables users to order food from nearby
restaurants and retailers where the company takes care of delivering the food from
the restaurant to the user. The company ties up with multiple restaurants and
retailers in a location and provides listings along with menu and pricing details on
the platform. In 2012, the company received angel funding from serial entreprenuer

K Ganesh. The company has now branched out to 250 retailers with 300 outlets on
board. Raised INR 6.5 crores in Nov 2014, from a Bangalore-based venture fund.
Acquired by online grocery retailer BigBasket in a cash-and-stock transaction in June
2015. Will continue to operate in the hyperlocal space, retaining its brand name and
functioning as an independent entity. Delyver will manage Bigbasket's upcoming
plans to start one hour delivery. Acq by Bigbasket Fetcher [Delhi, 2014]: Provides
home delivery for local shopping. Users can order for products/food available in
restaurants and stores locally, on their portal and get it delivered at their address in
90 minutes. Operates only in Delhi between 9am-9pm. QuitQ [Kochi, 2014]: QuitQ is
an Android app / web platform for grocery shopping. Sells grocery products like
fruits, vegetables, spices, meat, fish, food and beverages as its core business. Also
sells some apparel products, footwear and accessories for men, women and kids;
office supplies, baby care, household appliances, personal care products, books,
movies, medicines etc. After a customer places an order, QuitQ forwards it to its
vendors, collects the product from different vendor locations, delivers the products
and accepts payment by cash or card. Developed by Magic Media, a startup
incubated at Startup Village. Available only in Kochi as of Feb 2015 and is planning
to expand to other major cities in the coming months. 99Deliveries [Hyderabad,
2013]: 99Deliveries provides home delivery service from grocery, bakery and other
local shops. Has a network of delivery guys handling logistics. Charges a flat
delivery fee of INR 30 per order for standard delivery within 24 hours. For express
delivery charges INR 90 per order and claims to deliver in under 4 hours. Operating
in Hyderabad as on June 2015. GetNow [Nagpur, 2014]: GetNow is a location based
e-commerce platform that connects local stores in Nagpur to customers in the same
city. Maintains its own fleet of delivery personnel and delivers products from stores
to customers. Provides express delivery within 90 minutes. Product categories
include mobile, electronics, grocery, books, cakes and bakery items etc. Has tie-ups
with 400 retailers and offers more than 45,000 products through its Android app and
website. Part of Retail labs. Has received an undisclosed amount in seed funding
from Atulya Mittal, a nephew of steel tycoon Lakshmi Mittal and founder of Avan
Projects. Undiclosed Horizontal Concierge Groceries Food Pharmacies B2BHorizontal
Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details:
Horizontal (2/3)
16. Local Stores (2/4) Company Details Funding Investors FastDelivery [Hyderabad,
2014]: FastDelivery offers delivery of products from across eight categories
including food, groceries, cakes, mobiles, stationary, etc. Team of delivery boys buy
product from local retailer and door- deliver, charging INR 20 convenience fee.
Claims delivery within 2 hours across select areas in Hyderabad. Local businesses
can list on the platform by providing basic information about their stores.
Deadpooled Horizontal Concierge Groceries Food Pharmacies B2BHorizontal
Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details:
Horizontal (3/3)

17. Concierge Delivery (1/4) Company Details Funding Investors JoMaange

[Bangalore, 2012]: JoMaange is a web platform that allows users to search for
products from various local stores and order a home delivery through the portal.
Along with the pickup and delivery service, also allows users to get their bills paid,
transfer of goods, repair services etc. Currently offers its services in few location in
Bangalore. Bhejjo [Bangalore, 2015]: Bhejjo picks up and delivers parcels, grocery,
medicines, documents, etc in a local area. Charges INR 50 within 5 kms, INR 100
between 5-15 km and INR 200 for more than 15 kms. Outbox [Kolkata, 2015]:
Outbox is an on demand personalized delivery service which delivers gifts, boxes,
cakes etc. Also does theme based delivery services like deliver gifts as a Santa
Claus on Christmas. Users need to send a query with details of the context and
budget through the site and Outbox team will get back to users with the plan.
Service available only in Kolkata as on March 2015. Ziprun [Delhi, 2015]: Ziprun
provides instant local delivery for individuals and businesses. Offers delivery service
for documents, cash pickups, grocery, food etc. Charges INR 9/km for delivery and
additional 2% on the cash amount/item price for cash pickup & buying. Order can be
placed through call or mobile app. Claims to undertake police verification &
background checks for all delivery agents. Operating in Delhi as on April 2015.
Ready2Pick [Bangalore, 2015]: Ready2Pick offers personal shoppers and
deliverymen for shopping groceries/medicines etc and delivering parcels from point
to point within the city in 90 minutes. Catering to Bangalore. Workers travel on twowheelers. Also provides two wheeler with a driver for point-to-point commuting.
Currently taking orders through Whatsapp. Local Stores Concierge Groceries Food
Pharmacies Company Details: Horizontal - Concierge (1/4) Horizontal Concierge
Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs
Pharmacies B2B
18. Concierge Delivery (2/4) Company Details Funding Investors UrbanHopperz
[Noida, 2014]: Urbanhopperz is a startup in the local delivery space. Would provide
on-demand local delivery services. Yet to launch as of May 2015. Yet to launch
HelloShoppy [Bangalore, 2014]: HelloShoppy is an on demand hyper local delivery
service platform. Users can call on the prescribed mobile number or send their
requirements over a chat on the platform. Confirms the task within 10 min and gets
it done through its channels. Undertakes tasks related to delivery of groceries,
bakery items, pharmaceutical products etc. Site is yet to be launched as of May
2015. Plans to start its operations in Bangalore and Hyderabad. SupermanDelivers
[Delhi, 2014]: SupermanDelivers is an online platform offering local delivery
services through its team of messengers. Uses Bike, Cycle & Metro for
transportation. Delivers Documents, Food, Groceries, Medicines, Flowers, Gifts,
Cakes, etc. Takes orders through website, missed call, SMS, Whatsapp, Viber. Tiedup with NGO, Clothes Box Foundation, for collection of old clothes for poor. Catering
to Delhi/NCR and Hyderabad. Gorush [Delhi, 2014]: Gorush offers personal delivery
services. Users can request for delivery service by providing their pickup details and
drop details through app or call. Picks the parcel from the user within 30 minutes

and delivers to their desired location in less than an hour, on orders with in a radius
of up to 7 kms. Charges INR 70 per delivery. Available on both Android and iOS.
DoorToDoorDelivery [Bangalore, 2014]: DoorToDoor Delivery, by Saanvi Services is a
web based portal that allows users to avail delivery services for point to point
deliveries. The minimum charge is INR 100 for 5 kms and INR 15/km post that.
Users can book a delivery through SMS/call along with the online website. Local
Stores Concierge Groceries Food Pharmacies Company Details: Horizontal Concierge (2/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal
Concierge Groceries Restaurants Chefs Pharmacies B2B
19. Concierge Delivery (3/4) Company Details Funding Investors Rush2You
[Trivandrum, 2013]: Rush2You is a services company that enables users (both
individuals and businesses) to place orders for delivery from restaurants,
pharmacies, stationery etc. to home. Users can place the order through sms or
Facebook message or drop an email regarding the order details, location from which
order needs to be picked and the address to be delivered to. Currently their service
delivers anything from shops located anywhere in Trivandrum City. Dial A Delivery
[Hyderabad, 2012]: Dial A Delivery is an online platform offering delivery services
for food, grocery, gifts, bill payments, travel tickets, courier services etc. Claims to
provide delivery for anything within legal framework. Users can place orders online
or through call. Currently accepts only cash on delivery. Charges INR 50 up to 5 km
and 10 INR for every additional km. Serves only in selected areas of Hyderabad.
Star Runners [Delhi, 2015]: Star Runners owned by KCB Associates is an online
platform offering local delivery services. Users can book their service online or
through call. Aims to deliver any product in under 90 mins. Also offers insurance for
products. Charges INR 8 per km for delivery. Possible uses cases include picking up
from dry cleaning, stitched suits from tailor, medicines, documents from office or
bank, food, groceries etc. Planning to launch a mobile application in the near future.
Operates in selected areas of Delhi as on June 2015 YourGuy [Mumbai, 2014]:
YourGuy is a mobile-based concierge service that provides all bespoke delivery
services across the city. Customers can use the app to order food, cakes, juices,
documents, gifts, movie tickets etc. and the company buys from the best places and
delivers them to the customer. Available on Android as of April 2015, with iOS app to
be launched in the future. Aagayaa [Delhi, 2015]: Aagayaa offers personal delivery
services. Users can book their service by providing pickup, delivery location through
the mobile application. Claims to provide delivery for anything within legal
framework. It also offers point to point local delivery services. Possible use cases
include delivering documents, medicines, food, clothes to tailors, appliances to
repair shops etc. Operates in Delhi as of June 2015 Local Stores Concierge Groceries
Food Pharmacies Company Details: Horizontal - Concierge (3/4)4) Horizontal
Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries
Restaurants Chefs Pharmacies B2B

20. Concierge Delivery (4/4) Company Details Funding Investors WishRider

[Bangalore, 2015]: Wishrider is an on demand delivery service. Operates delivery
services similar to uber's model. Users can deliver packages to their friends or seek
delivery services by fixing a pickup point on the map. Yet to launch an app on
playstore and appstore and about to start their services in Bangalore as of June
2015. Crowdsourced StreetJumper [Jaipur, 2014]: StreetJumper is a local delivery
service, operating through a mobile app offering. Users can avail services for
sending goods and purchase of products from groceries, restaurants, pharmacies,
etc. Delivery professionals, termed 'Jumpers', travel on motorbikes and can carry
upto 25 Kgs of luggage. Verifies jumpers and provides user based ratings for them.
Crowdsourced The Shopmates [Gurgaon, 2015]: The Shopmates is an yet-to-launch
mobile app for crowdsourced local delivery of goods. Users can post their order
request, provide address and store where they want it from. Users can also post
custom requests such as picking up an item from a particular address. Assigns a
shopmate to the user, allows messaging through the mobile app and tracking the
shopmate. Anyone with a vehicle can register to be a shopmate, after which
ShopMates checks their background and gives an orientation session. Charges a tip
for the delivery, starting at INR 75. Deducts payment from mobile wallet, user needs
to have a minimum set amount in wallet before ordering. Yet to launch Local Stores
Concierge Groceries Food Pharmacies Company Details: Horizontal - Concierge (4/4)
Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries
Restaurants Chefs Pharmacies B2B
21. FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl,
Swiggy PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg,
PMHLC (PM Health and Life Care), Pluss CHEFS Food delivery from home chefs. E.g.
HolaChef, BiteClub $43.5M $9.2M $12M B2C B2B Provides delivery boys to
businesses. E.g. Roadrunnr, Grab.in HORIZONTAL Deliver a variety of goods from
local stores including food, groceries, confectionery, medicines. E.g. Grofers, Jugnoo
Fatafat $45M CONCIERGE Anthing to Anywhere. E.g. StreetJumper GROCERIES
Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow,
PepperTap, InstaFrsh SUBSCRIPTION Subscription based delivery of milk, eggs, and
other daily needs. E.g. MilkBasket $23.2M Hyperlocal Delivery : Deep Dive
22. Groceries (1/4) Company Details Funding Investors ZopNow [Bangalore, 2011]:
ZopNow offers an eCommerce platform for grocery delivery to homes in different
slots. Categories include kitchen groceries, house cleaning, food and beverages,
bathroom and bedroom products. Pivoted from managing own inventory to sourcing
supplies from supermarket chain HyperCity. Once customer places an order, the
companys runner executives in the store picks/packs and delivers the goods in less
than three hours to the customer. The company is further in talks with other offline
retailers to implement a similar model. Launched in September 2011. Available in
Bangalore, Navi Mumbai, Hyderabad and Pune as of April 2015. Has mobile apps for
iOS and Android. Raised series A funding led by Dragoneer Investment Group with

participation from Accel Partners, Qualcomm Ventures and Times Internet in April
2015 to expand to over 15 cities. $12M Accel Partners, Qualcomm Ventures, Times
Internet, Dragoneer Investment Group PepperTap [Gurgaon, 2014]: PepperTap is
mobile app for shopping groceries, fruits and vegetables. Hyperlocal delivery
business model, similar to InstaCart. Connects directly with local vendors and
supermarkets to fulfill orders. Also has a web based online store. Guarantees
delivery within 2 hours and takes a cut between 5-15% of the total billed amount.
Serving across all locations in Gurgaon. Has 10k+ mobile downloads. Founders IIMA, ex- Delhivery. Raised $10M from Sequoia Capital in April 2015, which it will invest
in building a team of over 500 employees by mid-2015 and expand to Mumbai,
Pune, Hyderabad, Bangalore and Chennai in next 3-6 months. Company now
delivers 600+ orders across Gurgaon, Dwarka (Delhi) and Greater Noida on a daily
basis and does over 1.5 crore GMV on a monthly basis. $11.2M Sequoia Capital,
SAIF Partners NinjaCart [Bangalore, 2015]: NinjaCart is an instant grocery delivery
app which allows user to order grocery from local shops. Using a map based UI.
Supports both online payment and cash on delivery. Claims to deliver grocery within
1 hour. Operating in Bangalore as on May 2015. Instafrsh [Mumbai, 2015]: Instafrsh,
formerly iDelivr, is a WhatsApp/text based service for ordering groceries from
nearby local stores. Customers can text their requirements through WhatsApp and
the company delivers in under 90 minutes by picking the goods from nearby stores.
Founders ex-MD at Foodpanda, alumni of McKinsey, Flipkart, IIM A, IIM C, IIT KGP.
MovinCart [Mumbai, 2015]: MovinCart is an on-demand delivery service. Customers
can order from wide range of items listed from their neighborhood stores. Claims to
deliver orders in an hour. Delivering in Mumbai from nearby kirana stores and
supermarkets as on April 2015. Local Stores Concierge Groceries Food Pharmacies
Company Details: Groceries (1/4) Horizontal Concierge Groceries Food Pharmacies
B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Instacart
(2012, US, $264.8M) Key Investors : Khosla Ventures, Canaan Partners, FundersClub,
Sequoia Capital, Y Combinator, Andreessen Horowitz, KPCB Global Comparables
ShopWingsDE (2014, EUR, $18.2M) Key Investors : Rocket Internet Italy, Tengelmann
Ventures
23. Groceries (2/4) Company Details Funding Investors MyGreenBox [Delhi, 2014]:
MyGreenBox is a mobile-first startup that allows users to buy groceries on their
smartphone. Users can prepare their grocery list and choose the time of delivery
while ordering through the app. Picks the order from the closest local delivery
centre. Accepts cash or card on delivery. Not delivering fruits and vegetables as of
Sep 2014. Currently available on Android. Based out of Gurgaon, founded and angel
funded by IIT grads. Acquired by hyper-local delivery startup Grofers. Acq by Grofers
Aagaar [Gurgaon, 2014]: Aagaar is a grocery delivery service operating in Gurgaon.
Delivery is done in slots selected by customer. Provides free delivery on orders
above INR 300. Raised angel funding from unknown sources in June 2015.
Undisclosed QuickBasket [Hyderabad, 2014]: Mobile app and website for grocery
and local shopping. Has three offerings - Wholesale, Vicinity and Bolt. Wholesale

offers same-day delivery at wholesale prices by getting them delivered from

Walmart, Metro and Rythu Bazar (INR 30 per order). Vicinity assigns a personal
shopper to the user, who will shop from local stores and deliver in 90 min at INR 50
per order. Bolt provides 30 min delivery for shopping from a list of 100 essential
items, at INR 30 per order. Launching in Hyderabad in Nov 2014. The Brown Bag
[Delhi, 2012]: The Brown Bag is an online portal where users can order groceries,
fruits, vegetables. Shops on behalf of the user at retail outlets and delivers it for
free. Claims to deliver within 2-3 hours after order. Branded groceries are sold at
MRP only. Buy Now Pay Later (BNPL) is a special feature where users can buy
groceries and pay within a prescribed free period. Levies Rs 100 per month as
penalty for orders due after the free period. Operational in Delhi only as of March
2015. GoZopping [Udaipur, 2014]: GoZopping offers food & beverages, bakery
items, fruits & vegetables from local vendors. Provides same day delivery and free
shipping on orders above INR 1000. Started with Udaipur and planning to launch in
200 more cities in India with each city having its own sub-domain. Claims that
approx. 100 orders have been delivered as on April 2015, with an average cart
value of INR 1200. Local Stores Concierge Groceries Food Pharmacies Company
Details: Groceries (2/4) Horizontal Concierge Groceries Food Pharmacies
B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
24. Groceries (3/4) Company Details Funding Investors Bizibee [Bangalore, 2015]:
Bizibee is a mobile app for shopping groceries from nearby stores. Users can order
groceries through the app and Bizibee team will work with local stores to get the
products delivered at user's doorstep in 2 hrs. Mode of payment is Cash on delivery
only and mobile app is yet to launch as of March 2015. Yet to launch Dekhodaily
[Bangalore, 2015]: Dekhodaily is an online marketplace offering products ranging
from fruits to vegetables, packaged food, personal care, cleaning accessories etc.
Claims to provide free home delivery with in 6 hours. As of June 2015, claims to
have listed 8000 products across 1000 brands on the portal. Supports both cash on
delivery and online payment. Operates in Bangalore as of June 2015 InstaBasket
[Delhi, 2014]: InstaBasket is a yet-to-launch groceries store. Sourcing products from
affiliates and retail outlets. OneKirana [Delhi, 2013]: OneKirana is online grocery
shopping store marketplace. The company has geo-located 5000+ Grocery,
Kirana/General/Stationary stores in and around New Delhi. Also has a warehouse,
delivers from warehouse or nearby store depending on locality and order amount.
Sells 10000+ items of groceries, drinks, baby care, personal care and general
household utilities. Guarantees 4-6 hours delivery time. Customers can pay directly
to the stores with 'cash on delivery' option or through credit/debit cards. Amira Pure
Foods, Indian subsidiary of Amira Nature Foods Ltd., has tied up with OneKirana to
provide its premium Basmati range through the online grocery retailer. Nearbuystuff
[Mumbai, 2014]: Nearbuystuff is an online platform to shop grocery from local
stores. Users can browse through the items available in the store and order over the
platform. Promises delivery within 3 hrs and payment is through COD. Serving in
limited areas of Mumbai as of April 2015. Local Stores Concierge Groceries Food

Pharmacies Company Details: Groceries (3/4) Horizontal Concierge Groceries Food

Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
25. Groceries (4/4) Company Details Funding Investors OLA Store [Bangalore, 2015]:
Ola Store, by Ola Cabs, is a mobile-only marketplace for groceries. Claims to sell
12000+ products including fruits and vegetables, dairy products, sweets, snacks
etc. from nearby retailers. Launched in first week of June 2015 and is available only
to customers with invites. Customers can opt for immediate delivery through its
"Deliver Now feature or choose from one-hour time slots. Levies a charge of Rs 50
on orders below Rs 250. Available only in Bangalore as of July 2015. Payments can
be done through Ola Money, Net banking, Cash On Delivery (COD), and credit/ debit
card on delivery. Parchuni [Delhi, 2014]: Parchuni is an online portal offering grocery
delivery from local stores. Users can browse through the listings and can order from
a particular store in their location. Aims to provide home delivery for free within 2 to
4 hours. As of June 2015, operates in selected areas of Delhi. Gshop7 [Bangalore,
2013]: Gshop7 is a online portal for grocery shopping from an aggregated list of
supermarkets. Customers can browse super-markets in their area by pin code or by
locality; search products by category, name, brands and offers; compare prices
between different stores and pay by cash or card on delivery. Customers can also
select various recipes from the site and get the ingredients home- delivered.
Subscription MilkBasket [Gurgaon, 2015]: MilkBasket lets users subscribe for daily
delivery of milk, eggs, bread and other such daily need items. Provides account,
needs to be topped up with sufficient balance, thereby eliminating the need of cash
exchange. Lets users set vacation time-offs, create repeat orders and keep a tab on
expenses. Delivered over 1200 Milkbaskets with milk, bread, eggs, butter, juices
and other daily need items in its first month of execution. Catering to Delhi/NCR.
Founders INSEAD, DCE, XLRI, NITK alum. Subscription Daily Ninja [Bangalore, 2015]:
Daily Ninja is a hyper-local subscription based delivery service for daily needs. Users
can subscribe to daily needs like eggs, bread, milk, curd etc and have them
delivered fresh at their doorstep every morning before 8 A.M. Allows users to make
amendments to the subscriptions as and when they need. Comes with an advanced
calendar mapping to track all the subscriptions. App available only on Android.
Started operations in Bangalore and claims to have acquired 100+ paying
customers within a week of launch. Local Stores Concierge Groceries Food
Pharmacies Company Details: Groceries (4/4) Horizontal Concierge Groceries Food
Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
26. PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC
(PM Health and Life Care), Pluss $9.2M $12M B2C B2B Provides delivery boys to
businesses. E.g. Roadrunnr, Grab.in HORIZONTAL Deliver a variety of goods from
local stores including food, groceries, confectionery, medicines. E.g. Grofers, Jugnoo
Fatafat $45M CONCIERGE Anthing to Anywhere. E.g. StreetJumper GROCERIES
Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow,
PepperTap, InstaFrsh SUBSCRIPTION Subscription based delivery of milk, eggs, and

other daily needs. E.g. MilkBasket $23.2M FOOD Food delivery from restaurants,
home chefs, local dhabas. E.g. TinyOwl, Swiggy CHEFS Food delivery from home
chefs. E.g. HolaChef, BiteClub $43.5M Hyperlocal Delivery : Deep Dive
27. Food (1/10) Company Details Funding Investors Restaurants TinyOwl [Mumbai,
2014]: Location-based mobile app for ordering food from local restaurants on the
go. Offers both card and cash-on-delivery payment options to customers. Grown to
a team of 400+ people including 100 delivery boys within one year. Delivering
3000-5000 orders a day on average as of Feb 2015. Launched mobile app for food
ordering from home-chefs in Feb 2015 called TinyOwl 'HomeMade'. Angel funded by
Deap Ubhi; Sandeep Tandon; Kunal Bahl and Rohit Bansal of Snapdeal. Operates in
Mumbai, Pune, Bengaluru, Hyderabad and Gurgaon as of May 2015. Looking to
expand to over 50 cities before the end of 2015. Available for Android and iOS.
$20M Sequoia Capital, Nexus Venture Partners, Matrix Partners Restaurants Swiggy
[Bangalore, 2014]: Swiggy delivers food and desserts from restaurants to customers
within 35 minutes. Its smartphone-equipped delivery personnel provide deliveries to
customers through an app powered by efficient routing algorithms. Customers can
also track their food orders in real time. Doing 1,500 orders a day as of April 2015
and is targeting over 10,000 orders a day by August 2015. Employs 600+ delivery
executives as of June 2015 and has plans to increase its delivery fleet to over 2,000
personnel by the end of 2015. Operational in Bangalore, Gurgaon and Hyderabad
with plans to expand to Mumbai and Pune regions. Started a pilot project in May
2015 where it stores a large quantity of food in a temporary box and delivers the
food in 15-minutes with minimal drop in temperature whenever there is an order.
Raised $16.5 million (Rs 105 crore) in a Series B funding round in June 2015 led by
Norwest Venture Partners, with participation from existing investors SAIF Partners
and Accel Partners, and an undisclosed global investment entity. $18.5M Accel
Partners, SAIF Partners, Norwest Venture Partners Restaurants Foodpanda India
[Delhi, 2012]: Foodpanda India, part of Rocket Internet Group, is an online platform
that enables users to order food online by browsing through the listings of
restaurants available in their location. Ventured into food delivery business starting
with 5 cities in India, planning to hire another 2000-2500 delivery executives
according to an ET report in April 2015. Both online payment and cash on delivery
available. The company also offers mobile applications through which the company
receives a 25%+ business. In Feb 2015, Foodpanda India acquired rival JustEat India
in a stock-led deal. UK-based JustEat will thus acquire an undisclosed stake in the
combined Indian entity, which will be India's largest food-ordering provider with a
presence in more than 200 cities across 12,000 restaurants. Restaurants GetMeFood
[Hyderabad, 2011]: GetMeFood is an online food ordering and delivery service
which lets users order food from restaurants in Hyderabad. Has in-house delivery
team that picks up from the restaurant and delivers at customer's door-step.
Provides its services to almost 35 areas of Hyderabad as on Mar 2015. Earlier had
domain URL getmefood.in Local Stores Concierge Groceries Food Pharmacies
Company Details: Food - Restaurants (1/6) Horizontal Concierge Groceries Food

Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B

Global Comparables GrubHub (2004, US) IPO (NYSE:GRUB, 04/2014, MCap - $3.79B)
Daojia (2010, China, $67M) Key Investors : JD.com, Macquarie Capital DoorDash
(2013, US, $59.7M) Key Investors : Khosla Ventures, Sequoia Capital, Twitter, SV
Angels, Charles River Ventures, KPCB
28. Food (2/10) Company Details Funding Investors Restaurants SpoonJoy
[Bangalore, 2014]: SpoonJoy (earlier known as Shopvito) delivers ready-to-eat fresh
fruits, salads, sprouts and snacks at the office daily. Aggregates industrial and
restaurant kitchens to prepare its menu items. Performs on-demand delivery of
meals (currently lunch; dinner and breakfast in the future) in 30 minutes. Service
available in Bangalore as of April 2015. Serves around 1000+ daily (May 2015). Has
an Android app. Raised undisclosed funding from angels including Sachin Bansal,
Mekin Maheshwari (Flipkart), Abhishek Goyal (Tracxn) and Sahil Barua (Delhivery) in
Dec 2014. $1M SAIF Partners Restaurants MealsOnWheels [Mumbai, 2014]: Provides
online ordering and delivery from restaurants in 60 minutes. Currently providing its
services from a selected number of restaurants in Mumbai. Acquired by AntFarm in
Nov 2014, to become a end-to-end logistics and payment service for local
businesses, named 'Scootsy', starting with food and expanding to include categories
like flowers, electronics. Founder will join AntFarm and take on a senior role. Acq by
Antfarm Restaurants Order Food [Coimbatore, 2014]: Order Food is an online food
ordering and delivery portal. Users can check restaurants and their menu on the
portal and place the order online. Can opt for takeaway or delivery at a premium.
Lists restaurants in Coimbatore and Pollachi only as on March 2015. Restaurants
Boiban-it [Vadodara, 2013]: Food ordering and delivery service for restaurants in
Indore and Vadodara. Customers can browse by restaurant, area or the type of
cuisine and order from the company's website or call its toll free number. The
company's GPS-supported staff then carries the food from the restaurant and
delivers it to the customer. The company also assists in payment collection through
cash or online and distributing the profits with its restaurant partners. Restaurants
MyFoodPoint [Delhi, 2014]: MyFoodPoint is an online food ordering portal launched
in Delhi to place online order for food delivery from partnered restaurants. Currently
offering its services in Delhi, Gurgaon, Noida. Users can search for restaurants
based on the location, select the restaurant and place an order after reviewing the
menu and provide the details of their address. The company picks up the food
ordered from the restaurant and delivers it to the user. Local Stores Concierge
Groceries Food Pharmacies Company Details: Food - Restaurants (2/6)) Horizontal
Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries
Restaurants Chefs Pharmacies B2B
29. Food (3/10) Company Details Funding Investors Restaurants Tiffinwale
[Bangalore, 2014]: Tiffinwale is an online marketplace for breakfast and lunch
services from restaurants and home chefs. Provides a platform where a vendor can
put his menu online and an end user can buy online from multiple vendors. Has

various vendors listed whose cuisines span from Gujarati, Punjabi and South Indian.
Maintains its own fleet of delivery boys. Caters to limited tech-parks in Bangalore.
Service is yet to be launched as on March 2015. Restaurants Yhungry [Delhi, 2014]:
Yhungry is an online food ordering portal that allows customers to browse through
digital menus of various restaurants based on the location and place an online order
for home delivery. Offers the option for users to post reviews and ratings based on
the service. Also has a B2B division called Bikemates, providing food delivery
services to restaurants. Delivering 25K orders every month. Restaurants Foodys
[Hyderabad, 2011]: Foody's is an online platform offering food ordering and last
mile food delivery. Has three distinct revenue streams where it caters to - restaurant
to homes, restaurant to offices (corporate orders) and restaurant to overnight bus
travelers (tie-up with AbhiBus). Restaurants can list themselves on the platform
along with the details of their menu and pricing. Catering to Hyderabad as of Dec
2014. Claims to have delivered over 100K meals since launch. Receiving 55 orders a
day on average and close to 100 orders in the weekend as of Nov 2014. Has an
average order value of INR 1150 per order. Its turnover has more than doubled from
INR 63 lakh to INR 1.41 crore in two years. Plans to launch mobile app in January
2015. Reported to be holding discussions with two Indian and one multinational VCs
for raising $5 million to grow across six major cities and 20 tier 2 cities in India over
the next 2 years. Restaurants Oyewaiter [Gurgaon, 2014]: Oyewaiter is an online
marketplace for ordering food from local restaurants. Has restaurants with various
cuisines listed on their platform. Maintains its own fleet of delivery boys and
employs technology like GPS tracking, optimized fleet management algorithms for
delivery of orders. Provides features like real time status update of orders, real time
tracking of delivery boys once the food is out for delivery. Runs its operations only in
Gurgaon as on Mar 2015. Restaurants DelyBoy [Bangalore, 2014]: DelyBoy is an
online portal for ordering food from local dhabas. Handles delivery. Currently
catering to Bangalore, with few listings in Pune and Patna. Planning to include
groceries and vegetable ordering on its platform. Founder IIM-A Local Stores
Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (3/6)
Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries
Restaurants Chefs Pharmacies B2B
30. Food (4/10) Company Details Funding Investors Restaurants Mealoncall [Vizag,
2012]: Mealoncall is an online food ordering & delivering platform. Supports COD
only. Claims to deliver food from more than 50 restaurants across Vizag. Charges Rs
40-80 as delivery charges. Andriod app is available. Service available in Vizag only
as of March 2015. Its a part of MTM group. Restaurants Foodos [Pune, 2014]: Foodos
ties up with restaurants and delivers food from multiple restaurants in a single order
to its customers. Partnered with 4 restaurants and cafes across Pune as of March
2015. Restaurants HungryBuddies [Noida, 2012]: HungryBuddies offers food from
local dhabas as well as home-cooked food from housewives. Accepts orders via
website and phone. Catering to 60+ sectors in Noida. Signed up 50+ professional
vendors, serving in 300+ companies as of Dec 2014. Restaurants Khaana On The

Go [Gurgaon, 2014]: KOTG is an online platform that allows users to search for
restaurants or for dishes based on the location. Users can then browse through the
listings and order for home delivery. The company allows users to order for dishes
from multiple restaurants at once. The company currently offers its services only in
Gurgaon. Shut down in Jan 2015 after on of the founders joined Limetray.
Deadpooled Restaurants Grab Your Bite [Mumbai, 2013]: Grab Your Bite is an online
platform for food ordering and delivery. Users can order either on online platform or
through app. Allows to order in advance from a restaurant. Sends SMS at every
stage from confirmation to delivery to keep user informed on the status of order.
Launched apps on both Playstore and iTunes. Serves only in Mumbai and Thane as
of May 2015. Tiffin Services Foodabhi [Mumbai, 2013]: FoodAbhi is a Mumbai based
online tiffin marketplace operated by a husband-wife duo. Onboards reputed tiffin
service providers and allows ordering through its platform. Handles logistics for
dinner on its own, while the lunch delivery happens through Dabbawallahs.
Launched in end-2013 on a startup capital of Rs 10 lakhs, is in its second year of
operations and has served more than 15,000 tiffins in Mumbai. Raised a seed round
of funding from investors who are based in US, UK, Netherlands and India. Planning
to launch last minute tiffin orders and on demand meals. Undisclosed Local Stores
Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (4/6)4)
Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries
Restaurants Chefs Pharmacies B2B
31. Food (5/10) Company Details Funding Investors Restaurants FooD2U
[Hyderabad, 2014]: FooD2U is a venture of BITS - Hyderabad Campus students,
which delivers food from various local and international stores in the city to college
students. Delivers food from Subway, McDonalds, Dominos and local restaurants
including Racafe, Ags Biryani, etc. Own team to take bulk orders and handle
logistics. Offers mobile app. Catering to BITS Hyderabad and NALSAR. Restaurants
FoodMangao [Chandigarh, 2014]: FoodMangao is an online food ordering and
delivery service. Currently runs its services in Chandigarh, Mohali, Panchkula and
Zirakpur. Restaurants can register on FoodMangao and use their services.
Restaurants Delfoo [Vadodara, 2013]: Delfoo is an online platform that enables
users to order food online by browsing through a list of restaurants that the
company has partnered with. The company takes the order form the user through
the platform and collects the required products from the restaurant and delivers it
to the customer. The company has also released a portal allowing users to reserve
tables through the search engine and providing the details of the timing, number of
reservations etc. The company claims to have partnered with 200+ restaurants and
is currently available in Vadodara and Surat. Restaurants Ebeedu [Bhopal, 2013]:
Ebeedu is an online food ordering and delivery portal. Has collaboration with
multiple restaurants in Bhopal for food, cakes and sweets and delivers at customer's
doorstep. (currently operating only in Bhopal,India). The company takes both online
and offline orders from customers and has its own delivery workforce. Restaurants
Triooly [Delhi, 2015]: Developing a mobile app based platform to provide food

delivery at one tap. Yet to launch Local Stores Concierge Groceries Food Pharmacies
Company Details: Food - Restaurants (5/6)) Horizontal Concierge Groceries Food
Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
32. Food (5/10) Company Details Funding Investors Restaurants SpoonFed
[Bangalore, 2014]: SpoonFed allows users to order food from various restaurants
and avail home delivery services through its online platform. Provides GPS tracking
and premium packaging. Catering to select areas in Bangalore. Restaurants
TapTapMeals [Noida, 2015]: TapTapMeals delivers food from local restaurants
through its mobile app. Focused at office goers. Catering to Noida. Ola Caf
[Mumbai, 2015]: OlaCafe, part of Ola Cabs, is a mobile app for ordering food from
restaurants. Delivers food through cabs on the platform. Users can pay by either Ola
Money or Cash. Currently available only in some parts of Mumbai, Delhi, Bengaluru
and Hyderabad (Mar 2015). Local Stores Concierge Groceries Food Pharmacies
Company Details: Food - Restaurants (6/6)) Horizontal Concierge Groceries Food
Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
33. Food (6/10) Company Details Funding Investors Chefs HolaChef [Mumbai, 2014]:
HolaChef is a smartphone app along with a web platform that allows users to
browse through various dishes available and online order for home delivery. The
company also serves as a martketplace where chefs can signup and offer their
services i.e sell the dishes they cook through the company. The marketing, ordering
and logistics process is completely automated and managed by the company.
Started operations with 5 orders per day in Sep 2014, reached 150+ in Jan 2015,
1000+ in June 2015. Operates only in Mumbai as of Mar 2015. $3.47M India
Quotient, Kalaari Capital Chefs Bite Club [Gurgaon, 2014]: Mobile app for ordering
food from chefs. Customers choose from a daily rotating menu and order through a
mobile application. Handles marketing, technology & logistics for the chefs. Served
6000+ orders in less than 3 months to 1200+ customers. Claims to have served
25000+ meals to 2000+ customers as of June 2015. Currently delivering 250-300
meals per day. For Android. IIT Kharagpur, NTU founding team. Angel funded by
Sheetal Bahl, CEO & MD of GrowX Ventures. Later secured seed funding from Powai
Lake Ventures and angels including Aneesh Reddy (Capillary Technologies), Ashish
Kashyap (Goibibo Group) & Alok Mittal (Canaan Partners). $500k Powai Lake
Ventures Chefs Eatlo [Bangalore, 2014]: Eatlo provides a web and mobile app to
order handpicked meals from professional chefs. Has a daily changing menu with 2click ordering and provides delivery in 20 min. Available in select areas of Bangalore
(Dec 2014). Reportedly doing 550+ lunches every day with very high repeat
customers as of April 2015. Raised angel investment from Abhishek Goyal (Tracxn)
and Deap Ubhi (Founder of Burrp) in Jan 2015. Raised another angel round from
Tracxn Labs and Powai Lake Ventures in July 2015. Claims to serve 1200 orders
daily. Planning to shift to a central kitchen model as a platform for chefs, as of May
2015. Undisclosed Chefs Chefensa [Bangalore, 2015]: Chefensa is an online
marketplace of home-chefs. Allows home-chefs to cook dishes at their choice of

time. Handles logistics. Offers mobile app. Chefs PotJoy [Mumbai, 2014]: PotJoy is
building an online platform to order food from home chefs. Looking for delivery
executives in Thane. Founder also founded Scoot App, ZopHop. Local Stores
Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food
Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
Munchery (2011, US, $117.2M) Key Investors : Spring Ventures, e.ventures, Menlo
Ventures, Anthos Capital, Sherpa Ventures Inc., Greycroft Partners, Northgate
Capital, 137 Ventures Global Comparables Company Details: Food Chefs (1/5))
34. Food (7/10) Company Details Funding Investors Chefs Chefcy [Hyderabad,
2015]: Chefcy is an online marketplace for home-made confectionery and pickles in
Hyderabad. Menu includes customized cakes, ice creams, cupcakes, desserts,
cookies, pickles etc. Logistics handled by Chefcy. Chefs TummTumm [Delhi, 2014]:
TummTumm, the consumer facing product of PotatoLabs, is an online food
marketplace for ordering chef made food. PotatoLabs offers a technology platform
and delivery service for home chefs to list and sell their dishes locally. Launched in
Gurgaon in Feb 2015. Chefs Jugnoo Meals [Chandigarh, 2015]: Jugnoo Meals is a
mobile app for ordering on-demand meals from Jugnoo's in-house chefs through its
network of autorickshaws. Has a daily rotating menu, claims average 20 minutes
delivery time. Part of online autorickshaw aggregator Jugnoo. Chefs CyberChef
[Gurgaon, 2014]: CyberChef offers ordering and delivery from home cooks. Lists
dishes after tasting process and handles packaging and delivery. Launching pilot
program in Gurgaon in late Februrary. Chefs GoHomely [Bangalore, 2014]:
GoHomely provides an online marketplace for ordering home cooked food. Performs
quality check on recipes. Provides packaging material, training on packaging and
handles logistics. Pays home chefs weekly through online money transfer. Chefs
Bowls To You [Mumbai, 2012]: BowlsToYou is an online platform that allows users to
order for home cooked food prepared by select chefs by the company. Users can
select their location and the time at which they require the food to get the list of
dishes available for order. Chefs can register with the platform and offer their dishes
to customers with orders managed through the platform. Deadpooled Local Stores
Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food
Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
Company Details: Food Chefs (2/5))
35. Food (8/10) Company Details Funding Investors Chefs GetLunchin.com [Mumbai,
2015]: GetLunchin, part of Foodyn, is an online portal for ordering and delivery from
home chefs. Personally verifies and rates chefs through its experts. Currently
offering 1 new veg and non-veg dish everyday. 300 chefs on board as of April 2015.
Bootstrapped with initial capital of INR 5 lakhs. Chefs Foodyn [Mumbai, 2014]:
Foodyn is an online platform that enables users to discover great home cooked
dishes in Mumbai and get them home delivered. The company is currently creating
a database of people who can cook great food in Mumbai. Operating through its
consumer facing portal GetLunchin. The company provides an opportunity to sell

their home cooked food collects the dish from the user, delivers it to the user
ordering for food and the cook gets paid. Foodyn Agents track & confirm all orders
with Foodyn Chefs. Chefs Fondofood [Pune, 2014]: Fondofood offers subscription
based home-cooked meal. Publishes complete details of the chef. Provides a spare
tiffin to the customer, which is replaced every day and charges a deposit for the
same. Also takes party and corporate catering orders. Claims to deliver food
customized for a healthy diet. Has plans to launch an online store for grocery.
Operating in hadapsar, koregaon park, kalyani nagar areas in pune as on May 2015.
Chefs Kitchens Food [Hyderabad, 2014]: Kitchens Food provides an online
marketplace for ordering home cooked food. Takes care of the delivery from home
chefs. Available in Hyderabad and Bangalore as of Mar 2015. Chefs Noshky
[Bangalore, 2015]: Noshky provides home cooked food made by chefs. Catering in
HSR layout and Koramangala areas in Bangalore as on April 2015. Local Stores
Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food
Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
Company Details: Food Chefs (3/5))
36. Food (9/10) Company Details Funding Investors Chefs SuperTiffin [Chandigarh,
2015]: SuperTiffin is an online marketplace for chefs and restaurants to sell their
food in bulk. Handles logistics and delivery. Also has a mobile app for food ordering.
Operating in Chandigarh and Panchkula as on June 2015. Chefs Pickmeals
[Chandigarh, 2014]: Pickmeals is a web/mobile based food ordering/delivering
service in IT Park Chandigarh. Users can search for meals from different chefs
around their place hand crafted by its team of chefs. Claims of providing meals in Rs
50 - Rs 60 price range with free home delivery within 45 minutes of ordering.
Provides customers with the option to eat home made food or restaurant made
food. Its early adopters are independent chefs and tiffin service vendors. Available
on Android and Web. Chefs MealHopper [Gurgaon, 2015]: MealHopper offers a
mobile-first platform for food ordering and delivery from home chefs. Picks up
orders from chef's doorstep, packs and delivers. Also offers weekly food subscription
plans. Payment through its portal. 6 chefs onboard as of April 2015. Mobile app
coming soon. Claims seed funding of $50k from Rajnish Kumar, founder of travel
metasearch engine Ixigo. Chefs MealMe [Delhi, 2014]: MealMe offers a mobile app
for ordering food from curated home chefs, featuring a daily changing menu.
Handles logistics. Also accepting orders through online portal. Chefs MasalaBox
[Cochin, 2014]: MasalaBox provides home cooked food made by chefs. Orders can
be placed through mobile app, online and call. Claims to use plant-based
biodegradable trays, recycled paper & plastic products as packaging material.
Operating in cochin and bangalore as on April 2015. Local Stores Concierge
Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies
B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company
Details: Food Chefs (4/5))

37. Food (10/10) Company Details Funding Investors Chefs 10Tiffins [Mumbai,
2014]: 10Tiffins, part of WholeSum Foods, is an online platform that allows users to
order for lunch delivery of homely recipes delivered to their office or homes, cooked
by dedicated homemakers employed by the company. Users can browse through
the menu for the entire week and even the pricing on the platform. Offers 3 combo
packages now through the portal allowing users to order online. Deadpooled Chefs
Yummy Kitchens [Kochi, 2014]: Yummy Kitchens is an online marketplace for
ordering home cooked food. Offers breakfast, cakes, snacks, lunch etc. Deliver
cakes on birthdays and anniversaries at midnight. Conducts screening tests for
homemakers before listing them on platform. Has their own fleet of delivery boys.
Delivers only in Kochi City and Kakkanad Area as of Mar 2015. Chefs Fromahome
[Chennai, 2015]: Fromahome is an online platform that provides home cooked food.
Has breakfast, lunch and dinner options. Orders can be placed through phone only.
Operating in Chennai as on April 2015. Chefs BigBakery [Bangalore, 2014]:
BigBakery is an online marketplace offering cakes from 40+ vendors - bakeries and
home chefs. Expanding to cover other products soon including sweets, chocolates,
cookies, breads, snacks, etc. Handles delivery. Employs logistics team for P2P
delivery with temperature controlled vehicles and boxes. Website in alpha as of Dec
2014. Deadpooled Chefs Foodylite [Delhi, 2014]: Foodylite is an online marketplace
for local sweet shops and bakeries which allows the users to place their orders
online with them. Helps local shops get online presence and fulfil orders without any
marketing. Currently operating in select areas in Gurgaon from stores including
Gulab sweets, Bikanervala, Haldirams, Om sweets and Cup n cake factory. Local
Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food
Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
Company Details: Food Chefs (5/5)
38. FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl,
Swiggy CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub $43.5M $12M
B2C B2B Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in HORIZONTAL
Deliver a variety of goods from local stores including food, groceries, confectionery,
medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing to Anywhere. E.g.
StreetJumper GROCERIES Grocery delivery from local stores, wholesale stores,
supermarkets. E.g. ZopNow, PepperTap, InstaFrsh SUBSCRIPTION Subscription based
delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23.2M PHARMACIES
Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC (PM Health and
Life Care), Pluss $9.2M Hyperlocal Delivery : Deep Dive
39. Pharmacies (1/2) Company Details Funding Investors 1mg [Delhi, 2012]:
Rebranded from HealthKartPlus, 1mg is a pharmacy marketplace. Started as a
generic drug search engine, pivoted to become a pharmacy marketplace in 2013.
Ties up with certified pharmacists and regulated manufacturers. Allows consumers
to do a price comparison among multiple brands of medicines with the same
composition. Users can place order through the online platform, by e-mail or from

their mobile apps for iOS, Android and Windows platforms. Prescriptions can be
uploaded while placing the order. Has database of 100k+ medicines. Has 1.5M+
mobile downloads. Catering to Delhi and Bangalore as of April 2015, looking to
expand into Mumbai, Hyderabad, Chennai, Pune and Chandigarh by the end of
2015. HealthKartPlus raised $6M funding in April 2015 and rebranded to 1mg, which
would operate under 1MG Technologies Pvt Ltd as a separate business from
HealthKart. Acquired online homeopathic drug store Homeobuy in June 2015,
rebranded it to 1mgAyush. $6M Sequoia Capital, Omidyar Network, Intel Capital,
Kae Capital PM Health and Life Care [Bangalore, 2015]: PM Health and Life Care
(PMHLC) plans to develop a technology- driven health exchange in India. In the first
phase, the company would launch an online regulated marketplace to buy
medicines from chemists and druggists, who would be selected after a rigorous
process. The company is also planning to setup 'fulfillment centres' in most parts of
the country, responsible for the final delivery of the medicines. In the second phase,
the company aims to transform itself to offer a range of other services, including
offering patients a platform to digitally store their health records and enable doctors
to prescribe medicines by using the platform. The company is in the process of
developing the core platform, to be supplemented by mobile apps. Raised seed
funding of $3.2M from Phaneesh Murthy's (who is also the Co-founder and Executive
Chairman of the company) family fund PM Ventures, CSS Corp CEO Tiger Ramesh
and Opus Group Chairman Ramesh Mengawade. Reportedly in the process of raising
another $5-7M, either through a strategic investor or from venture capital firms. Yet
to launch as of April 2015. $3.2M PM Ventures Pluss [Gurgaon, 2015]: Pluss
(rebranded from Delovery) is a mobile based platform that enables users to order
for OTC medicines through a prescription, personal care and pet care products and
get them home delivered. The order is picked up by the company from a trusted
pharmacy. Currently operating in Delhi. Founding team also founded Gigstart. BITS
Pilani, IIT Bombay alum. MedEase [Delhi, 2015]: Yet to launch, MedEase is a
pharmacy marketplace that lets users click and send a picture of the prescription
through Whatsapp which would be forwarded to the nearby pharmacy. Planning to
launch business model along the lines of Grofers, doing on demand delivery, but in
the pharmacy vertical. MyMedisyn [Delhi, 2014]: Mobile app to order medicines, pay
for them online and get them home delivered. Claims to provide delivery within an
hour. Developing for iOS, Android, and Windows Phone. Working to integrate online
payments. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge
Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs
Pharmacies B2B Company Details: Pharmacies (1/2)
40. Pharmacies (2/2) Company Details Funding Investors Medist [Gurgaon, 2013]:
Medist offers a mobile application that enables consumers to order for medicines
and get them home delivered. Users can signup and upload a prescription / write
the medicine name along with the quantity needed. Users can upload and manage
prescriptions, access prescription and order history, offer cash on delivery. The
service is now available only in Gurgaon, India and is offering free home delivery

irrespective of the order quantity. Users are also allowed to order from the web
platform. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge
Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs
Pharmacies B2B Company Details: Pharmacies (2/2)
41. FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl,
Swiggy CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub $43.5M B2C
HORIZONTAL Deliver a variety of goods from local stores including food, groceries,
confectionery, medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing to
Anywhere. E.g. StreetJumper GROCERIES Grocery delivery from local stores,
wholesale stores, supermarkets. E.g. ZopNow, PepperTap, InstaFrsh SUBSCRIPTION
Subscription based delivery of milk, eggs, and other daily needs. E.g. MilkBasket
$23.2M PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg,
PMHLC (PM Health and Life Care), Pluss $9.2M $12M B2B Provides delivery boys to
businesses. E.g. Roadrunnr, Grab.in Hyperlocal Delivery : Deep Dive
42. Local Stores (3/4) Company Details Funding Investors Road Runnr [Bangalore,
2015]: Road Runnr provides on-demand local delivery services for restaurants to
deliver food the customers in their locality. Provides an online dashboard for
restaurant owners to track the status of each delivery on a map-based interface.
Claims to provide its services on every day of the week including weekends.
Operational in Bangalore as of May 2015. Raised $11 million in series A funding
from Sequoia Capital and existing investors Nexus Venture Parnters and Blume
Ventures. $11M Sequoia Capital, Nexus Venture Partners, Blume Ventures Grab.in
[Mumbai, 2012]: Grab.in (formerly GrabaGrub) enables online food delivery for local
restaurants. Works with over 350 restaurants in Mumbai and have now launched its
services in Pune. Restaurants using Grabs services will be able to track and share
precise delivery time with the customer. For the financial year 2014-15, it delivered
orders worth Rs 35 crore in Mumbai. Has more than 500 delivery boys on field and
promises a delivery in 35 min. Delivering over 2500 orders per day in Mumbai and
Pune. Raised $1 million from Oliphans Capital and independent investor Haresh
Chawla. $1M TownRush [Bangalore, 2015]: Provides on-demand fleet of delivery
boys for hyperlocal delivery. Provides tech for shipment creation and offer tracking.
Team IIT-GN, IIT-KGP, IIT-K, BITS -Pilani, IIIT-H Alumni. Previously worked at Facebook,
Google, Flipkart, Fab and Samsung. Quickli [Gurgaon, 2015]: Quickli is a mobile
platform which provides deliveries on demand (DoD) for businesses. Merchants can
schedule a delivery through its mobile app or a missed call, and then Quickli's agent
picks up the package and delivers it to the destination. Claims to deliver any
product in Gurgaon in under an hour with goods like medicines and food delivered in
under 15 minutes. Customers include local retailers, restaurant owners, property
managers who need to send documents to their clients, among others. Has a
feature for businesses to track the package and keep their customers posted about
the same. Launched in April 2015 in Gurgaon and has acquired 35+ paying
businesses in a fortnight. Employs 40 delivery executives as of May 2015. Plans to

expand operations to entire Delhi NCR region, Bangalore and Mumbai in the next
few months. Shadowfax [Mumbai, 2015]: Shadowfax is a technology based B2B ondemand delivery service. Provides delivery solutions to local sellers requiring
express delivery without the need to hire delivery boys. Provides tech-enabled
customer service tracking along with real-time consumer feedback. Charges the
merchants on a per-delivery model. Local Stores Concierge Groceries Food
PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal
Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: B2B (1/2)
43. Local Stores (4/4) Company Details Funding Investors B2B CarryOver [Gurgaon,
2015]: Provides B2B hyper-local logistics support to restaurants. Aims to help
restaurants reduce managerial and staffing problems in food delivery industry. Local
Stores Concierge Groceries Food Pharmacies XpressRunner [Delhi, 2015]:
XpressRunner has a fleet of delivery boys who provide same day courier delivery for
businesses as well as customers. Offers pickup and delivery from stores, makes bill
payments, delivers personal items and running/logistics work for businesses.
Provides distance based and time based pricing plans. Opinio [Bangalore, 2014]:
Opinio would provide delivery of food, grocery, bakery, etc. Launched in 2014 as an
opinion exchange platform, pivoted to logistics segment in 2015. Founders IIT
Kanpur. Claims to be funded by Accel Partners. Lata Hun [Hyderabad, 2015]:
LataHun is an online portal offering on-demand delivery service for local merchants.
Merchants can raise a pick up request for delivery through their application where a
delivery associate picks the package from merchants and delivers it to the
customers. Offers its services for various local businesses including grocery,
laundry, pharmacy, restaurants etc. Founders McKinsey, Google, Amazon, JP
Morgan, IIT Bombay, IIT Roorkee, IIT KGP VDeliver [Hyderabad, 2011]: VDeliver
provides hyperlocal logistics services in Hyderabad. It provides last mile delivery,
cash on delivery, pickup & delivery, cash before delivery and reverse logistics
services for a number of goods. It provides users with food delivery from the listed
restaurant partners of the company, office supplies delivery, medicines, gifts,
groceries and document delivery services. It provides 4 hr, 12 hr and 24 hr delivery
services. Has various sources of revenue, The primary and direct source of revenue
being from both individual customers & local business including local ecommerce
portals. The Secondary source of revenue is the income generated through
commissions charged to the restaurants for giving an order. Other sources of
income include advertising through the delivered parcel as a medium. Their monthly
revenue clocks up to around INR 2.5 lakh per month of which 20% income is from
the secondary source while the remaining 80% is primary revenue generation as of
February 2014. Horizontal Concierge Groceries Food Pharmacies B2BHorizontal
Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: B2B (2/2)

"Delivery Hero is a food ordering and delivery company based out of Mumbai, India.
Delivery Hero was inspired by the thought of providing a complete food ordering
and delivery solution from the best neighborhood restaurants to the urban foodie. A
single window for ordering from a wide range of restaurants, we have our own
exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it
to customers . Having our own fleet gives us the flexibility to offer customers a no
minimum order policy on any restaurant and accept online payments for all partner
restaurants that we work with. Our delivery personnel carry one order at a time
which ensures we get reliable and fast deliveries."
Delivery heroes can partnered with more and more restaurants in Mumbai. It
connects customers with restaurants that offer food delivery in their area and lets
them choose, order and pay online. Delivery heros can also has a review section on
restaurant pages, where customers can comment on sales process, delivery, taste
and overall impression of restaurants .Customer orders are also saved, allowing for
reorders to be done quickly, while multiple addresses can also be stored.

Target Market
We are targeting young Indians as our primary market. Due to heavy extra-curricular
activities among Indian youth, it is common to get tired and order something to eat which
is readily available They tend to flock to fast food joints which are their favorite. Our
secondary market segment is the "Working Indians."
Lastly, Mumbai is also the destination for tourists staying in the area. After they complete
their travelling all around the Mumbai obviously they will be tired but definitely want to
try all the special items of Mumbai. So takeaway can always help out for them. As neither
they will loose the taste nor do they have travel or stand in the waiting in different famous
restaurant.

Terms and Condition:

To be a successful organization and survive in the market some of the necessary steps are
to be taken so that we company do not suffer any loss and also customers are satisfied.
CANCELLATIONS AND REFUNDS

7.1 Cancellation
(a) As a general rule you shall not be entitled to cancel your order once you have
received confirmation of the same.
(b) However, in the unlikely event of an item on your order being unavailable, we
will contact you on the phone number provided to us at the time of placing the
order and inform you of such unavailability. In such an event you will be entitled to
cancel the entire order and shall be entitled to a refund in accordance with our
refund policy.

(c) We reserve the sole right to cancel your order in the following circumstance:
(i) in the event of the designated address following outside the delivery zone offered
by us;
(ii) failure to contact you by phone or email at the time of confirming the order
booking;
(iii) failure to deliver your order due to lack of information, direction or authorization
from you at the time of delivery; or
(iv) unavailability of all the items ordered by you at the time of booking the order; or
(v) failure due to reasons beyond our control or attributable to the Vendor.

7.2 Refunds
(a) You shall be entitled to a refund only if you pre-pay for your order at the time of
placing your order on the Services and only in the event of any of the following
circumstances:
(i) your order packaging has been tampered or damaged at the time of delivery;

(ii) us cancelling your order due to (A) your delivery location falling outside our
designated delivery zones; (B) failure to contact you by phone or email at the time
of confirming the order booking; or (C) failure to contact you by phone or email at
the time of confirming the order booking; or
(iii) you cancelling the order at the time of confirmation due to unavailability of the
items you ordered for at the time of booking.
(b) Our decision on refunds shall be at our sole discretion and shall be final and
binding.

7.3 In case of payment at the time of delivery, you will not be required to pay for:
(a) orders where the packaging has been tampered or damaged by us;
(b) wrong order being delivered; or
(c) items missing from your order at the time of delivery.