Reflection Paper-Gallery Competition

Idea Generator is an advertising company

founded by marketing students of National UniversityManila with the tagline Transforming imaginations into
reality on July 8, 2016. The golden gear represents the
idea transformations of each members of the company
to move or evolve; everyone inside the firm must
contribute their own inputs in each project.
The screw around the gear stands as the seal and the
commitment of the members upon making all of their
projects successful and effective.
The critical thinking and creativity skills to conceptualize and form an idea or concept to express
and help companies that need a help to be publicized and to have a good image in the public
explains the human with a bulb in it. It also shows that people inside our team is backed up and
infused with fresh and exciting ideas that would help the clients effectively in achieving their
goals.
Vision
Idea Generators is engaged in creating and designing promotional activities that will
deliver key messages to educate and influence consumers behaviour.
Mission
Idea Generators provide vital information, promotional compliance and excellent
executions to:
Recommend and Implement solutions regarding advertisements.
Enhance employees skills by providing them opportunities.
Make advertisement that shows the core values of humanity.

Advertising and Sales Promotions

Benito, Alimoding B. MAR142

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Reflection Paper-Gallery Competition

Objective
To increase the publicity of the sponsors product, for them to increase their sales.
To educate the participants.
To increase brand awareness for the first trial of the products.
Target Participants
The target participants of the event are; National University marketing students, visitors
and other faculty members for them to gain some knowledge and be informed about the
changing techniques of advertisements in the world of marketing industry that they can apply on
their future careers.
Campaign Strategy
In order to spread information about the product, Idea generators together with the
sponsors will invest in an integrated marketing communication campaign and will take
advantage of the following communication tools:
Advertising- Radio and Print
Digital Marketing
Personal Selling
Direct Marketing
Public Relations
Media Strategy
Produce a radio and print ads within the area to attract participants for the event.
Create internet ads through social media like Facebook, Twitter and Instagram that will reach
other people to be informed about the said event.

Advertising and Sales Promotions

Benito, Alimoding B. MAR142

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Reflection Paper-Gallery Competition

Brand Name and Logo
The company logo represents the intellectual capabilities of every individual inside the
team, to use their critical thinking and creativity skills to conceptualize and form an idea or
concept to express and help companies that need a help to be publicized and to have a good
image in the public to accurately build a better and stronger company, this explains the human
with a bulb in it represents a person with fresh ideas and thought which continuously generate
inside the nut just like the members in the team.
Core Values
Resilient
Compassionate
Trustworthy
Respectful
Industrious
II. Use Objective Data
The gallery took placed at National University-Manila Multimedia Room; the said venue
is appropriate for the participants to exhibit and showcases their brilliant ideas. Each group was
given a chance to prepare and settle everything. When I arrived at the venue, Im impressed to
it because it suits my preference. The venue is a perfect place because of its ambiance that is
calming and relaxing for everyone. While waiting for our adviser and for the panel of judges, we
tested our videos, music and electronic gadgets if it is working, luckily theres no technical errors
occur.
The most unforgettable moment I had been during the preparation of our gallery
because every one of us really participate and cooperate to build our booth. I observed that we
are so eager to claim the title and host the event which inspired me to do more and be
productive. I am so happy because we started from nothing until we come up with a very lucid
concept. I feel so blessed that time because finally were done to it. We did it steps by steps,
slowly but surely because we want everything to be perfect. It represents who we are, most
especially what we can do if we will work as a team.
Advertising and Sales Promotions
Benito, Alimoding B. MAR142

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Reflection Paper-Gallery Competition

III. Use Interpretative Data
The challenges I had encountered before the event was that I had to go outside the
school campus to get our props and other materials needed. I had to run the stairs from the
ground floor up to fifth floor because I dont have a choice or else everyone will suffer if I came
late. Luckily, I was able to come early before it starts. Also during the time that were going to
have a meeting, everyone is so busy with their business matters I really dont know how will
approach them in that particular situation.
Sometimes, I have a difficult time on how to communicate with them. As the time goes
by, I was able to adapt with the situation and to my classmate behavior. During the event, I feel
so comfortable because every one of us is contributing and uplifting our moral that we can make
it. Each member really exert their efforts and time working with us. Altogether we build our
booth, with a smile in our faces. We make jokes and laugh as if we are the winner. I observed
that everyone is doing their assigned tasks without hesitation that we might fail. With the people
I use to be with, I can say that they behave properly on the event. I also observed that they are
taking it seriously so that we will host the event. I see everything easy and smooth because they
are there to help and motivate us most of the time that we lose our hope and fate to one
another. The positive thing I learned was that to have unity, trust, and communicate to each
member. As a leader, you must know how to talk with your members and always approach so
that they will not be afraid to express what they what to say in front of us.
IV. Reflective Data
I feel so happy and proud because through our teamwork we made everything possible.
I see them how they grow on the following days. I am so blessed because I was to work this
amazing people around me. We learned from each experiences and stories that we share with
one another. It took a long conversation and brainstorming but its all worth it. When the result
was announced that we are the second among the five groups, I feel so upset and disappointed
but suddenly I was enlightened that I should accept the reality because nothing will change if I
will stay in the negative side. Instead, I should think the positive things happened all through-out
the process.

Advertising and Sales Promotions

Benito, Alimoding B. MAR142

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Reflection Paper-Gallery Competition

V. Decisional Data
The next time that we will conduct an event like this we will anticipate everything so that
we will have an edge from the other groups. We will focus on the presentation and back drops
because we lack on that part during the event. Most importantly, always be creative and unique
because it will make your group stand out. Always settle for the best even though it will
consume a huge amount of money. Be a risk taker and be competitive.
VI. Outcome
I learned that Unity is Strength, when there is teamwork and collaboration, wonderful
things can be achieved (Mattie Stepanek). I learned the importance of being a genuine leader.
Being productive and have an initiative most of the time. Always listen to everyones
suggestions and comments because it will help the group to build brilliant ideas. Most
especially, not just work because you want to be recognized with your group. Instead, work
because you want to prove something and you aim for the best.

Advertising and Sales Promotions

Benito, Alimoding B. MAR142

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Reflection Paper-Gallery Competition

Advertising and Sales Promotions

Benito, Alimoding B. MAR142

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