Hispanic Mobile Tracker

August 23-30, 2016

Background and
Methodology!

"

Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies. "
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos. "
Each sample is non-random but is independently drawn. "
Adsmovil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States. "
Adsmovil signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPAs
Gordon Institute for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the week of August 23-30, 2016. "
This is the 21st consecutive week of our poll"
Banner Advertising Platform and geo-location of respondents
nationwide"
Sample size for Question A: 4071 "
Sample size for Question B: 6698"
Sample size for Florida: 3507"
Sample size for Miami-Dade: 1700"
To date over 200,000 Latinos have responded to the New Latino
Voice."

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

77.4

62.3

64.9

64.4

67.4

74

74.7

Other

76.2

Trump

78.8

80.1

81.1
76.7

75.2

76

74.6

74.7

75.8

74.5

12.8
12.5

13
11.2

14.3
11.2

68.2

4521

25.9

23.3

23.2
18.6

11.8

11.9

12.4

13.9

16.7
15.1

14
8.7

16.5
9.5

April 11-15 April 18-22 April 23-30 May 3-9 May 10-16 May 17-23 May 24June 1

17.3
8

Jun 2-5

16.1
7.7

17.2
7.5

14.1

13.3

7.1

6.6

June 6-12 June 13-19 June 20-26 June 27July 4

16.2
11.7
7.2

7.1

12.8
11.2

15.2
10.2

July 5-17 July 18-25 July 26-31 Aug 1-7

Aug 8-15 Aug 16-22 Aug 23-30

If the elec-ons were held today for whom would you vote?
74.5%

14.3%

Clinton

Other

11.2%

Trump
7

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

77.4%
68.9%

19.3%
11.7%

Male

11.8%

10.9%

Female
8

If the elec-ons were held today for whom would you vote?
Clinton
78.4%

76.7%

Other

Trump

77.6%

55.6%

31.5%
16.3%
7.0%
18-24

15.3%

12.0% 9.6%

7.1%

25-44

45-64

13.0%

65+
9

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

11

Principal Issue
Economy

8.6

10.3

10.8

11.1

EducaHon

10

8.8

11.7

12.4

Employment

9.2

9.7

ImmigraHon

10.6

15.9

15

11.4

11.6

11.4

11.7

22.8

22.8

13.1

14.3

15

6.9

5.8

5.7

17.8

18.5

18.2

20.5
14.6

18.7

14.1

14.7

13.9
12.3

12.4
11.6

11.8

12.6

13.5

15

12
8.2

10.4

10.4
12.2

22.8
19.7

13.5

21.9

26

24.3

23.1

23.7

16.5

18.6

23.2

19.1
19.5

14.2

15.3

16.3

17

5.3

5.1

5.1

5.6

3.6

5.1

18.8

18.6

18.6

18.6

20.3

18.1

16.5

22

16.1

17.6
5.6

22.1

6.7

20.6

April April April May 3-9 May May May 24- June 2-5 June
11-15 18-22 23-30
10-16 17-23 June 1
6-12

Other

17.7

11.7

Health

16.2

10.8

18.2

11.8

Security

15.4

11.7
11.2

12.6

9.9

20.7

22

24.6

15.5

13.7

14

3.2

6.2

5.4

17.9

17.9

19

18.1

13.2

20.1

16.2

June June June 27- July

13-19 20-26 July 4 5-17

12.7

12.1

10.7

10.4

12.1

11.6

12.7

12.3

12.9

24.8

24.6

22.1

16.7
5.6
19.9

July
July Aug 1-7 Aug
18-25 26-31
8-15

16.5
4.5
17.7

14.9
4.1
21.1

Aug
Aug
16-22 23-30
12

Principal Issue
Security

ImmigraHon

Economy

26

21.9
19.7
18.8

23.1

24.3

23.7

23.2

22.8
22.1

20.3
18.6

18.6

18.6

24.8

24.6
22
20.6

18.1
16.5

22.8
20.5
19.1
17.8

22.8
20.1

18.5
15.9

18.2
15

22.1

22

17.9
17.7

20.7
17.9
16.2

19
18.2

17.7

15.4
12.7

10.3
8.6

10.8

11.1

10

8.8

9.2

9.7

April April April May May May May June

11-15 18-22 23-30 3-9 10-16 17-23 24-
2-5
June 1

10.6

21.1

19.9
18.1

24.6

12.1
10.7

June June June June July July July Aug 1-7 Aug Aug Aug
6-12 13-19 20-26 27-July 5-17 18-25 26-31
8-15 16-22 23-30
4
13

Principal Issue
24.6%
21.1%
14.9%

12.9%

11.6%

10.7%

4.1%

Economy

EducaHon

Empployment ImmigraHon

Other

Health

Security

14

Principal Issue
Economy

EducaHon

9.2%

Empployment

ImmigraHon

Other

Health

Security

13.1%

9.4%
11.7%

15.3%

15.0%
28.3%
18.5%
13.2%
4.5%

17.8%
3.5%

23.6%

Male

16.9%

Female
15

Principal Issue
Economy

10.5%
6.0%
19.5%

23.3%

11.3%
6.8%

EducaHon

Empployment

ImmigraHon

10.3%

11.0%

10.5%

12.9%

11.7%

28.6%

21.5%

3.7%

4.4%

22.6%

20.6%

18-24

25-44

Health

Security

11.6%

19.8%

7.4%

17.2%
13.8%

Other

26.4%

17.4%

16.5%

19.8%
.8%
14.0%

45-64

65+
16

Principal Issue
Economy

8.6%
12.9%

EducaHon

7.3%

Empployment

ImmigraHon

Other

Health

12.7%

11.2%

11.1%

8.4%

14.9%

12.0%

9.1%
7.3%

13.9%

13.6%

9.6%

28.2%
18.6%
30.4%
18.6%
2.9%

Security

23.1%

25.3%
14.8%

18.2%
3.6%

12.7%
2.1%

25.0%

26.4%

Elementary

Middle

12.4%
6.8%

17.6%
4.6%

19.8%

19.7%

16.7%

High

Undergraduate

Graduate
17

Florida"
Week of August 23-30, 2016"

If the elec-ons were held today for whom would you vote? Florida
Clinton

Other

Trump

76.4

75.7

75.3

74.6

73

12.9
10.7

13.6
10.7

13
12.1

13.1

13.7
13.3

July 26-31

Aug 1-7

Aug 8-15

12.3
Aug 16-22

Aug 23-30
19

If the elec-ons were held today for whom would you vote?
73.0%

Clinton

13.3%

13.7%

Other

Trump
20

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

76.1%
67.7%

11.7%

Male

16.1%

16.1%

12.3%

Female
21

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

81.4%

77.1%
70.3%

50.0%

25.0% 25.0%
16.2%

18-24

13.5%

13.8%

25-44

9.2%

14.3%
4.3%
45-64

65+
22

If the elec-ons were held today for whom would you vote?
Clinton
79.4%

Other

Trump
77.3%

76.2%
70.3%

62.7%

18.9%
11.8%
8.8%

Elementary

10.8%

Middle

10.8% 13.1%

High

13.1%
9.6%

Undergraduate

21.3%
16.0%

Graduate
23

Miami-Dade County"
August 22-30"

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

73.9%

18.3%
7.8%

Clinton

Other

Trump
25

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump
76.4%

72.4%

20.4%
7.1%

9.1%

Male

Female

14.5%

26

 If the elec-ons were held today for whom would you vote?
Clinton

Other Trump
85.7%

75.0%
66.7%

65.4%

27.3%
16.7%

15.4%

19.2%
12.5%

8.3%
1.8%
18-24

25-44

45-64

6.1%
65+
27